SPONSORSHIP OPPORTUNITIES for businesses

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Colin Williams
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1 SPONSORSHIP OPPORTUNITIES for businesses

2018 BATH HALF MARATHON SPONSORSHIP OPPORTUNITIES INTRODUCTION Established in 1982, the Bath Half Marathon (or the BATHALF as it is affectionately known) is one of the most popular and

Staged over a 2-lap course starting and finishing in Great Pulteney Street running through the heart of the UNESCO World Heritage City, the Bath Half is popular with beginners, recreational runners

2 2018 BATH HALF MARATHON SPONSORSHIP OPPORTUNITIES INTRODUCTION Established in 1982, the Bath Half Marathon (or the BATHALF as it is affectionately known) is one of the most popular and longest-established mass-participation road running races in the UK, and the largest public event in Bath. Staged over a 2-lap course starting and finishing in Great Pulteney Street running through the heart of the UNESCO World Heritage City, the Bath Half is popular with beginners, recreational runners and top elite athletes alike. The race is particularly famous for its fabulous crowd support, and entertainment (live bands and charity cheering points) lining the whole route. Since 2000 the race has been organised by Bath-based Running High Events Ltd. Under their stewardship the race expanded from 2,000 to its current entries limit of 15,000 entries in 2008, and general public entries have sold out several months before race day for the last 18 years. The Bath Half is one of the top charity fundraising events in the UK, with over 130 charity partners raising in excess of 2.25 million pounds per year. Local Community Engagement and Support: 55% of half marathon entrants from Bath & Bristol postcode areas Tens of thousands of residents spectating along city-centre streets Half the race charity partners are local charities Bath Half Marathon Community Fund grants programme has invested 450,000 directly into local causes since 2003 Annual fundraiser for local community groups - over 850 paid volunteers at drink stations etc. 11,000 followers on Twitter. 11,000 likes on Facebook. 55,000 website visits on race day We are delighted to offer local businesses the opportunity to engage with this high profile community event, to raise brand awareness and provide contact with potential new customers Customer Profile: Half Marathon Family Fun Run Spectators 30,000-40,000 15,000 entries (12,500 finishers) 1,200 entries (1,000 finishers) Half Marathon entrants: Age 17-24yrs 21% 25-34yrs 29% 35-44yrs 25% 45-54yrs 18% over 55yrs 6% Gender 52% male 48% female Postcodes Bath 30% Bristol 25% other South West 10% South East 12% London 9% Midlands 5% Wales 4% Event Profile: One of the most high profile mass-participation road races in the UK UK s 4th largest half marathon Sold out every year since 2000 Award-winning race Daily Telegraph Top 3 Best Runs Runner s World Best Half for Beginners and 2nd Most Atmospheric Race in UK Athletics Weekly Fastest Spring Half Marathon Shortlisted at the national Running Awards Double Winner Bath Life Awards Winner Bath Business Awards Race DAY: Sunday 4th March o Bath Half Marathon o Incorporating the Corporate Challenge o Bath Half Family Fun Run (1 mile) 2 3

3 LOCAL PARTNER S PACKAGE CORPORATE CHALLENGE SPONSOR Benefits: Title Bath Half Marathon Official Local Partner Logo Placement - race website Home Page (plus links to partner s website) E-Comms. Inclusion of partner s message in 1 x entrants newsletter Social media. Inclusion of partner s message in 2 x event Twitter posts and 2 x event Facebook posts Race Entries: Free Corporate Challenge Team (5 x half marathon entries) Option to purchase additional half marathon entries (at retail price) closes 25th Jan 2018 Race Day: 1 x pair of banners in start/finish straight in Great Pulteney Street * 2 x guest passes to event Media Centre in Dukes Hotel 6 x guest passes to terracing (next to start/finish line) Partners message read out on event PA Price: 3,750 + VAT * supplied & erected by Running High Events, design copy approved by sponsor The Bath Half Corporate Challenge is a unique team building and fundraising opportunity for businesses and guests competing at one of the most popular city centre road races in the UK, helping build TEAMWORK across departments, COMPETITION between businesses, and FITNESS within the workplace, whilst raising SERIOUS MONEY for charity. 500 places in the half marathon are specifically reserved for entrants representing businesses teams competing for the coveted Bath Half Corporate Challenge Men s and Women s Team trophies. Mixed teams are also welcome. Last year s Corporate Challenge raised 95,000 for a wide variety of charities, attracting entries from 50 companies from diverse business sectors including : accountants, architects, arts organisations, building contractors, civil servants, estate agents, financial advisors, food manufacturers, HM armed forces, lawyers, publishers, pubs & clubs, retailers, software companies, sports clubs, surveyors, taxi companies and utility companies. Benefits: Title 2018 Bath Half Marathon Corporate Challenge sponsored by.. Partner logo placement o Race website Home Page (plus links to partner s website) o Corporate Challenge webpage o Race Day Guide (distributed to 15,000 half marathon and 1,200 Family Fun Run entrants) o Back of half marathon finishers T-shirts (distributed to approx 12,000 finishers) o Fascia banner above entrance to Corporate Challenge marquee * E-Comms. Inclusion of partner s message in 1 x half marathon entrants newsletter and 2 x Corporate Challenge entrants newsletters. Social media. Inclusion of partner s message in 4 x event Twitter posts and 4 x event Facebook posts Race Entries: 2 x free Corporate Challenge Teams (10 x half marathon entries) Option to purchase additional half marathon entries (at retail price) Race Day: 1 x pair of banners in start/finish straight in Great Pulteney Street * 4 x guest passes to event Media Centre in Dukes Hotel 10 x guest passes to terracing (next to start/finish line) Partners message read out on event PA Corporate Challenge Marquee: Dedicated marquee in Runners Village for Corporate Challenge entrants (9 x 12m or equivalent with carpet, café tables and chairs) Opportunity for partner s own branding in interior of Corporate Challenge marquee Price: 6,000 + VAT 4 5

