WILD ENDURO A NEW RANGE FOR. Press kit MEDIA CONTACT PAUL CORDLE:

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1 WILD ENDURO A NEW RANGE FOR 2018 Press kit MEDIA CONTACT PAUL CORDLE:

2 PAGE 2 > INTRODUCTION CONTENTS PAGE 3 > PAGE 5 > PAGE 6 > TECHNICAL DESCRIPTION COMPETITION-PROVEN THE WILD ENDURO RANGE IN 10 NUMBERS

INTRODUCTION THE NEW WILD ENDURO RANGE COVERS MORE THAN 80 PERCENT OF THE TYPES OF TERRAIN ENCOUNTERED BY ENDURO RIDERS Following two years of development work and validation in world class Enduro

3 INTRODUCTION THE NEW WILD ENDURO RANGE COVERS MORE THAN 80 PERCENT OF THE TYPES OF TERRAIN ENCOUNTERED BY ENDURO RIDERS Following two years of development work and validation in world class Enduro competition, Michelin is poised to strengthen its position in the mountain bike tyre market. In the wake of the launch of its new Cross Country and All-Mountain ranges last spring, Michelin has turned its attention to Enduro with the introduction of three new WILD ENDURO tyres (FRONT MAGI-X / FRONT GUM-X / REAR GUM-X) which cover more than 80 percent of the different types of terrain likely to be encountered by Enduro riders. The WILD ENDURO range targets both casual fans of the discipline and expert riders who seek tyres that combine performance, outstanding grip and strength. Not only does this particularly versatile new range tick all these boxes but it also simplifies tyre choice by providing riders with an efficient solution for practically every situation. This flexibility ensures maximum efficiency across the spectrum of terrain types encountered during most rides, from forest trails, to dry, hard-packed ground, sand and damp surfaces. This versatility and the two new rubber compounds developed for the WILD ENDURO range also address the needs of more experienced riders thanks to the GRAVITY SHIELD, MAGI-X² and GUM-X3D technologies that these new tyres pack. Michelin s riders and engineers started to develop the casings and rubber compounds for the WILD ENDURO range at the end of 2015, while work on the tread patterns began during Enduro stars like Adrien Dailly, Jérôme Clementz, Karim Amour and Remy Absalon all played a part in developing, testing and signing off the three tyres that make up the new WILD ENDURO range and the release of the 27.5-inch versions is planned for March wild Enduro 2 A NEW RANGE FOR 2018

4 TECHNICAL DESCRIPTION WILD ENDURO RANGE: THREE PROVEN TECHNOLOGIES FOR THREE NEW TYRES The range comprises two different front tyres (MAGI-X 2 and GUM-X3D) and one rear tyre (GUM-X3D). Extremely versatile, it covers a wide spectrum of uses and simplifies tyre choice by providing riders with an efficient solution for practically every situation, from forest trails to damp or sandy surfaces, while the casing s rigidity maximises safety on hard-packed, stony ground. This versatility and the two new rubber compounds available for the WILD ENDURO range also cover the needs of the more experienced rider. extrem terrain hard/dry terrain mixed/soft terrain mud terrain extra grip+ grip+ enduro front enduro rear rock R 2 enduro front magi-x rock R 2 enduro gum-x force enduro rear gum-x wild enduro front magi-x 2 wild enduro front gum-x3d wild enduro rear gum-x3d mud enduro magi-x Because of the role it plays in ensuring steering precision, the front tyre provides 80 percent of the grip, so the tread blocks are designed to be progressive, adapt to the terrain and brake safely. For optimal strength, comfort and grip feedback, the casing benefits from Gravity Shield technology. Riders can choose between two rubber compound options depending on their personal skill level. Thanks to its new MAGI-X² compound, the MAGI-X version targets experienced riders and experts due to the outstanding grip it delivers at speed, under braking and when leaning, irrespective of the conditions (dry, wet) and in hot and cold weather alike. The alternative GUM-X front provides maximum enjoyment in complete safety thanks to its first class grip and carefully-balanced performance which make it ideal for riders of all levels. The latest-generation GUM-X3D rubber compound ensures a more flexible construction for greater stability under cornering and to cover a wide variety of terrain types, in summer or winter alike. The GUM-X3D compound was selected for certain EWS events that did not call for the MAGI-X² compound. For the rear tyre, which plays the role of power house, Michelin focused on fine-tuning the trade-off between grip and strength in order to cover a broad diversity of uses. The GUM-X3D rubber compound is the perfect match for the new tread architecture and pattern thanks to the efficiency, grip and traction it delivers. The strength demanded of a rear Enduro tyre necessitated the use of a reinforced GRAVITY SHIELD casing which has been strengthened in the bead area to optimise performance and prevent pinching. This strengthening is situated just above the heel with a view to improving protection and enhancing energy absorption to guard against knocks and pinching under hard cornering. wild Enduro 3 A NEW RANGE FOR 2018

TREAD PATTERNS VALIDATED IN THE WORLD OF ENDURO COMPETITION The patterns of the new WILD ENDURO FRONT and WILD ENDURO REAR were tested and approved by Michelin riders in the course of the 2017 Enduro.

