2018 Polar Plunge Benefiting Special Olympics Georgia

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2 2018 Polar Plunge Benefiting Special Olympics Georgia The Polar Plunge is the largest fundraising effort benefiting Special Olympics. Many states across the nation participate in this annual event through the efforts of their Law Enforcement Torch Run program. Its purpose is to simply raise funds to enhance Special Olympics mission: To provide year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities, giving them continuing opportunities to develop physical fitness, demonstrate courage, experience joy, and participate in a sharing of gifts, skills, and friendship with their families, and other Special Olympics athletes and the community. The Polar Plunge is an official Law Enforcement Torch Run event. What is the Polar Plunge? In a nutshell, participants collect pledges from friends and family in exchange for the opportunity to jump into icy waters in the middle of winter. All proceeds collected by plungers will benefit the 27,115 athletes of Special Olympics Georgia. Prizes will be awarded in several categories, including best costume, highest individual fundraiser, highest team fundraiser, and many more. Still not convinced? That s alright we ll have areas to keep you warm and activities to keep you and the family entertained, so come out and enjoy the day and support all of our Polar Plungers! What it takes to be a Plunger Anyone with a little guts and a warm heart wanting to support the athletes of Special Olympics Georgia is welcome to participate. We ve seen plungers in varying ages, mayors, law enforcement officers, news anchors, sports figures, corporate teams, civic organizations, mothers, high school clubs, college organizations, and everyone else in between! When is it? Saturday, February 24, 2018 Where is it? Acworth Beach at Cauble Park 4425 Beach St NW Acworth, GA 30101

3 2018 Polar Plunge Benefits Supporting Special Olympics Georgia is not just a good thing to do in the community ; it s a smart business decision. General Benefits Special Olympics has a 97% name recognition. 68% of the public say that they feel more positive about companies that support Special Olympics. 77% of the public say they would be extremely likely to spend a little more to purchase a product or service if they thought they were helping Special Olympics. 1 in 6 people are touched by Special Olympics (either through volunteers, donors, athletes, family of athlete, etc.). The Special Olympics Georgia website averages 380,000 hits a month. The Special Olympics Georgia e-newsletter is sent to over 14,000 individuals, corporations, and other interested parties each month. Special Olympics Georgia serves 27,115 athletes. Special Olympics Georgia has over 18,000 volunteers statewide.

4 Polar Plunge Sponsorship Levels Special Olympics Georgia would like to invite YOU to become a sponsor of the 9th Annual Polar Plunge in Georgia! It is truly a nationwide effort with over 35 states participating and raising collectively over $12 million in 2017! In conjunction with a Polar Plunge sponsorship, YOU would receive a vast amount of media and promotion of this signature event, both leading up to, during and post event. A listing of sponsorship opportunities are described on the following pages. Glacier Title Sponsor $7,500 Limited to one company with top billing in all promotional efforts. Opportunity for naming rights of the event. For example: The COMPANY Polar Plunge to benefit Special Olympics Georgia at Acworth Beach. To appear in all printed, website, verbal references and press releases. Use of Polar Plunge and Special Olympics Georgia logos in promotional materials. Logo on all printed materials produced for the Polar Plunge including, but not limited to, brochures and posters/flyers. Company logo on Polar Plunge T-Shirt to be placed prominently at top and larger than all other logos. at the Polar Plunge and the opportunity for a company representative to speak at the event. Opportunity for a company promotional table at the Polar Plunge (staffing and product to be provided by company). on all of signage Company logo on Polar Plunge web page with link to corporate website. Opportunity for a company plunge team of 30 plungers and to be in first group of plungers! Passes for 10 company representatives who are not plunging. Company banners to be placed in prominent places on site 3 total to be provided by company. Public address announcement/recognition at the event. Company name included in all media materials/pitches. Opportunity to provide item for inclusion in goodie bag given to all plungers day of. Volunteer Opportunities for company employees at the Polar Plunge. Sponsor recognition in all blasts and mailers. Company name/logo included in all pre and post event public relations efforts. Right of first negotiation for night stay at Official Plunge Hotel for Friday, February 23, 2018.

5 Year Round Benefits: Company logo on 2018 Law Enforcement Torch Run T-Shirts (approximately 4,000 printed) Company logo on all 2018 Law Enforcement Torch Run materials which include Handbook, Kick-off Programs, LETR publications, and e-newsletter. Company banner hung at all LETR events in 2018 (30+ events held statewide) in Summer, Fall, and Winter Games Program Books as an LETR sponsor. Invitation to Law Enforcement Torch Run Reception at Summer Games at Emory University in May of Company banner placed at the 2018 Indoor Winter Games Opening Ceremony venue in Cobb County, January during the 2018 Indoor Winter Games Opening Ceremony. Company logo and recognition on Special Olympics Georgia website for the months of Jan. & Feb. in Special Olympics Georgia Annual Report and 2 SOGA newsletters.

