NHL Teams. November 2016

Transcription

1 NHL Teams November 2016 Media Cycle: Oct 1-31, 2016 This free report provides media prominence metrics for the top 15 entities in the sector. For full analytics on all sector entities, subscribe to mediaquant dashboards via a free trial at mediaquant.net mediaquant The numbers behind the news Copyright 2016 mediaquant, Inc.

2 About mediaquant mediaquant, Inc. provides businesses with analytic insight into how their brands, competitors, and market influencers are trending in earned media. We represent earned media coverage as a simple, comparative metric and publish it across a growing catalog of thousands of business and consumer topics, trends, brands, and influencers discussed in traditional and social media. Using our online dashboards, companies can benchmark the media performance of their brands alongside competitors, track the key issues and influencers driving mindshare and market share, monitor and compare media momentum over time, within peer groups, and across multiple traditional and social media segments, and assign advertising value to earned media for their brand. For more information or a free 30-day trial subscription, visit Contact mediaquant Mary Senatori msenatori@mediaquant.net Portland, OR License our Content For reprint permission for this report or its data elements, please contact Mary Senatori. To order full versions of this report in online or printed format, please visit

3 MOST ACTIVE, TOP GAINERS AND TOP LOSERS NHL Teams Sector Sector Media Rating +2-4 Most Dynamic Sectors* Close Chg. NBA Teams Philanthropic Foundations NBA Players Children & Youth Advocacy Groups NHL Teams Quick Service Brands Financial Services Brands Teens and Children Trends Online Payment Brands Car Sharing Brands Ground Transportation Health & Wellness Advocacy Online Retailers Science Trends Groups Prior Change *Ranked by Prior % Change Prior Change Sector Total Listing 30 Advances 20 Declines 8 New York Islanders % 2,233,870 Unchanged 2 New York Rangers % 2,1,883 % Chg 12 mo Chg YTD Chg New High (Media Rating) 20 MOST ACTIVE Los Angeles Kings % 586,472 New Jersey Devils % 538,816 St. Louis Blues % 206, % -7-12% San Jose Sharks % 79, % % Columbus Blue Jackets % 25, % -2-4% Detroit Red Wings % 22, % % Tampa Bay Lightning % 14, % -4-8% Washington Capitals % 2, % +2 +5% Minnesota Wild % 2, % +3 +2% Dallas Stars % 2, % +7 +6% Carolina Hurricanes % 1, % +2 +6% Florida Panthers % 1, % +3-3% Toronto Maple Leafs % 1, % +4 +3% Nashville Predators % 1, % % Pittsburgh Penguins % 1, % -1 - Philadelphia Flyers % 1, % +5 +4% Winnipeg Jets % 1,280 Close Rating Chg. % Chg. Mention Volume (100) % % Montreal Canadiens % 1,247 New High (Media Rating) Mentions Rating Rating Close % Chg. Close % Chg. Chg. (100) Chg. 20 TOP GAINERS 20 TOP LOSERS Mentions (100) Los Angeles Kings % 586,472 Boston Bruins % 1,185 Ottawa Senators % 23 Anaheim Ducks % 837 Edmonton Oilers % 1,161 Nashville Predators % 1,407 Arizona Coyotes % 963 New York Rangers % 2,1,883 Calgary Flames % 1,113 Montreal Canadiens % 1,247 Winnipeg Jets % 1,280 Chicago Blackhawks % 1,037 Carolina Hurricanes % 1,902 Philadelphia Flyers % 1,362 Toronto Maple Leafs % 1,646 New York Islanders % 2,233,870 New Jersey Devils % 538,816 Columbus Blue Jackets % 25,672 San Jose Sharks % 79,306 Buffalo Sabres % 877 Washington Capitals % 2,687 Detroit Red Wings % 22,154 St. Louis Blues % 206,143 Pittsburgh Penguins % 1,403 Tampa Bay Lightning % 14,913 Dallas Stars % 2,5 Minnesota Wild % 2,623 Vancouver Canucks % 984 Florida Panthers % 1,657 Colorado Avalanche % 7 Pittsburgh Penguins % 1,403 Florida Panthers % 1,657 Dallas Stars % 2,5 Tampa Bay Lightning % 14,913 Vancouver Canucks % 984 Minnesota Wild % 2,623 Colorado Avalanche % 7 Washington Capitals % 2,687 Detroit Red Wings % 22,154 St. Louis Blues % 206, mediaquant, Inc., All rights reserved. info@mediaquant.net

4 License our Content For reprint permission for this report or its data elements, please contact Mary Senatori. To order full versions of this report in online or printed format, please visit

