Today s agenda. Recap from last year. Today and our position going forward. Future growth drivers. Our content. Future outlook
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2 Today s agenda Recap from last year Today and our position going forward Future growth drivers Our content Future outlook
3 Recap from last year: Strong VOD growth to continue Strong Viaplay customer momentum Viaplay loyalty increasing VOD platforms at industry forefront More VOD exclusive content than ever The power of a Nordic media house Digital innovation This is just the beginning Future outlook 3
4 Today s agenda Recap from last year Today and our position going forward Future growth drivers Our content Future outlook
5 Video entertainment spending is rising Nordic TV market (BSEK) +8% CAGR EST TVOD AVOD SVOD Free TV Pay TV Source: Mediavision, Zenith, IHS, PwC, IRM, Ovum, MTG analysis Future outlook 5
6 And on-demand is the driver Nordic video-on-demand market (BSEK) +34% CAGR TVOD EST AVOD SVOD Source: Mediavision; Annual & industry reports Future outlook 6
7 2017 has been a great year Revenue MSEK EBIT MSEK +13% +11% +3% +15% +22% +38% Q1 Q2 Q3 Q1 Q2 Q3 Future outlook 7
8 How is this possible? Future outlook 8
9 Strong underlying performance Financial performance Revenue (MSEK) Financial performance EBIT (MSEK) 10,260 +4% CAGR 10,487 11,139 11, % +10% CAGR 11,846 10,807 +1% CAGR +21% CAGR R12M 16 R12M R12M 16 R12M 17 Free TV and Radio Pay TV Future outlook 9
10 Rapid digital growth Started streams Started streams BTV subs +25.1% +46.5% +25% +42% +46.4% +46% +3.8% +4% +54.0% +53% +68.2% +68% R12M 16 R12M R12M 16 R12M R12M 16 R12M 17 Future outlook 10
11 But, there is no lack of challenges Future outlook 11
12 Decline of linear viewing Indexed PUT and market price PUT Price H1 Note: Commercial PUT 3+ Future outlook 12
13 Satellite erosion? PTV subscribers (excl. Viaplay) PTV revenues (incl. Viaplay) -3% CAGR +9% CAGR 2015 Q Q Q Q Q Q3 Future outlook 13
14 Sports remain paramount but high cost inflation Future outlook 14
15 Our sports rights portfolio is unique National Soccer Leagues National Hockey Leagues Future outlook 15
16 25 year relationship with UCL is the model Engaging content Use of host, commentators and experts profiles Promotional clips Engaging content All 8 games broadcasted Instant highlight feed 1 Game on Free-TV with pre- and post studio Creative sales/ Editorial integration Oddset Nyt Highlights from games All 8 games broadcasted Instant highlight feed Future outlook 16
17 Today s agenda Recap from last year Today and our position going forward Future growth drivers Our content Future outlook
18 Benefits of being a unique Nordic Power House Norway Sweden Pay TV XVOD Pay TV XVOD Free TV AVOD Free TV AVOD Radio Radio Denmark Finland Pay TV XVOD Pay TV XVOD Free TV AVOD AVOD Future outlook 18
19 Utilisation case 1 Familien fra Bryggen (Unique viewers) +55% Viaplay Viafree Free TV 2013 Season Season 9 Future outlook 19
20 Utilization case 2 15 hours pre-talk live nonstop on TV million views on Viasport.se All time high record sales Number of sold PPV % +227% 499 SEK/PPV 299 SEK/PPV The Nordic Rumble 24 Feb 2017 MayMac 26 Aug 2017 Future outlook 20
21 Utilization case 3 Swedish Dicks Produced by Nice s Brain Academy Season 2 launch on Viaplay First window premiere on Viaplay (Sep 2016) Re-run of Season 1 on FTV ahead of Season 2 launch on Viaplay Second window premiere on TV3 (May 2017) Sold to Pop Networks in US (80M households) Sold to Lionsgate (Season 1 & Season 2) Future outlook 21
22 Viaplay video
23 Unique offering through all digital windows Cinema EST TVOD SVOD SVOD Sports TVE Local players itunes itunes Telcos & PayTV operators Local players Local players Local players Local players Future outlook 23
24 Cutting edge technology & enhanced user experience Best in class software development practise (200 in-house engineers) 1,500+ product updates in 2017 Latest video platform supporting 4K content Europe s premier live platform with 15,000 live events/year Maximum reach across consumer electronic devices (85%) Optimized digital payment platform with credit card and direct debit Future outlook 24
25 5x growth in 4 years Viaplay revenue and subs growth (indexed from 2013Q3, based on subs outgoing balance) Revenue Subs 300 x x Q Q3 Future outlook 25
26 Subscribers are watching more & more Number of started streams per quarter (indexed) +8x 2013 Q Q3 Future outlook 26
