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1 2017 PROSPECTUS PROSPECTUS
2 THE DARWIN TURF CLUB The prized arena of renowned thoroughbred racing, genuine hospitality and premiere events in the Top End. Contact Sponsorship and Marketing Manager Laura Tucker on or
3 be part of the action Nestled in the lush, tropical surrounds of Fannie Bay, the Darwin Turf Club is famed for the running of the Carlton Mid Darwin Cup, the crescendo of an 8 day Dry Season Carnival. The opportunity exists to align your brand with the largest sporting and social event in the Northern Territory, and with over 40,000 people reveling in the tradition, pageantry, and style that decorate Carnival time, the Darwin Turf Club overs unrivalled sponsorship opportunities. With over $1.5m in prize monies and 58 races over the 8 days. the quality of thoroughbred racing at the Darwin Turf Club is simply excellent. Outside of Carnival, the track-side action continues, delivering great Australian racing week in week out, 39 times a year with all races broadcast live on SKY Racing. ALL RACING BROADCAST LIVE ON SKY CHANNELS OPPORTUNITIES SIGNAGE NAMING RIGHTS CORPORATE HOSPITALITY ACTIVATIONS B2B MARKETING DATABASE MARKETING PRODUCT ENDORSEMENT MEDIA ENGAGEMENT 40,000 TRACK-SIDE VISITORS OVER 8 DAYS
4 DERBY DAY SPECIAL SATURDAY 22ND JULY DAY 4 A CROWD DRESSED IN BLACK AND WHITE CONVERGE ON FANNIE BAY FOR THE THE SECOND LEG OF THE LADBROKES TRIPLE CROWN INCLUSIONS: Race naming rights to a race on Ladbrokes NT Derby Day. Trophy presentation to winning connections by a company representative. (Trophies supplied by Darwin Turf Club). 9m x 1m winning line banner displayed during the sponsored race (banner supplied by Darwin Turf Club). Sponsor will be provided a table for 6 people in the Ted Bailey Grandstand. Inclusions: 3 course meal and 4 hour premium beverage package. Includes gate and stand entry and race book per person. Company logo with direct link on DTC website. Full page advert in official race book - Day 4 full colour advertisement - Size 210mm H x 148mm W (pdf artwork to be supplied by sponsor).. CONT...
5 Race naming rights included in all covered press releases, interviews, public announcements and advertising on Television, Radio and Newspaper and in the official Carnival Magazine. 30 second TVC displayed on super screens at the Darwin Turf Club on Day 5 of the Darwin Cup Carnival Four (4) invitations to the Carnival Launch as part of the Carnival celebrations. A further (20) twenty general admission tickets for Day 4 of the Darwin Cup Carnival to be used at sponsor discretion. Investment: $7,800 plus GST per annum Corporate Hospitality options are available for all days of Carnival including private corporate marquees
6 SPRINT DAY SPECIAL SATURDAY 5TH AUGUST DAY 7 PACKAGES CAN BE TAILOR MADE TO SUIT ALL BUDGETS AND REQUIREMENTS INCLUSIONS: Race naming rights to a race on bet365 Palmerston Sprint Day Trophy presentation to winning connections by a company representative. (Trophies supplied by Darwin Turf Club) 9m x 1m winning line banner displayed during the sponsored race (banner supplied by Darwin Turf Club) Company logo with direct link on DTC website. Full page advert in official race book - Day 7 full colour advertisement - Size 210mm H x 148mm W (pdf artwork to be supplied by sponsor) 4m x 1m centrefield signage (sign-writing costs the responsibility of sponsor). The bet365 Palmerston Sprint holds the second highest visitation of SPONS PACKAG BE TAIL MADE T all days during Carnival and boasts some some of the most exciting racing in the Carnival calendar CONT...
