4-H Name and Clover Emblem

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1 4-H Name and Clover Emblem 4-H Name and Emblem Regulations are protected under federal statute Title 18, U.S. Code 707. This provides the 4-H Name and Emblem with the level of protection afforded other federal marks, such as the Seal of the President of the United States. Thus the 4-H Name and Emblem policies are federal polices and Illinois adheres to those policies. On May 17, 1985, the U.S. Secretary of Agriculture approved newly revised regulations governing use and authorization of the Name and Emblem of 4-H Club work, as published in the Federal Register on August 2, In addition, an amendment to these regulations was published in the Federal Register on March 17, The amendment clarified definitions and further defined and expanded the use of the 4-H name and emblem in 4-H fundraising activities. These regulations serve as the U.S. Department of Agriculture s policy statement on the use of the 4-H name and emblem. POLICIES FOR USE OF THE 4-H NAME AND EMBLEM 1. The 4-H name and emblem are held in trust by the Secretary of Agriculture of the United States Department of Agriculture for the educational and character-building purposes of the 4-H program. The 4-H name and emblem can be used only as authorized by the statute and according to the authorization of the Secretary or designated representative. 2. The 4-H name and emblem may be used by authorized representatives of the United States Department of Agriculture, Extension staff, land-grant institutions, and the National 4-H Council, according to the regulations, for serving the educational needs and interests of 4-H youth. 3. The County Director may authorize local vendors, organizations, or others who apply to use the 4-H name and emblem within the geographic boundaries of the Extension Unit. If vendors, organizations, or others want to use the 4-H name or emblem for multi-unit, regional or state-wide purposes, they must contact the State 4-H Office and complete the state-wide authorization form. 4. The 4-H name and emblem shall not be used or imply endorsement of commercial firms, products, or services. 5. Any use of the 4-H name and emblem is forbidden if it exploits 4-H programs, volunteer leaders, 4-H youth participants, the United States Department of Agriculture, Extension, or the land-grant institutions, or their employees. 6. University of Illinois Extension employees, 4-H program participants, and volunteer leaders are responsible for protecting and promoting use of the 4-H name and emblem. 7. The acceptance of a 4-H Club s annual enrollment forms by Extension staff, grants a 4-H Club authorization to use the 4-H name and emblem for the conduct of 4-H Youth Development programs and to be included under the Federal Tax Exemption Status. 8. Extension Units will secure Memorandum of Agreements (MOA) with 4-H affiliated organizations to authorize the use of the name and emblem. The agreement will be signed 1

2 between the affiliate and the University of Illinois Board of Trustees. The agreement will have an annual renewal clause, but appropriate fiscal and legal documents will need to be provided to the County Director each year. Copies will be kept at the local Extension office and with the affiliate. 9. All Extension staff, volunteers, and 4-H members must be informed of and act upon their obligations to report alleged misuses of the 4-H name and emblem, including misuse of funds. 10. When non-extension private companies hold fundraisers to support 4-H educational programs in a county or state, additional rules apply beyond the Memorandum of Agreement. a. The 4-H Name and emblem must be clear, distinct and set apart from any commercial product message. b. The 4-H Name and Emblem cannot be integrated into or joined with other company logos/images to create a larger design. c. The product or service cannot include testimonials from 4-H staff, members or volunteers. d. The following statement must be used on any promotion done for the fundraiser: No endorsement of the product or service by 4-H is implied or intended. Profit from this fundraiser will be used to support 4-H educational programs. 11. Accompanying the authorization to grant permission to use the 4-H name and emblem includes the responsibility to ensure that the regulations are followed. Procedures for reporting violations are as follows: a. Any alleged violation should be identified in writing accompanied by adequate documentation to the appropriate individual at the county, state, or national level at which the violation occurred: Administrator, Extension Service, or Deputy Administrator, 4-H Youth Programs, if the violation is nationwide or involves more than one state. Director of Extension or State 4-H Office if the violation is statewide or involves more than one county/unit. County Extension staff if the violation occurs within a specific county/unit. b. If, after reviewing the facts of the alleged violation, it appears that there is cause, a written notification stating the reasons for the appearance of violation and a request to desist should be submitted to the person or firm in question. c. If such notification does not result in satisfactory action on the part of the person or firm in question, the matter should then be turned over to legal counsel of the Office of the General Counsel, USDA (in the case of violations at the national level) or to the landgrant university attorney (in cases of offenses at the state or county level). 12. Alleged activities that involve the unauthorized use of the 4-H name and emblem can be prosecuted under Public Law 772, Title 18, U.S.C Local, State and Federal criminal statutes can be used to prosecute. This applies to salaried staff and volunteers, in addition to those not directly authorized to be part of the 4-H program. 2

