KINGSMILL CHAMPIONSHIP VISIBILITY OPPORTUNITIES MAY 16-22, 2016

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Leon Griffith
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1 KINGSMILL CHAMPIONSHIP VISIBILITY OPPORTUNITIES MAY 16-22, 2016

2 TOURNAMENT OVERVIEW The 2015 Kingsmill Championship was another exciting week for the LPGA in Williamsburg, VA and again showcased why this event is a favorite stop among players, fans, volunteers and corporate partners. In addition to championship golf, this year s tournament featured the following new additions: an enhanced Family Fun Zone and new venues such as, the Patriots Outpost, and a new hospitality suite for Ferguson with views of golf and the James River. The famed River Course proved to be challenging for the world s best women golfers. The final round was suspended Sunday evening due to darkness after an extended rain delay. On Monday morning, Minjee Lee, an LPGA rookie from Australia, won the 2015 Kingsmill Championship by two shots over So Yeon Ryo. Other notable players in contention included Suzann Pettersen (T5), Paula Creamer (T5), and Lexi Thompson (T8) Tournament Facts: Dates: May 16-22, 2016 Field: 144 of the world s best women golfers from 28 countries Format: Four-day, 72-hole championship stroke play 2015 Champion Minjee Lee Purse: $1.3 Million

3 TOURNAMENT DEMOGRAPHICS The Kingsmill Championship not only attracts golf enthusiasts, but also other affluent members of our community. This tournament has an estimated economic impact in the local community of $6 million dollars annually. Since the tournament s inception in 2003, the Kingsmill Championship has donated over $1.5 million to local charities Attendance: 61,500+ Volunteers: 1,400 AGE GENDER AVG. HHI 22% 10% 12% 42% 21% 13% 14% 20% 21% 15% 58% 19% 18% 15% or older Male Female $25,000 or less $25,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,999 $150,000 or more

GOLF CHANNEL TV BROADCAST Golf Channel Exposure Final round viewership increased by 7% from 2014 to

Big names in contention included: Paula Creamer (T5), Suzann Pettersen (T5), Lexi Thompson (T8)

2013 2014 2015 Rd 1 Thursday 93,337 202,290 145,600 Rd 2 Friday 106,561 197,862 159,589 Rd 3

4 GOLF CHANNEL TV BROADCAST Golf Channel Exposure Final round viewership increased by 7% from 2014 to 2015, due to the dramatic Monday finish and an additional hour of live coverage on the Golf Channel. Big names in contention included: Paula Creamer (T5), Suzann Pettersen (T5), Lexi Thompson (T8) Average number of viewers per day was 206,717 which is.5% higher than previous years Rd 1 Thursday 93, , ,600 Rd 2 Friday 106, , ,589 Rd 3 Saturday 190, , ,678 Final Rd Sunday/Monday 250, , ,144 Event Avg. Viewership 177, , ,717

The LPGA maintains a strong focus on charity through: its tournaments; its grassroots junior and women's programs; and the formation of The LPGA Foundation.

5 LPGA Brand: See Why It s Different Out Here The LPGA is one of the longest-running women's professional sports associations in the world. Founded in 1950, the organization has grown from its roots as a playing tour into a non-profit organization involved in every facet of golf. The LPGA maintains a strong focus on charity through: its tournaments; its grassroots junior and women's programs; and the formation of The LPGA Foundation. The LPGA is under the guidance of Commissioner Michael Whan and is headquartered in Daytona Beach, Fla. Global Brand: 122 international players; 28 countries competing in 33 events across 14 countries for millions in prize money. Sports Business Journal ranks the LPGA #1 in servicing corporate partners.

What do LPGA players and fans think about this

6 What do LPGA players and fans think about this event? The Kingsmill Championship has a strong presence on social media platforms such as Twitter, Facebook, Instagram, etc. This allows the tournament to interact with not only the competitors and fans, but also promote tournament partners as well.

