Survey on the general public s awareness and interest in the Paralympics in Japan and in some selected countries

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1 Survey on the general public s awareness and interest in the Paralympics in Japan and in some selected countries November, 2014 The Nippon Foundation s

2 Overview of the Survey Target Countries: Japan, Germany, U.S.A., South Korea, France, and Australia Period: From September 19 to October 7, 2014 (two to six days in each country) Target Group: Registered questionnaire respondents Males and females aged 20 to 69 Equal allocation of respondents by region, gender, and age in Japan Equal allocation of respondents by gender and age in other countries Number of valid responses: 4,205 Survey Method: Internet research G erm any U.S.A. (%) B erlin 78.7 Free and H anseatic C ity of H am burg 21.3 State of N ew York 26.6 State of N ew Jersey 11.7 State of Pennsylvania 0.6 State of C alifornia 31.1 State of Illinois 16.2 South Korea Seoul 57.4 Inchon 7.4 Kyonggi 35.3 France Ile de France A ustralia Sydney 44.0 M elbourne 39.0 Survey Partner: Sasakawa Sports Foundation State of Indiana 1.3 State of Texas 12.5 B risbane 17.0 (person) Japan 1,560 G erm any 530 U.S.A. 530 South Korea 530 France 530 A ustralia 525 2

3 Summary of Findings

4 Awareness of the Paralympics<Japan> Q1 Do you know about the Paralympics? SA Respondents: all <R eference> G ender A ge G ender and A ge Know the details (Awareness of details) Have only seen/heard of the name (Awareness of the name) Don't know it n= (%) A w areness (1,560) M ale (780) Fem ale (780) (312) (312) (312) (312) or older (312) M ale (156) M ale (156) M ale (156) M ale (156) M ale 60 or older (156) Fem ale (156) Fem ale (156) Fem ale (156) Fem ale (156) Fem ale 60 or older (156) A w areness= Know the details (A w areness of details) + H ave only seen/heard of the nam e (A w areness of the nam e) aw areness of Special O lym pics aw areness of D eaflym pics 4

5 Awareness of the Paralympics <Comparison among Countries> Q1 Do you know about the Paralympics? SA Respondents: all <R eference> JPN+10P JPN +5P JPN -5P JPN-10P Know the details (Awareness of details) Have only seen/heard of the name (Awareness of the name) Don't know it n= (%) A w areness aw areness of Special O lym pics aw areness of D eaflym pics Japan (1,560) G erm any (530) C ountries U.S.A. (530) South Korea (530) France (530) A ustralia (525) A w areness= Know the details (A w areness of details) + H ave only seen/heard of the nam e (A w areness of the nam e) 5

6 Awareness of Paralympic Represented Disabilities <Japan> Q2 Do you know what sorts of disabilities Paralympics participants have? Please select all those you suppose. Respondents: Know the details or Have seen/heard of it. 6

Awareness of Paralympic Represented Disabilities <Comparison among Countries> Q2 Do you know what sorts of disabilities Paralympics participants have? Please select all those you suppose.

7 Awareness of Paralympic Represented Disabilities <Comparison among Countries> Q2 Do you know what sorts of disabilities Paralympics participants have? Please select all those you suppose. Respondents: Know the details or Have seen/heard of it. * Since there is no French word for internal impediment, Handicaps physiques autres que tétra et paraplégiques (internal impediments other than physical handicaps) was used in the survey. 7

8 Contact with Media about the Paralympics <Japan> Q3 Have you ever seen broadcast programs or news reports about the Paralympics through any sorts of media? Please select all that apply from the following. Respondents: Know the details or Have seen/heard of it. G ender G ender and A ge +10P +5P -5P -10P 100% 80% 60% 40% 20% 0% 49.0 TV program s broadcasting the gam es Television 69.6 N ew s reports and feature program s introducing athletes and events B roadcasting of the gam es <V ideo> In te rn e t N ew s reports and feature program s introducing athletes and events <V ideo> Feature stories introducing gam e results and athletes/events <Stories other than videos> Newspaper/ magazine Feature stories introducing gam e results and athletes/events N ever seen TV program s, new s reports,etc. w ith regard to the Paralym pics n= (1,532) M ale (760) Fem ale (772) M ale (150) M ale (151) M ale (153) M ale (152) M ale 60 or older (154) Fem ale (154) Fem ale (155) Fem ale (153) Fem ale (154) Fem ale 60 or older (156)

9 Contact with Media about the Paralympics <Comparison among Countries> Q3 Have you ever seen broadcast programs or news reports about the Paralympics through any sorts of media? Please select all that apply from the following. Respondents: Know the details or Have seen/heard of it. 80% Japan G erm any U.S.A. S outh K orea France A ustralia 60% 40% 20% C ountries JPN+10P JPN +5P JPN -5P JPN-10P n= 0% TV program s broadcasting the gam es Television N ew s reports and feature program s introducing athletes and events B roadcasting of the gam es <V ideo> In te rn e t N ew s reports and feature program s introducing athletes and events <V ideo> Feature stories introducing gam e results and athletes/events <Stories other than videos> Newspaper/ magazine Feature stories introducing gam e results and athletes/events N ever seen TV program s, new s reports,etc. w ith regard to the Paralym pics Japan (1,532) G erm any (513) U.S.A. (377) South Korea (396) France (513) A ustralia (493)