5 Table of Contents NHL Teams Section and Summary Metrics* Page How to Read a Report i,ii Methodology NHL Teams Los Angeles Kings New Jersey Devils Tampa Bay Lightning San Jose Sharks Washington Capitals Winnipeg Jets Calgary Flames Carolina Hurricanes Edmonton Oilers Florida Panthers New York Rangers Arizona Coyotes St. Louis Blues Toronto Maple Leafs Montreal Canadiens New York Islanders Pittsburgh Penguins Dallas Stars Detroit Red Wings Minnesota Wild Boston Bruins Columbus Blue Jackets Vancouver Canucks Chicago Blackhawks Ottawa Senators Philadelphia Flyers Buffalo Sabres Anaheim Ducks Nashville Predators Colorado Avalanche 61

6 How to Read a Report Report Layout - Each premium report includes a 2-page summary of the trend, brand or influencer sector (e.g., Luxury Brands), plus 2-page detail reports on each sector member (e.g., Chanel). We use the Luxury Brands sector as an example. All reports include a 2-page sector-level summary plus detailed 2-page sector member reports. Sector Report Two-page summary showing the topline media rating and featured segment-level ratings for the sector at large, and relativee rank positions for the top-15 sector members. Member Reports Supporting two-page reports detailing topline and segment-level media ratings, rankings, and growth dynamics for each sector member. Sectors may have 60+ members, with new members added each month. Sector Report Sections Page 2 Peer Group Growth Comparison - Who s leading, gaining, falling and lagging relative to their peers? This chart shows the short-term (30-day) versus long-term (12-month) topline media rating growth for each member within the sector. Which quadrant a member falls in is determined by its position against the sector average, i.e., below or above the sector averagee for short-term (horizontal axis) and long-term (vertical axis) growth respectively.. Geographic Performance - Shows segment-level media ratings for the sector across 3 key media regions: North America, Europe and Asia Pacific. Member reports show more granular geographic signal performance. Key-Segment Metrics and Rankings - Here we highlight segment-level media ratings for the sector as well as rank positions within four key media segments: All Global Print, Search Volume, Social Media and Online News. Significant rank movements are highlighted in green and red. Box Scores - Here's where you get a snapshot of overall media prominence for the trend, brand or influencer sector, including: - topline media rating for the month encircled in large font, - topline media rating growth metrics: prior month and year-over-year, and - topline media rating average metrics: trailing 12-months and year-to-date. Editorial Highlights - Provides commentary on noteworthy media rating movement over prior periods. Position - Illustrates the range of topline media ratings within the sector along a weak-to-strong 100-point scale, showing the high and low member endpoints (in gold) relative to the sector average (in black). Historical Performance - Shows the monthly movement and aggregate growth and decline of the sector topline media rating over the prior 4 years. All-time high and low for the time-period is denoted in green and red, respectively. Peer Group Rankings and Highs/Lows - Our Billboard Magazine-like ranking of sector members, showing current rank and movement from the prior month/year. Any member showing a significant increase or decrease in rank position is highlighted in green or red respectively, where significant is 10% or more of the total number of sector members. Next to the ranking is a snapshot of the member s current-month media rating within the high-low spread for the trailing 12-month period. A new high or low for the 12-month period is highlighted in green or red, r respectively. (Note we handle ties according to the standard competition "1224"" ranking method.) Member Performance Thumbnails - A condensed topline media rating summary of the top 15 sector members, a trailing 12-month performance chart, change from prior month, year and YTD averages.

7 Box Scores - Here's where you get a snapshot of overall media prominence for the sector member, including: Sentiment: Shows what percentage of media rating (green) vs. negative (red). line media rating metrics: - topline media rating for the month encircled in large font, - topline media rating growth metrics: prior month and year-over-year, - topline media rating average metrics: trailing 12-months and year-to- date. was positive Advertising Value Equivalent: Shows AVE for the current month and year-to-date (for brands only). Position - Shows member topline media rating (in gold) relative to sector average (in black) along a weak-to-strong 100-point scale. Historical Performance - Shows the monthly movement and aggregate growth and decline of the sector member topline media rating over time. All-time high and low for the time-period is denoted in green and red, respectively. Core Segment Metrics - Shows the fifteen (15) segment-level media ratings that comprise the topline media rating, along with their growth metrics. Expanded Segment Metrics - Shows 20+ segment-level media ratings along with their growth metrics to provide additional context and granularity. Member Report Sections Page 2 Peer Group Growth Comparison - Who s leading, gaining, falling and lagging relative to their peers? This chart shows the short-term (30-day) versus long-term (12-month) topline media rating growth metrics for each member in the sector. Which quadrant a member falls in is determined by its position against the sector average, i.e., below or above the sector average for short-term (horizontal axis) and long-term (vertical axis) growth respectively. Key Segment Highlights - While all 20+ media segments are highlighted on page 1, we break out six key segments to help graphically illustrate trending activity. Peer Group Ranking Breakout - Rank comparisons are provided in ascending order for each sector member's topline media rating (member highlighted in yellow). Detail includes prior month and prior year rank and prior month rank change. topline media rating and growth metrics are provided along with a trailing 12-month chart, with high and low media ratings denoted in green and red respectively. (Note we handle ties according to the standard competition "1224" ranking method.) For further information on report terms and methodology, see For further information on report benefits, see our Benefits guide at How To Read a Report. Copyright 2015 mediaquant, Inc. All rights reserved.

