JOIN CATIE ON HER JOURNEY TO BECOME THE WORLD S 1ST FEMALE WORLD RALLY CHAMPION

Transcription

1 JOIN CATIE ON HER JOURNEY TO BECOME THE WORLD S 1ST FEMALE WORLD RALLY CHAMPION OFFICIAL SPONSOR / SUPPORTER / SUPPLIERS / GLOBAL BRAND AMBASSADOR PACKAGES

2 INTRODUCING Catie Munnings is an 18-year old British female Rally Driver racing in the 2017 FIA Ladies European Rally Championship in a factory Peugeot 208 R2. She is the reigning FIA Ladies European Rally Champion, winning the title in her first year in the sport! Catie s ambition and dream is to become the world s top rally driver and the first woman to win the World Rally Championship. The FIA ERC runs annually between February and September with races in Belgium, Cyprus, Czech Republic, Estonia, Greece, Latvia, Poland, Portugal, Spain and the UK. CATIE VALUES ENERGY POWER STAMINA MOTIVATION LIFE HEALTH SPORT SPEED BRITISH YOUTH NEW BIG FUTURE AHEAD OOMPH! A dedicated website Fiaerc.com - 230,000 page views per month ERC App, live results, starting positions and news - 23,500 downloads MEDIA FACTS TV each year all FIA ERC rounds are broadcast on TV 318 Million Viewers and Broadcast Hours Over 82 hours on Eurosport reaching 110 Million people Up to 30,000 spectators at race meetings Over 310,000 weekly reach across: Facebook, Twitter and Instagram 2

3 WHAT IS THE ERC? FIA European Rally Championship is the oldest international rally series in the world, starting in 1953 Promoted by Eurosport Events - under a 10-year agreement with the FIA Season runs from February to October on asphalt, gravel, ice and snow - race distances range from 200KM to 230KM Titles for drivers, co-drivers and teams including the prestigious overall ERC crown, ERC2 & ERC3 divisions In 2017 Catie is racing in the ERC Junior Championship - for drivers up to 28 years old, in R2 cars on Pirelli tyres The Champion at the end of the season is the driver with most points: - ERC Juniors count their best four scores from the six nominated events - ERC Ladies count their best four scores - Drivers count their best seven scores from the 10 qualifying rounds 3

4 2017 ERC SCHEDULE JUNIOR CHAMPIONSHIP RALLIES FEATURING CATIE RALLY COUNTRY TIMING RALLY LIEPÁJA LATVIA FEBRUARY CIRCUIT OF IRELAND RALLY UK APRIL AZORES AIRLINES RALLYE PORTUGAL JUNE YPRES RALLY BELGIUM JUNE AUTO24 RALLY ESTONIA JULY BARUM RALLY ZLÍN CZECH REPUBLIC AUGUST ADDITIONAL RALLIES RALLY ISLAS CANARIAS SPAIN MARCH ACROPOLIS RALLY GREECE MAY 25 RALLY RZESZOW POLAND AUGUST CYPRUS RALLY CYPRUS SEPTEMBER SUBJECT TO CHANGE CIRCUIT OF IRELAND RALLY UK RALLY ISLAS CANARIAS SPAIN AZORES AIRLINES RALLYE PORTUGAL YPRES RALLY BELGIUM RALLY LIEPÁJA LATVIA 25 RALLY RZESZOW POLAND AUTO24 RALLY ESTONIA BARUM RALLY ZLÍN CZECH REPUBLIC ACROPOLIS RALLY GREECE 4 CYPRUS RALLY CYPRUS

5 PACKAGES WORLD-WIDE MAIN SPONSORS Up to 3 x Main Sponsors WORLD-WIDE OFFICIAL SUPPORTERS & SUPPLIERS Up to 6 x Official Supporters Up to 6 x Official Suppliers All from non-competing categories - demonstrating industry expertise SUPPORT PACKAGES - COUNTRY SPECIFIC SPONSORS Sponsors at one or more country specific rallies during the Season All packages are developed with Sponsor objectives at the forefront. Prices on request and depend on level of rights, markets and duration CAREER PLAN BEGINNER TO WINNER Catie Munnings has a five-year plan to take her to the very top of rallying Reigning FIA Ladies European Rally Champion European Rally Championship 2020 World Rally Championship 5

6 WHY GET INVOLVED? THE UNIQUE OPPORTUNITY Be in at the beginning of her success as Catie develops into one of the world s leading rally drivers. Excellent ambassador to promote products and services. Great value for money for sponsors and supporters. As a young woman in a testosterone driven sport Catie will generate immense media interest and a strong fan base following. Worldwide marketing exploitation creation of global sporting celebrity. WE CAN HELP YOUR BUSINESS YOUR BRAND - be associated with a winning team and engage with thousands of fans. YOUR VALUES - Excitement, Speed, Racing, Competition, Technology, Engineering, Performance, Festival, Heritage, British, Youth Role Model. YOUR AMBASSADORS - follow Catie s journey, engage and inspire your staff, clients and customers with her story. YOUR CLIENTS AND CUSTOMERS - entertain and inspire at race venues and events, and engage with competitions and VIP tickets. YOUR SALES - tap into the motorsport series and enhance your sales. 6

7 BENEFITS OF SPONSORSHIP Catie offers the following rights and benefits to partners BRANDING & IMAGE ENHANCEMENT The opportunity to work with Catie to integrate your business and brand into the content of her journey. TV REACH LADIES FIA EUROPEAN RALLY CHAMPIONSHIP TOP LINE TV STATISTICS Associate with a future world leading motorsport driver. MEDIA SOCIAL TOTAL VIEWERS 318 MILLION TOTAL BROADCAST TIME HH:MM 2,500 LIKES 270,000 LIKES 1,100 FOLLOWERS 30,600 FOLLOWERS 630 FOLLOWERS 11,200 FOLLOWERS 82:59 HH:MM VIEWERS 110 MILLION NO. OF COUNTRIES BROADCAST IN 22 NO. OF CHANNELS 81 TOP MARKET VIEWERSHIP POLAND 173 MILLION TOP ERC PARTNER VALUE 6.7 MILLION EUROS 7

