77% of clubs found the GolfMark process beneficial* GolfMark provides comprehensive business tools

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Douglas Stevenson
6 years ago
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1 77% of clubs found the GolfMark process beneficial* Complete GolfMark with our new online system GolfMark provides comprehensive business tools

2 Since achieving GolfMark... 39% of clubs have experienced an increase in membership* This equates to a membership value of 20,000+ per annum^ * based on figures from 2014 GolfMark survey ^ based on figures from the Golf Club Questionnaire 2012

3 What Is GolfMark... GolfMark is the national accreditation scheme designed to support all golf clubs, however big or small, achieve a positive impact on four key areas of business: RECRUITMENT & RETENTION OF MEMBERS supporting your club to attract new members and players and increase the participation of existing members BUSINESS MANAGEMENT & SUSTAINABILITY helping to develop your club through practical business planning SAFEGUARDING ensuring your club has appropriate policies and procedures in place IMPROVED COACHING & COMPETITIONS enhancing coaching and playing opportunities at your club for all golfers The revised GolfMark programme has a strong focus on ongoing improvement to help clubs develop and progress. This features a number of processes including, self-evaluation and benchmarking to measure impact and the integration of high performing areas to support clubs to continually improve and enable them to become high performing. Through the GolfMark process, clubs will produce an annual action plan which will provide an effective means of maintaining the GolfMark standards, pinpoint action areas to address and highlight priorities for individual club. In the two summers since we achieved GolfMark accreditation we ve had 140 adults join and 46 juniors Ian Baker Retired General Manager Bramshaw Golf Club Like us at facebook.com/englandgolf Tweet Visit

GolfMark Resources, Support and Training A number of business tools will be provided for clubs when working towards and achieving GolfMark including: RESOURCES > A new online system making it easier

englandgolf.org/clubhouse. > 20% off England Golf publications purchased via the online shop at www.englandgolfshop.org.* > Links to England Golf s and its partner s resources providing GolfMark clubs with the most relevant and appropriate information.

4 GolfMark Resources, Support and Training A number of business tools will be provided for clubs when working towards and achieving GolfMark including: RESOURCES > A new online system making it easier for clubs to complete each stage of the process. > The England Golf Clubhouse, a new online resource for clubs to access all the information, support and advice available from England Golf at > 20% off England Golf publications purchased via the online shop at > Links to England Golf s and its partner s resources providing GolfMark clubs with the most relevant and appropriate information. > Receive a 50% discount on the Local Market Review reports to help understand the characteristics of your club s membership and how this compares to the local catchment area. In addition, discover potential golfers within your community using the new member s report.*

5 SUPPORT > County Development Officer who will provide you with one-toone support with your GolfMark application. > A dedicated helpline - GolfMark clubs can also contact to receive dedicated support from England Golf. > Advance notice of any funding and grants offered by England Golf.* TRAINING OPPORTUNITIES > A free place for one member of your club on a Tri Golf Activators Course.* > A free place for one Professional at golf club on a Golf Xtreme Activators Course.* > 50% discount on the Golf Foundation s Junior Golf Leaders workshop.* > Priority booking and discounts to appropriate training and educational resources offered by England Golf.* The resources, support and training GolfMark provides is being continually improved and updated so remember to check out the GolfMark website *available once awarded GolfMark Like us at facebook.com/englandgolf Tweet Visit

6 GolfMark Brand Benefits IMPROVE YOUR CLUBS CREDIBILITY Once awarded, England Golf will supply your club with a GolfMark branding pack including: > A GolfMark plaque and certificate to place prominently in your club to highlight to members, visitors and the wider public that you have achieved the national accreditation in golf. > GolfMark and England Golf logos that can be used for print, online and promotional purposes. > Web banners highlighting the GolfMark benefits to all those who visit your club s website. GolfMark confirms your club has achieved the recognised safeguarding standards giving parents confidence when choosing a club for their children. GolfMark clubs are more attractive to local schools because GolfMark assures child-friendly systems and procedures which schools look for. Schools are also encouraged to signpost pupils to GolfMark clubs. Every GolfMark club will also be recognised by Sport England as a Clubmark facility, a national standard for quality sports clubs recognised across the country. Since achieving GolfMark... 64% of golf clubs have created new links with local groups, sports clubs and organisations* * based on figures from 2014 GolfMark survey Like us at facebook.com/englandgolf Tweet Visit

7 INCREASE YOUR CLUBS PRESENCE IN THE LOCAL PRESS AND PUBLIC England Golf will provide a marketing pack to support the use of the GolfMark brand by your club, including: > A template news release to announce your club s achievement, along with simple guidelines on how to work with the local press. > A list of local press contacts so you can tell the media about your good news. > Assistance in developing your clubs social media presence by using the support of England Golf s Twitter (15,000+ followers) and Facebook audiences (1,900+ likes). > A press release to local media announcing your clubs accreditation. > GolfMark beer mats highlighting features of GolfMark to your members and visitors. > A discount for advertising in the National Club Golfer magazine; four for the price of three. GolfMark clubs are eligible for the GolfMark Club of the Year award, supported by COBRA PUMA, which, recognises outstanding and innovative contribution to developing the game.

8 We would most definitely encourage other clubs to be involved in the GolfMark. We ve had great support from England Golf and they have taught us about best practice GolfMark has really shown us some new initiatives. Designed & Printed by Ruddocks.co.uk Adam Frontall Owner Cookridge Hall Golf Club The National Golf Centre The Broadway Woodhall Spa Lincolnshire LN10 6PU Tel: 44 [0] Fax: 44 [0] Like us at facebook.com/englandgolf Tweet

MEMBER SURVEY A GUIDE TO GOOD PRACTICE

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