8 Brands NHL Teams Prior Pt. Chg. + 2 Prior Pt. Chg. - 4 Trailing 12-Mo Avg 62 YTD Avg. Rating 61 Sector topline media rating from October, 2012 through October, 2016 Sector Rankings For the NHL Teams sector (comprising 30 brands), the topline media rating for November 2016 is, a +2 change over the prior month and a -4 change over the prior year. The media rating maximum and minimum within the sector are held by Los Angeles Kings (82) and Colorado Avalanche (26) respectively. The trailing 12-month average is 62, while the current YTD average is 61. For regional media rating metrics (and prior month change): North America reports 60 (+2 pts.) compared to Europe's 42 (-2 pts.) and Asia Pacific's 48 (+2 pts.). Weak... (0) Rank* Change / Trending Up/Down Low Close High -15 Media Rating Los Angeles Kings 26 New Jersey Devils Min Moderate... Strong... High 66 Max Sector Average Low Extreme (100) Trailing 12-month Charts Los Angeles Kings New Jersey Devils Tampa Bay Lightning San Jose Sharks Washington Capitals Winnipeg Jets Avg Avg Avg Avg Avg. 70 Calgary Flames YTD Avg. 69 YTD Avg. 63 YTD Avg. 64 YTD Avg. 71 YTD Avg. 69 Carolina Hurricanes Edmonton Oilers Winnipeg Jets Calgary Flames Florida Panthers New York Rangers Arizona Coyotes St. Louis Blues Toronto Maple Leafs Montreal Canadiens Pittsburgh Penguins YTD Avg. YTD Avg Rating Range 82 Tampa Bay Lightning San Jose Sharks Washington Capitals New York Islanders Dallas Stars Avg Avg Avg Avg Avg. 64 Detroit Red Wings YTD Avg. 56 YTD Avg. 67 YTD Avg. 63 Minnesota Wild Boston Bruins New York Arizona Coyotes St. Louis Blues Toronto Maple Montreal Columbus Blue Jackets Rangers Leafs Canadiens Vancouver Canucks Chicago Blackhawks Ottawa Senators Philadelphia Flyers Buffalo Sabres Anaheim Ducks Nashville Predators Colorado Avalanche Avg Avg Avg Avg Avg. 67 YTD Avg. 51 YTD Avg. 60 YTD Avg. YTD Avg. 67 YTD Avg Carolina Hurricanes 76 Edmonton Oilers Florida Panthers mediaquant, All rights reserved. info@mediaquant.net *A positive or negative rank change of +/- 3 positions or greater is highlighted in green or red

