11 th ANNUAL DOG JOG AND 5K RUN SPONSORSHIP PACKET

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1 Part I: Event Overview Thank you for considering a sponsorship of the 11 th Annual Dog Jog and 5K Run. Proceeds from this event support the lifesaving programs and services of the Richmond SPCA, a non-profit humane society that is building a more compassionate community through the provision of programs of education, adoption, pet-retention, rehabilitation and spay/neuter. We save the lives of 3,500 homeless animals each year and care for approximately 350 cats and dogs daily. The federal tax identification number for the Richmond SPCA is The date of the 11 th Annual Dog Jog and 5K Run is Saturday, March 16, Events run from 9 a.m. to 1 p.m. and take place at the Richmond SPCA s Robins-Starr Humane Center, located at 2519 Hermitage Road in Richmond, Virginia. The day s festivities kick off with a competitive 5K run at 9:30 a.m., and a pet-friendly Dog Jog follows at 11 a.m. An awards ceremony, vendor fair and kids and pet activities are also featured. Each year, approximately 3,000 devoted animal lovers attend our Dog Jog and 5K Run, and in 2012 the event raised more than $143,000. If you would like more information or have any questions, please contact Lisa Clarke, Manager of Community Development, by telephone at or by at lclarke@richmondspca.org. Thank you! Part II: Sponsorship Opportunities and Benefits Cash Sponsorship Levels 11 th ANNUAL DOG JOG AND 5K RUN SPONSORSHIP PACKET Title Sponsor: SOLD Top level event website logo placement (7,000+ views) Top level logo placement event brochure (mailed to 23,000+ homes) Top level logo placement on event poster Top level logo placement on event t-shirt (1,000+) Top level logo placement in all event advertising Top level event signage Banner display at all pre-event activities (registration, volunteer meetings) Name placement in all event marketing for the event (27,000+ addresses per message) Name placement in 7 or more Facebook Fan Page posts Name placement in printed Pet Post newsletter (mailed to 23,000+ households) Name placement in social media, media visits, community calendars and other marketing for the event Opportunity to provide logo pace car to lead 5K Run and/or Dog Jog Logo placement on printed course maps (1,000+) 12 Dog Jog or 5K Run entries for company team Page 1 of 9

2 Vendor Fair Sponsor: SOLD Logo placement in event brochure (mailed to 23,000+ homes) Logo placement in all print event advertising Signage at vendor fair Name placement in at least 5 messages related to the event (27,000+ addresses per message) Name placement in 5 or more Facebook Fan Page posts Name placement in printed Pet Post newsletter (mailed to 23,000+ households) Name placement in social media, media visits, community calendars and other marketing for the event whenever possible given time and space constraints Name placement in every mention of the vendor fair 10 Dog Jog or 5K Run entries for company team Course Sponsor: $5,000 Logo placement in all print event advertising Logo placement on printed course maps (1,000+) and any web or print materials related to courses Signage on Dog Jog and 5K Run courses and/or vendor fair Name placement in at least 3 messages related to the event (27,000+ addresses per message) Name placement in 3 or more Facebook Fan Page posts 8 Dog Jog or 5K Run entries for company team Raffle Sponsor: In process Logo placement in all print event advertising Logo placement on any web or print materials related to raffle ticket sales Name placement in at least 3 messages related to the event (27,000+ addresses per message) Name placement in 3 or more Facebook Fan Page posts 8 Dog Jog or 5K Run entries for company team Pets Fun Zone Sponsor Level: In Process Page 2 of 9

3 Logo placement in all print event advertising Signage in Pets Fun Zone area of the vendor fair Name placement in at least 3 messages related to the event (27,000+ addresses per message) Name placement in 3 or more Facebook Fan Page posts 8 Dog Jog or 5K Run entries for company team Registration Sponsor: $3,000 Logo placement on any web or print materials related to participant registration Signage in Dog Jog and 5K Run registration areas Awards Ceremony Sponsor: $3,000 Signage on main staging area at awards ceremony Kids Fun Zone Sponsor: SOLD Signage in Kids Fun Zone area of the vendor fair near the Kids Fun Zone Opportunity to pass out branded giveaways/prizes in the Kids Fun Zone Page 3 of 9

4 Pet Wellness Tent Sponsor: $3,000 Signage in Pet Wellness vendor fair area Name placement in at least 2 messages related to the event (13,000+ addresses per message) Exhibitor space in the Pet Wellness Tent area Barking Lot Sponsor: $3,000 Signage in Barking Lot parking area Official Pooper Scooper Sponsor: $2,500 Signage in the designated relief area Opportunity for uniformed staff to provide information/waste pick up during the event 4 Dog Jog or 5K Run entries for company team Racing Rovers Sponsor Level: $2,000 Web site logo placement (7,000+ views) Name placement in at least 1 messages related to the event (27,000+ addresses per message) 4 Dog Jog or 5K Run entries for company team Page 4 of 9

5 Puppy Pacers Sponsor Level: $1,500 Web site logo placement (7,000+ views) Name placement in at least 1 messages related to the event (27,000+ addresses per message) 2 Dog Jog or 5K Run entries for company team Wagging Walkers Sponsor Level: $1,000 Name placement in at least 1 messages related to the event (27,000+ addresses per message) 2 Dog Jog or 5K Run entries for company team Doggie Dashers Sponsor Level: $500 In-Kind and Media Sponsorship Levels Gold Level Media or In-Kind Sponsor: In-Kind/Trade/Product Value of $7,500 or more Logo placement in all event advertising Name placement in at least 3 messages related to the event (27,000+ addresses per message) 10 Dog Jog or 5K Run entries for company team Silver Level Media or In-Kind Sponsor: In-Kind/Trade Value/Product of $3,500 or more Name placement in at least 1 messages related to the event (27,000+ addresses per message) 8 Dog Jog or 5K Run entries for company team Page 5 of 9

