Dear Potential Sponsor

Transcription

1 Dear Potential Sponsor Thank you for taking the time to consider partnering with the Montgomery County Fair as a Major Sponsor in Please see below for more information on our organization. The Montgomery County Fair Association is celebrating 61 years strong in April 2018!!! We proudly support the youth of Montgomery County by offering a multitude of opportunities that promote the building of college scholarship funds while bringing families and friends together in a learning-based atmosphere. In 2017, the Montgomery County Fair Association awarded a total $1.3 million dollars to the youth of our county as a result of record breaking totals in the Livestock Auction, Non-Livestock Auction and Replacement Heifer Sale, as well as Calf Scramble, Fair Queen and Scholarship Trail Ride programs. Our success widely depends on the volunteers whom are active on over 70 committees to pull the shows together annually. In 2017, the Montgomery County Fair had over 2,200 Junior Exhibitors in the Livestock, Non-Livestock and Ag. Mechanics Shows, and over 200 Adult Exhibitors. We offer activities for all ages including a 2-night Rodeo with mainstage entertainers both nights. To cater to small children we offer 2 Kid s Days for field trips and grounds entertainment. We host a Special Education Day complete with an auction to sell every entry. One entire day is dedicated to our Senior Citizens, which includes a meal, Bingo, a 65+ Homemaking Show and a King and Queen is crowned. The Pet Parade is a highlight that pleases many fair-goers and to top it off, we end the week with a HUGE BBQ Cook-off which occupies 140+ teams. The Fair lasts for 10 days and our attendance on average is 62,000. We have the opportunity to partner with many businesses in the county to cross-promote products and services. It is because of these generous partnerships that we can continue to increase our awards and provide a family-friendly event for the patrons within our county and surrounding areas. It would not be possible to grow our Fair to its maximum potential without the support of entities such as yourself and are hoping to include you in our sponsorship line-up in 2018! Thank you Erica Dodson Imhoff Fair Manager

2 PARTNERSHIP BENEFITS Thank you for your interest in the Montgomery County Fair. The Montgomery County Fair Association strives to create a fun, educational environment based on family activity and involvement. We work each day to create a learning-based event that will entertain families of all ages at a low cost, as well as support the youth in our area through scholarships. We are proud of the area we live in and the community we support. As such, we hope to increase the number of businesses that we partner with at the Montgomery County Fair. We would like to invite you to partner with us, cross-promote your business, gain great exposure and interact with your audience; all while supporting the youth in Montgomery County and having a great time! The following is an overview of Partnership Benefits. Please keep in mind, these are starting points as every partner is unique and all are customized to match every partner s goals and objectives each year. PRESENTING SPONSOR - $10,000 + i.e. BBQ Cook-Off presented by Sponsor Name All references to the Montgomery County Fair, in print and audible, will include the presenting sponsor and their logo. Sampling rights are available as well as on-site display space for the duration of the Fair (size will vary based on programming the sponsor is interested in.) Opportunity to cross-promote using various Sponsor locations in and around Montgomery County. ID/logo to be included in all MCFA promotional items and references. Hospitality benefits based on the requirements of the sponsor. Sample Presenting Sponsor Benefit Package: X Partner to display ID/logo X Sponsor logo on MCFA web site main page 25 Gate entrance tickets to the 2017 Fair X MCFA link from its website to Sponsor Website X Use of MCFA logo with prior approval X Audible recognition before/after event and in all radio ads 10 Membership Appreciation Party tickets X Sponsor logo to be included in all printed materials 12 VIP Parking X Eligibility to participate in BBQ Cook-Off (Entry fee and insurance fee will still be required) 1 MCFA Lifetime Membership 12 Sponsor Badges 1 4 X8 sign at each ticketed entrance and arena X Signage at event/venue X Entitled to give-a-ways on dates approved by MCFA TITLE SPONSOR - $6,000 - $9,999 Title Sponsorships begin at $6,000 and packages include printed promotional rights with ID/logo use in accordance with the item to be sponsored. All MCFA references/grounds directional signage/advertising of sponsored area will include sponsor name and logo. This sponsorship is subject to an increased number of promotional signs, tickets, badges and other hospitality benefits (in reference to the Sponsor level benefits listed below.) Sampling rights are available (maximum of 2) with a minimum partnership amount. These sponsorships are subject to a variety of benefits based on the amount of the gift and the requirements of the sponsor. Sample Title Sponsor Benefit Package: X Partner to display ID/logo X Sponsor logo on MCFA web site main page 20 Gate entrance tickets to the 2017 Fair X MCFA link from its website to Sponsor Website X Use of MCFA logo with prior approval X Audible recognition before/after event and in all radio ads 10 Membership Appreciation Party tickets X Sponsor logo to be included in all printed materials 8 VIP Parking X Eligibility to participate in BBQ Cook-Off (Entry fee and insurance fee will still be required) 1 MCFA Lifetime Membership 8 Sponsor Badges X 4 X8 sign at each ticketed entrance and arena X Signage at event/venue X Entitled to give-a-ways on dates approved by MCFA