7 BRANDING & ADVERTISING OPPORTUNITIES

8 CADDIE PARTNERSHIP The caddie partnership offers a unique branding opportunity. Each player has a caddie who will carry their clubs throughout the week wearing a bib with the player s name, so they can easily be identified by spectators. Your company logo will be prominently displayed on the back of each of the caddie bibs. Often times the caddie bibs are shown at various times throughout the Golf Channel broadcast offering an international reach with this branding opportunity. Exclusive partner of the LPGA caddie bibs including company logo on the back of all caddie bibs Exclusive host of the popular caddie shootout Pro-Am Team good for 4 amateur players plus two LPGA professionals See Pro-Am page for more details 100 Single Day Clubhouse tickets, valid for clubhouse and grounds 200 Single Day Grounds tickets 4 Weekly VIP Parking Passes valid Monday - Sunday 6 Weekly Sponsor Parking Passes valid Thursday Sunday Full Panel Ad in the Pairings Guide Ads to be displayed on each of the electronic scoreboards around the course Recognition on the official website, including link to partner s website Year-long recognition on the Partner Board at Kingsmill Resort Contact us for pricing.

PATRIOTS OUTPOST PRESENTING PARTNER This partnership offers your company the opportunity to team up with the Kingsmill Championship in showing support and appreciation for the men and women in

9 PATRIOTS OUTPOST PRESENTING PARTNER This partnership offers your company the opportunity to team up with the Kingsmill Championship in showing support and appreciation for the men and women in uniform with a hospitality venue just for them. This venue will also feature complimentary snacks and beverages, player appearances, and great views of championship golf. Presenting partner of the Patriots Outpost including promotional materials as it relates to the Patriots Outpost and free admission for active military Pro-Am Team good for 4 amateur players plus two LPGA professionals See Pro-Am page for more details 100 Single Day Clubhouse tickets, valid for clubhouse and grounds 200 Single Day Grounds tickets 4 Weekly VIP Parking Passes valid Monday - Sunday 6 Daily Sponsor Parking Passes valid Thursday Sunday Full Panel Ad in the Pairings Guide Ads to be displayed on each of the electronic scoreboards around the course Recognition on the official website, including a link to partner s website Year-long recognition on the Partner Board at Kingsmill Resort Contact us for pricing.

10 PATRIOTS OUTPOST PARTNERSHIPS These partnerships offer your company the opportunity to team up with the Kingsmill Championship and Dove in showing appreciation for the men and women in uniform with a hospitality venue just for them. This venue will also feature complimentary snacks and beverages, player appearances, and great views of championship golf. PLATINUM LEVEL PARTNERSHIP BENEFITS: Company logo on Patriots Outpost Partner Board outside the military hospitality entrance/exit 16 VIP Tickets, (4 each day) Thursday Sunday Includes access to the Pete Dye Club, Clubhouse, and Grounds Food and beverage included 50 Single Day Clubhouse tickets, valid Wednesday Sunday 2 VIP Parking Passes (valid all week) 4 Sponsor Parking Passes (valid all week) Inclusion on Military partners page in the Official Pairings Program Logo recognition on military partners page on the tournament website GOLD LEVEL PARTNERSHIP BENEFITS: Company logo on Patriots Outpost Partner Board outside the military hospitality entrance/exit 8 VIP Tickets, (2 each day) Thursday Sunday Includes access to the Pete Dye Club, Clubhouse, and Grounds Food and beverage included 25 Single Day Clubhouse tickets, valid Wednesday Sunday 2 VIP Parking Passes (valid all week) Inclusion on Military partners page in the Official Pairings Program Logo recognition on military partners page on the tournament website Investment = $5,000 Investment = $2,500

11 VOLUNTEER UNIFORM PARTNER With over 1,400 volunteers committed to the success of the Kingsmill Championship, this partnership offers maximum exposure and logo inclusion on all volunteer uniform shirts. This loyal fan base not only wears their uniform during tournament week, but also throughout the year further extending exposure of this particular partnership. Company logo to appear on the sleeve of all 1,400 volunteer shirts worn throughout tournament week Opportunity to reach out to each volunteer via promotions, product sampling or giveaways 50 Single Day Clubhouse tickets, valid for clubhouse and grounds 100 Single Day Grounds tickets 4 Weekly VIP Parking Passes valid Monday - Sunday 6 Weekly Sponsor Parking Passes valid Thursday Sunday Full Panel Ad in the Pairings Guide Ads to be displayed on each of the electronic scoreboards around the course Recognition on the official website, including link to partner s website Year-long recognition on the Partner Board at Kingsmill Resort Contact us for pricing.

