SPONSORSHIP OPPORTUNITIES

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1 SPONSORSHIP OPPORTUNITIES Shannon Brinkman Photos CCI***/CCI**/CIC***/CIC** INTERNATIONAL HORSE TRIALS MAY 10 TH 14 TH, 2017

2 The Jersey Fresh International Three-Day Event will be held May 10th through 14th, at the Horse Park of New Jersey a premier equestrian venue that draws the sport s top competitors. Marking its 15th anniversary in 2017, over the years JFI has helped determine both United States and Canadian World Equestrian Games and Pan Am Games Teams, and was proud to be once again a qualifying selection event for the U.S. Olympic Eventing Team, whose athletes competed in the Rio de Janeiro Summer Games in August JFI provides an exceptional opportunity for any brand to associate itself with an exciting, world-class sporting event. For four consecutive days, Eventing riders from around the world gather amidst some of New Jersey s most beautiful farmland to compete in what is known as the equestrian triathlon. This event will attract over 100 riders, thousands of visitors, hundreds of volunteers, and national media coverage. Shannon Brinkman Photo

3 ABOUT EVENTING One event. Three disciplines. Eventing combines the elegance of dressage, the thrill of cross-country, and the precision of show jumping making it an ideal venue for spectators of all ages and interests, not just in equestrian sports. At the highest or international levels, Events are graded, or starred the higher the number of stars, up to four, the more complex and physically demanding each phase. The Jersey Fresh International Three-Day Event holds both three-star and two-star competitions in which horse and rider pairings must qualify to compete a feat that can take years of training to achieve. Shannon Brinkman Photos

4 ABOUT JFI 2017 The Jersey Fresh International Three-Day Event is one of only a handful of competitions in North America where spectators can see, first-hand, some of the world s greatest equestrians display their talents and also see Eventing s up-and-coming stars vying for their shot at the top. In 2017, JFI continues to enhance our already exciting festivities. Our highly popular VIP Tent returns with a casual atmosphere, great food and drink, prime ring-side viewing of all Dressage and Show Jumping competition phases and close proximity to the Cross-Country course s thrilling water complex. Our Trade Fair further expands in its re-sited location at the center of competitive action and JFI s much sought-after tailgating activities offer more options than ever to get up-close with the sport s leading athletes from up-and-coming ones to watch to Eventing s most celebrated icons. Shannon Brinkman Photo

5 NOW IN ITS 15 TH YEAR The Jersey Fresh International Three-Day Event has become one of the most influential Eventing competitions in the United States and is a mustattend by the sport s leading athletes. JFI is a Federation Equestre Internationale (FEI) competition and is sanctioned by both the United States Equestrian Federation (USEF) and the United States Eventing Association (USEA). The #1 Eventing Destination in May! Thousands of spectators 100+ competitors Hundreds of volunteers 4 days of competition 4 FEI divisions 3 equestrian disciplines Shannon Brinkman Photo

6 JFI SPONSORSHIP BENEFITS A sponsorship with the Jersey Fresh International Three-Day Event provides excellent marketing opportunities for any company or organization wishing to partner with an internationally recognized championship. Increase visibility among the top Eventing competitors, owners and trainers. Promote brand or product awareness within a captive market riders and their extended entourages over four days. Generate potential increased sales and product awareness among a prime market of affluent consumers/spectators. Create potential exposure for your brand through national media and equestrian reporting outlets and blogs, including Facebook, Twitter, YouTube, and more. Shannon Brinkman Photo

7 TARGET AUDIENCE Event Competitors & Supporters Ages 18 to 65 Approximately 60% female Affluent consumers Captive audience over four days Looking for innovation, comfort, and efficiency Equestrian leaders with influence over next generation Event Spectators & Friends Appreciate equestrian and/or extreme sports Enjoy outdoor events Usually attend as a family and/or group Majority live in New York City metro or Philadelphia suburbs Look forward to being up close to top riders Combined Group Characteristics Multi-vehicle owners Horse trailer/farm equipment owners Mainly professionals and entrepreneurs Avid social media users Brand-conscious regarding equestrian gear and apparel Focused on well-being of horses Most are pet owners Shannon Brinkman Photos