3 PARTNERSHIP BENEFITS SPONSOR - $5,000 Available Sponsorships begin at $5,000. All base packages ($5000) include printed promotional rights with ID/logo use in accordance with the item to be sponsored, as well as the sponsor s choice of signage: (4 X8 ) at (1) ticketed entrance & (1) sign in the Rodeo Arena. Hospitality events include 10 general admission passes for any night, VIP parking, recognition on the MCFA web site and 4 sponsor badges. These sponsorships are subject to a variety of benefits based on the amount of the gift and the requirements of the sponsor. Sample Sponsor Benefit Package: X Partner to display ID/logo X Sponsor logo on MCFA web site main page 10 Gate entrance tickets to the 2017 Fair X MCFA link from its website to Sponsor Website X Use of MCFA logo with prior approval X Audible recognition before/after event and in all radio ads 10 Membership Appreciation Party tickets X Sponsor logo to be included in all printed materials 4 VIP Parking X Eligibility to participate in BBQ Cook-Off (Entry fee and insurance fee will still be required) 1 MCFA Lifetime Membership 4 Sponsor Badges 1 4 X8 sign at each ticketed entrance and arena X Signage at event/venue X Entitled to give-a-ways on dates approved by MCFA DONOR - $ $4, Any fund donated to the MCFA in the range listed above is considered a donation. Donors are not granted the right to display logo s on the grounds during the fair as this is a benefit reserved for a major sponsors only. Donations up to $2, will be recognized on a donor board (name printed) and will receive audible recognition before and after the event. Donations valued at $2, $ will be recognized in the MCFA Newsletter (2 editions each year) in addition to the donor boards and audible recognition. Donors are subject to a variety of benefits based on the event or program and the amount of the gift. Donor Exclusion: The use of logo s are permitted ONLY for the purchasers of Roping Gates, Chute Gates, Exit Gate and Announcers Stand, however no other benefits will be awarded. The MCFA reserves the right to grant logo usage at their discretion during the week of the fair for all donations received.

4 SPONSORSHIP OPPORTUNITIES PRESENTING SPONSOR $10, Rodeo Arena $20,000 SOLD BBQ Cook-off $15,000 SOLD Livestock Barn $14,000 SOLD Carnival $12,000 SOLD Educational Exhibits $10,000 SOLD Commercial Exhibits $10,000 Horseshoe Club $10,000 Sippin at Sunset Wine Garden $10,000 Golf Cart Transportation $10,000 SOLD El Dia la Familia Hispana $10,000 SOLD TITLE SPONSOR $6,000-9, Mainstage Entertainment $9,500 Livestock Auction $8,500 SOLD Non-Livestock Auction $8,500 SOLD Tri-Pod $7,500 SOLD South Parking Lot $7,500 North Parking Lot $7,500 Exhibition Building $7,500 Rodeo Event $7,500 SOLD South Gate $7,500 SOLD North Gate $7,500 SOLD West Gate $7,500 Event Tent $6,500 SOLD Shuttle Bus $6,500 SOLD Country Store $6,500 SOLD Grounds Passes $6,000 SOLD Appreciation Party $6,000 SOLD SPONSOR $5, Ranch Rodeo $5,000 SOLD Clash of the Counties $5,000 SOLD Fair Queen Contest $5,000 Calf Scramble $5,000 SOLD Special Education Day $5,000 SOLD Kids Day $5,000 SOLD Senior Citizens Day $5,000 SOLD Ag. Mechanics Contest $5,000 SOLD Non-Livestock Show Awards $5,000 SOLD BBQ Cook-off Contest Awards $5,000 SOLD Horseshoe/Washer Pitching/Corn-hole Contest $5,000 Junior Committee Program $5,000 Rodeo Arena Let-Out Gate $5,000 Grounds Acts/Specialty Acts $5,000 ALL SOLD Pig Races $5,000 SOLD Wild West Gunfight Comedy Show $5,000 SOLD Kids Pedal Tractor Pull $5,000 SOLD Cowboy Boot Camp $5,000 SOLD **SOLD 2017 sponsor has first right of refusal and opportunity will become available in January if not renewed**

