[ Fundación PONS ] [ Fundación PONS ] [ Expertise PONS ] Investing in road safety

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1 With more than 60 years experience, PONS is a leading company in the fields of road safety and sustainable transportation planning, providing worldwide support with auditing, consultancy and training services, in addition to editing and publishing content. Research, education and awareness of road safety and environmental care are our core values. At Pons, we are also experts in innovation, competitive intelligence, hiring, legal advice and strategic management services to help government organisations and organisations involved in administrative spheres. Leader in the provision of services Over 60 years experience Committed to innovation Comprising a multidisciplinary team of more than 300 professionals Investing in road safety [ Expertise Fundación PONS is supported by the experience and guarantee of PONS companies.

2 Strategy Consultancy for Road Safety Participation Starting with an analysis of the initial circumstances in the country, city or municipality, our goal is to identify existing road safety problems, and to propose possible alternatives and solutions that best adapt to each circumstance. Methodology Analysis of: Participation Problems Users and citizens Interest groups Government and legislative bodies Media Alternatives Objectives Automobile industry SAFETY ROAD POLICY Profesionales Project planning Police NGOs and victims associations Human factors Dependent on ages Dependent on their work Dependent on the vehicles Dependent on risk factors Vehicle factors Road or environment factors Safety when designing vehicles sold Manufacturing safety Vehicle maintenance Periodic technical inspections Design, construction, preservation and maintenance stages

3 is the foundation upon which we ensure the drivers on our roads are responsible. Improving the theoretical and practical training of all those involved in road safety helps to reduce the likelihood of accidents and their consequences, which affects society as a whole. ROAD TRAINING actions: Theoretical, practical, online, refresher training for motorcycles, 4x4 vehicles, commercial vehicles, efficient, safe and preventative driving, hazardous materials, first aid, etc. ROAD TRAINING materials: Manuals for obtaining professional and individual driving licenses Road safety books Awareness guides Advice guides Informative brochures In this field, we work with PONS Editorial which has more than 60 years experience working road safety training. PUBLIC BODIES Analyse the system for obtaining driving licenses. Develop the corresponding content. Implement points-based licenses. Implement and train the corresponding authorities. Develop regulations. Dissemination plan. TRAINING CENTRES Teacher training. Implement the training system for students. Develop assessment platforms. Adapt study materials. Implement classroom and online courses. Dissemination plan. SOCIETY Road safety sessions and meetings. Refresher courses. Theoretical and practical courses for businesses. Research studies. Support for victims associations.

4 Providing suitable road education for children helps to create a responsible traffic culture, which will help future generations to prevent making mistakes whilst driving that could lead to accidents. Furthermore, the prescriber role played by children in families and their environment is also conducive to reducing poor driving behaviour. Objectives Increase awareness of road safety issues. Improve the safety of children. Generate a prescribing effect on the children s families. Materials Teacher's guides. Workbooks for students (from 6 years). Road safety stories and games "The Tuatara Verde" (3 stories). Reflective strips to be used when travelling as a pedestrian or cyclist. Advice leaflets for travelling around the city and en-route to school. Road safety bookmark. Reinforce the preventative approach amongst children. Change certain dangerous attitudes amongst students. Promote socially desirable values.

5 Occupational road safety It is estimated that every year 1.2 million people die and 50 million are injured worldwide. Forecasts from the WHO show that in 2020, injuries caused by road accidents could be the third largest cause of death and disability, more so than HIV/AIDS or tuberculosis. Why is road safety important to companies? Damage to vehicles and cargo. Cost of claims. Rehabilitation of those injured. Productivity losses. Psychological costs. Benefits to the company Benefits to employees Reduced direct costs for fuel, insurance, parking, maintenance, etc Reduced overhead for days off, car repairs, etc Reduced absenteeism. Increased worker satisfaction. Improved working environment Reduced stress and anxiety. Reduced risks of suffering an accident. Saving the cost of commuting to work. Improvements in reconciling work and family life. Improved health. Objective What can we do at Pons? The aim is to reduce the number of accidents suffered by workers when travelling on the job (during the course of their work), and commuting (travel to get to and from work). Assess travel undertaken by workers. Theoretical, practical, online training with simulators, etc. Awareness activities and campaigns. Road safety workshops. Safe route maps and alternative routes. Research studies.

6 Mobility plan for companies Mobility plan: Implementing prevention measures Mobility Mobility plan Following-up on the business plan plan Statistics or research into accidents Risk assessment Department responsible for the mobility plan Assessment of the company s situation: Location of the workplace Workers methods of transport Arrival and departure times Work related travel, either on the job or commuting Existing public transport in the area Designated parking areas Access for private vehicles Accident history Create of a work group within the company, in addition to mobility managers. Analyse on the job travel and commuting involving the company s employees. Establish objectives to be achieved in order to improve the safety and sustainability of travel. Draft the proposed measures to be implemented. Communication internally thereof. Monitor and control the results.

