1-3 AUGUST AT EXCEL LONDON

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1 1-3 AUGUST AT EXCEL LONDON

2 2019 PRUDENTIAL RIDELONDON CYCLING SHOW The 2019 Prudential RideLondon Cycling Show will be held at ExCeL London from Thursday 1 to Saturday 3 August in the week leading up to the Prudential RideLondon weekend, where over 100,000 cyclists will participate in eight different events during the world s best festival of cycling. Held in ExCeL London, with easy transport links, the Cycling Show is in a prime location for brands to take the opportunity to launch products, attract new customers and to connect with riders taking part in the festival events as well as the capital s fast-growing cycling community in this unique, freeto-enter Show. Over 50,000 visitors are expected to attend the Show. They will be a mixture of beginner and experienced cyclists, eager to browse the array of exhibitors and be inspired. Last year s event was a huge hit and brands such as Evans, Cannondale, Zwift and Clif Bar, to name a few, enjoyed a really successful Show. Besides the exhibition stands, the Show offers fantastic entertainment and unparalleled activities that will be bigger and better at the seventh edition of the show. In 2018, the Centre Stage featured expert talks from the likes of cycling coaches Matt and Dani Rowe; live maintenance demonstrations from SRAM, interviews with top pro riders and celebrities who cycle, such as rugby legend Martin Johnson, double Olympic champion Dame Kelly Holmes and singer and radio DJ Lemar. Don t miss your chance to engage with thousands of committed cyclists over three days and be part of the world s greatest festival of cycling. MARCH AUGUST SEPTEMBER NOVEMBER London Bike Show Prudential RideLondon Cycling Show Eurobike Show The Cycle Show Rouleur Classic

3 KEY FACTS 40,000+ VISITORS OVER THREE DAYS 2018 EVENT PARTICIPANTS 2018 CYCLING SHOW 60% 77% FUNDRAISE FOR CHARITY 80% RATE THE CYCLING SHOW AS EXCELLENT OR GOOD 100% OF EXHIBITORS RATED THEIR EXPERIENCE AS GOOD OR EXCELLENT 47% ARE REGULAR CYCLISTS (CYCLE INSPIRED THEIR FRIENDS AND AT LEAST ONCE FAMILY TO CYCLE BY TAKING PART IN PER WEEK) PRUDENTIAL RIDELONDON THEMSELVES 40+ EXPERT TALKS AND INTERVIEWS AT CENTRE STAGE 80+ EXHIBITORS

4 OUR AUDIENCE 1.6M UNIQUE VISITORS PER YEAR Prudential RideLondon has a huge audience across various channels, providing exhibitors with a unique opportunity to connect to cyclists with brand exposure in the online exhibitors list, the printed Cycling Show guide and within marketing of the Show. SOCIAL MEDIA PRESENCE 62,000 APP DOWNLOADS 35,000+ TWITTER FOLLOWERS 31,000+ FACEBOOK FOLLOWERS 3,700 FESTIVAL GUIDE DOWNLOADS 7,800+ INSTAGRAM FOLLOWERS

5 THE PLACE TO BE WHAT OUR EXHIBITORS SAY... The 2019 Prudential RideLondon Cycling Show is the perfect place for visitors to soak up the inspiring atmosphere of the world s greatest festival of cycling. The Show provides the perfect opportunity for you to: Launch new products Promote existing products Try product sampling Build brand awareness and product awareness Get prospective customers to test your products Provide direct access to consumer feedback Retail a wide range of products Conduct market research Promote events Recruit and meet your charity fundraisers Showcase the UK s cycling industry 84% REPORTED THEY ACHIEVED OR SURPASSED THEIR OBJECTIVES 82% HAVE CONFIRMED THEY WILL RETURN TO EXHIBIT IN % RATED THE VENUE AT EXCEL LONDON AS EXCELLENT OR GOOD 67% REPORTED THAT THEIR STAND WAS BUSY OVER ALL THREE DAYS

6 STAND SHELL SCHEME 15/m PRICES STANDS START AT FOR 6M 2, INCLUDING SHELL SCHEME AND CARPET SPACE-ONLY PRICES START AT /m 2 CARPETING 7/m 2 DROPPING TO 105/M 2 FOR SPACES OVER 70M 2 (Prices exclude VAT) All booked spaces include a free exhibitor listing on the website, in the participant pre-event Final Instructions and the official printed Show Guide.

7 CONTACT US LONDON MARATHON EVENTS 190 GREAT DOVER STREET LONDON SE1 4YB EXT. 221 FOR DANI NIMMOCK To view the floorplan and book a stand, please visit: PRUDENTIALRIDELONDON.CO.UK/CYCLING-SHOW FACEBOOK /RIDELONDON

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