NOT YOUR ORDINARY GOLF TOURNAMENT

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1 NOT YOUR ORDINARY GOLF TOURNAMENT The Calgary Flames Celebrity Charity Golf Classic is THE golf tournament of the fall unrivaled in its fantastic food and beverages, exceptional prizes and superior golfing. This fall join players like Mark Giordano, Lance Bouma and Matt Stajan, alumni such as Theo Fleury, plus our coaches and management, as we mark our 35th Anniversary of the tournament. We d love for you to be a part of the celebration! THE ULTIMATE HOSTING EXPERIENCE over two days at two exceptional courses MONDAY SEPTEMBER 14 11:00 am 1:30 pm Registration and Luncheon with special guest speaker at the Scotiabank Saddledome. TUESDAY SEPTEMBER 15 7:00 am 6:00 pm Breakfast and a full day of golf at Country Hills Golf Club and The Hamptons Golf Club, followed by dinner and prizes at the Scotiabank Saddledome. To our new and returning sponsors, welcome to the 35th Anniversary of the Calgary Flames Celebrity Charity Golf Classic presented by Scotiabank! We ve got some great opportunities this year, plus anyone who registers before June 15 and/ or increases their sponsorship level will be automatically entered into the following draw: a round of golf with GRAHAM D e LAET at WHISPER ROCK GOLF CLUB in PHOENIX, ARIZONA One playing spot to be awarded. Full details will follow registration.

2 SPONSORSHIP OPPORTUNITIES Title Sponsor SOLD Celebrity Bib Sponsor All celebrities (50 60 total) will be wearing a golf shirt that is assigned to them for the duration of the golf day. In addition, each team will be assigned a caddie (or score keeper). These caddies will each be wearing a bib representative of the celebrity s team name. As the CELEBRITY BIB SPONSOR you will receive the following benefits: ONE GOLF COURSE: 15,000 ALL THREE GOLF COURSES: 35,000 > Your logo on the sleeve of all celebrity golf shirts. > Your logo on each caddie bib, along with the celebrity s name bar. > A full-page ad in the tournament s event program and thank-you booklet. > Five golfers per sponsorship (a full six-person team including celebrity). > Flames pre-season package. > Flames pre-season game logo loop on the Flames Energy Ring. > Ten tickets to a Calgary Flames game. Luncheon and Guest Speaker Sponsor SOLD

3 CUSTOM SPONSORSHIPS Choose from one of the below opportunities to CUSTOMIZE YOUR SPONSORSHIP. All of the opportunities below come with the following benefits: > Five golfers per Platinum Sponsorship (a full six-person team including celebrity). > Four tickets to a Calgary Flames game. Centre Court Sponsor Centre Court is an area at both golf courses where all golfers stop and spend anywhere from minutes throughout the day for gourmet food and beverages. As the CENTRE COURT SPONSOR you will receive the following benefits: > Large banner at Centre Court at both golf courses. > Half-page ad in the tournament s event program and thank-you booklet. > Opportunity to provide promotional material or gift cards to all participants coming through Centre Court. Dinner Sponsor Photo Sponsor The dinner will take place on Tuesday, September 15 following golf. Golfers will meet at the Scotiabank Saddledome to enjoy cocktails, dinner, bid on auction items and receive skill and team prizing. As the DINNER SPONSOR you will receive the following benefits: > Your logo included in all communications relevant to the post-golf dinner. > Your logo and a message to all golfers on a tent card on each place setting at the dinner. > A full-page ad in the dinner brochure. This is a new feature which will be dedicated to your sponsorship and the prizes being awarded that evening. > Prominent logo exposure on dinner signs and screens. Following the tournament, all golfers receive their team photo as well as an analysis of their swing. As the PHOTO SPONSOR you will receive the following benefits: > Your website as the click-through website for all golfers to access their photo (85% view rate from last year). > Your website as the click-through website for all golfers to access their swing analysis (85% view rate from last year). > A full-page ad in the tournament s event program and thank-you booklet. Cart Sponsor This tournament will see up to 400 golfers which means 200 carts between both golf courses. As the CART SPONSOR you will receive the following benefits: > Your logo on the front of every golf cart in the tournament. > A half-page ad in the tournament s event program and thank-you booklet.

4 CUSTOM SPONSORSHIPS Continued from previous page Own the Hole Sponsor Own the Hole sponsorship can be customized to the sponsor s needs. Please contact Shelby Robinson for information and guidelines. > Customized hole-in-one flag on one hole per golf course for the three courses. > The opportunity for a product or service activation at your hole. > Five golfers per sponsorship (a full six-person team including celebrity). Tee Gift Sponsor SOLD OTHER OPPORTUNITIES Diamond Sponsor 27,500 A prestigious sponsorship level granting you or your company unique brand recognition opportunities as well as your choice of celebrity golfer. As a DIAMOND SPONSOR you will receive the following benefits: > Five golfers per Diamond Sponsorship (a full six-person team including celebrity). > Choose your celebrity (Some exclusions apply. Please contact Shelby Robinson for more information). > Premier signage at all three event locations. (Country Hills Golf Club, The Hamptons Golf Club and the Scotiabank Saddledome) > Your logo on the sponsor board at both golf courses. > Ten tickets to a Calgary Flames game.

5 Platinum Sponsor 17,000 The platinum standard in sponsorship, offering you or your company a wide variety of prominent branding opportunities, as well as a few bonus perks. As a PLATINUM SPONSOR you will receive the following benefits: > Five golfers per Platinum Sponsorship (a full six-person team including celebrity). > Four tickets to a Calgary Flames game. Gold Sponsor 11,000 > Four golfers per Gold Sponsorship (on a full six-person team including celebrity). > Your logo on the sponsor board at both golf courses. > Two tickets to a Calgary Flames game. Silver Sponsor 7,000 > Three golfers per Silver Sponsorship (on a full six-person team including celebrity). > Your logo on the sponsor board at both golf courses. Bronze Sponsor Limited spots available 4,500 > Two golfers per Bronze Sponsorship (on a full six-person team including celebrity). > Your logo on one sign at your sponsored hole at one golf course. THE FLAMES FOUNDATION Since its realization in 1983 the Flames Foundation for Life has served as the charitable arm of the Calgary Flames Hockey Club, offering much-needed funding to varied and far-reaching charities. Continuously evolving over its years in operation, the Flames Foundation now provides millions of dollars in contributions to these key pillars: amateur and grassroots sports, health and wellness, and education. In keeping with the original mandate of the ownership group, the Flames Foundation for Life strives to bring positive change to the lives of thousands of southern Albertans. For a full description of the various initiatives the Flames Foundation supports, please visit calgaryflames.com/foundation INSPIRE MOTIVATE EDUCATE

6 Rotary Flames House The Flames Foundation Life is proud to support Rotary Flames House, the cornerstone of the Alberta Children s Hospital s Hospice and Palliative Care Service. One of only six pediatric hospices in Canada, and the only one in Alberta, Rotary Flames House is a home away from home that enables families to live as normally as possible during a precious period of time. Whether measured in years, months, weeks or days, Rotary Flames House helps make the most of every child s life. QUESTIONS? The Calgary Flames Celebrity Charity Golf Classic would like to ensure involvement in our event is successful for all participants. If you have any questions about sponsorship, customizing a sponsorship to your particular needs, or have technical questions, please contact: Shelby Robinson TEL: srobinson@calgaryflames.com