7 Sustainable urban road safety plan Benefits for the city: Improved accessibility for pedestrians and cyclists. Improved public transport: less time commuting and better quality of service. Less congestion: noise, pollution, accidents, etc. Improved road safety throughout the city. Promoting cleaner and more efficient travel: lower consumption of non-renewable energy. Integrating urban planning: a cleaner and more inhabitable city. Improving the quality of life. Improving the economic development of the city. Sustainable travel Economic growtho Sustainable safety plans for urban roads What does PONS recommend in order to implement Quality of life your sustainable safety plan for urban roads? A willingness to improve mobility, development and quality of life in your city. Getting the necessary legal and institutional support to coordinate implementation of the plan. Involve businesses, citizens, associations, traders, cyclists, etc. so that they become part of it and to give them a voice in the decision-making process.

8 Management of sanctions and regulation of disciplinary proceedings Adapting the legal rules and regulating the correct functionality of the disciplinary procedure have become essential tools for ensuring the effectiveness required for sanctions to meet their desired objective: retraining and re-educating the offending driver so that he/she does not continue acting irresponsibly towards other road users. Implementing a clear policy as regards sanctions, which is understood by society as a whole (points-based licenses); this must be reinforced by criminal laws that manifest the social condemnation of dangerous behaviour behind the wheel, and prevent the offender from being exempt from the system. Regulations must be supported by quick, fair and understandable disciplinary procedures, which are the pillars on which the administration must work to ensure improved levels of road safety, user protection (especially the most vulnerable users), and improve mobility in urban areas. These studies are aimed at improving the procedures of central governments, traffic authorities, city councils, provincial councils, and any administration responsible for managing or enforcing disciplinary procedures related to road offenses. Objectives Reducing accident rates. Reducing the severity of accidents. Changing driver behaviour with respect to issues such as speed, alcohol, seat belts and SRI. Reducing administrative costs associated with managing sanctions. Reducing payment times for violations. Increasing the effectiveness and time-cost ratio for the procedure (spend less on raising more). Assess the current legal situation as regards disciplinary procedures for road offences. Manage the implementation of the disciplinary procedure: points-based licenses Manage and assess criminal code reform Assess the disciplinary procedure: a fair, fast and understandable procedure that is easy to adhere to. Optimise resources and available information. Knowledge management for adopting strategic decisions.

9 Road safety audits for Infrastructures Conducting road safety audits on new roads and when substantial changes have been made to existing roads is a very important step in detecting possible failures that may threaten the safety of road users. This preventive work allows us to ensure compliance with road safety regulations in force and assess the risks in the areas studied, with the objective of minimising the likelihood of accidents and their consequences. This review process should be performed during the preliminary design and layout stage, during construction projects, and during the initial phase and prior to the implementation of road safety audits. The main points to be reviewed during audits are: Analysable phases: design/construction/commissioning/operations/care and maintenance. Working methodology: accident rates/field visits/requirements to be satisfied by the infrastructure/types of user that use the infrastructure/review lists/final audit report. Infrastructure: city and intercity maps/intersections/roundabouts/horizontal and vertical road signs/barriers/lighting/road surfaces/drains/embankments/special sections/pedestrian and bicycle mobility. Assess the needs and institutional and financial capacities. Identify the priority actions to be implemented as part of the road infrastructure. Design implementation mechanisms. Active safety measures incorporating the way to avoid accidents. Passive safety measures incorporating the way to minimise the severity of accidents, should they occur. Reduce potential areas of conflict. Improve visibility, road markings and vertical road signs.

10 Objectives : Immediate reduction in the number of motorcycle deaths and injuries. Sustained reduction in the number of deaths and injuries in the medium- and long-term. Industry study: Which vehicles are usually involved in accidents? When do accidents occur? Which factors might influence accidents? Where do accidents occur, and on which roads is the problem greatest? What percentage of drivers wears helmets? Which drivers receive training before riding a motorcycle? How are roads designed? Possible solutions to adopt: Training motorists Improving roads Improved license access tests. Improved road safety training. Correct use of helmets and appropriate clothing. Improved road conditions. Improved horizontal and vertical road signs. Improved medical response times. Controlling dangerous behaviour Awareness. Institutional communication campaigns. Improved disciplinary proceedings. Assess and collect data on the industry. Create a work group with as many industries as possible represented. Data analysis and assessment. Create a solutions map. Assess the feasibility of the proposed solutions. Schedule the actions chosen to be commissioned and implemented. Communicate and disseminate the plan throughout society.