5 PRESENTER PERKS Logo on arena signage plus logo d signage at the North and South entry gates All printed materials, grounds signage, maps, etc. will denote the presenting sponsors name and logo Presenting sponsor will also be named in all radio ads and announcements Presenting sponsor s logo will be on the MCFA homepage with a click-on link to the sponsor s website Presenting sponsor is entitled to giveaways and display space on dates approved by the MCFA *Please see the Partnership Benefits Information for additional Presenter benefits* RODEO ARENA PRESENTER: $20,000 Branding of the Rodeo Arena with sponsor s name and logo. Branding occurs via signage on all points of the arena for 2 CPRA Rodeo Performances, MCFA Ranch Rodeo, and Clash of the Counties Team Roping. Example: Welcome to the WOODFOREST NATIONAL BANK ARENA BBQ COOK-OFF PRESENTER: $15,000 Branding of the BBQ Cook-off with sponsors name and logo. The BBQ Cook-off will be named after the presenter. Example: Welcome to the BUDLIGHT BBQ Cook-off LIVESTOCK BARN PRESENTER: $14,000 Branding of the Livestock barn with sponsors name and logo. Branding occurs via signage on the main front of the livestock barn as well as on main focal points within the Livestock Barn. Example: Welcome to the LANSDOWNE-MOODY Livestock Barn CARNIVAL PRESENTER: $12,000 Branding of the Carnival with sponsors name and logo. Branding to include logo on ticket booth signage, vinyl signage on various carnival rides, welcome signage on grounds and Ferris wheel decals (if applicable). Example: Welcome to the CONSOLIDATED COMMUNICATIONS Carnival EDUCATIONAL EXHIBITS PRESENTER: $10,000 Branding of the Educational Exhibits with sponsors name and logo. Branded signage occurs at front points of the building. *Educational Exhibits Hands on, interactive displays- Goat Mountain, AgKnowledge Farm, Cowboy Bootcamp, Petting Zoo, Pony Rides and more. Example: Welcome to the BUCKALEW AgKnowledge Barn COMMERCIAL EXHIBITS PRESENTER: $10,000 Branding of the Commercial Exhibits with sponsors name and logo. Branded signage occurs on all points of entry and sides of the commercial exhibits tents. *Commercial Exhibits vendor booths present on the grounds throughout the duration of the fair and cook-off. Example: Welcome to the DEMONTROND Commercial Exhibits HORSESHOE CLUB PRESENTER: $10,000 Branding of the 21 and up club with sponsors name and logo. Branded signage occurs on front points of the building. *Horseshoe Club Entertainment venue for guests of the fair that are 21 or older, music, dancing, and cold beverages. Example: Welcome to the FINWAY INC. Horseshoe Club SIPPIN AT SUNSET WINE GARDEN PRESENTER: $10,000 Branding of the 21 and up shabby-chic wine garden with sponsors name and logo. Branded signage occurs on front points of the venue, referred to presenting sponsor in all printed materials and is offered exclusivity on product offering. Example: BERNHARDT WINERY Presents the Sippin at Sunset Wine Garden at the Montgomery County Fair! GOLF CART PRESENTER: $10,000 Branding of grounds transportation by placing the sponsors name and logo on all the golf carts used by Fair officials, Fair staff and Fair Committee Members. These carts are used for the duration of the fair. Example: Grounds Transportation Sponsored by: PRECISION PRINTING EL DIA DE LA FAMILIA: $10,000 Branding of the day with sponsors name and logo. The Day will be named after the presenting sponsor. *This event is geared ward Hispanic Heritage with bands present for life entertainment. Example: WELCOME TO THE BUD LIGHT El Dia De La Familia Hispana

