On AG Pfingstweidstrasse 106 T Zürich

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1 On launches a trail running shoe invented in the Swiss Alps The running brand powered by Swiss technology launches its first trail running shoe collection On introduces the all-new Cloudventure line for the 2016 fall/winter collection. The first trail running shoe line from the award-winning Swiss brand offers an incredibly light and flexible shoe while ensuring superior cushioning and advanced grip. Growing up in the Swiss Alps, the On team learned a thing or two about running in the mountains, explains Olivier Bernhard, On Co-Founder and six-time Ironman Champion. The perfect trail running shoe needs to be light, flexible and fast, making sure you reach the peak in time to watch the sunrise. It needs reliable grip for when a thunderstorm catches you by surprise and clever cushioning to save your legs when you are flying back down to reach the valley before it gets dark. The Cloudventure offers innovation features throughout the trail run: Its 2-Layer upper supports a fast ascent with a highly comfortable inner layer and a breathable, light outer layer. The micro-engineered Grip-Rubber profile attacks every stone for ultimate traction in the most demanding conditions. And the intelligent CloudTec cushioning excels in the descent for an unparalleled downhill-ride. The patented CloudTec sole has been conceived for the trail and the road to work in both environments. It only cushions when you need it to combine a soft landing with a powerful push-off. Media Contact: Page 1

2 On s new line of trail running shoes features four models: The Cloudventure, the Cloudventure Midtop, the Cloudventure Shield and the Cloudventure Midtop Shield. The Midtop versions extend the inner layer up to the ankle for extra protection. The Shield versions apply the advanced OnShield membrane directly to the outer layer, making these models fully weatherproof while retaining lightness and an industry-leading breathability. The new Cloudventure line will be available in retail from 20 June The Cloudventure is priced at 125, Cloudventure Midtop 130, Cloudventure Shield 140 and Cloudventure Shield midtop 145.Example weights are Men s Size grams, Ladies Size grams. Elite athletes, Olympic Gold Medalists and World Champions are winning races in On s unique technology. The On has stepped-up to more than 250 international winners-podiums at marathons, triathlons, ultra-distance races, mountain marathons, trail-runs, and orienteering competitions. I have run in many trail shoes, but the On Cloudventure takes off road running to a whole new level, says Ben Allen, XTERRA world champion after running the Cloudventure. No other trail shoe has the capability to make you feel comfortable, free and confident to tackle what "mother nature" throws at you. Guided by a selective distribution strategy, On is available at specialty running stores in more than 50 countries in the Americas, Europe and Asia-Pacific. Media Contact: Page 2

3 Cloudventure The Cloudventure combines grip, lightweight, protection and cushioning comfort in the ultimate trail shoe for training and competition. Cloudventure Women Storm/Mint, high res picture for download under: Cloudventure Women Grey/Lava, high res picture for download under: Media Contact: Page 3

4 Cloudventure Men River/Signal, high res picture for download under: Cloudventure Men Grey/Sulphur, high res picture for download under: Media Contact: Page 4

5 Cloudventure Midtop The Cloudventure Midtop extends the inner layer of the upper shoe up to the ankle for extra protection. Combined with additional enforcements in the whole construction, it is made for mountain trails and to keep you safe. Cloudventure Women Mulberry/Grey, high res picture for download under: Cloudventure Men Forest/Grey, high res picture for download under: Media Contact: Page 5

6 Cloudventure Shield The Cloudventure Shield applies an advanced OnShield membrane to the outer layer of the upper to make it fully weatherproof. This trail shoe protects your feet from the elements while staying super lightweight. Think of your lightest membrane-jacket morphed into a shoe. Cloudventure Shield Men/Women Black/Dark, high res picture for download under: Women: Men: Media Contact: Page 6

7 Cloudventure Midtop Shield The Cloudventure Midtop Shield has it all. Superior protection up to the ankle and an advanced OnShield membrane to make it fully weatherproof. It only lacks one thing: weight. Cloudventure Shield Men/Women Shadow/Black, high res picture for download under: Women: Men: Media Contact: Page 7

8 Background Information Who is On? On is a young Swiss sports company based in Zurich, Portland (Oregon) and Yokohama (Japan). It has one simple mission: make running fun. A team of sports scientists, world-class athletes and designers spearheads this notion. On running shoes are winning design and technology distinctions all over the world most recently the ISPO Gold Award for the Best Performance Shoe 2015/16. World Champions and elite athletes win medals in On. On s ingenious CloudTec sole is patented worldwide. Six years after market launch, On is available from more than specialist running stores in 50 countries in Europe, North America, South America and Asia-Pacific. How does On s patented CloudTec system work? Cushioned landing, firm take-off: that s the core concept behind the groundbreaking running shoe by the young Swiss brand. A radical development, On s patented technology combines the benefits of a soft training shoe and a firm and fast racing shoe. Land on a sandy beach, yet push off from a firm running track! The secret to this bold new dual functionality lies in the On s Clouds hollow pods on the sole of the shoe that stretch back on impact to cushion the landing and then lock to form the solid foundation required for a powerful push-off. The result is a new running experience: fast, light and agile. Athletes report new personal bests and shorter recovery times. These findings are also backed up by scientific research: independent studies by Switzerland s reputed Federal Institute of Technology in Zurich have confirmed that the patented CloudTec system substantially reduces athletes heart rates and blood lactate levels. Media Contact: Page 8