Established 1891 MEDIA INFORMATION THE UK S MOST COMPREHENSIVE CYCLING MEDIA COMPANY

Transcription

1 Established 1891 MEDIA INFORMATION THE UK S MOST COMPREHENSIVE CYCLING MEDIA COMPANY

2

3 Welcome Whether it s watching video race highlights, reading in-depth product tests or riding fantastic events, our audience increasingly demands content on different platforms, whenever and however they want. With Cycling Weekly, MBR and UK Cycling Events, we have the focus, scale and platforms to offer market-leading opportunities for our advertisers to maximise product launches and drive awareness campaigns. Our combination of digital, video, social media, print and live events means we continue to engage with more cyclists - in more interesting ways - than ever before. Our websites are now regularly achieve between 1.5m and 3m unique users per month We now have more than 500,000 social media followers (Facebook/Twitter) Our database reach is now well over 220,000 subscribers More than 50k riders attend our events each year We deliver up to 1.1 million on-site video views every month This media pack provides the key brand measurements that you need to know, but we can also provide countless other opportunities for you to communicate tailored marketing messages to broad or specific audience groups. We d like you to join us on our journey as we continue to grow. We believe we offer a unique combination of real value, insight and reach. Talk to any member on the team and let us know how we can help meet your business needs. We look forward to welcoming you along for the ride. Sean Igoe Head of Market Sean lgoe Established 1891

4 Cycling Weekly Circulation 24,448 Print 23,205 Digital 1,243 (ABC Jan-Dec 15) The UK s biggest and best cycling magazine 125 years old in 2016, Cycling Weekly remains at the very centre of cycling culture in the UK. The magazine s unparalleled ties to the British cycling community sees it occupy a unique place in the market, and in the hearts of all British cyclists, young and old. Our unrivalled print coverage of domestic and international racing sits alongside trusted product reviews, peerless training advice and insightful features. Cycling Weekly is an indispensable part of the week for anyone who s serious about their cycling. Reader Profile 58% ABC1 43 average age 56,006 Average household income Own an average of 3 bikes 1,406 average spend on a bike 335 average spend on accessories (Source: Cycling Survey 2015) Advertising Rates Double Page Spread Page Half page Quarter page Eighth page SCC All prices exclude VAT 3,045 1,

5 Mountain Bike Rider Circulation 16,945 Print 15,805 Digital 1,140 (ABC Jan-Dec 15) The ultimate magazine for trail riding and MTB The leading authority on UK trail riding, Mountain Bike Rider has built its reputation on high-quality, rigorous product testing, market-leading photography and the power of its central philosophy: Just get out and ride. We have the best-qualified, most experienced writers in the business, and trail riding is our greatest passion. That s why when mountain bikers want advice and inspiration, they reach for MBR. Reader Profile 46% ABC 1 92% Male 41 average age 44, 703 Average household income Own an average of 3 bikes 1,505 average spend on a bike 352 average spend on accessories (Source: Cycling Survey 2015) Advertising Rates Double Page Spread Page Half page Quarter page Eighth page SCC All prices exclude VAT 3,570 1, Sponsorship opportunities are available on printed supplements

6 Tour The ultimate fan s guide to the greatest cycle race Tour magazine is the UK s number one Tour de France souvenir guide for fans of the greatest cycle race in the world. Packed with features on the stars, the teams and stages, Tour is an essential companion before and during the three-week race. With cover-mounted gifts and early on sale date, Tour magazine is the hardest working souvenir Tour mag around! Advertising Rates Double Page Spread Page Half page Quarter page Eighth page All prices exclude VAT 3,000 1,750 1,

7 Online Time Inc s digital brands cyclingweekly.co.uk and mbr.co.uk are enjoying astonishing growth, reaching a greater number and variety of cyclists than ever before. Our audience peak of 2.6 million unique users during July 2016 made Cycling Weekly the biggest UK cycling website* and proved the success of our investment in online technology and editorial resourcing. Whether it s breaking stories from the Tour de France, in-depth buyer s guides, tech news or viral videos, we re leading the way in finding, presenting and capitalising on quality shareable cycling content. We now reach up to 4m unique users every week through Facebook and we can help your brands do the same. Our specialist videographers deliver market-leading specialist video across road and mtb, with up to 2m views per month across our websites, Youtube and social media. We can work with you on sponsorship, product placement and bespoke content opportunities, putting your brand in front of the cycling community within the context of rich, engaging storytelling. * market leader by UK sessions; source: Hitwise 7.1m page views per month (average, Jan-Jul 2016) 49% mobile 35% desktop 16% tablet 10 new videos every week