3 POLICIES FOR GRAPHIC IMAGES 1. The name 4-H must be the number 4, followed by a hyphen, then a capital H. It may never appear without the hyphen (4H) except when used in a url or #hashtag. 2. Try not to split 4-H when used at the end of a sentence. 3. Do not use the 4-H Emblem to replace the word 4-H in a title. 4. Other groups can only use the Clover if they ve completed the Use of the Name and Emblem request and it s been approved. 5. The appearance of the Clover in print or online must follow these rules: a. The clover leaves must be either Black, White, Green, or Metallic Gold. On a t-shirt or material, the LEAVES must be these colors and cannot be the color of the shirt unless the shirt is black, white, green or metallic gold. (for example, if a club wants a bright orange shirt, the design must be that the Clover leaves are printed in black, white, green or metallic gold and NOT an outline allowing the orange to show through. b. The exact PMS color is Green 347, or CMYK cyan 100%, magenta 0%, yellow 90%, and black 0%. c. The H s on a green clover must be white, black, metallic gold or reversed out to the color of the paper or material on which it is printed. The H s on a Black Clover must be white or reversed out to the color of the paper or material on which it is printed. The H s on a White Clover must be black, green or reversed out to the color of the paper or material on which it is printed. The H s on the Metallic gold clover must be white, black or reversed out to the color of the paper or material on which it is printed. d. The federal mark 18 USC 707 notation MUST ALWAYS appear under the side of the bottom right leaf, except when the clover is used on jewelry. e. The stem of the clover must always point to the right. Do not flip the image to create a bookend effect. f. The Emblem must appear in its entirety as a whole, complete image and never a partial image. Do not remove the leaves. g. Do not place any text or graphics on top of the Clover Emblem. The Clover can be used in conjunction with a design, but must always appear prominent and in its entirety. h. The Emblem cannot be faded or ghosted but must appear as a full green, black, white or metallic gold. i. The Emblem must appear upright and can t be tilted, rotated or turned on its side, except when used on cloth or when animated in a presentation. j. The Emblem must remain proportional to its original shape and cannot be distorted or stretched. k. The Emblem may be outlined or shadowed to help define the image or show depth. 3

4 6. Clubs are granted automatic authority to use the Clover Emblem once they are created and chartered. Extension offices are also automatically approved. Print companies which have been hired by clubs or offices do not need additional permission to produce the item requested by the clubs or office. This does not grant companies permission to use the design for themselves with other clients. 7. Club leaders must receive an approval of their printed designs for t-shirts, etc. from the local Extension office prior to production to ensure their design meets all the regulations. APPROVED EXTENSION & 4-H CLOVER LOGOS An approved Extension logo must appear on all printed materials or material posted online which may be printed by clients. Using the 4-H Clover alone on promotional material DOES NOT QUALIFY for meeting this obligation. You may use a 4-H Clover in your promotions, but you must also use the Extension logo to be in compliance. You may use the Extension logo with or without the 4-H Emblem. The current Extension logo uses the tag line: Extending Knowledge, Changing Lives. There are several versions. Below are the basic designs which are approved for use. DISCONTINUE USE OF ALL FORMER BRANDING LOGOS and TAG LINES, such as Investing in You. Graphics of the approved 4-H and Extension logos are found on the Portal: 4-H Contacts: Resource Library: Logos/Extension and 4-H. The reverse logos would look like this when placed on a dark background: You may download the PNG file of all of these logos from the You may use either 4-H Clover design (with the 18 USC 707 slanted or straight under the bottom right leaf). 4

5 REQUIRED LANGUAGE The following statements are required on all flyers and forms distributed to the public. University of Illinois U.S. Department of Agriculture Local Extension Councils Cooperating University of Illinois Extension provides equal opportunities in programs and employment. If the print piece is promoting a physical meeting, you must include the accommodation statement: If you need reasonable accommodations to participate, please contact the registration office. ADDITIONAL RESOURCES Information related to the use of the 4-H Name and Emblem may be found on the National Institute of Food and Agriculture (NIFA): Youth Development & 4-H web site at: The following downloads are available to Extension staff. The web site will have the most recent information with the date of issue included on the files. Please use this list to gather the information you need related to the 4-H Name and Emblem. Using the 4-H Name and Emblem Application for Authorization to Use the 4-H Name and Emblem Authorized Users of the 4-H Name and Emblem Training Resource for 4-H Professionals Name and Emblem User Guide for Non-Extension Entities 4-H Name and Emblem Guide for 4-H Professionals 4-H Charter Fact Sheet The following resources are available on the Portal: 4-H Contacts: Resource Library: Fiscal: Use of the 4-H Name and Emblem Authorization to Use the 4-H Name and Emblem County/Unit Form Authorization to Use the 4-H Name and Emblem for Youth Livestock Auctions Form 4-H Name & Emblem Use Training for Volunteers & Staff PPT (use to help train club volunteers on the proper use of the 4-H clover) The following link provides a quick training for staff on the use of the 4-H Name & clover. The training only takes 10 minutes. Send inquiries to 4HNE@nifa.usda.gov 5