10 Experience of watching Paralympic Games <Japan> Q4 Please select all the games that you have watched on TV or on the Internet from among the following Paralympic sports. * Exclude games you watched in stadiums. Respondents: those who have watched Paralympic games on TV or on the Internet. 80% 60% 40% % % +10P +5P Tota l -5P -10P n= W heelchair tennis W heelchair basketball IPC A thletics IPC A lpine Skiing IPC Sw im m ing IPC C ross-country skiing IPC Ice Sledge H ockey A rchery Football5-a-Side for athletes w ith vision im pairm ent W heelchair C urling IPC B iathlon C ycling G oalball IPC Shooting W heelchair fencing Judo Table tennis Sitting volleyball Football7-a-Side for athletes w ith cerebralpalsy W heelchair rugby IPC Pow erlifting Sailing B occia R ow ing Equestrian O ther (758) G ender M ale (375) Fem ale (383)

11 Experience of watching Paralympic Games <Comparison among Countries> Q4 Please select all the games that you have watched on TV or on the Internet from among the following Paralympic sports. * Exclude games you watched in stadiums. Respondents: those who have watched Paralympic games on TV or on the Internet. 80% Average of six countries Japan Germany U.S.A. South Korea France Australia 60% 40% 20% A verage of six countries C ountries First in the country Second in the country Third in the country Fourth in the country Fifth in the country n= 0% W heelchair tennis W heelchair basketball IPC A thletics IPC A lpine Skiing IPC Sw im m ing IPC C ross-country skiing IPC Ice Sledge H ockey A rchery Football5-a-Side for athletes w ith vision im pairm ent W heelchair C urling IPC B iathlon C ycling G oalball Japan (758) G erm any (226) U.S.A. (116) South Korea (221) France (333) A ustralia (304) IPC Shooting W heelchair fencing Judo Table tennis Sitting volleyball Football7-a-Side for athletes w ith cerebralpalsy W heelchair rugby IPC Pow erlifting Sailing B occia R ow ing Equestrian O ther Sorted in descending order of "Japan" 11

12 Experience of watching sports for the disabled other than the Paralympics in stadiums <Comparison among Countries> Q5 Have you watched any sporting events for people with disabilities other than the Paralympics in stadiums? SA Respondents: all Yes, I have. No, I have not. n= (%) Japan (1,560) G erm any (530) C ountries U.S.A. (530) South Korea (530) France (530) A ustralia (525)

13 Intention to watch the Tokyo 2020 Paralympics <Japan> Q7 Do you want to watch the Tokyo 2020 Paralympics? Please select all that apply. Respondents: all Intention to watch the Tokyo 2020 Paralympics <Reference> Intention to watch the Tokyo 2020 Olympics +10P +5P -5P -10P 100% 80% 60% 40% 20% n= 0% 15.4 W ant to w atch in stadium s W ant to w atch broadcast by the m edia D o not w ant to w atch. 100% 80% 60% 40% 20% 0% 30.2 W ant to w atch in stadium s W ant to w atch broadcast by the m edia D o not w ant to w atch. (1,560) G ender M ale (780) Fem ale (780)

14 Intention to participate in the Tokyo 2020 Paralympics as a volunteer <Japan> Q8 Are you interested in working as a volunteer at the Tokyo 2020 Paralympics? Please select one that applies. SA Respondents: all +10P +5P -5P -10P Very interested Somewhat interested Somewhat not interested Not at all interested I don't know. n= (%) intention non intention <Reference> Intention to work as a volunteer at the Tokyo 2020 Olympics. intention non intention (1,560) M ale (780) G ender Fem ale (780) intention = V ery interested + Som ew hat interested non intention = Som ew hat not interested + N ot at allinterested 14

15 What you expect from the Paralympics <Japan> Q9 Please select all that you anticipate from hosting the Tokyo 2020 Paralympics. Respondents: all 100% 80% G ender G ender and A ge B y active level 60% 40% 20% 0% M ore sports +10P Progress w ith m aking Prom otion of opportunities and Increase in the +5P public facilities and understanding H ave no particular enhanced num ber of m edals O ther -5P other venues barrierfree the disabled regarding w elfare for expectations. environm ent for w on by Japan -10P people w ith n= disabilities (1,560) M ale (780) Fem ale (780) M ale (156) M ale (156) M ale (156) M ale (156) M ale 60 or older (156) Fem ale (156) Fem ale (156) Fem ale (156) Fem ale (156) Fem ale 60 or older (156) H igh active (363) M iddle active (930) Passive (267)

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