CHALLENGE BIBENDUM CHALLENGE BIBENDUM 2011 BERLIN PART THREE PARTNERSHIP OPPORTUNITIES

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2 CHALLENGE BIBENDUM CONTENT PART ONE CHALLENGE BIBENDUM PART TWO CHALLENGE BIBENDUM 2011 BERLIN PART THREE PARTNERSHIP OPPORTUNITIES 2

3 CHALLENGE BIBENDUM PART I DEFINITION MAIN ACTIVITIES 3

4 Challenge Bibendum: Definition (1/3) Initiated by Michelin in 1998, the Challenge Bibendum is a concerted effort by pre-eminent players in the automotive world to provide: - to political & business decision makers - to opinion leaders with insights and in depth understanding on the latest advanced vehicle technology and solutions, in order to 4

5 Challenge Bibendum: Definition (2/3) Reduce the energy consumption per vehicle, Reduce the carbon dioxide and local pollutant emissions, Lower the number of road accidents, Improve traffic flow, 5 As well as the correlation between vehicle design and ultimate use while preserving driving pleasure and individuals liberty

6 Challenge Bibendum: Definition (3/3) Challenge Bibendum is solution oriented Challenge Bibendum is neutral (non profit organisation) Challenge Bibendum covers all aspects related to sustainable road mobility Challenge Bibendum evaluates the technological solutions 6

7 Challenge Bibendum : a major itinerant event 2003: Sonoma Californiaa USA 2002: From Heidelberg (Germany) to Paris (France) 2002 : Heidelberg (Germany) to Paris (France) 2011: Berlin (Germany) 1998 : from Clermont-Ferrand 1998: From Clermont-Ferrand To Paris to Paris ( (France) 2000: from Clermont-ferrand To Paris 2006 : Paris ( France) 2005: Kyoto (Japan) 2007: Shanghai (China) 2001 : From Los Angeles to Las Vegas ( USA) 2010: : Rio de de Janeiro (Brazil) 2004: Shanghai (China) Since 1998 Challenge Bibendum has been a major intinerant International event Promoting solutions For sustainable mobility 7

8 Challenge Bibendum: Main activities 1 Technical tests and 2 Ride & Drive and 3 rally Demonstrations Technical tests and a rally to analyze the performances of each technology To enable the people attending the event to test for themselves and observe first hand the progress provided by the new technologies Technological Exhibition Center Where industrialists, research institutes and other organizations present their latest innovations 4 Leaders Forum 5 Thematic Workshops 6 Meeting with General Public Where political and economic leaders provide a global view of the stakes and possible progress for a sustainable mobility 8 Gathering experts on road mobility, to debate technical and regulatory developments throughout the world Public event enabling the general public or a selected public to discover these new technologies

9 9 Challenge Bibendum

10 PART II Main Venues A few figures Preliminary Program Vehicles activities Rally and technical tests Intercity rally and urban rally Ride and Drive - Demonstrations Parade in Berlin City - Technological Exhibition Center Thematic Workshops, Conferences and Leadersʼ Forum Public days Registration 10

11 Challenge Bibendum 2011 BERLIN Berlin, from May 18 th to May 22 nd

12 Challenge Bibendum 2011: Main Venues 1 Former Tempelhof Airport 12

13 Challenge Bibendum 2011: Main Venues 2 ADAC DRIVING SAFETY CENTER LINTHE 13

14 Challenge Bibendum: A few figures Expected attendance in Berlin: Up to attendants, Including : 600 journalists, 1500 participants and sponsors 2200 invited guests 500 organization and production team members up to people during the public days 14

15 Challenge Bibendum: A few figures Participating vehicles: More than 200 vehicles, including: Intercity passenger cars 2 and 3 wheelers Urban electric cars and light utility vehicles Urban utility vehicles (buses and delivery trucks) Long haul utility vehicles (coaches and trucks) 15

16 16 Program 1

17 17 Program 2

18 18 Program 3

19 19 Program 4

20 Challenge Bibendum 2011: Main Themes Clean Safe Connected 20

21 Challenge Bibendum: Vehicle categories INTERCITY PC and BIKES: ICE Prototype (incl.parallel-hybrid) ICE Production (incl.parallel-hybrid) Electric drive: Batteries, FC, Series-Hybrid URBAN VEHICLES: Urban cars and Light Utility vh. Light Quadricycle (L6e): empty weight (not including batteries) < 350kg, Power < 4kW, max speed = 45km/h. (Heavy) Quadricycle (L7e): empty weight (not including batteries) < 400kg (PC) 550kg (LT), Power < 15kW. Urban Cars: At the choice of the participant for ICE cars < 3m or Electric cars with range < 200km Urban 2 wheelers 21

22 Vehicles activities: Rally and Tests for INTERCITY VEHICLES ADAC DRIVING SAFETY CENTER LINTHE 22

23 Vehicles activities: Rally and Tests for Electric VEHICLES 23

24 Vehicles activities: : Urban Rally Urban circuit 15km including drive on air plane landing tracks 24

25 Vehicles activities: Ride and Drive and Demonstrations Departure for rallys and Ride& Drive Area for GT and competiton vehicles Area for demonstrations 2W, car, truck and bus Track for Ride & Drive Track for urban vehicles 25

26 26 Vehicles activities: Racing and GT circuit

27 Vehicles activities: : RIDE & DRIVE AREA NOT USED DURING CHALLENGE BIBENDUM 27

28 Challenge Bibendum: Technological Exhibition Center 28

29 Challenge Bibendum: Technological Exhibition Center 29

30 Challenge Bibendum: PARADE IN BERLIN CITY 30

31 31 Challenge Bibendum: Thematic Workshops

32 Challenge Bibendum: Leadersʼ Forum and Conferences 32

33 Challenge Bibendum: Public Days & Student s Day PARC ANIMATION RIDE & DRIVE DEMONSTRATIONS 33

34 CHALLENGE BIBENDUM PART III PARTNERSHIP OPPORTUNITIES ORGANISATION 34

35 Partnering with Challenge Bibendum The partnership opportunities: " Challenge Bibendum offers many possibilities to highlight your engagement and innovations for sustainable road mobility: Participation in vehicle activities such as: Intercity rally Urban Rally Parade Ride and Drive Design Contest Stand in the Technological Exhibition Center 35 Car demonstration

36 Partnering with Challenge Bibendum Challenge Bibendum 2011: How can you get the most out of it? Joining a global event to share forward-looking analysis about tomorrowʼ s sustainable mobility of goods and persons Contributing to global thinking and mobility, to be summarize in the Challenge Bibendum White Book Exhibiting latest technologies Joining the vehiclesʼ ride & drive event and specific tests Networking with international executives from both public and private sectors Inviting own customers and potential clients for public conferences and private meetings Meeting international journalists Inviting commercial dealers Involving and inviting local teams to reinforce local corporate image 36 Press conferences

37 37 Challenge Bibendum 2011 KEY DATES

38 Challenge Bibendum 2011: PARTICIPATION FEES 38

39 Challenge Bibendum: Web portal Challenge Bibendum is also a web portal promoting sustainable road mobility: 39

40 More information on 1 THE PARTICIPANTSʻGUIDE 2 (4 editions) THE RULES AND PROCEDURES 40

41 Thank you! See you soon! 41