Campaign for Fairer Gambling

Transcription

1 FOBT Research Report 18 th June 2013 London San Francisco Los Angeles New York Singapore Hong Kong

2 Methodology and Sample Campaign for Fairer Gambling Face to face interviews were conducted near to betting shops within the London Borough of Newham Respondents were recruited at random upon exiting the betting shops across various locations in Newham and asked about their typical engagement with betting shop services Respondents were asked to participate in a 7 min survey containing questions on the awareness and usage of betting shop services, with a focus on casino style games on gambling machines Fieldwork was conducted between 24 th May and 3 rd June interviews were conducted in total 97% ABC1 25% C2DE 75% % % % % 2

3 Considerably higher awareness and use of casino style games on gambling machines than other betting services Awareness and use of betting services % Aware % Have ever played % Regularly play Betting on racing Betting on football Betting on other events Casino style games on gambling machines Slot games on gambling machines (> 2 stake) Slot games on gambling machines (> 20 stake) 73% 38% 27% 75% 49% 34% 68% 19% 9% 90% 59% 51% 62% 9% 3% 61% 8% 4% Q2. Which of the following betting shop services and products have you heard of? Q3. Which have you ever used? Q4. Which do you use regularly? Base: All respondents (501) 3

4 There is a relationship between regular betting shop customers and the usage of casino style games on machines Betting services regularly used among most frequent customers (every day / most days) 57% 38% 32% 7% 6% Casino style games on gambling machines Betting on racing Betting on football Slot games on gambling machines ( 2 Stake) Slot games on gambling machines ( 20 Stake) Casino style games on machines are the main way to gamble among those who visit betting shops most frequently Q4. Which do you use regularly? Most frequent customers (every day / most days) (133) 4

5 57% of those aware of casino style games convert to regular play showcasing the addictive nature of play Awareness and use of casino style games on gambling machines Current awareness funnel (present) Prospective future funnel (if full awareness) Aware 90% 100% Ever played 57% 59% 66% 66% Regularly play 51% 86% 57% High conversion from trial to regular usage highlights need for intervention to target initial engagement Q2. Which of the following betting shop services and products have you heard of? Q3. Which have you ever used? Q4. Which do you use regularly? Base: All respondents (501) 5

6 Casino style games have considerable pull on betting shop customers; 66% of users play these machines exclusive of other betting services Frequency of play for casino games on gambling machines (all betting shop customers) Only play casino games Don't play casino games Ever played casino games 63% weekly or more Every/Most days 22% 2-3 times a week 23% 41% 39% 59% Ever played At least once a week At least once a month 18% 28% 20% Less often 9% Addictive nature of casino style games on gambling machines evident in frequency of use; over a fifth of players engage with the machines on a near daily basis Q3. Which have you ever used? Base: All respondents (501) Q5 How often do you tend to play gambling machines with roulette in betting shops? Base: All Casino Game on FOBT players (298) 6

7 Casino style games on gambling machines attracting a particularly young crowd of regular players Demographic profile of casino style Demographic games on gambling Profiles machines players Nat Rep (UK) Total sample (501) All casino game players Only play casino games Male 48% 97% 98% 100% % 29% 36% 46% % 38% 41% 40% % 22% 21% 12% % 10% 2% 2% AB 22% 5% 4% 5% C1/C2 48% 47% 47% 39% DE 30% 48% 49% 56% Those aged and DE are more likely to only play casino style games on gambling machines Q3. Which have do you regularly use? Base:: All respondents (501) 7

8 More frequent players taking larger financial risks, gambling more money on more machines Amount gambled & risked by frequency of play Average Every/most day 2-3 times a week At least once a week Gambled per Spin Risked per Session Significant difference Average number of machines used per day Average Every/most day 2-3 times a week At least once a week Just 1 65% 42% 60% 79% 2 or more 35% 58% 40% 21% Q6 On average, how much cash do you put into a gambling machines with roulette each time you play? Q7 On average, how much do you bet per spin? Q8a On average, how many different machines do you play in a day? Q8b How many different shops do you play at in a day?? Base: All Casino Game on FOBT players (298) 8

9 High annual amounts risked by regular players Every/most day 2-3 times a week Proportion of casino game players Average cash risked per session Estimated minimum annual sessions (Based on only 1 session per day) Estimated Minimum Annual Cash Risked 22% ,880 23% ,500 Those who play every/most days are risking at least 22,880 in cash per year on casino games [This is based on 1 session of play per day. Does not account for multiple daily sessions of play & includes cash winnings re-invested] Q6 On average, how much cash do you put into a gambling machines with roulette each time you play? / Q5 How often do you tend to play gambling machines with roulette in betting shops? Base: All Casino Game on FOBT players (298) 9

10 This lack of control over spending, particularly in more regular players has a hugely detrimental effect on their finances % of Casino style games on gambling machines players agree/strongly agree I have gambled until all of money has gone 62% agree Significantly higher in those who play daily 87% of FOBT users agree that the machines are addictive I need to bet more money per spin to get the same kind of enjoyment 44% agree Significantly higher in those who play weekly or more Sometimes I spend more than I had planned to on gambling machines 77% agree Base: All Casino Game on FOBT players (298) 10

11 Players trapped in a cycle of loss; profits are rare and often re-invested into machines % of players Not often How Often Players Win Half the time Often All wins put back into a machine Wins put back into a machine Wins used for another betting activity Wins saved for something else 74% re-invest any extra cash Q9 How often would you say that you end up with more cash than you started with, in a day when playing on gambling machines with roulette? Q10 When you end up with extra cash, what do you typically do with that extra cash?? Base: All Casino Game on FOBT players (298) 6% 30% 27% 68% re-invest Winnings in machines 38% Of daily players 38% 11

12 This need to chase losses and urge to keep playing when winning creates a cycle of gambling % of Casino style games on gambling machines players agree/strongly agree If I lose I ll chase my losses 68% agree Significantly higher in those who play weekly or more The longer I play the more I resent not winning 78% agree Whatever I win I put back into the gambling machine 59% agree Base: All Casino Game on FOBT players (298) When I win I want to keep on gambling 69% agree 12

13 While removing Roulette would potentially eliminate 70% of players, 47% would continue to play if a maximum 2 stake was imposed % Casino style games on gambling machines players agree/strongly agree I would still play the machines if roulette wasn t on it 30% agree I would still play the machines if the maximum stake was 2 47% agree Base: All Casino Game on FOBT players (298) 13

14 Younger gamblers would still play Casino games if a 2 maximum stake was enforced Agree with 2 maximum stake (205) Disagree with 2 maximum stake (204) 98% % % % 55+ 5% Play at least most days 26% 100% % % % % Play at least most days 18% 14

15 Those at highest financial risk are more likely to be playing casino style games on gambling machines Usage of betting shop services among those who strongly agree / agree statements Regularly Place Bets Regularly Play Casino Games on Gambling Machines 63% 63% 63% +11% +12% +14% 52% 51% 49% 67% +16% 51% 68% +21% 47% Worried about spend in betting shops Sometimes chase losses Sometimes gamble for longer than planned Need to increase stakes each time to get enjoyment Have gambled until money has gone Casino games are considerably more likely to drive high risk gambling behaviour, than traditional betting shop services Q4. Which do you use regularly? Base: All respondents (501) 15

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