9 Long (12-) Media Rating Growth Short (30 day) vs. Long Term (12-mo.) Comparison Falling New York Rangers Category Avg: +2 Media Cycle: Oct 1-31, 2016 Winnipeg Jets Los Angeles Kings Edmonton Oilers New Carolina Jersey Hurricanes Devils Tampa Washington Bay Lightning Capitals San Jose Sharks St. Louis Blues Florida Panthers Calgary Flames Minnesota Wild New York Islanders Arizona Coyotes Category Avg: -5 Category Avg: -5 Lagging Montreal Canadiens Dallas Stars Detroit Red Wings Toronto Maple Leafs Pittsburgh Penguins Category Avg: +2 Leading Gaining Losing Momentum Short (30-day) Media Rating Growth NOVEMBER 2016 Regional Media Rating Coverage Distribution (%) North America 60 Europe 42 Asia 48 94% NHL Teams 3% 3% Pt. Chg. YTD Avg. Pt. Chg. YTD Avg. Pt. Chg. YTD Avg. Segment-Level Media Rating Metrics and Rankings Global Print Search Volume Social Media YTD Avg. Rating 60 YTD Avg. Rating 49 YTD Avg. Rating Prior Growth -0.1 Prior Growth -0.2 Prior Growth Rank ( Prior ) Rank ( Prior ) Rank ( Prior ) Online News Prior Pt. Chg. +3 Prior Pt. Chg. +0 Prior Pt. Chg. -1 Prior Pt. Chg. 61 YTD Avg. Rating Prior Growth -0.0 Rank ( Prior ) Los Angeles Kings 1 +1 Chicago Blackhawks 1 - New York Islanders 1 - New York Islanders 2 +6 San Jose Sharks 2-1 Pittsburgh Penguins 1 - New York Rangers 1 - New York Rangers 2 - Tampa Bay Lightning 3-1 Montreal Canadiens 3 +1 Los Angeles Kings 3 - Los Angeles Kings 2 +1 Washington Capitals 4 +5 Detroit Red Wings 4-1 New Jersey Devils 4 - New Jersey Devils 5 +7 Calgary Flames 4 - New York Rangers 5 - St. Louis Blues 5 - St. Louis Blues 5 - Winnipeg Jets 6-1 Minnesota Wild 6-1 San Jose Sharks 6-1 San Jose Sharks 7-1 New Jersey Devils 7 +1 Boston Bruins 7 +2 Columbus Blue Jackets 7 - Tampa Bay Lightning 8 +6 Edmonton Oilers 8 +7 Edmonton Oilers 8-1 Detroit Red Wings 8 - Detroit Red Wings 8-2 Florida Panthers Colorado Avalanche 9-1 Tampa Bay Lightning 9 - Columbus Blue Jackets 10 - Carolina Hurricanes 10-1 Los Angeles Kings Minnesota Wild Toronto Maple Leafs Arizona Coyotes 11-2 New Jersey Devils Dallas Stars 11-1 Carolina Hurricanes Ottawa Senators Toronto Maple Leafs 12-2 Washington Capitals 12-2 Minnesota Wild 13-9 New York Rangers Washington Capitals Carolina Hurricanes Montreal Canadiens Pittsburgh Penguins 14 - Calgary Flames 14 - Florida Panthers Philadelphia Flyers St. Louis Blues 15-8 Tampa Bay Lightning Nashville Predators 15-1 Dallas Stars Toronto Maple Leafs Carolina Hurricanes Toronto Maple Leafs 15-3 Florida Panthers 17-9 Montreal Canadiens Dallas Stars 16-5 Pittsburgh Penguins Pittsburgh Penguins Buffalo Sabres Florida Panthers Winnipeg Jets 17 - Winnipeg Jets Dallas Stars 18-3 San Jose Sharks 18-4 Philadelphia Flyers 19-3 Boston Bruins Minnesota Wild Buffalo Sabres Calgary Flames Edmonton Oilers A positive or negative rank change of +/- 3 positions or greater is highlighted in green or red mediaquant, All rights reserved. info@mediaquant.net

10 Brands Los Angeles Kings Prior Rating Chg. +19 Trailing 12- Avg. 69 YTD Avg. Rating 69 Prior Rating Chg. Los Angeles Kings' topline media rating for November 2016 is 82, a large +19 change over the prior month value of 63 and a large +12 change over the prior-year media rating of 70. This compares favorably to the NHL Teams sector media rating average of. Los Angeles Kings' media rating max and min for the trailing 12-month period are 82 in October 2016 and 62 in November Advertising Value: Los Angeles Kings' media rating of 82 translates into a current month AVE of $166,641,772, with a trailing 12-month total of $664,317,406. Ranking: Within the NHL Teams sector, Los Angeles Kings is currently ranked no.1, showing a large +8 rank change over the prior month. Year-over-year, Los Angeles Kings experienced a moderate gain of +4 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $166,641,772 $664,317, % 17% Growth Quadrant: For the November 2016 reporting period, Los Angeles Kings are in the Leading quadrant vis-à-vis its peers, showing a large +19 change in short term (prior month) growth and a large +12 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Strong... Sector Average Prior Prior Year 82 Los Angeles Kings Extreme (100) Trailing 4-year topline media rating through 2016 High 82 Low 49 line Media Rating Segments Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web Online News # Search Volume # Blogs - - Twitter Forums Regional Print Metrics # Asia # Europe # South America North Europe America Asia WW % # Global Print % # US Newspapers % # WW Newspapers # Business % # Industry % # Broadcast Cons. 11% Bus. Trade Search Vol # Healthcare % # Industrial % # Services % # Technology % Global Web Industry-Specific Media Online News Groups % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter Year Chg. 14% 6% 2% 1% 1% 0% 34% 0% 6% -5% -7% 27%