8 Digital Advertising We have a digital solution for your every business need. Our digital advertising options can help you connect with your audience in a number of diverse and exciting ways. We know our audience and we know how to interact with them through our numerous digital platforms. We can offer bespoke solutions to meet your budget and objectives whether it is display ad formats or targeting a unique audience through content creation. We can build bespoke packages that capitalise on the authority and credibility of our portfolio. A closer association between your products and our market leading platforms offer a wide range of benefits where you can engage and build trust with our users, and most importantly increase brand awareness. What we can do Display banners Bespoke video creation, distribution and pre roll Sponsorship of existing article and videos E-newsletter and Solus newsletter Social Content Rich Media Content creation Audience Targeting Contextual Targeting Programmatic Native Advertising Freewall

9 Marketing Services We are the Marketing Services by Time Inc UK. For some of our clients, we re digital marketers. For others, we re a social media agency. We also provide strategy, analysis, support and guidance to help companies cope with life in the fast-moving, ever-changing, increasingly-demanding digital age. But that doesn t really sum up what we do. Put simply, we help advertisers become publishers. We Provide Social media management Content marketing strategies Written content Imagery Video production But don t take our word for it: we ll happily put you in touch with businesses who we ve helped turn into publishers many who now wouldn t be without us. We build services so good they ll speak for themselves. And we re very proud of that. It s so easy to talk the talk: that s why we re data driven and 100% results focused. Try us and let s see how we could work together to change your company s story.

10 Events Time Inc: the UK s leading organiser of quality cycling events Across our cycling event portfolio we welcome over 50k riders a year who participate in our Cycling Weekly Sportives Series, Cycling Weekly/MBR Adventure Cross Series and UK Cycling Events. Time Inc. is now the UK s leading sportive organiser, and we pride ourselves on delivering the very best experience for every participant. With our expertise, passion and vision, we can give your brands the opportunity to connect, engage and interact with a growing, highly targeted and exceptionally passionate audience. All our events are fully supported with an event centre, onsite catering, free parking, electronic chip timing, rider public liability insurance, safely managed routes, excellent signage, mechanical support, fully stocked feed stations, finishing medal, post ride massages, an event video and web results service. Event locations and routes are chosen so participants can experience some of the most stunning cycling backdrops in the UK. Connect Engage Interact Association with UK s biggest sportive organiser giving instant access to the cycling scene and core demographic. Extensive exposure through a multi-platform marketing campaign across the UK s biggest selling cycling magazine and website. Branding and promotional space at each event offering experiential and sampling opportunity. Bespoke opportunities to align with key brand messaging, new products launches and current campaigns, driving sales, website traffic and social media following. Five cyclo cross or mtb events incorporating road, off road, trails, bridleways & lanes Ten nationwide road cycling events, showcasing the most scenic routes the UK has to offer The UK s biggest sportive organiser with over 50 events, including the Wiggle Super Series and Ordnance Survey Spin Series

11 2 million users 36,672* 25,417* Monthly touchpoints 3,882,089 *Source Cycling 2015 Reader survey 1.5 average readers per issue

12 Key Contacts Thomas Ellis Senior Video Producer Thomas.Ellis Symon Lewis Tech Editor Richard Windsor Digital Editor symon.lewis Richard.Windsor Simon Collis Simon Richardson Danny Milner Content Editor Cycling Weekly MBR Editor Editor simon.collis simon.richardson danny.milner Sean Igoe Head of Market Sean.Igoe For more information call Advertising: Time Inc. (UK) Ltd, Pinehurst 2, Pinehurst Road, Farnborough, Farnborough Business Park, Hampshire, GU14 7BF