Walnut Creek On Ice. Holiday Outdoor Ice Rink in Civic Park. November 15, 2011 January 16,

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1 Walnut Creek Chamber of Commerce & Visitors Bureau and Walnut Creek Downtown Business Association present Walnut Creek On Ice Ce le ou g n i brat! Season h t r7 Holiday Outdoor Ice Rink in Civic Park November 15, 2011 January 16,

2 The Concept The Walnut Creek Chamber of Commerce & Visitors Bureau and the Walnut Creek Downtown Business Association are again teaming up to produce a community holiday tradition: The East Bay s Seventh Annual. This family-oriented attraction is similar to the performance skating rinks in San Francisco and San Jose. It is fun for the family and an excellent opportunity for corporate events, private get-togethers, employee appreciation events, birthday parties and much more. The Benefits Each 10-week season attracts more than 40,000 skaters plus over 80,000 spectators to Walnut Creek s Civic Park. More than 85,000 vehicles per day pass through the intersection of North Main and Civic Drive providing extraordinary exposure to sponsoring businesses such as yours. In addition, a multimedia marketing program that runs from October through January provides even more valuable exposure for sponsors. Sponsors also enjoy an array of additional benefits such as complimentary or discounted tickets, private party opportunities, on-site acknowledgements, signage and much more. Your sponsorship helps support this popular tradition which provides a valuable array of marketing opportunities.

3 The Location Walnut Creek s Civic Park becomes a charming winter wonderland with twinkling lights, seasonal decorations, dramatic festive tenting and an action packed 80 x 100 outdoor ice skating rink. It s easy to find and the place to be. The Timeline kicks-off on Veterans Day, November 11, 2011, and runs through Martin Luther King, Jr. Day, January 16, The rink is open 7 days a week, even on holidays, with operating hours generally from 11:00 a.m. 9:00 p.m. for 10 weeks. Exact times and dates appear on the official skating website at: The Appeal Outdoor skating in downtown Walnut Creek is fun and it makes economic sense for the City. This delightful community tradition attracts skaters and visitors from throughout the region. As a sponsor, you are recognized as a special supporter of this exciting event that is enjoyed by so many people.

4 An Ice Skating Rink in Downtown Walnut Creek Makes Economic Sense In recent years, with the tough economy, staycations have become very popular. Walnut Creek On Ice provides a wonderful gathering place for families, especially those with relatives visiting from outside our community. After a brisk skating party why not stroll through downtown Walnut Creek to your favorite restaurant and enjoy a tasty meal? Keeping business local helps everyone. Do you work in Walnut Creek? What are you doing for lunch? How about taking a few spins around the rink to burn off a few calories before getting a bite to eat? Good health, good times and good fun are combined at.

5 Be Seen at the Coolest Place in the East Bay is marketed in may ways, such as television, radio, print media, online media, and rink dasher boards for over 10 weeks! The ice rink will open its doors on November 11, 2011 (Veterans Day) and continue through January 16, 2012 (Martin Luther King, Jr. Day). With it comes outstanding benefits and opportunities for your brand and company. An anticipated 40,000+ skaters and thousands more onlookers, guests, and families, will visit the ice rink in Walnut Creek. This 10+ week extravaganza, organized by the Walnut Creek Chamber of Commerce & Visitors Bureau and the Walnut Creek Downtown Business Association, offers unrivaled partnering opportunities that will put your brand name in front of a highly lucrative market, at the time of year when exposure is most easily turned into sales. Sponsorship Opportunities Title Sponsor $90,000 Platinum $25,000 Gold $10,000 Silver $5,000 Dasher Board $2,500 Snowflake $1,000 Toboggan $500 Media Partners ALL ADVERTISING INCLUSION print ads / radio television press releases / web page / posters / flyers EXCLUSIVE BANNER AT THE ICE RINK large banner with your company name / logo prominently displayed COUPON DISTRIBUTION bounce back OPENING DAY FREE SKATE SPONSOR official sponsor of 2-hour FREE skate LOGO PLACED ON THE ZAMBONI (75+ days) EXCLUSIVE DISCOUNTS FOR EMPLOYEES savings on admission for employees and family members on selected days. RADIO & TELEVISION MENTIONS on partnering media stations PRIVATE PARTY DAY no rink rental charge (2-hours) SCHOOL SPONSOR logo on postcard mailer to schools SPONSOR PA ANNOUNCEMENTS mentions daily (75+ days) WEB CAM logo rotated on webcam; over 48,000 people visited the site last year. SPONSOR PROMOTIONAL MATERIALS ALLOWED at the rink (60+ days) MARKETING INCLUSION print ads / posters / flyers web page / e-newsletter LOGO PRINTED ON SPECIAL EDITION COUPON BOOK or special coupon included in newspaper advertisement DASHER BOARD company logo in the ice rink area (75+ days)* Triple Double LOGO ON ICE RINK WEBSITE WITH LINK TO YOUR SITE 1 year ACKNOWLEDGEMENT AT GRAND OPENING PARTY LAMINATED SNOWFLAKE displayed in ice rink tent COMPANY NAME LISTED on board of donors COMPLIMENTARY TICKETS Having a Holiday Party? Company Party, Holiday Party, End of the Year Party are the coolest at! *Due to the nature and placement of decal advertising / dasher boards, said ad may be damaged by a variety of sources. The committee will replace damaged decals throughout the season to ensure all logos and contact information are legible and ad is displayed as intended. There is a minimum of a 3 day lead time to re-order, print and re-install damaged dasher board advertisements.

6 Walnut Creek On Ice SPONSOR PROGRAM AGREEMENT Sponsor Name: Address: Primary Contact: Phone: Fax: Website: Signature: By signing this document sponsor shall pay (WCOI) the appropriate sponsorship fee noted below in exchange for the corresponding promotional considerations described in the Sponsorship Program Benefits and Cost Sheet. Please indicate the sponsorship level you are requesting, sign and fax this document to the Walnut Creek Chamber of Commerce & Visitors Bureau: (return this document with payment). Title Sponsor $90,000 Platinum Sponsor $25,000 Gold Sponsor $10,000 Silver Sponsor $5,000 Dasher Board Sponsor $2,500 Snowflake Sponsor $1,000 Toboggan Sponsor $500 Media Sponsorship (TV, Cable, Newspaper, Magazine, Radio, Outdoor) please circle The sponsor will provide items, such as logo, website link information, and other necessary materials as described in the sponsorship program sheet. PAYMENT TERMS: Payment is due upon signing and made payable to. Walnut Creek Chamber of Commerce & Visitors Bureau, attention: Barbara McDavid, fax. Please mail the payment to: 1777 Botelho Drive, Suite 103, Walnut Creek, CA For questions, contact Marcie Hochhauser via Or, call the Chamber at Downtown Business Association

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8 T hank You to Previous Season s Sponsors For Supporting ThewDG;9Dw?o%Lg?midewfgjwBmsywFamilies