11 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Los Angeles Kings within the NHL Teams Sector Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +0% +48% 98 Long (12-) Media Rating Growth Los Angeles Kings Social Media Online News Mo +1% +43% 99 Mo +0% +24% Lagging Gaining -25 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Chg Los Angeles Kings NHL Teams Sector Rank Comparisons Metrics Prior Growth Trailing 12 YTD YOY Global Print Los Angeles Kings % New Jersey Devils % Tampa Bay Lightning % San Jose Sharks % Washington Capitals % Search Volume Winnipeg Jets % Calgary Flames % Carolina Hurricanes % Edmonton Oilers % Florida Panthers % New York Rangers % Arizona Coyotes % St. Louis Blues % Broadcast Toronto Maple Leafs % Montreal Canadiens % New York Islanders % Pittsburgh Penguins % Dallas Stars % Detroit Red Wings % Minnesota Wild % % Mo +27% +6% r % -28% +18% +34% 2016 mediaquant, All rights reserved. info@mediaquant.net 4

12 Brands New Jersey Devils Prior Rating Chg. +7 Trailing 12- Avg. 64 YTD Avg. Rating 63 Prior Rating Chg. New Jersey Devils' topline media rating for November 2016 is 77, a notable +7 change over the prior month value of 70 and a notable +9 change over the prior-year media rating of 68. This compares favorably to the NHL Teams sector media rating average of. New Jersey Devils' media rating max and min for the trailing 12-month period are 77 in October 2016 and 50 in June Advertising Value: New Jersey Devils' media rating of 77 translates into a current month AVE of $106,284,504, with a trailing 12-month total of $369,335,133. Ranking: Within the NHL Teams sector, New Jersey Devils is currently ranked no.2, showing a moderate +2 rank change over the prior month. Year-over-year, New Jersey Devils experienced a notable gain of +8 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $106,284,504 $369,335, % 11% Growth Quadrant: For the November 2016 reporting period, New Jersey Devils are in the Leading quadrant vis-à-vis its peers, showing a notable +7 change in short term (prior month) growth and a notable +9 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Strong... Sector Average New Jersey Devils Extreme (100) 40 Prior Prior Year Trailing 4-year topline media rating through 2016 High 77 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums Blogs Low 50 Twitter Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # - Global Web Online News Search Volume - Blogs Twitter # Forums Regional Print Metrics # Asia # Europe # South America % # Global Print % # US Newspapers % # WW Newspapers # Business % # Industry % # Broadcast % Industry-Specific Media Healthcare % # Industrial % # Services % # Technology % % # Consumer # North America % # Business mediaquant, All rights reserved. info@mediaquant.net Year Chg. 3% 1% -4% 6% 12% -12% 17% -10% -10%

13 Short (30 day) vs. Long Term (12-mo.) Sector Comparison New Jersey Devils within the NHL Teams Sector Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +0% +53% 98 Long (12-) Media Rating Growth New Jersey Devils Social Media Online News Mo -1% +38% 98 Mo +0% +21% Lagging Gaining -25 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Chg New Jersey Devils NHL Teams Sector Rank Comparisons Metrics Prior Growth Trailing 12 YTD YOY Global Print Los Angeles Kings % New Jersey Devils % Tampa Bay Lightning % San Jose Sharks % Washington Capitals % Search Volume Winnipeg Jets % Calgary Flames % Carolina Hurricanes % Edmonton Oilers % Florida Panthers % New York Rangers % Arizona Coyotes % St. Louis Blues % Broadcast Toronto Maple Leafs % Montreal Canadiens % New York Islanders % Pittsburgh Penguins % Dallas Stars % Detroit Red Wings % Minnesota Wild % % Mo +14% +1% r % -18% +2% +12% 2016 mediaquant, All rights reserved. info@mediaquant.net 6

