COURAGE, SWEAT AND SPIRIT

Transcription

1 COURAGE, SWEAT AND SPIRIT PRODUCT STORY READY FOR ANYTHING AN ATHLETE S BODY IS BUILT LIKE A MACHINE. IT IS MECHANICAL AND SCULPTED. THEIR CHISELED SHAPE IS THE RESULT OF YEARS OF TRAINING FOR THEIR SPORT. NIKE INTRODUCES THE METTLE COLLECTION. TOUGH WATCHES FOR ATHLETES. FORGED WITH DETERMINATION. STRONG AS THE BODY AND MIND OF AN ATHLETE.

2 ATHLETE INSIGHT NIKE MAKES INNOVATIVE WATCHES INSPIRED BY ATHLETE INSIGHT. BEFORE WE DEVELOPED THE METTLE COLLECTION, WE TALKED TO OUR TARGET MARKET: MEN, AGED WHO DEFINE SPORT AS AN ACTIVITY AND TRAIN YEAR AROUND. THEY ARE FOOTBALL PLAYERS AT UNIVERSITIES, HIGH SCHOOL ATHLETES, AND PERSONAL AND PROFESSIONAL TRAINERS. THEY ARE HARD ON THEIR WATCH. THEY EXPECT IT TO LAST, TO KEEP WORKING THROUGH EVERYTHING THEY DO AND WILL ONLY WEAR A WATCH THAT DEFINES THEIR PERSONALITY. THEY HAVE ONE GOOD WATCH AND ONE SPORT WATCH. WHAT IF JUST ONE WATCH COULD DO IT ALL? WE ASKED THEM TO DESCRIBE THE WATCH THEY D WEAR ALL DAY, EVERY DAY. WHAT DID THEY SAY? IT HAS TO LOOK TOUGH. IT HAS TO LOOK GOOD ON MY WRIST NO MATTER WHAT. IT SHOULD SCREAM ATTITUDE AND DURABILITY, AND THE QUALITY OF THE CONSTRUCTION HAS TO LIVE UP TO ITS LOOKS. IT SHOULD BE SCRATCH- RESISTANT AND COMFORTABLE, EASY TO USE AND SIMPLE TO OPERATE. I NEED SOMETHING THAT I CAN WEAR EVERYDAY, WHETHER I M PLAYING OR DOING YARD WORK. I DON T WANT TO HAVE TO WORRY ABOUT IT GETTING DAMAGED. CONSUMER THE WATCH HAS GOTTA BE COOL AND BOMBER, BUT NOT EXPENSIVE, BECAUSE I M GOING TO THRASH IT. CONSUMER

3 STRENGTH. AGILITY. ATTITUDE. THE RESULT OF OUR RESEARCH IS THE METTLE COLLECTION. INSPIRED BY THE EASY FUNCTIONALITY OF ON/OFF SWITCHES AND THE EXCEPTIONAL STRENGTH OF METAL. WORN WITH PRIDE, THEY HAVE AN AGGRESSIVE ATTITUDE. THEY RE STRONG ENOUGH TO TAKE THE BEATINGS OF EVERYDAY WEAR AND TEAR. NOTHING STOPS THE GUY WHO WEARS ONE. HE S PREPARED TO ACCEPT ANY CHALLENGE. HE PUTS HIS HEART AND SOUL INTO THE SPORT HE LOVES MOST AND NEVER GIVES IT ANY LESS THAN HIS BEST. NOTHING IS TOUGHER OR MORE RELIABLE THAN HIS METTLE WATCH.

4 New Additions to the Mettle Collection RATCHET 100m water resistance Chronograph Cross-cut metal buttons Mineral glass crystal One-touch backlighting Pre-curved polyurethane strap Solid titanium case Stainless-steel buckle and backplate Strap-keeper post Time, date, 2 alarms, 2 time zones Two-segment interval timer Available in 2 colours Retail price: S$299 BLADE 100m water resistance Aluminum Face Shield Chronograph Cross-cut metal buttons Mineral glass crystal One-touch backlighting Pre-curved polyurethane strap Stainless-steel buckle and backplate Strap-keeper post Time, date, 2 alarms, 2 time zones Two-segment interval timer Available in 3 colours Retail price: S$139 *Ratchet & Blade available from October 2006 BMI A division of FJ Benjamin (Singapore) Pte Ltd is an authorized distributor of Nike Timing 6B Orange Grove Road Singapore Tel: (65)

5 New Colour Additions to Hammer and Anvil Comold Hammer Black/ Atom Red colour S$239 Anvil Comold (Super & Regular sizes) Black colour S$179 New colour additions for Hammer and Anvil Comold available from September 2006 Available at selected departmental stores (Tangs Level 3, OG), NIKE shops, selected City Chain stores and authorized watch retailers. For more information, please contact: Janet Ng Senior Executive, Marketing Communications Direct Tel: Fax: BMI A division of FJ Benjamin (Singapore) Pte Ltd is an authorized distributor of Nike Timing 6B Orange Grove Road Singapore Tel: (65)