Junior Cricket Roadshows

Transcription

1 Junior Cricket Roadshows

2 Agenda All Stars Cricket 2017 Key Recommendations for 2018 Next steps for 2018 Format pilots overview Format recommendations Next steps

3 Objectives of All Stars Cricket Provide clubs with everything they need to create an outstanding first experience for kids and their parents Best prepare kids for the more traditional formats of the game Drive a deeper level of engagement with parents to create a pipeline of volunteers Make a significant investment in growing participation in the game

4 Junior Cricket Roadshows

5 Junior Cricket Roadshows

6 Junior Cricket Roadshows

7 All Stars Cricket 2017 Review Key Recommendations Review scale: 6,000+ parents and kids, 328 clubs, 673 activators, s of focus groups with kids, parents, clubs, activators 01 Scale up the marketing campaigns 02 An improved club management system 03 Ensure an enticing year two offer 04 Improved support for activators 05 Review the financial model

8 01 National Marketing Campaign Doubled investment into All Stars Cricket marketing campaign Awareness and Conversion Target of mums Retention campaign to 2017 participants Focus on advocacy and content #BigMoments Additional focus on marketing to girls and diverse communities

9 01 Increased Support For Local Club Marketing One-stop-shop for clubs with downloadable resources including flyers, posters etc. that can be personalised Fulltime All Stars Cricket Champions focused on club support and school promotion Marketing communications toolkit and guidance Full alignment with the new Chance to Shine schools offer and focused transition to All Stars Cricket clubs

10 02 Improved Club Management System Vanity URL s Allow clubs to market themselves to their databases more effectively Meet your Activator Function Build stronger connection between parents and clubs Document Upload / Recording A central place to submit all club requirements to run an All Stars Cricket programme

11 03 Ensure an enticing year two offer Kids Year One Pack New pack with additional exciting items All Stars Cricket Sticker Passport Brand new videos and messages from players Returning Kids Pack Returning kids packs to include stumps, a new shirt

12 03 Ensure an enticing year two offer Clubs Year 1 clubs New and improved programme curriculum Voucher system and top-up packs to ensure all equipment needs are met Parent helper vests and new activator apparel Returning clubs Online shop to purchase any additional equipment

13 03 Ensure an enticing year two offer Activators New and improved programme curriculum & resources New apparel range Female activator range legging s TBC Online shop to purchase any additional equipment

14 04 Improved Support For Activators Curriculum update More games and activities for Year 2 with a focus on a greater variety of batting & bowling activities More detailed content Provision of more progression and regression for each activity to allow for age and stage differences. Including more detailed parent engagement suggestions More Live Content More specific examples and demonstrations of real sessions as they are delivered in programme including

15 05 Review the All Stars Cricket financial model Club and network feedback was to review the financial model We will provide an update on this prior to Christmas

16 Next Steps / Timelines November Club sign up Local marketing planning with ASC Champions February May Schools promotions Participant registration opens March May National marketing campaign launches during Easter break May September ASC Year 2 sessions delivered

17 For any questions please contact om

18 Recommended Formats Pilot Marketofy Slides Theme. All Rights Reserved.

19 JUNIOR PARTICIPATION PATHWAY PROJECT OVERVIEW On the back of 3 years of research and trialling, and the success of All Stars Cricket, the ECB are now moving into phase two of implementation of recommended formats for club and league cricket for kids aged As part of this direction, the ECB are looking to more widely engage leagues in the adoption of the recommended junior participation pathway. The recommendations will involve: Reduced number of players per team Shortened pitch lengths Smaller boundaries Reduced game length Modified ball size and equipment

20 OBJECTIVES OF JUNIOR PARTICIPATION PATHWAY RECOMMENDATIONS To provide kids with a world-class experience of cricket & one that more closely replicates the professional game Increase junior player retention and ensure sustainable participation Better develop the skills of the game that are needed for long term performance Provide uniform pitch lengths for all junior cricket

21 THE STORY SO FAR NATIONAL JUNIOR LEAGUES ENGAGEMENT Feedback from 400 Junior Leagues across England and Wales EXISTING BEST PRACTICE Several junior leagues and CCB s have run successful modified programmes e.g. Charley s Cricket ECB KIDS INSIGHTS PROJECT The ECB has invested in research to learn more about kids fandom, motivations and barriers to being more active SHORT PITCH STUDY ECB & Loughborough University research to understand appropriate pitch lengths for underage players Since 2014 GLOBAL CRICKET INSIGHTS & OTHER SPORTS We have worked with other NGO s to share insights regarding age and stage appropriate formats

22 RESEARCH FINDINGS The combined research has shown a number of factors that result from a modified format. These include: More accurate bowling A safer bowling technique Improved batting, bowling & fielding development Increases in playable balls, attempted shots & scoring zones A more engaging & active game for kids

23 Key Research Findings For Modified Formats 87% of participants playing the modified format enjoyed this experience more than the previous format.

24 Key Research Findings For Modified Formats 89% 76% 74% Coaches Percentage of coaches that say they are more effectively able to coach the game Parents Percentage of parents believe their kids had more fun and develop better skills Clubs Agreed with the shorter game time and format

25 PROPOSED FORMATS FOR 2018 PILOT Indicativ e Age Pitch Length Game Type Game Length Ball Size Boundary Size (max recommended ) Playe rs Per Side U9 15 yards / 13.7 m Modified on outfield 12 over per side (60-90 min) Light rubber ball 30 yards / 27.4 m 6 per side U11 Softball 17 yards / 15.5 m T overs (<2 hrs) Incrediball 40 yards / 36.5 m 8 per side U11 Hardball 17 yards / 15.5 T overs (<2 hrs) 4¾ ounces 45 yards / 41.1 m 8 per side

26 NEXT STEPS November - December Junior league presentations Express interest & feedback support requirements to ECB & CCB February - May Club / league support workshops e.g. coaching April May Junior cricket season begins