14 Brands Tampa Bay Lightning Prior Rating Chg. +5 Trailing 12- Avg. 65 YTD Avg. Rating 64 Prior Rating Chg. Tampa Bay Lightning's topline media rating for November 2016 is 76, a notable +5 change over the prior month value of 71 and a notable +8 change over the prior-year media rating of 68. This compares favorably to the NHL Teams sector media rating average of. Tampa Bay Lightning's media rating max and min for the trailing 12- month period are 76 in October 2016 and 52 in July Advertising Value: Tampa Bay Lightning's media rating of 76 translates into a current month AVE of $2,351,805, with a trailing 12-month total of $14,028,995. Ranking: Within the NHL Teams sector, Tampa Bay Lightning is currently ranked no.3, showing no measurable rank change over the prior month. Year-over-year, Tampa Bay Lightning experienced a notable gain of +7 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $2,351,805 $14,028, % 20% Growth Quadrant: For the November 2016 reporting period, Tampa Bay Lightning is in the Leading quadrant vis-à-vis its peers, showing a notable +5 change in short term (prior month) growth and a notable +8 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Strong... Sector Average Tampa Bay Lightning Extreme (100) 41 Prior Prior Year Trailing 4-year topline media rating through 2016 High 76 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums Blogs Low 52 Twitter Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs - Twitter # Forums Regional Print Metrics # Asia # Europe # South America % # Global Print % # US Newspapers % # WW Newspapers # Business % # Industry % # Broadcast % Industry-Specific Media Healthcare % # Industrial % # Services % # Technology % % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Year Chg. 11% 8% 1% 9% 6% 3% 12% 3% -15% -10% 30%

15 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Tampa Bay Lightning within the NHL Teams Sector Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -1% +49% 91 Long (12-) Media Rating Growth Prior Prior Rank Chg Tampa Bay Lightning NHL Teams Sector Rank Comparisons Tampa Bay Lightning Lagging Gaining -25 Losing Momentum Short (30-day) Media Raing Growth Metrics Social Media Online News Prior Growth Trailing 12 YTD YOY Global Print Los Angeles Kings % New Jersey Devils % Tampa Bay Lightning % San Jose Sharks % Washington Capitals % Search Volume Winnipeg Jets % Calgary Flames % Carolina Hurricanes % Edmonton Oilers % Florida Panthers % New York Rangers % Arizona Coyotes % St. Louis Blues % Broadcast Toronto Maple Leafs % Montreal Canadiens % New York Islanders % Pittsburgh Penguins % Dallas Stars % Detroit Red Wings % Minnesota Wild % % Mo +2% +24% 89 Mo -2% +15% r 91 Mo +8% +8% % -27% +2% +12% 2016 mediaquant, All rights reserved. info@mediaquant.net 8

16 Brands San Jose Sharks Prior Rating Chg. +7 Trailing 12- Avg. 71 YTD Avg. Rating 71 Prior Rating Chg. San Jose Sharks' topline media rating for November 2016 is 75, a notable +7 change over the prior month value of 68 and a notable +6 change over the prior-year media rating of 69. This compares favorably to the NHL Teams sector media rating average of. San Jose Sharks' media rating max and min for the trailing 12-month period are 77 in July 2016 and 62 in January Advertising Value: San Jose Sharks' media rating of 75 translates into a current month AVE of $14,625,932, with a trailing 12-month total of $78,339,022. Ranking: Within the NHL Teams sector, San Jose Sharks is currently ranked no.4, showing a negligible +1 rank change over the prior month. Year-over-year, San Jose Sharks experienced a moderate gain of +4 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $14,625,932 $78,339, % 0% Growth Quadrant: For the November 2016 reporting period, San Jose Sharks are in the Leading quadrant vis-à-vis its peers, showing a notable +7 change in short term (prior month) growth and a notable +6 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Strong... Sector Average San Jose Sharks Extreme (100) 45 Prior Prior Year Trailing 4-year topline media rating through 2016 High 77 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums Blogs Low 57 Twitter Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs # Twitter - Forums Regional Print Metrics # Asia # Europe # South America % # Global Print % # US Newspapers % # WW Newspapers # Business % # Industry % # Broadcast % Industry-Specific Media Healthcare % # Industrial % # Services % # Technology % % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Year Chg. 6% 9% -1% 1% 14% 12% 14% 12% 73% 21% 11%

17 Short (30 day) vs. Long Term (12-mo.) Sector Comparison San Jose Sharks within the NHL Teams Sector Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -1% +52% 94 Long (12-) Media Rating Growth San Jose Sharks Social Media Online News Mo -1% +30% 95 Mo -2% +20% Lagging Gaining -25 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Chg San Jose Sharks NHL Teams Sector Rank Comparisons Metrics Prior Growth Trailing 12 YTD YOY Global Print Los Angeles Kings % New Jersey Devils % Tampa Bay Lightning % San Jose Sharks % Washington Capitals % Search Volume Winnipeg Jets % Calgary Flames % Carolina Hurricanes % Edmonton Oilers % Florida Panthers % New York Rangers % Arizona Coyotes % St. Louis Blues % Broadcast Toronto Maple Leafs % Montreal Canadiens % New York Islanders % Pittsburgh Penguins % Dallas Stars % Detroit Red Wings % Minnesota Wild % % Mo +18% +9% r % -20% +2% +12% 2016 mediaquant, All rights reserved. info@mediaquant.net 10