12 FAMILY FUN ZONE The Family Fun Zone is located on hole #1 of the Plantation Golf Course next to the Driving Range. As the Family Fun Zone Partner your company will join the Kingsmill Championship in hosting a variety of activities focused on families and children such as: moon bounces, face painters, and slides. Children 17 and under are admitted to the tournament free of charge with a ticketed adult. Exclusive naming rights to the Family Fun Zone, including promotional materials as it relates to the Family Fun Zone Exhibit area within the Family Fun Zone providing opportunities for product giveaways, demonstrations or other activities approved by the tournament office On-site signage to include: directional information to area and signage within the area 75 Single Day Clubhouse tickets, valid for clubhouse and grounds 125 Single Day Grounds tickets 2 Weekly VIP Parking Passes 4 Weekly Sponsor Parking Passes Full panel ad in the Pairings Guide Ads to be displayed on each of the electronic scoreboards around the course Recognition on the official website, including link to partner s website Year-long recognition on the Partner Board at Kingsmill Resort Contact us for pricing.

19 th HOLE CONCESSIONS The largest concessions location during the Kingsmill Championship is located behind the 18 th green with shaded seating.

13 19 th HOLE CONCESSIONS The largest concessions location during the Kingsmill Championship is located behind the 18 th green with shaded seating. This high traffic location is where spectators come to purchase food and beverages prior to or after walking the course to follow their favorite players. Company logo on all signage near the 19 th Hole Concessions tent including directional signage 50 Single Day Clubhouse tickets, valid for clubhouse and grounds 100 Single Day Grounds tickets 2 Weekly VIP Parking Passes valid Monday - Sunday 4 Weekly Sponsor Parking Passes valid Thursday Sunday Ads to be displayed on each of the electronic scoreboards around the course Recognition on the official website, including link to partner s website Year-long recognition on the Partner Board at Kingsmill Resort Contact us for pricing.

14 TICKET BACK PARTNER The ticket back partnership offers your company visibility on 50,000+ tournament tickets. In addition to your company logo being highlighted on each tournament grounds or clubhouse ticket, you have the opportunity to position an advertisement coupon on the backside of these tickets. Company logo and advertisement opportunity on grounds and clubhouse tickets 50 Single Day Clubhouse tickets, valid for clubhouse and grounds 100 Single Day Grounds tickets 2 Weekly VIP Parking Passes valid Monday - Sunday 4 Weekly Sponsor Parking Passes valid Thursday Sunday Ads to be displayed on each of the electronic scoreboards around the course Recognition on the official website, including link to partner s website Year-long recognition on the Partner Board at Kingsmill Resort Investment = $15,000

SCOREBOARD PANEL Electronic scoreboards are strategically positioned in 7 high-traffic locations around the golf course for the best visibility among spectators and LPGA Tour players to continuously

15 SCOREBOARD PANEL Electronic scoreboards are strategically positioned in 7 high-traffic locations around the golf course for the best visibility among spectators and LPGA Tour players to continuously check the tournament leaderboard. The designated panel will feature your company s logo. One of the benefits of this partnership is the ability to have :30 second muted commercials aired on the scoreboards. Company logo on a designated panel on all electronic scoreboards Thirty second video ads to run on each of the electronic scoreboards around the course 50 Single Day Clubhouse tickets, valid for clubhouse and grounds 100 Single Day Grounds tickets 2 Weekly VIP Parking Passes valid Monday - Sunday 4 Weekly Sponsor Parking Passes valid Thursday Sunday Full Panel Ad in the Pairings Guide Ads to be displayed on each of the electronic scoreboards around the course Recognition on the official website, including link to partner s website Year-long recognition on the Partner Board at Kingsmill Resort Contact us for pricing.

QUIET PADDLE PARTNER The Quiet Paddles are hand held signs the marshals utilize on each golf hole to help regulate the noise and activity of the crowd.

16 QUIET PADDLE PARTNER The Quiet Paddles are hand held signs the marshals utilize on each golf hole to help regulate the noise and activity of the crowd. There are over 200 of these signs that are primarily used Thursday Sunday during the competitive rounds. Company logo to appear on all quiet paddle signs throughout the week 50 Single Day Clubhouse tickets, valid for clubhouse and grounds 100 Single Day Grounds tickets 2 Weekly VIP Parking Passes valid Monday - Sunday 4 Weekly Sponsor Parking Passes valid Thursday Sunday Full Panel Ad in the Pairings Guide Ads to be displayed on each of the electronic scoreboards around the course Recognition on the official website, including link to partner s website Year-long recognition on the Partner Board at Kingsmill Resort Contact us for pricing.