6 TITLE SPONSOR PERKS Logo on arena signage plus logo d signage at one ticketed entry gate. Branding with logo signage at event, venue or grounds location and referred to in printed materials. Title sponsor s logo will be on the MCFA Sponsorship page with a click-on link to the sponsor s web-site. *Please see the Partnership Benefits Information for additional Title Sponsor Benefits* MAIN-STAGE ENTERTAINMENT TITLE: $9,500 Title Sponsor of the live music entertainment stage on the first weekend of the Fair and Rodeo. LIVESTOCK AUCTION TITLE: $8,500 Title Sponsor of the Junior Livestock Auction to take place on Wednesday, April 13, NON-LIVESTOCK AUCTION TITLE: $8,500 Title Sponsor of the Junior Non-Livestock Auction to take place on Monday, April 11, TRI-POD TITLE: $8,500 Grounds signage is presented on approximately 20 metal tri-pod racks placed throughout the fairgrounds. The title sponsor will have a logo d sign placed on the top of each grounds sign rack for the duration of fair. SOUTH PARKING LOT TITLE AND NORTH PARKING LOT TITLE: NEW $7,500 EA. Banner with logo will be placed on major entrances of the parking lots.* *Will consider consolidating sponsorships for both parking lot titles. EXHIBITION BUILDING TITLE: $7,500 The Special Education Show, Junior Non Livestock Show and Auction, Adult Shows and Calf Scramble Banquet take place in this newly renovated venue to be named after the Title Sponsor. RODEO EVENTS PRESENTER: $7,500 Before each event of the Rodeo, the announcer will say The Bull Riding is brought to you By.... The Rodeo Events Presenter will be announced prior to each event that takes place in the rodeo that evening. SOUTH, NORTH AND WEST ENTRY GATE TITLE: $7,500 each Each entry gate will be named after the title sponsor, with 2 logo signs placed at each gate. EVENT TENT TITLE: $6,500 Events such as the Fair Queen Public Speaking Contest, Kids Day and Special Education Day lunches, the Pet Parade and Cowboy Church take place in the Event Tent named after the Title Sponsor. SHUTTLE BUS TITLE: $6,500 During the weekend of the cook-off, we offer 6 shuttle busses from 2 locations in Conroe to assist in the travel needs of the fair-goers. The shuttle bus stops, both on and off-site will have a sign with the logo of the sponsoring business present, along with small logo signs in each bus windshield. COUNTRY STORE TITLE: $6,500 The Country Store on the fairgrounds includes MCFA-banded appareal, fair projects and incorporates a historical memory lane. The presenting sponsor will have a logo d sign on the front of the building and it will be referred to as such. SCAN BADGE TITLE: $6,000 All fair members, vendors, sponsors, and grounds workers are required to use display a badge at all times that also is used to scan them in and out at the gate. The sponsors logo will appear on th efront of the scan badges to be used for the duration of the fair. APPRECIATION PARTY TITLE: $6,000 Annual Membership Appreciation Party for members, sponsors and tenured auction buyers, held at the convention center to recognize and honor the hard work and dedication of our supporters and members. You will be honored as the title sponsor on the invitation, distributed to over 1800 households and businesses.