5 TREAD PATTERNS VALIDATED IN THE WORLD OF ENDURO COMPETITION The patterns of the new WILD ENDURO FRONT and WILD ENDURO REAR were tested and approved by Michelin riders in the course of the 2017 Enduro. Michelin riders collected podium finishes at all eight rounds of the championship, from muddy Tasmania to the black trails of Madeira, the hard-packed ground and banked corners of Whistler Mountain and the stony, dusty tracks visited by the competition s finale. The versatility of the WILD ENDURO range undeniably facilitated tyre choice for Michelin s riders. front rear 3X33TPI High density Fiber (+ +) 3X60TPI new High density Fiber (+) Pinch protection ROBUSTNESS EXPERT SPEED rear COMFORT STIFNESS ROLLING EFFICIENCY GRIP / TRACTION front LIGHTNESS EXPERIENCED wild Enduro 4 A NEW RANGE FOR 2018

New michelin wild enduro range COMPETITION-PROVEN WILD ENDURO: WORLD CLASS COMPETITION AN INVALUABLE TESTING GROUND The WILD ENDURO range was tested and signed off within the framework

ENDURO WORLD SERIES Michelin riders Adrien DAILLY and Jérôme CLEMENTZ finished the season in the premier Pro Men class s top four.

New Zealand (Rotorua), Portugal (Madeira) and the USA (Aspen).

Fellow Enduro riders Bryan REGNIER, Valentin BRULAS, Remy ABSALON, Elliot TRABAC, Jose BORGES, Alexandre CURE and Dimitri TORDO also contributed to the new WILD ENDURO range s

Adrien DAILLY Jérôme CLEMENTZ Karim AMOUR Estelle CHARLES Nathan SECONDI 2 nd, Enduro (Pro Men) Lapierre Gravity Republic 4 th, Enduro (Pro Men) Cannondale 1 st, Enduro (Men Master)

6 New michelin wild enduro range COMPETITION-PROVEN WILD ENDURO: WORLD CLASS COMPETITION AN INVALUABLE TESTING GROUND The WILD ENDURO range was tested and signed off within the framework of world class competition since it was chosen by Michelin riders for six of the eight rounds that made up the 2017 Enduro. ENDURO WORLD SERIES Michelin riders Adrien DAILLY and Jérôme CLEMENTZ finished the season in the premier Pro Men class s top four. Adrien DAILLY came first in Australia (Tasmania), Ireland (County Wicklow) and France (Millau), while Karim AMOUR topped the Men Master leaderboard on the same events, as well as in in New Zealand (Rotorua), Portugal (Madeira) and the USA (Aspen). Riders defended Michelin s colours in the Under 21 classes, too, with Estelle CHARLES and Nathan SECONDI securing bronze in the WOMEN U21 and MEN U21 competitions respectively. Fellow Enduro riders Bryan REGNIER, Valentin BRULAS, Remy ABSALON, Elliot TRABAC, Jose BORGES, Alexandre CURE and Dimitri TORDO also contributed to the new WILD ENDURO range s development. Adrien DAILLY Jérôme CLEMENTZ Karim AMOUR Estelle CHARLES Nathan SECONDI 2 nd, Enduro (Pro Men) Lapierre Gravity Republic 4 th, Enduro (Pro Men) Cannondale 1 st, Enduro (Men Master) BH-Miranda Racing Team 3 rd, Enduro (Women U21) 3 rd, Enduro (Men U21) 2017 FRENCH CUP The 2017 Coupe de France saw Nicolas QUÉRÉ, Dimitri TORDO and Camille SERVANT use WILD ENDURO tyres on their way to monopolising the series top three places. FREERIDE AND OTHER DISCIPLINES The WILD ENDURO range also benefits from input from other talented riders, including the 10-time Downhill World Champion Nicolas VOUILLOZ, French Freestylers Pierre-Edouard FERRY and Yannick GRANIERI, Slopestyle specialist Antoine BIZET, New Zealander Jamie NICOLL and the USA s Cam Zink and Nicholi ROGATKIN. wild Enduro 5 A NEW RANGE FOR 2018

HE WILD ENDURO RANGE IN 10 NUMBERS THE WILD

2 The number of years taken by Michelin s

WILD ENDURO range s two front tyres (MAGI-X and

8 The number of rubber mixes employed in the

10 The number of different front and rear

performance of the WILD ENDURO ranges in the

420 The number of tread blocks on each WILD

980 The weight (in grams) of the front tyre

1,070 The weight (in grams) of the rear tyre

7 HE WILD ENDURO RANGE IN 10 NUMBERS THE WILD ENDURO RANGE: A PAINSTAKING DEVELOPMENT PROCESS 2 The number of years taken by Michelin s riders and engineers to develop the new WILD ENDURO range. 3 The number of moulds made to manufacturer the WILD ENDURO range s two front tyres (MAGI-X and GUM-X) and rear tyre (GUM-X). 8 The number of rubber mixes employed in the WILD ENDURO range s new compounds. 10 The number of different front and rear casings tested during the WILD ENDURO range s development. 300 The number of tyres made to validate the performance of the WILD ENDURO ranges in the field (international competition, notably). 420 The number of tread blocks on each WILD ENDURO tyre (35 sets of 12 tread blocks). 980 The weight (in grams) of the front tyre (depending on version). 1,070 The weight (in grams) of the rear tyre (depending on version) The year development of the WILD ENDURO range started. 60,000 The distance (in kilometres) covered to validate the tyre on an endurance simulator. wild Enduro 6 A NEW RANGE FOR 2018

ON/OFF ROAD 2007 POWER IS NOTHING WITHOUT CONTROL. Stefan Everts Yamaha Team 2006 MX 1 WORLD CHAMPION

ON/OFF ROAD 2007 POWER IS NOTHING WITHOUT CONTROL. Stefan Everts Yamaha Team 2006 MX 1 WORLD CHAMPION ON/OFF ROAD 2007 w w w. p i r e l l i t y r e. c o m POWER IS NOTHING WITHOUT CONTROL Stefan Everts Yamaha Team 2006 MX 1 WORLD CHAMPION Tyres Range SCORPION MT 90 S/T MT 80 / MT 80 RS ENDURO STREET Page