Florida A&M University Corporate Sponsorship Program

Transcription

1 Florida A&M University Corporate Sponsorship Program

2 About FAMU Athletics By the mid 1890 s unsupervised sports began play on campus, particularly baseball, tennis and football. Baseball is acknowledged by many resource materials as the school s oldest sport. Athletics at FAMU came under faculty supervision in the fall of 1899, as George Sampson and Jubie B. Bragg took the reins of athletics on an intramural basis. Sampson and Bragg formed an athletic committee which sponsored the school s athletic program on an intramural level. Other members of the committee included E.L. Gorden and Chester Cole. Inaugurating the program were baseball and football, followed in 1901 by tennis and basketball. In 1913, Florida A&M continued laying the foundations for its program when it became a charter member of the Southern Intercollegiate Athletic Conference (SIAC), a league they remained a member of until , when they withdrew to pursue NCAA Division One status. Today Florida A&M Athletic Department is a member of the Mid-Eastern Athletic Conference and participates in NCAA Division I Football Championship Subdivision (FCS). FAMU Athletics offers 14 intercollegiate programs 2 (Women s Track and Field and Women s Cross Country) of which hold MEAC Championship titles with in Women s Tennis and Volleyball being runner ups in their divisions. Florida A&M is looking forward to a bright future, with plans on the drawing board for renovation and expansion of fabled Bragg Memorial Stadium, which celebrated its 60th anniversary of operation in The current program is the midst of implementing a bold, new vision for restoring the aura of competitive success in all sports, that made Florida A&M sports both feared and respected nationwide for many years, under the leadership of President James H. Ammons. Florida A&M Athletics is an ongoing success story, built on a solid foundation which dates back 100 years and will continue for 100 more.

3 Marketing Reach FAMU Athletics.com WEBSITE TOTAL PAGE VIEWS TOTAL AD CLICKS DIGITAL TRAFFIC 1.6 MILLION 625,202 FAMUAthletics.com is the home of all things FAMU sports. This past year the FAMU Athletics webpage was seen 1.6 million times. With the introduction of our new Athletic Director and head football coach we are looking to see a spike in these numbers. HIGHEST SINGLE EVENT IN-VENUE ATTENDANCE TOTAL ATTENDANCE FOOTBALL 76,190 25,067 19,048 M BASKETBALL 21,075 5,217 2,108 W BASKETBALL 9,042 2, AVERAGE PER EVENT Extending beyond live event coverage FAMU Athletics is featured on ESPNU, ESPN3, and FAMUAthletics.com through live streaming. This year we will be releasing our pre-game and postgame show which will also be show on television. SOCIAL MEDIA FOLLOWERS INSIGHTS INSTAGRAM 7,033 3,068,000 FACEBOOK 23,774 19,082 TWITTER 14,900 2,798,700 With a strong student and alumni base social media has become the prime way for our fans to keep up with FAMU Athletics on the go. Keep your eyes open for the official launch of the FAMU Athletics App.

4 INVESTING IN CHAMPION CAMPAIGN 1,127 In 2018 alone the Investing In Champion Campaign has increased by 135%. There will be 647 more people on our North end zone than the previous year. This number is not final and will increase as we continue selling INC packages FOOTBALL SEASON TICKETS SOLD Season tickets have increased by 9% as of June. We expect to see a spike in season tickets as we approach the Jake Gaither Classic. Season ticket holders are located on the west side of Bragg Memorial Stadium. 3,500 3,000 2,500 2,000 1,500 1, BASKETBALL SEASON TICKETS SOLD There has been a 248% increase in the number of $1,000+ investors who have bought basketball season tickets. We expect this number to increase drastically by the first basketball game on November 10 th.