18 Brands Washington Capitals Prior Rating Chg. +6 Trailing 12- Avg. 70 YTD Avg. Rating 69 Prior Rating Chg. Washington Capitals' topline media rating for November 2016 is 73, a notable +6 change over the prior month value of 67 and a notable +8 change over the prior-year media rating of 65. This compares favorably to the NHL Teams sector media rating average of. Washington Capitals' media rating max and min for the trailing 12-month period are 76 in March 2016 and 49 in August Advertising Value: Washington Capitals' media rating of 73 translates into a current month AVE of $633,250, with a trailing 12-month total of $10,005,450. Ranking: Within the NHL Teams sector, Washington Capitals is currently ranked no.5, showing a negligible +1 rank change over the prior month. Year-over-year, Washington Capitals experienced a large gain of +11 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $633,250 $10,005, % 11% Growth Quadrant: For the November 2016 reporting period, Washington Capitals are in the Leading quadrant vis-à-vis its peers, showing a notable +6 change in short term (prior month) growth and a notable +8 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Strong... Sector Average Washington Capitals Extreme (100) 39 Prior Prior Year Trailing 4-year topline media rating through 2016 High 76 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums Blogs Low 49 Twitter Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America % # Global Print % # US Newspapers % # WW Newspapers # Business % # Industry % # Broadcast % Industry-Specific Media # Healthcare % # Industrial % # Services % # Technology % % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Year Chg. 6% 20% 4% 16% 5% 24% 12% 24% 27% 24% 43% 23%

19 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Washington Capitals within the NHL Teams Sector Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +10% +10% 68 Long (12-) Media Rating Growth Washington Capitals Social Media Online News Mo -4% +3% 74 Mo +12% -16% Lagging Gaining -25 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Chg Washington Capitals NHL Teams Sector Rank Comparisons Metrics Prior Growth Trailing 12 YTD YOY Global Print Los Angeles Kings % New Jersey Devils % Tampa Bay Lightning % San Jose Sharks % Washington Capitals % Search Volume Winnipeg Jets % Calgary Flames % Carolina Hurricanes % Edmonton Oilers % Florida Panthers % New York Rangers % Arizona Coyotes % St. Louis Blues % Broadcast Toronto Maple Leafs % Montreal Canadiens % New York Islanders % Pittsburgh Penguins % Dallas Stars % Detroit Red Wings % Minnesota Wild % % Mo +11% +20% r % -17% +2% +12% 2016 mediaquant, All rights reserved. info@mediaquant.net 12

20 Brands Winnipeg Jets Prior Rating Chg. +10 Trailing 12- Avg. 62 YTD Avg. Rating 62 Prior Rating Chg. Winnipeg Jets' topline media rating for November 2016 is 73, a large +10 change over the prior month value of 63 and a large +14 change over the prior-year media rating of. This compares favorably to the NHL Teams sector media rating average of. Winnipeg Jets' media rating max and min for the trailing 12-month period are 73 in October 2016 and 47 in August Advertising Value: Winnipeg Jets' media rating of 73 translates into a current month AVE of $555,850, with a trailing 12-month total of $4,946,984. Ranking: Within the NHL Teams sector, Winnipeg Jets is currently ranked no.5, showing a moderate +4 rank change over the prior month. Year-over-year, Winnipeg Jets experienced a large gain of +17 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $555,850 $4,946, % 4% Growth Quadrant: For the November 2016 reporting period, Winnipeg Jets are in the Leading quadrant vis-à-vis its peers, showing a large +10 change in short term (prior month) growth and a large +14 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Strong... Sector Average Winnipeg Jets Extreme (100) 37 Prior Prior Year Trailing 4-year topline media rating through 2016 High 73 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums Blogs Low 47 Twitter Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources Media Sources # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America % # Global Print % # US Newspapers % # WW Newspapers # Business % # Industry % # Broadcast % Industry-Specific Media Healthcare % - Industrial % # Services % # Technology % % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Year Chg. 22% 30% 49% 52% 31% 22% 12% 22% 12% 41% 13% 18%

21 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Winnipeg Jets within the NHL Teams Sector Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +6% +8% 68 Winnipeg Jets Long (12-) Media Rating Growth Social Media Online News Mo +3% -3% 69 Mo +6% -13% Lagging Gaining -25 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Chg Winnipeg Jets NHL Teams Sector Rank Comparisons Metrics Prior Growth Trailing 12 YTD YOY Global Print Los Angeles Kings % New Jersey Devils % Tampa Bay Lightning % San Jose Sharks % Washington Capitals % Search Volume Winnipeg Jets % Calgary Flames % Carolina Hurricanes % Edmonton Oilers % Florida Panthers % New York Rangers % Arizona Coyotes % St. Louis Blues % Broadcast Toronto Maple Leafs % Montreal Canadiens % New York Islanders % Pittsburgh Penguins % Dallas Stars % Detroit Red Wings % Minnesota Wild % % r 71 Mo +13% +30% % -26% +2% +12% 2016 mediaquant, All rights reserved. info@mediaquant.net 14