7 SPONSOR PERKS Logo on arena signage plus logo d signage at one ticketed entry gate. Branding with logo signage at event, venue or grounds location. Sponsor s logo will be on the MCFA Sponsorship page with a click-on link to the sponsor s web-site. Please see the Partnership Benefits Information for additional Title Sponsor Benefits RANCH RODEO: $5,000 Annual Ranch Rodeo held on the first Sunday of the Fair, includes youth events also. CLASH OF THE COUNTIES TITLE: $5,000 Tuesday evening Team Roping event that encourages surrounding counties to participate. FAIR QUEEN CONTEST: $5,000 Contest in which high school juniors vie for the title of Montgomery County Fair Queen. Coronation during Saturday Night CPRA Rodeo. CALF SCRAMBLE: $5,000 Exhibitors scramble to catch a calf which entitles them to a sponsorship to purchase a heifer to be shown at the fair the following year for a chance to win a scholarship. SPECIAL EDUCATION DAY: $5,000 Various organizations bring special needs students to the grounds to enjoy a day at the Fair. KIDS DAY: $5,000 Various elementary schools spend a day at the Fair, touring the facilities and educational exhibits. AG. MECHANICS CONTEST: $5,000 Students exhibit their welding projects for grading, judging and placement. NON-LIVESTOCK SHOW/ADULT SHOW/SPECIAL EDUCATION SHOW AWARDS PRESENTER: $5,000 As trophy s/banners are awarded, the sponsor s name will be printed on each. BBQ COOK-OFF AWARDS PRESENTER: $5,000 As trophies are awarded in the Cook-off, the sponsors name will be printed on each one. HORSESHOE, WASHER PITCHING AND CORNHOLE CONTEST: $5,000 Contests take place during the BBQ Cook off and the sponsor s name will be on each award. JUNIOR COMMITTEE PROGRAM: $5,000 Encourages the younger generation to become involved with the Fair behind the scenes and to promote their involvement after graduation. This also gives them the opportunity to add service projects and field-study activities to their resumes. RODEO STOCK AND PARTICIPANT LET-OUT GATE: $5,000 This gate is opened and closed to let rough-stock out of the arena and to let rodeo participants in and out also. It is located in the alley between the two sets of bucking chutes. The title sponsor s logo would be displayed on a sign covering both gates. GROUNDS ACTS AND ENTERTAINMENT: $5,000 EA. Sponsor will have a 4x8 sign at the location of the act/show, their name will be recognized before & after each show. 1. Barnyard Comedy Races: Races with goats, pigs, ducks and dogs. 2. Kids Pedal Tractor Pull: Kids compete to see who can pedal tractors fastest with loaded weight. 3. Cowboy Boot Camp: multiple hands-on activity stations that depict the farming and ranching way of life. 4. TBD we are in the final stages of solidifying this act. Stay tuned it will keep the audience on their toes!

8 2017 SPONSOR REPORT 60th ANNUAL MCFA METRICS MARCH 31 ST APRIL 2 ND : Weekend Gate Attendance 24,000 Friday: Youth Events, Calf Scramble & CPRA Rodeo with Josh Ward Concert Saturday: Youth Events, Calf Scramble & CPRA Rodeo with Fair Queen Coronation & Casey Donahew Concert Sunday: Youth Events, Ranch Rodeo APRIL 7 TH 9 TH : Weekend Gate Attendance 43,000 Friday: BBQ Cook-off Saturday: BBQ Cook-off Sunday: El Dia de La Familia Hispana 2017 GROUNDS ATTRACTIONS Comedy Gunfight Show Pig Races Races Robocars Roaming Transformers Kids Pedal Tractor Pull Pony Rides Buckalew AgKnowledge Barn & Educational Exhibits NUMBER OF JUNIOR EXHIBITORS 2,200 LIVESTOCK SHOW ENTRIES 891 JUNIOR NON-LIVESTOCK SHOW ENTRIES 1,300 AG MECHANICS ENTRIES 35 CALF SCRAMBLE EXHIBITORS 21 SPECIAL EDUCATION SHOW AUCTION 63 ADULT SHOW ENTRIES AND OLDER SHOW ENTRIES 116 RODEO & YOUTH RODEO EVENT ENTRIES 290 KIDS DAY PARTICIPANTS 2,100 SPECIAL EDUCATION SHOW ENTRIES 269 LIVESTOCK JUDGING PARTICIPANTS 62 Teams MCFA MEMBERSHIP 2,400+ Cowboy Bootcamp Petting Zoo, Breed Row and Birthing Center Consolidated Communications Carnival Country Store Sippin at Sunset Wine Garden Commercial Exhibits MCFA COMMITTEE MEMBERS 1,100+ MCFA COMMITTEES 74 BBQ COOK-OFF TEAMS 142 MAJOR SPONSORS 35 LIVESTOCK AUCTION TOTAL $868,712 NON-LIVESTOCK AUCTION TOTAL $240,480 REPLACEMENT HEIFER AUCTION TOTAL $111,800 OVERALL AUCTION TOTAL $1,220,992 OVERALL SCHOLARSHIP TOTAL $145,000 MCFA CONTRIBUTION TO YOUTH 2017: $1,365,992 On behalf of the Montgomery County Fair Association THANK YOU for your hard work and dedication. Without you, our success would be impossible! We look forward to another record-setting year in 2018!!