PUTTING GREEN Located in a high traffic area between holes #1 and #10, the putting green practice area offers an excellent opportunity to reach thousands of fans as they watch their favorite LPGA

17 PUTTING GREEN Located in a high traffic area between holes #1 and #10, the putting green practice area offers an excellent opportunity to reach thousands of fans as they watch their favorite LPGA Tour players practice their putting. On-site signage will prominently display your logo all week long. Company logo displayed at the Putting Green 50 Single Day Clubhouse tickets, valid for clubhouse and grounds 100 Single Day Grounds tickets 2 Weekly VIP Parking Passes valid Monday - Sunday 4 Weekly Sponsor Parking Passes valid Thursday Sunday Ads to be displayed on each of the electronic scoreboards around the course Recognition on the official website, including link to partner s website Year-long recognition on the Partner Board at Kingsmill Resort Contact us for pricing.

DRIVING RANGE The Driving Range partnership offers an excellent opportunity to reach thousands of spectators as they watch some of their favorite LPGA Tour players practice at the driving range

18 DRIVING RANGE The Driving Range partnership offers an excellent opportunity to reach thousands of spectators as they watch some of their favorite LPGA Tour players practice at the driving range during tournament week. Signage will be prominently displayed at this location. Company logo on prominent signage at the Driving Range Logo inclusion on all name plate signage identifying players as they practice 50 Single Day Clubhouse tickets, valid for clubhouse and grounds 100 Single Day Grounds tickets 2 Weekly VIP Parking Passes valid Monday - Sunday 4 Weekly Sponsor Parking Passes valid Thursday Sunday Ads to be displayed on each of the electronic scoreboards around the course Recognition on the official website, including link to partner s website Year-long recognition on the Partner Board at Kingsmill Resort Contact us for pricing.

19 LANYARDS All spectators and volunteers will be provided with a co-branded lanyard with the tournament logo and your company logo to display their ticket type as they walk around the tournament grounds. This is a great way to have your company name and/or logo on display throughout the tournament and year round. Exclusive partner of the tournament lanyards Company logo and/or name to appear on lanyards worn throughout the week by all badge holders with Tournament Logo 50 Single Day Clubhouse tickets, valid for clubhouse and grounds 100 Single Day Grounds tickets 2 Weekly VIP Parking Passes valid Monday - Sunday 4 Weekly Sponsor Parking Passes valid Thursday Sunday Ads to be displayed on each of the electronic scoreboards around the course Recognition on the official website, including link to partner s website Year-long recognition on the Partner Board at Kingsmill Resort Contact us for pricing.

JUNIOR CLINIC The Junior Golf Clinic is a free event that provides hands-on golf instruction from LPGA Tour players to juniors ages 7 17.

As the partner of this activity, your company will be included in the marketing and promotion of this activity.

20 JUNIOR CLINIC The Junior Golf Clinic is a free event that provides hands-on golf instruction from LPGA Tour players to juniors ages Additional instruction is provided with the help of LPGA Teaching Professionals and Mid- Atlantic PGA professionals. As the partner of this activity, your company will be included in the marketing and promotion of this activity. Presenting partner of the Junior Clinic including recognition on signage at the clinic Included in all promotional materials as it relates to the Junior Clinic 25 Single Day Clubhouse tickets, valid for clubhouse and grounds 75 Single Day Grounds tickets 1 Weekly VIP Parking Passes valid Monday - Sunday 2 Weekly Sponsor Parking Passes valid Thursday Sunday Ads to be displayed on each of the electronic scoreboards around the course Recognition on the official website, including link to partner s website Year-long recognition on the Partner Board at Kingsmill Resort Contact us for pricing.

21 VOLUNTEER HOSPITALITY This event would not be possible without the help of our 1,400 volunteers who dedicate their time to make this event a great experience for our partners, LPGA players, and spectators. The volunteer hospitality partnership includes signage in volunteer headquarters in addition to recognition for helping to provide breakfast, lunch, snacks and beverages. Volunteer headquarters is located in the main resort center where volunteers report daily to their respective committee leaders and where they receive coffee, meals, snacks, and beverages. Company logo on volunteer signage in Volunteer Headquarters as well as on-site directionals Opportunity to reach out to each volunteer via coupons, product sampling or giveaways 25 Single Day Clubhouse tickets, valid for clubhouse and grounds 75 Single Day Grounds tickets 2 Weekly VIP Parking Passes valid Monday - Sunday 4 Weekly Sponsor Parking Passes valid Thursday Sunday Ads to be displayed on each of the electronic scoreboards around the course Recognition on the official website, including link to partner s website Year-long recognition on the Partner Board at Kingsmill Resort Investment = $10,000