22 Brands Calgary Flames Prior Rating Chg. +11 Trailing 12- Avg. 67 YTD Avg. Rating 66 Prior Rating Chg. Calgary Flames' topline media rating for November 2016 is 69, a large +11 change over the prior month value of 58 and a moderate +4 change over the prior-year media rating of 65. This compares favorably to the NHL Teams sector media rating average of. Calgary Flames' media rating max and min for the trailing 12-month period are 71 in June 2016 and 58 in October Advertising Value: Calgary Flames' media rating of 69 translates into a current month AVE of $589,973, with a trailing 12-month total of $7,381,569. Ranking: Within the NHL Teams sector, Calgary Flames is currently ranked no.7, showing a moderate +5 rank change over the prior month. Year-over-year, Calgary Flames experienced a notable gain of +9 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $589,973 $7,381, % 14% Growth Quadrant: For the November 2016 reporting period, Calgary Flames are in the Leading quadrant vis-à-vis its peers, showing a large +11 change in short term (prior month) growth and a moderate +4 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Strong... Sector Average Calgary Flames Extreme (100) 45 Prior Prior Year Trailing 4-year topline media rating through 2016 High 76 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums Blogs Low 57 Twitter Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America % # Global Print % # US Newspapers % # WW Newspapers # Business % # Industry % # Broadcast % Industry-Specific Media Healthcare % # Industrial % # Services % # Technology % % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Year Chg. 19% 11% 120% 23% 11% 11% 12% 11% 12% -3% -4% 22%

23 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Calgary Flames within the NHL Teams Sector Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +0% -2% 61 Long (12-) Media Rating Growth Calgary Flames Social Media Online News Mo -3% -10% 65 Mo +6% -20% Lagging Gaining -25 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Chg Calgary Flames NHL Teams Sector Rank Comparisons Metrics Prior Growth Trailing 12 YTD YOY Global Print Los Angeles Kings % New Jersey Devils % Tampa Bay Lightning % San Jose Sharks % Washington Capitals % Search Volume Winnipeg Jets % Calgary Flames % Carolina Hurricanes % Edmonton Oilers % Florida Panthers % New York Rangers % Arizona Coyotes % St. Louis Blues % Broadcast Toronto Maple Leafs % Montreal Canadiens % New York Islanders % Pittsburgh Penguins % Dallas Stars % Detroit Red Wings % Minnesota Wild % % Mo +21% +11% r % -13% -18% +12% 2016 mediaquant, All rights reserved. info@mediaquant.net 16

24 Brands Carolina Hurricanes Prior Rating Chg. +8 Trailing 12- Avg. 56 YTD Avg. Rating 56 Prior Rating Chg. Carolina Hurricanes' topline media rating for November 2016 is 69, a notable +8 change over the prior month value of 61 and a notable +9 change over the prior-year media rating of 60. This compares favorably to the NHL Teams sector media rating average of. Carolina Hurricanes' media rating max and min for the trailing 12-month period are 69 in October 2016 and 49 in May Advertising Value: Carolina Hurricanes' media rating of 69 translates into a current month AVE of $495,098, with a trailing 12-month total of $4,215,256. Ranking: Within the NHL Teams sector, Carolina Hurricanes is currently ranked no.7, showing a moderate +4 rank change over the prior month. Year-over-year, Carolina Hurricanes experienced a large gain of +14 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $495,098 $4,215, % 13% Growth Quadrant: For the November 2016 reporting period, Carolina Hurricanes are in the Leading quadrant vis-à-vis its peers, showing a notable +8 change in short term (prior month) growth and a notable +9 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Strong... Sector Average Carolina Hurricanes Extreme (100) 39 Prior Prior Year Trailing 4-year topline media rating through 2016 High 69 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums Blogs Low 49 Twitter Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # - Blogs # Twitter - Forums Regional Print Metrics # Asia # Europe # South America % # Global Print % # US Newspapers % # WW Newspapers # Business % # Industry % # Broadcast % Industry-Specific Media Healthcare % # Industrial % # Services % # Technology % % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Year Chg. 26% 18% 35% % 29% 14% 12% 14% 12% -8% 13% 42%