8 BENEFITS OF SPONSORSHIP PR Catie is hot news. Opportunity to promote sponsor messages through news PR - associate with a rising star. To date Catie has had features on TV and in national press, magazines, radio and online media. MARKETING TO YOUNGER AUDIENCE As a successful young woman, Catie provides an excellent role model for businesses to associate with and target younger audiences. Catie can work closely with sponsors to drive forward communications strategies an ideal figurehead to run campaigns in youth communities. BRAND AMBASSADOR - PUBLIC SPEAKING Excellent Ambassador - to promote products and services. Catie is an excellent public speaker, is media trained to a high standard and has hours of TV, press & radio experience. EXPERIENTIAL Worldwide Marketing Exploitation Rounds are held at: Belgium; Cyprus; Czech Republic; Estonia; Greece; Latvia; Poland; Portugal; Spain and UK. Germany - access to German co-driver Anne Katharina Stein. Sales & Experiential Marketing - showcase products and services. RACE HOSPITALITY At every race meeting Catie and her team will offer premium hospitality, tailored to client needs. Invitation with VIP shuttle, tickets and meeting point Welcome from representative with overview of days activities and timetable Hospitality area Morning coffee, lunch with wine, afternoon tea and all day bar Guided tour of the race team and paddocks Catie and the team will also make time during the weekend to entertain guests, show them the car and explain everything that is happening. In this way, business partners and those they invite can feel closely involved in the team and share in the celebration of its success. OFF-TRACK DAYS Events can be arranged where Catie and the car can be seen in a more relaxed atmosphere than is possible at the rally events. Catie and her team can run hospitality evenings for clients or staff at private rally tracks as well as indoor Kart tracks. These tailored events include: Attending conferences and company events; Meet & Greets; Talks At Company Offices; Signing Autographs; and Photo Opportunities. As well as guest drives in her competitive rally car, which is based in France. 8

9 #PROJECTKT TV DOCUMENTARY BEGINNER TO WINNER During 2016 and 2017 Catie is the star of Projectkt - a TV documentary covering her story of taking a driver from beginner to winner. In discussions with terrestrial TV opportunity for sponsors to be part of coverage. A journey as she becomes a competitive driver at international level & one of the quickest female rally drivers ever. The documentary covers everyday life school life, hobbies, training and the championship! 9

10 RIGHTS INVENTORY TIER 1 WORLDWIDE MAIN SPONSORS PARTNER LEVEL TIER 2 WORLDWIDE OFFICIAL SUPPORTERS & SUPPLIERS TIER 3 SUPPORT PACKAGES - COUNTRY SPECIFIC SPONSORS RIGHTS INVENTORY TIER 1 WORLDWIDE MAIN SPONSORS PARTNER LEVEL TIER 2 WORLDWIDE OFFICIAL SUPPORTERS & SUPPLIERS TIER 3 SUPPORT PACKAGES - COUNTRY SPECIFIC SPONSORS CATEGORY EXCLUSIVITY & TITLE RIGHTS Right to title for advertising & PR use Official Sponsor Catie Munnings Right to title for advertising & PR use Official Supporter / Official Supplier Catie Munnings Right to title for advertising & PR use Official Supporter Catie Munnings UK Rally Category Exclusivity LOGO & IMAGE RIGHTS Right to use Catie Munnings Composite (lock-up) Logo on all internal and external marketing BRANDING RIGHTS ATHLETE & TEAM On race overall and helmet Prominent Catie will wear (e.g. clothing, watches), or use products (e.g. drive cars) where applicable Logo on co-driver Logo on team race wear BRANDING RIGHTS - CAR DIGITAL & SOCIAL RIGHTS Branding on Catie s website Partners page Part of digital engagement programme including integrating brand messages and logos into Catie branded content videos Development of and access to Catie marketing campaigns EXPERIENTIAL RIGHTS Opportunity to sample services and products at Catie s races Catie hand out product when signing autographs Pop up shops at ERC events and other selected venues in UK MERCHANDISING RIGHTS Opportunity to produce joint branded merchandise. Logos on specially produced Catie Munnings merchandise e.g. T-shirts, caps, jackets etc. HOSPITALITY & NETWORKING RIGHTS Prominent Less Prominent Less Prominent Specific Races Specific Races Logo on car Main Sponsor can have control over overall car design BRANDING RIGHTS - RACES At signings/meet the public Logo in Paddock team hospitality area and on media interview areas and any support vehicles MEDIA & PR RIGHTS Right to use Catie association promotional campaigns covering any PR and advertising Specific Races Specific Races Specific Races AT RACES ATHLETE ACCESS Premium hospitality meet team, tour of paddock, be a part of the race experience OFF TRACK ATHLETE ACCESS Personal Appearances for clients to link in with existing activity such as attending conferences, product launches and company events. Including: Meet & Greets; Talks At Company Offices; Signing Autographs; and Photo Opportunities 10 guests per rally (up to 3 appearances p.a. 10 guests per rally One off appearances 10 guests per rally One off appearances Bespoke Rally Experiences - at additional cost A press conference to launch the Sponsorship 10

11 CONTACT PURPLE TANGERINE SPONSORSHIP NIGEL JONES, DIRECTOR e - nigel@purpletangerine.com m CATIE MUNNINGS RALLYING CATIE MUNNINGS e - catie@catiemunnings.com m Web Instagram Twitter Catie Munnings Rallying 11