22 GOLF CARTS LPGA officials, tournament staff, and volunteers utilize 60+ golf carts to operate the Kingsmill Championship. This opportunity allows your company to incorporate your logo on the front of each golf cart as they travel around the course Monday Sunday of tournament week. Exclusive logo inclusion on the front of tournament golf carts throughout tournament week 25 Single Day Clubhouse tickets, valid for clubhouse and grounds 75 Single Day Grounds tickets 1 Weekly VIP Parking Passes valid Monday - Sunday 2 Weekly Sponsor Parking Passes valid Thursday Sunday Ads to be displayed on each of the electronic scoreboards around the course Recognition on the official website, including link to partner s website Year-long recognition on the Partner Board at Kingsmill Resort Investment = $10,000

BLEACHER PARTNER With multiple seating options that are open to the public, this partnership offers your company on-site signage at the entrance of one or more of the

23 BLEACHER PARTNER With multiple seating options that are open to the public, this partnership offers your company on-site signage at the entrance of one or more of the bleacher sections in high traffic locations during the Kingsmill Championship. Bleachers are located at holes #1, #9, #17, and #18. ONE BLEACHER Company logo on signage at entrance to one bleacher location Hole #1, #9, #17, OR #18 25 Single Day Clubhouse tickets, valid for clubhouse and grounds 50 Single Day Grounds tickets 2 Weekly Sponsor Parking Passes Ads to be displayed on each of the electronic scoreboards around the course Recognition on the official website, including link to partner s website Investment = $5,000

24 HOLE PARTNERSHIPS As a hole partner, your company will have your logo incorporated on a hole sign at a specified tee box. FRONT NINE TEE FENCE Company logo on signage at specified tee box including tee fence for premium visibility 25 Single Day Clubhouse tickets, valid for clubhouse and grounds 75 Single Day Grounds tickets 4 Weekly Sponsor Parking Passes Ads to be displayed on each of the electronic scoreboards around the course Recognition on the official website, including link to partner s website Year-long recognition on the Partner Board at Kingsmill Resort HOLE PARTNER Company logo on signage at specified tee box 25 Single Day Clubhouse tickets, valid for clubhouse and grounds 50 Single Day Grounds tickets 2 Weekly Sponsor Parking Passes Ads to be displayed on each of the electronic scoreboards around the course Recognition on the official website, including link to partner s website Investment = $6,000 Investment = $4,000

EXPO BOOTH Located at the tournament main entrance, where spectators are dropped off and picked up from the parking lots, this opportunity is great for interacting with our guests while also

25 EXPO BOOTH Located at the tournament main entrance, where spectators are dropped off and picked up from the parking lots, this opportunity is great for interacting with our guests while also promoting your company s products and services. In addition to face time with tournament spectators, this is a great way to engage with consumers, build brand awareness and grow customer loyalty. 10 x 10 exhibit space at tournament entry Limited space available Includes 8 table with linen, two chairs and power if needed Company name displayed on signage above tent 25 Single Day Clubhouse tickets, valid for clubhouse and grounds 50 Single Day Grounds tickets 3 Weekly Grounds badges for those volunteers/employees working the expo booth 3 Weekly Expo Parking Passes for those volunteers/employees working or setting up the expo booth Ads to be displayed on each of the electronic scoreboards around the course Recognition on the official website, including link to partner s website Investment = $4,000

26 TOURNAMENT CONTACT INFORMATION TOURNAMENT OFFICE LOCATION: Golf Clubhouse at Kingsmill Resort All tournament partnerships can be fully customized to best fit your corporate goals and strategies. Tournament Director Matthew Schulze Phone: (757) TOURNAMENT WEBSITE: TWITTER

The Web.com Tour prepares players for immediate PGA TOUR success, with graduates winning 3 of the opening 7events in the season

The Web.com Tour prepares players for immediate PGA TOUR success, with graduates winning 3 of the opening 7events in the season PREMIER PARTNERSHIP OPPORTUNITY The PGA TOUR invites your company to become a sponsor and driving force behind a new, official tournament on the PGA TOUR s Web.com Tour. Your company can become an exclusive