5 Corporate Sponsorship Program Florida A&M University Athletics Marketing Strategy is designed to align FAMU Athletics with reputable businesses and organizations committed to the mission and core values of both FAMU and the MEAC Division I student-athlete experience. Resources and funds generated annually through sponsor partnerships go directly to enhance and support the school s athletic programs and student-athletes. FAMU Athletics encourages our student-athletes to pursue excellence in academics, athletics and community involvement. The corporate partnership program is a great asset in helping us reach our goals for providing outstanding learning opportunities for our student-athletes, while also providing advertising and sponsorship exposure opportunities for businesses and organizations. The Department of Athletics is continuously identifying opportunities to market and add value to businesses and organizations who want to be actively involved with FAMU Athletics. FAMU Athletics can cater a marketing strategy that reaches a specific target audience. All aspects of the corporate partnership program are customizable and strive to meet your needs as a business. FAMU Athletics Corporate Sponsorships are designed to provide the following: 1. To create a customized package that enables our sponsors to meet their marketing and advertising objectives 2. To provide a positive brand image and a business-to-business relationship by tying corporate sponsors and game sponsors to a university and athletic program of excellence with caring 3. To maximize brand awareness through exposure to an extremely loyal fan base In-Venue Visibility -Rotating Ad/Logo & HD Commercial -Company logo on complimentary game program -On-Site Activation Digital/Media Sponsorship Opportunities -FAMUAthletics.com Corporate Sponsor Logo, Marketing & Web Banners - Rattler Rewards App Coupons,Promotions and Push Notifications -Television: ESPNU, ESPN3 Keith Miles pregame show, halftime report, Postgame Willie Simmons Show -FAMU Athletics In Game & Radio Presented By read, Commercials Radio Partners listed below -FAMU Social: Instagram, Facebook, YouTube& Twitter WHBX Tallahassee, FL WHGH Thomasville, GA WMBM Miami, FL WGBC Avon Park, Florida Streaming on I Heart Media Jacksonville, Florida Signage Sponsorship Opportunities -Facility signage Football, Basketball, Baseball and Softball only -Digital signage Football and Basketball Only Sample Title Sponsorship Opportunities -North End-Zone Club -Keith Miles Pre-Game Show -Post Game Willie Simmons Coaches Show -Jake Gaither Classic -FAMU Athletics Rewards App -Field House -Bragg Memorial Field -All Home Games FAMU athletics corporate sponsor packages are fully customizable and can be catered to each group s specific marketing need. For more information please contact: Leronda Pinder, Corporate Sponsorship Coordinator at Leronda1.Pinder@famu.edu

6 Corporate Sponsorship Program Florida Classic The Florida Classic is America s #1 historically black college football game, nationally televised on ESPN Classic. Each year approximately 50,000 fans pack Camping World Stadium and over 150,000 travel to Orlando for the week s festivities. With an economic impact of over $30 million annually on Central Florida simply put, the Classic game and ancillary evens provide the foremost multicultural sports marketing opportunity in the nation. African American demographic continues to be a growth sector - 47% of African Americans are in key demo ages of African American households with $75k+ income is up 47% in the last 5 years Florida Classic Weekend Events Overview -Florida Classic Kickoff Show -Florida Classic Diversity Job Fair -Kickoff Luncheon presented by Florida Blue -Fanfare (Pre-Game Fan experience) -Florida Blue Battle of the Bands -Florida Blue Florida Classic Game Media Opportunities Radio During Game Broadcast -Commercial Spots -:15, :30, :60 Advance Promotions -Commercial Spots for Radio -Inclusion in Classic Print and promotional advertisement -Inclusion in Classic text messaging promotions

7 BECOME A SPONSOR TODAY CONTACT: LERONDA PINDER LERONDA1.PINDER@FAMU.EDU UPCOMING EVENTS: September 15, 2018 Jackson State Game September 22, 2018 Savannah State Game October 6, 2018 Norfolk State Game (Homecoming) October 20, 2018 Heels & Helmets October 27, 2018 Morgan State Game November 10, 2018 South Carolina State Game