7 Race naming rights included in all covered press releases, interviews, public announcements and advertising on Television, Radio and Newspaper and in the official Carnival Magazine. 30 second TVC displayed on super screens at the Darwin Turf Club on Day 7 of the Darwin Cup Carnival. Four (4) invitations to the Carnival Launch as part of the Carnival celebrations. Day 7 Palmerston Sprint Day - Sponsor will be provided with exclusive use of the Wood Lounge in the Ted Bailey Grandstand. The Darwin Turf Club will provide hot and cold canapes (3 hours) and premium beverages (selection of beers, wines and soft drinks from 12.30pm till 5pm) for 40 people on this day. Includes gate and stand entry and race book per person. Investment: $14,200 plus GST per annum The Wood Lounge
8 SPONS PACKAG BE TAIL MADE T CUP DAY SPECTACULAR MONDAY 7TH AUGUST DAY 8 CUP DAY RACE NOT AVAILABLE IF YOUR PRODUCT / SERVICE CONFLICTS WITH EXISTING SPONSORS INCLUSIONS: Race naming rights to a prestigious race on Carlton Mid Darwin Cup Day. Trophy presentation to winning connections by a company representative (trophies supplied by Darwin Turf Club). 9m x 1m winning line banner displayed during the sponsored race (banner supplied by Darwin Turf Club). Company logo with direct link on DTC website. Full page advert in official race book - Day 8 full colour advertisement. All inclusive private Centrefield Marquee for 30 pax (includes beverages and food). 1 table of ten (10) to the Qantas Darwin Turf Club Gala Ball - Saturday 5th August m x 1m spectator track-side signage (sign writing at sponsor's cost). Investment: $26,950 plus GST per annum
9 CORPORATE DINING TABLES Located in the fully air-conditioned Ted Bailey Grandstand, this dining package boasts birds eye views of racing at Fannie Bay. Entertain clients or friends for all 16 feature race days, including all eight days of the Carlton Mid Darwin Cup Carnival. Inclusions A reserved, dedicated private dining table for all 16 feature race days (table seats 6) Track entry for you and your guests on each of these days Choice of Three Course Alternate Drop or Three (3) Large Share Platters. Alternate Drop is served at 1.00pm. Platters can be served as requested. Personal TV screen located on each table Corporate table identification Race Book per guest Dedicated wait staff providing table service Access to betting facilities Full bar facilities Investment: $10,956 inc GST per annum
10 CORPORATE CENTREFIELD MARQUEES WITNESS THE RACING ACTION IN THE COMFORT OF AN ALL INCLUSIVE CENTREFIELD MARQUEE ON MONDAY 7TH AUGUST THE ICONIC CARLTON MID DARWIN CUP DAY. Marquee inclusions: Gate entry and private marquee access; all passes are personalised with your corporate branding Marquees are positioned on lawns in Centrefield Deluxe buffet including a selection of fresh seafood Beverage package from 11am - 6pm Selection of free pour spirits Dedicated marquee wait staff Racebook Memento stubby cooler Access to betting facilities White table cloths, chair covers and sash, internal theming is allowed but must be undertaken at your own expense (no external signage) Corporate car parking in Centrefield (limited spaces) TV monitors with SKY Channel coverage Fans to ensure your comfort throughout the day Corporate branding opportunities inside your marquee $12,600 plus GST (30 people) Minimum 30 people per marquee Booking numbers increase by increments of 18 persons. (e.g. 30 guests to 48, 66, 84 etc.) Tables to seat 6 people. Marquee access 11am 6pm.
11 TAILORED PACKAGES PICK AND CHOOSE VARIOUS ELEMENTS TO SUIT YOUR COMPANY'S REQUIREMENTS Carlton Mid Darwin Cup Corporate Hospitality Qantas Darwin Turf Club Gala Ball tickets Signage Race Day Sponsorship Individual Race Sponsorship Corporate Events Client Reward Brand Exposure Product Activation Contact the Darwin Turf Club Sponsorship team to discuss a tailor made package for any day of Carnival including the Carlton Mid Darwin Cup Day. Laura Tucker Sponsorship and Marketing Manager ltucker@darwinturfclub.org.au
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