8 JFI SPONSORSHIP PACKAGES The Jersey Fresh International Three-Day Event offers a wide range of sponsorship opportunities available at levels to suit any budget. Please review our suggested levels of participation and keep in mind that we are more than willing to custom-build a sponsorship package to meet the marketing goals of any of our partners including opportunities to become JFI Title Sponsor, VIP Tent and/or Competitor Dinner and entertainment sponsorships, and many additional Competitor, VIP and other amenities offered during the Event. We also welcome your ideas for opportunities we may not have considered! Become a JFI Sponsor and join us in May 2017 as thousands of spectators witness world-class equestrian action highlighting the ultimate bond between athlete and animal. Shannon Brinkman Photos

9 TITLE SPONSOR: $50,000 We will create a package exclusively and individually tailored to the Sponsor s needs and interests, including the addition of Sponsor s name to the Event title and all promotional outreach leading up to, during and following the year s competition. This is a unique opportunity to highly customize a Sponsor s participation and affiliation with an internationally recognized sporting event that draws a broad, enthusiastic and largely affluent audience. PRESENTING SPONSOR: $30,000 Sponsor will be designated as Presenting Sponsor in all Event promotions; will receive preferred announcer recognition throughout Event; and will participate in on-site CCI award ceremonies. Sponsor will have reserved VIP Tent signage, front-row seats for the weekend, and the following: Company logo/link featured on Event website s homepage Reserved exhibit space at Members Tent and Event Trade Fair 6 company-provided banners displayed at Event 2 full-page ads in Event program; premium placement ( outside cover) Cross-country sponsorship; 2 premium venues 8 VIP parking passes for all on-site activities 16 VIP wristbands for Members Tent (2 Reserved tables) DIVISION SPONSOR: $20,000 Sponsor will receive recognition on website and throughout Event, and will participate in on-site CIC award ceremonies. Sponsor will also have: Company logo/link featured on Event website s homepage Reserved exhibit space at Event Trade Fair 4 company-provided banners displayed at Event Full-page ad in Event program; premium placement (inside cover) Cross-country sponsorship; 2 venues (1 premium) 6 VIP parking passes for all on-site activities 12 VIP wristbands for Members Tent (1 Reserved table)

10 GOLD MEDAL SPONSOR: $10,000 Sponsor will receive recognition on website and throughout Event, including: Reserved exhibit space at Event Trade Fair 4 company-provided banners displayed at Event Full-page ad in Event program (premium placement) Cross-country sponsorship ; premium venue 4 VIP parking passes / 8 VIP wristbands for Members Tent SILVER MEDAL SPONSOR: $5,000 Sponsor will receive recognition on website and throughout Event, including: Reserved exhibit space at Event Trade Fair 2 company-provided banners displayed at Event Full-page ad in Event program Cross-country sponsorship; premium venue 3 VIP parking passes / 6 VIP wristbands for Members Tent BRONZE MEDAL SPONSOR: $2,500 Sponsor will receive recognition on website and throughout Event, including: 1 company-provided banner displayed at Event Half-page ad in Event program Cross-country sponsorship; premium venue 2 VIP parking passes / 4 VIP wristbands for Members Tent CROSS-COUNTRY PATRON: $1,250 Sponsor will receive high-visibility fence sponsorship, and additional signage and promotional recognition on Event website and in program, including: 2 VIP parking passes / 4 VIP wristbands for Members Tent Saturday only CROSS-COUNTRY FRIEND: $850 Sponsor will receive fence sponsorship and promotional recognition on website and in Event program, including: 1 VIP parking pass / 2 VIP wristbands for Members Tent Saturday only ALL SPONSORSHIP LEVELS ARE FULLY CUSTOMIZABLE PLEASE INQUIRE!

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