TITLE SPONSOR CHARITY FUNDRAISING This is a unique opportunity for a commercial partner to be closely associated with the largest community and charity fundraising event in Bath.

4 TITLE SPONSOR CHARITY FUNDRAISING This is a unique opportunity for a commercial partner to be closely associated with the largest community and charity fundraising event in Bath. Previous Title Sponsors include high profile local and national brands such as Wessex Water, Nationwide Building Society, Helphire and Vitality Health BENEFITS: Naming right for event 2018 ***** Bath Half Marathon Partner logo placement o Race website Home Page (plus links to partner s website) o Entrants Race Day Guide o Entrants race numbers, finishers medals, finisher s T-shirts o All marketing materials, advertising etc Dedicated 9 x 12m Title Sponsors marquee in the Runners Village with carpet, café tables and chairs E-Comms. Inclusion of partner s message in 2 x entrants newsletters Social media. Inclusion of partner s message in 4 x event Twitter posts and 4 x event Facebook posts RACE ENTRIES: 4 x free Corporate Challenge Teams (20 x half marathon entries) Option to purchase additional half marathon entries (at retail price) RACE DAY: 10 x pairs of banners in start/finish straight in Great Pulteney Street Dedicated Title Sponsors marquee in Runners Village (9 x 12m or equivalent with carpet, café tables and chairs) Opportunity for further partner s branding and activation around course route and within Runners Village 10 x guest passes to event Media Centre in Dukes Hotel 20 x guest passes to terracing (next to start/finish line) Partners message read outs on event PA Price : On Application SAMPLING & RETAIL OFFERS This is an opportunity for commercial partners to provide product samples into the finishers goody bags provided to 12,500 half marathon finishers, and 1,000 Family Fun Run finishers Also for retail or discount offers to be included in finishers goody bags and/or event social media posts Prices : On Application Over 2.25m raised in m raised since 2000 Over 130 official Race Charities (50% local) Largest single day fundraising event in South West Joint 2nd highest ave per head fundraising for UK road races (after London Marathon) 2018 : Lead Charity Alzheimer s Society. Local Charity Bath s Action Against Child Poverty Campaign. Family Fun Run Charity Bath Half Marathon Community Fund Dorothy House, Local Charity for 2017 had 100 runners raising 63, ,000 invested by Bath Half Marathon Fund grants programme into local causes since 2003 Annual fundraiser for local community groups - over 850 paid volunteers at drink stations etc SOCIAL MEDIA PROFILE Twitter 11,000 followers Facebook 11,000 likes Website 228,388 visits (Dec 2016-Mar 2017) 1,000 visits to partner pages 55,000 visits on race day Regular e-newsletters to registered entrants from July to April 2017 average 52.5% open rate and 15.2% click through E-newsletter database 75,000 past year subscribers PRESS & MEDIA SUPPORT The Bath Half Marathon 2018 will be marketed and supported by a marketing campaign through formal media partnerships: Bath Chronicle Bath Life Magazine BBC Radio Bristol Heart FM The Business Exchange Total Guide to Bath Delivered by specialist PR & Social Media agencies: 6 7

5 Web For further details please contact: ANDREW TAYLOR Commercial Director RUNNING HIGH EVENTS Ltd PO Box 3315, Bath BA1 6WX

FUNDRAISING OPPORTUNITIES FOR CHARITIES CHARITY PACKAGES. Making a Difference - in the Heart of Bath

FUNDRAISING OPPORTUNITIES FOR CHARITIES CHARITY PACKAGES Making a Difference - in the Heart of Bath LEAD PARTNER (MAXIMUM 4 CHARITIES PLUS LOCAL CHARITY) ENTRIES SOLD DIRECT THROUGH OUR ONLINE REGISTRATION