KLIMAAKTIV MOBIL: MOBILITY MANAGEMENT FOR LEISURE AND TOURISM
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1 KLIMAAKTIV MOBIL: MOBILITY MANAGEMENT FOR LEISURE AND TOURISM Veronika Holzer Austrian Federal Ministry of Agriculture, Forestry, Environment and Water Management Division I/5 Mobility, Transport, Noise klimaaktivmobil.at bmlfuw.gv.at 1
2 CLIMATE CHANGE: CO2-EMISSIONS IN TOURISM Global CO 2 -emissions in tourism (2005): Air transport: 522 Mt CO 2 40% Car transport: 418 Mt CO 2 32% Other transport: 39 Mt CO 2 3% Accomodation: 274 Mt CO 2 21% Activities: 32 Mt CO 2 4% 75% of CO 2 -emissions in tourism related to traffic source: UNWTO/Gössling 2008/2010 2
3 MODAL SPLIT OF TOURISTIC TRAFFIC IN AUSTRIA 8% 6% 2% 1% 9% car plane train bus caravan motorbike 74% source: T-MONA 2013/14 3
4 KLIMAAKTIV MOBIL Austrian National Programme to promote Mobility Management Implementation of the Austrian Climate Strategy and the EU Climate and Energy Package klimaaktiv mobil projects save tons CO 2 per year! 4
5 POLITICAL RELEVANCE klimaaktiv mobil contributes to the implementation of acts, programmes and targets: EU climate and energy targets 20/20/20/10% For Austria: 20/16/34/10% Climate Protection Act Austria target for the transport sector 2020: 21,7 m tons CO 2 -equivalents; coordinated action plan of federal government and states Energy efficiency act EEffG Energy strategy, climate strategy Implementation Plan E-Moblity Austria etc. 5
6 LEISURE AND TOURISM - OBJECTIVES Reduction of the environmental impacts, especially CO 2 -emissions caused by transport during leisure and holiday activities Creation of attractive environmental-friendly offers for guests for the journey to and within the destination Motivation of using public and alternative means of transportations Shifting of leisure and tourism trips to less climate harmful ways of transport Target groups Tourism regions, tourism businesses, transport providers, event organisers 6
7 CONSULTING FOR CLIMATE FRIENDLY MOBILITY The relevant transport actors are motivated and supported to develop and implement environmentally friendly mobility management by five tailor made programs: Mobility Management for cities, municipalities and regions Mobility Management for companies, fleet operators and real estate developers Mobility Management for leisure, tourism and youth Mobility Management for children, parents and schools Eco-Driving Initiative for fleet operators 7
8 CONSULTING SERVICES Contact for exchanging experiences and to get to know good practise examples Support with various information material Suggestion of possible activities and measures Personal consultation on-site for the planning and the implementation of innovative mobility measures Information about relevant subsidies in the frame of klimaaktiv mobil Support in the application procedure 8
9 ACTIVITIES AND MEASURES FIELDS Attractive offers to travel to the destination all-inclusive packages incl. luggage transport and convenient connections, co-ordination of the last-mile etc. Innovative offers of soft mobility within the region optimum conditions for pedestrians, hikers, bikers and public transport, environmental-friendly ways of transportation etc. Attractive system easy to access information, packages, tickets, connections etc. Awareness raising activities trainees and seminars of the employees, public awareness activities and marketing etc. 9
10 ACHIEVEMENTS IN THE FIELD OF TOURISM More than 650 project partners since programme start in 2006 Total reduction of t CO 2 per year The klimaaktiv mobil network in leisure and tourism 10
11 ELIGIBLE MEASURES Climate-friendly arrival and departure last mile offers, e.g. shuttle from railway station Packages and combined tickets Discounts for guests arriving by public transport Mobility on-site Demand-oriented transport, e.g. hiking-, skiingbusses (E-)Carsharing Integrated ticket solutions, e.g. mobility card for guests (and for locals) 11
12 ELIGIBLE MEASURES Cycling in tourism Cycling infrastructure, e.g. bike lanes, guiding systems, parking facilities, (e-)bike-rental Cycling marketing Soft Mobility for Events Promotion of public transport for the arrival/departure, combined tickets Shuttles, arrival by bike Information and Awarenss Raising Target-oriented marketing Mobility agent, on-site mobility center 12
