October 21st, 2015 Subang, West Java Indonesia

Size: px

Start display at page:

Download "October 21st, 2015 Subang, West Java Indonesia"

Jonah Blair
5 years ago
Views:

1 October 21st, 2015 Subang, West Java Indonesia

2 WELCOME TO PRODUCT LAUNCH

3 Gianluca Renato Global Marketing Director Pirelli BU Moto

4 PIRELLI: 143 Years of Success (est. 1872) Culture The Cal Boundless Research to foster continuous Product Innovation Advertising Industrial Design

5 PIRELL BU MOTO: at a glance GLOBAL PREMIUM PLAYER MULTINATIONAL SOURCES 55% EUROPE NAFTA APAC MEA SOUTH AMERICA 28% 10% Site Germany China Brazil Technology Radial Radial X-Ply 1% 6% Indonesia X-PLy Sales by Region Production Sites

6 PIRELLI BU MOTO: OEM & MOTORSPORT OEM PARTNERSHIP MOTORSPORT Image Placeholder 1 Image Placeholder 2

PIRELLI BU MOTO: actions and opportunity to

Industrial Footprint Factories focused on

markets, further leverage on Premium OEM and

7 PIRELLI BU MOTO: actions and opportunity to succeed Technology and Product Increase technological advance R&D for higher performances and lower transformation costs Industrial Footprint Factories focused on technological competence Marketing In mature markets, further leverage on Premium OEM and Replacement In emerging markets, seize Premium growth opportunities.

8 Thierry Corte APAC Commercial Director Pirelli BU Moto

9 MARKET POTENTIAL 40 million of 2 wheels vehicles that can potentially fit Angel CiTy TARGET BIKES: high-end urban bikes up 300cc Image Placeholder 1 Image Placeholder 2 Image Placeholder 3 From well-known UNDERBONE bikes Toward Small bikes Up to Medium Sport bikes

FROM A TYRE SAFETY (grip, braking, wet) HANDLING &

10 CONSUMER TARGET OUR CONSUMERS TARGET MAINLY MAN YOUNG URBAN LOOKING for PERFORMANCE and SAFETY EXPECTATION FROM A TYRE SAFETY (grip, braking, wet) HANDLING & STABILITY (high speed, full load) LONGEVITY & RESISTANCE

11 Piero Misani Global R&D and Industrial Director Pirelli BU Moto

12 CONSISTENT PERFORMANCE INNOVATION TECHNOLOGY PASSION RACING Winner of the most prestigiuous Sport Turing Radial tire test Winner of 7 World Records

13 APPLICATION RANGE SPORTY FREE TIMERS SMART URBANS

14 KEY PERFORMANCES WET SAFETY Image Placeholder 1 Image Placeholder 3 DURABILITY Image Placeholder 2 AGILE HANDLING

15 KEY PERFORMANCES HOW DURABILITY TREAD PATTERN DESIGN AGILE HANDLING ROBUST & EFFICIENT CARCASS WET SAFETY INNOVATIVE COMPOUND BLENDS

for mileage and grip Shifted simmetry to optimize footprint on

16 TREAD PATTERN DESIGN: PIRELLI ANGEL TECHNOLOGY Same groove elements and orientation to preserve wear Central slick stripe for mileage and grip Shifted simmetry to optimize footprint on X-Ply construction Increased frequency of grooves for water drainage

Design to obtain uniform distribution of pressure.

17 ROBUST & EFFICIENT CARCASS CONSTRUCTION High efficiency nylon/pet carcass High fiber endcount (up to 90 cords/dm) Optimized carcass geometry F.E.A. Design to obtain uniform distribution of pressure. Uniform carcass tension over footprint Controlled footprint pressure Different carcass end count between front (lower) and rear (higher) => Reduced stress and longer tyre life => Mileage => comfort

18 GRIP INNOVATIVE COMPOUND BLENDS TARGET : WET GRIP TUNED ON ASEAN CONDITIONS MILEAGE CARBON BLACK : WET GRIP AT HIGH TEMP DRY GRIP MILEAGE SILICA : WET GRIP AT LOW TEMP RESINS : PERFORMANCE CONSISTENCY TEMP

19 THE MOST LASTING SPORT TOURING TYRE IN THE MARKET ACCORDING TO PIRELLI S WAY: +30% MILEAGE VS BEST COMPETITOR EXCELLENT GRIP ON BOTH DRY AND WET SPORTY HANDLING FROM PIRELLI DNA VERSATILITY

PRODUCT RANGE FRONT ANGEL CiTy 17 70/90-17 M/C 38S TL 80/90-17 M/C 44S TL 80/100-17 M/C 46S TL 90/80-17 M/C 46S TL 100/80-17 M/C 52S TL 110/70-17 M/C 54S TL REAR ANGEL

20 PRODUCT RANGE FRONT ANGEL CiTy 17 70/90-17 M/C 38S TL 80/90-17 M/C 44S TL 80/ M/C 46S TL 90/80-17 M/C 46S TL 100/80-17 M/C 52S TL 110/70-17 M/C 54S TL REAR ANGEL CiTy 17 80/90-17 M/C 44S TL 90/80-17 M/C 46S TL 100/80-17 M/C 52S TL 100/90-17 M/C 55S TL 120/70-17 M/C 46S TL 130/70-17 M/C 62S TL 140/70-17 M/C 66S TL 150/60-17 M/C 66S TL

21 THANK YOU

DISPLACEMENT ENDURO OFF-ROAD ENDURO STREET ENDURO ON/OFF MOTORCYCLE SCOOTER WINTER GRIP PLUS CAPRA X TOURNEE & WINTER GRIP 2 (SC500)

DISPLACEMENT ENDURO OFF-ROAD ENDURO STREET ENDURO ON/OFF MOTORCYCLE SCOOTER WINTER GRIP PLUS CAPRA X TOURNEE & WINTER GRIP 2 (SC500) (EN) 2018 DISPLACEMENT 1400 cc 1200 cc 1000 cc WINTER GRIP PLUS CAPRA RD CAPRA R CAPRA X 750 cc 500 cc 250 cc TOURNEE & WINTER GRIP 2 (SC500) TOURNEE & WINTER GRIP 2 (SC500) 125 cc ENDURO STREET ENDURO