27 With lower churn & higher satisfaction Annual Churn (indexed from 2013Q1, TM only) NPS (weighted per country and indexed from 2016Q1) TM Sport Q1 2013Q2 2013Q3 2013Q4 2014Q1 2014Q2 2014Q3 2014Q4 2015Q1 2015Q2 2015Q3 2015Q4 2016Q1 2016Q2 2016Q3 2016Q4 2017Q1 2017Q2 2017Q Q1 2016Q2 2016Q3 2016Q4 2017Q1 2017Q2 2017Q3 Future outlook 27
28 Viafree video
29 Viafree is millennial TV Future outlook 29
30 Sales outgrowing streams as pricing adjusts Started streams Revenue +25% +31% +4% +12% R12M R12M R12M R12M Future outlook 30
31 Viafree is the natural evolution of Free-TV 96% Completed 91% Viewable 100% Impression Bundled with Free TV Outstanding online viewability Programmatic Future outlook 31
32 Enabling new high-potential partnerships Distribution partners Sales/content partners Future outlook 32
33 A powerful combination completes the customer journey A15-35 Characters & personalities Power Family Film Kids Entertainment & Engagement Reality Upsell Premium Sports TV series Advertising-based Mobile-first Subscription-based Viaplay originals & exclusives Future outlook 33
34 Radio 2.0 Switch from FM to DAB National Radio Licenses Current RIX FM coverage New national license coverage 82% 68% Future outlook 34
35 Future is bright for audio Radio ad market MSEK Growing consumption % 15% CAGR New digital opportunities Future outlook 35
36 Distribution remains key 36 Future outlook 36
37 Today s agenda Recap from last year Today and our position going forward Future growth drivers Our content Future outlook
38 Content video
39 Multi-layered partnerships with Hollywood majors Platform offering Studio deal Multi-layered solution Each platform requires specific content Facilitating all MTG platform needs in one studio deals Layering acquired content across platforms to ensure platform fit & enable strong profitability Future outlook 39
40 Utilizing strong partnerships to drive nextgen TV viewing Partner or channel carriage Secure Viaplay content Secure exclusive content Co-operate on ad sales Strong viewing performance across kids, TV-series & movies Increase sales revenues Generate revenues from AVOD content USP against competitors Increase sales revenues Future outlook 40
41 Maximizing the value across multiple windows Past Now Free-TV US network Niched cable content Vintage TV-series Free-TV US network Pay-TV & SVOD Niched cable content AVOD Vintage TV series Future outlook 41
42 And now we develop our own content Premiere Simultaneous premiere 7 days catch-up 6 months after Premiere 8 months after 7 days catch-up 12 months after Premiere Simultaneous premiere Build & hold 6 months after Premiere Simultaneous premiere Build & hold 6 months after Premiere 6 months after Premiere 5 weeks after 14 days catch-up 6 months after Future outlook 42
43 With more than 50 original productions MTG will be the leading Nordic drama producer 13 Titles Premiered 19 Titles in Production 22 Titles in Development Future outlook 43
44 Creating a unique value chain & ecosystem Platform Value Chain Production Multi-screen SVOD Free TV broadcaster Catch-up AVOD Distribution Description Produces titles with Viaplay & Free TV partner Acquires exclusive SVOD licenses & equity share Free TV co-invests & attains Free TV licensing rights Acquires exclusive AVOD licenses Provides minimum guarantee & distributes globally Value added to MTG Future outlook 44
45 That is attracting international interest Future outlook 45
46 Competitively positioned to win Pay TV platform Pay TV channels Free TV channels SVOD AVOD TVOD Pan-Nordic Future outlook 46
47 Today s agenda Recap from last year Today and our position going forward Future growth drivers Our content Future outlook
48 Our concept is working Sports Series Movies Kids OP IP Advertising, Subscription & Distribution revenues DTH Cable BTV VOD DTT Mobile Future outlook 48
49 We have solid growth drivers Future outlook 49
50 We will continue to develop Strict cost control Shift investments to online New co-ops Multi-layered relationships New revenue streams Future outlook 50
51 The people behind our success 87% Response rate 94% Are willing to make an extra effort to make their company successful 90% Are proud of working for their company 87% Think it is fun to go to work 85% Are motivated in their work Future outlook 51
52 We will deliver topline growth and higher profits! #wearemtg Future outlook 52
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