13 FUNDING THROUGH KLIMAAKTIV MOBIL 13
14 KLIMAAKTIV MOBIL - FUNDING STANDARD FUNDING RATE for integrated mobility concepts (incl. demand-oriented transport systems, cycling infrastructure, carsharing, awareness raising) 20% of the net costs for mobility measures Bonuses max. 10% +5% for the combination of measures +5% for additional awareness raising measures +5% for the integration of further businesses or regional authorities Evidence of CO 2 -reduction is obligatory! Application BEFORE implementation! 14
15 KLIMAAKTIV MOBIL FUNDING LUMP SUM FUNDING Busses and cars with electric or alternative motors E-Bikes and e-scooters cargo bikes with or without electric motor Charging stations for electric vehicles Bike parking facilities Mobility measures for big events 15
16 Spiber - Fotolia.com EAFRD CO-FINANCING (RURAL DEVELOPMENT) For regions in rural areas (municipalities with less than inhabitants or a density of less than 150 inh./km²) Investments (no running costs), e.g. cycling infrastructure or investments in fleet with a sum of <2,5 M Euro Increase of standard funding rates up to 50% Application for EAFRD is included in the standard klimaaktiv mobil application Details: 16
17 GOOD PRACTICE 17
18 ETC/Alpine Space, AIMS Sustainable Mobility Information Network for the Alpine Space providing travellers with comprehensive information about sustainable transport modes beyond regional and national borders improve and connect already existing information systems in transport and tourism 18
19 EAST TYROL Pilot region in AlpInfoNet -project (ETC/Alpine Space, ) Regional Management East Tyrol (RMO) integrated transport related data in tourist information system thereby created a combined sustainable transport and tourism information system 19
20 Interactive Map maps.osttirol.com 20
21 DEFMOBIL IN DEFEREGGENTAL (EAST TYROL) Bus with fixed stops, operating on demand (reservation hotline) Website with online schedule information 21 funded by klimaaktiv mobil (2010)
22 NATIONAL PARK GESÄUSE: GSEISPUR MOBILITY PLATFORM Demand-oriented mobility service for guests and locals as supplement to public transport on the last mile new mobility services: shuttle from the railway station door-to-door community taxi e-scooter and e-car rental discounts with the GSEISCARD marketing and booking website Smartphone-App direct booking gseispur.at 3,5 people per ride on average 22
23 KLIMAAKTIV MOBIL CONTACTS Strategic Management and Coordination Federal Ministry of Agriculture, Forestry, Environment and Water Management, Division I/5 Mobility, Transport, Noise Robert THALER, Iris EHRNLEITNER, Veronika HOLZER Consulting Programme Mobility Management for Tourism and Leisure komobile w7 GmbH Romain MOLITOR, David KNAPP, Christine ZEHETGRUBER Tel: 01 / freizeit.mobil@komobile.at Management Österreichische Energieagentur Willy RAIMUND, Nina PICKL, Andrea LEINDL, Christine ZOPF-RENNER Tel: 01 / klimaaktivmobil@energyagency.at Financial Support Programme Kommunalkredit Public Consulting GmbH Wolfgang LÖFFLER Tel: 01 / w.loeffler@kommunalkredit.at 23
24 klimaaktiv ist die Klimaschutzinitiative des Bundesministeriums für Land- und Forstwirtschaft, Umwelt und Wasserwirtschaft. Seit 2004 deckt klimaaktiv mit den Themenschwerpunkten Bauen und Sanieren, Energiesparen, Erneuerbare Energie und Mobilität alle zentralen Technologiebereiche einer zukunftsfähigen Energienutzung ab. klimaaktiv leistet mit der Entwicklung von Qualitätsstandards, der aktiven Beratung und Schulung, sowie breit gestreuter Informationsarbeit einen wichtigen Beitrag zum Klimaschutz. klimaaktiv dient dabei als Plattform für Initiativen von Unternehmen, Ländern und Gemeinden, Organisationen und Privatpersonen. Kontakt: Programmmanagement und Programmteil Freizeit/Tourismus: komobile w7 GmbH DI Dr Romain Molitor, DI David Knapp, MA, DI Christine Zehetgruber Schottenfeldgasse 51/ Wien freizeit.mobil@komobile.at Programmteil Jugend: Umwelt-Bildungs-Zentrum Steiermark Dipl. Päd. in Cosima Pilz jugend.mobil@ubz-stmk.at klimaaktiv.at bmlfuw.gv.at 24
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