6 Bronze Level Media or In-Kind Sponsor: In-Kind/Trade Value/Product of $1,000 or more 4 Dog Jog or 5K Run entries for company team Sponsorship amounts listed above, with the exception of media and in-kind (product) sponsorships or donations, refer to cash donations. For additional details or to set up a sponsorship meeting or call, please contact Lisa Clarke, Manager of Community Development, by telephone at or by at lclarke@richmondspca.org. Thank you for your consideration of our event! Page 6 of 9

7 Part III: Sponsorship Agreement I, on behalf of hereby pledge a total contribution of $ to the Richmond SPCA to become a sponsor of the 11 th Annual Dog Jog and 5K Run. For Cash Sponsors: Payment in full enclosed. Payment in full to be issued on (date on or before March 16, 2013). Please send me an invoice on (date on or before March 16, 2013). Partial payment in the amount of $ enclosed. I wish to be invoiced for the balance of my pledge on (date on or before March 16, 2013). For In-Kind Sponsors: Value of in-kind/product/service donation: $ Anticipated Delivery/Pick Up Date Description of in-kind/product/service donation: For Media Sponsors Value of media/advertising donation: $ Ad size(s): Black & White or Color? Ad date(s) and frequency: Artwork to be submitted to: Artwork submission deadline: Payment Method (for cash donations): Credit Card Check (made payable to Richmond SPCA) Cash Card Type: Visa MasterCard AMEX Discover Card Number: Exp. Date: Security Code: Name on Card: Signature: Donation Authorization (both cash and in kind): Name of authorizing agent:: Title: Company: Address: Telephone: Signature: Date: Submit to Lisa Clarke via fax to , via to lclarke@richmondspca.org or via post to 2519 Hermitage Road, Richmond, VA Thank you for your kindness and generosity! Page 7 of 9

8 Part IV: Exhibitor Agreement An optional 10 x 10 exhibitor space in our vendor fair is included with every Dog Jog and 5K Run sponsorship at the $500 level and above. Sponsor exhibitors may arrive as early as 7:45 a.m. on March 16 and are asked to be set up, with vehicles removed from the exhibit area, by 9 a.m. Parking will be provided near the vendor area. Unless otherwise arranged, exhibits will be located outdoors. The Dog Jog and 5K Run is a rain or shine event. Tents are highly recommended for all vendor booths. Wellbehaved, leashed pets are welcome. Refreshments will be available for purchase on site. Please make a note of the following dates and deadlines. Will you exhibit at the event s vendor fair, taking place on March 16 from 9 a.m. to 1 p.m.? YES NO Will you supply 1,000 items to be placed in our participant goodie bags (giveaways, coupons, etc.)? YES NO Please deliver to Richmond SPCA or arrange for pick up by Friday, March 8, General description of products/services to be sold or promoted: General description of products/samples to be given away to event attendees, if applicable: Additional Information: 1. Would you like to offer a door prize, raffle or other contest at your booth? Yes No If yes, please describe: Please note: Vendors must provide their own entry forms, draw boxes, and signage. 2. Vehicle Information Size of vehicle (for example, car, truck, van): Will your vehicle have a trailer hitch attached? Yes No Please note, due to limited space we can allow only one vehicle per vendor to park in on-site vendor parking. Additional vehicles may be parked at no charge in attendee parking, located in the Green Lot of the Baseball Diamond, which is a short walk from the Richmond SPCA. If you feel that this will present a problem for you on the day of the event, please explain and we will make every effort to accommodate your needs: 3. Does your booth require power? Yes No Please note: Power requirement may limit the size and location of your vendor space. Additional $50 charge. 4. Exhibitor Space Request 10 x 10 booth space Vendors are responsible for supplying their own tables, chairs and tent (if desired). This equals approximately one parking space if you would like to inquire about obtaining additional space please describe your needs here (space is very limited): Page 8 of 9

9 Exhibitor Agreement: In consideration of the Richmond SPCA permitting me to participate in the Dog Jog and 5K Run, I hereby waive, release, and discharge for myself, my heirs, personal representatives, and assigns any and all rights, liability, causes of action and claims that may now or hereafter accrue to me or which I may now or hereafter assert against the Richmond SPCA, the City of Richmond, the Richmond Road Runners Club, any of the sponsors of this event, or the officers, directors, employees, agents, successors, and assigns of any of them for personal injury and/or property damage that I or my property may suffer or sustain as a result of participation in the Dog Jog and 5K Run event. I hereby assume all risks of any such injury and damage. In addition, I accept that no exhibitor will be permitted to erect signs or display products in such a manner as to obstruct the view, or affect the display, of other exhibitors. I accept that exhibits that are deemed unsuitable or objectionable may be adjusted or removed and understand that this restriction applies to noise, persons, conduct, printed matter, materials, or anything of a character that might be objectionable to attendees or be contrary to the mission and principles of the Richmond SPCA. I agree that my name and any photographs of me or my work and/or booth may be used for publicity purposes. I agree that I will not assign all or part of my space to any other person, firm or organization without the express permission of event management. Company Name of Exhibitor: Name of Authorized Person Signing for Exhibitor (Print): Signature of Authorized Person Signing for Exhibitor: Date of Signature: At your earliest convenience please send signed and completed Sponsor Agreement and Exhibitor Agreement to: Lisa Clarke Manager of Community Development Richmond SPCA 2519 Hermitage Road Richmond, VA Fax: Phone: lclarke@richmondspca.org Please your company logo to lclarke@richmondspca.org. Thank you for your support. We re looking forward to another fun and successful event! Page 9 of 9

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