6 Iceberg Sponsor $5,000 Limited to two non-competing companies. Company logo on all printed materials produced for the Polar Plunge including, but not limited to, brochures and posters/flyers. Company logo on Polar Plunge T-Shirt - to be placed on 2 nd row of sponsor listings. at the Polar Plunge Event. Opportunity for a company promotional table at the Polar Plunge (staffing and product to be provided by company). on sponsor board at all events where plungers are being recruited and onsite at the Polar Plunge. Company logo on Polar Plunge web page with link to corporate website. Opportunity for a company plunge team of 20 plungers. Passes for 5 company representatives which are not plunging to take part in the day of Company banners to be hung on site at event 2 total to be provided by the company. Company name included in all media materials/pitches. Opportunity to provide item for inclusion in goodie bag given to all plungers day of. Volunteer opportunities for company employees at the Polar Plunge. Sponsor recognition on radio promos (minimum of $7,500 value of placed advertising) Sponsor recognition in blast. Company name/logo included in all pre and post event public relations efforts. Year Round Benefits: Company logo on 2018 Law Enforcement Torch Run T-Shirts (approximately 5,000 printed). Company logo on all 2018 Law Enforcement Torch Run materials which include Handbook, Kick-Off program, LETR publications, and e-newsletter. in Summer and Winter Games Program Books as an LETR sponsor. Invitation to Law Enforcement Torch Run Reception at Summer Games at Emory University in May of Company banner to be placed at 2018 Indoor Winter Games Opening Ceremony venue in Cobb County, January Company logo and recognition on Special Olympics Georgia website. in Special Olympics Georgia Annual Report and e-newsletter.

7 Arctic Sponsor $3,000 Company logo on Polar Plunge posters and brochures. Company logo on Polar Plunge T-Shirt to be placed starting on 3 rd row of sponsor listings. at the Polar Plunge. Opportunity to have company materials placed at a community table at the Polar Plunge. on sponsor board at all events where plungers are being recruited and onsite at the Polar Plunge. Company logo on Polar Plunge website with link to corporate website. Opportunity for a company plunge team of 15 plungers. Passes for 4 company representatives who are not plunging to take part in the day of Company banner to be hung on site at event 1 total to be provided by company. Sponsor recognition in e-blasts. Company name included in all pre and post event public relations efforts. Opportunity to provide item for inclusion in materials given to all Plungers day of. Volunteer opportunities for company employees at Polar Plunge. Year Round Benefits: in Indoor Winter Games program book. Company logo and recognition on Special Olympics Georgia website. in Special Olympics Georgia Annual Report and e-newsletter. on Law Enforcement Torch Run section of website. Invitation to Law Enforcement Torch Run Reception at Summer Games at Emory University in May of 2018.

8 Igloo Sponsor $1,500 Company logo on Polar Plunge posters. Company name on Polar Plunge T-Shirt to be placed on last row of sponsor listings. at the Polar Plunge. Opportunity to have company materials placed on a community table at the Polar Plunge. on sponsor board at all events where plungers are being recruited and onsite at the Polar Plunge. Company name on Polar Plunge web page. Opportunity for company plunge team of 10 plungers. Passes for 3 company representatives which are not plunging to take part in the day of Public address announcement/recognition at the event. Sponsor recognition in blasts. Company name included in all pre and post event public relations efforts. Year Round Benefits: in 2018 Indoor Winter Games program book. Company name on Special Olympics Georgia website. in Special Olympics Georgia Annual Report. on Law Enforcement Torch Run section of website. Invitation to Law Enforcement Torch Run Reception at Summer Games at Emory University in May of 2018.

9 Snowflake Sponsor- $500 Company logo on all Polar Plunge posters. at the Polar Plunge. Opportunity to have company materials placed on a community table at the Polar Plunge. Opportunity for company plunge team of 5 plungers. Passes for 2 company representatives which are not plunging to take part in the day of Sponsor recognition in blasts. Inner Tube Sponsor- $350 Opportunity for poster board of company s logo to be placed on an Inner Tube in Lake Acworth facing the plungers as they run into the water. Similar to a hole sponsor in Golf Tournaments. Opportunity for company plunge team of 3 plungers. Passes for 2 company representatives which are not plunging to take part in the day of