Oxygen Bar & Aqua Massage

Transcription

1 Oxygen Bar & Aqua Massage

2 Executive Summary Euphoria Oxygen Bar will provide the shoppers and merchants of Premium Outlets North with an escape: a place to slow down, unwind and experience euphoria. Euphoria Oxygen Bar is a full service oxygen bar, which will also offer aqua massage and retail massage products. The oxygen bar is a quick pick-me-up, suitable for all ages and it gives shoppers a chance to rejuvenate themselves so that shoppers can shop for longer. Euphoria Oxygen Bar s selling strategy is unique because we are selling a service that gives us a great opportunity to upsell other retail massage products. The goal is to provide a relaxing and calm environment amongst an otherwise busy and tiring shopping outlet with rejuvenating oxygen and aqua massage therapy. Once a client has come to Euphoria as a way to escape, we will upsell other products, like massage units and knuckle massagers.

3 Company Summary Mission Statement: To provide the shoppers and merchants at Premium Outlets - North with an escape: a place to slow down, unwind, and experience Euphoria. Company Vision: Within five years, Euphoria Oxygen Bar will be the reason shoppers visit the Premium Outlets - North when they want to feel refreshed, rejuvenated, or experience the feeling of euphoria. Locals will return to replenish their supply of massage products also offered at Euphoria Oxygen Bar.

4 Market Analysis About Oxygen Bars: Oxygen bars became popular in the 1990 s in Japan, then spread to California and Las Vegas. Customers are willing to pay $1 per minute to breathe in the non-medical oxygen. Often scented, the oxygen contains four to five times the amount of oxygen found in normal air, and though it can not be proven to affect overall health, the effect leaves customers feeling alert, refreshed, full of energy and with a general good feeling. The Need for Oxygen Bars at Premium Outlets - North The feeling of euphoria brought on by oxygen bars is ideal for the Premium Outlets North, because the shoppers at this mall are likely to be making an event out of shopping for the entire day. Because there are so few places for anyone to even sit at the Premium Outlets North, after several hours of shopping there is a need for a place to wind down and relax for a bit, before moving on to the next few shops. The oxygen bar is a quick pick-me-up, suitable for all ages and it gives shoppers a chance to rejuvenate themselves so that they can shop for longer.

5 Market Analysis The Target Market: Euphoria Oxygen Bars will focus on tired shoppers looking for a break from the exhausting, running around part of shopping. The aqua massage is perfect for those who may be sore from spending several hours walking and carrying around shopping bags, and the oxygen from Euphoria promises to leave customers feeling rejuvenated for their next round of shopping. What Makes Euphoria Oxygen Bar Unique: Euphoria Oxygen Bar is unique because it is a small company with few employees. We want our customers to enjoy the experience as we do, and we want to ensure that the customer does not feel cheated and returns on their next visit to the Premium Outlets - North. We will be promote our website so that visitors from all over the world can have the same experience online as they did when they visited us in person, by printing out the website on our receipts. All of our products come with a manufacturers warranty so that our customers can feel confident in their purchases, and know that they are buying only the best, highest quality products from us. We will also offer discount pricing for locals, so they can visit the oxygen bar or receive an aqua massage as often as they like.

6 Selling Strategy Euphoria Oxygen Bar s selling strategy is unique because we are selling a service that gives us a great opportunity to upsell other retail massage products. We will encourage shoppers to relax with either the aqua massage or the oxygen bar experience, or both. As the customer enjoys the massage, we engage conversation and demonstrate the massage products we offer. Products and Services: A full list of products and services is on the right. Pricing is subject to change as necessary and promotionally. Distribution: Euphoria Oxygen Bar products can be found at the kiosk, or online. While the website is currently still under construction, we will have it set up as an e-commerce site, where those who have experienced Euphoria can set up appointments and purchase the retail products we offer.

7 Products and Services Continued Services: Oxygen bar session $15 for 15 minutes Aqua massage $15 for 10 minutes, or $25 for 15 minutes Products: Personal body massager. Dual input allows 4 massage pads to be used simultaneously. Transmits a bioelectrical pulse to effectively ease the pain and fatigue in the shoulders, waist, back, arms, legs and so on to relieve pressure. $ Replacement massage pads for the personal body massager. $12.99 This multi-purpose vibration massager is a unique five-in-one device. The handle of the massager can be used by itself, without any attachments. Apply its thicker end to any part of your body for instant comfort and relief. Four head attachments included: Deep Scalp Massager, Face Massager, Magnetic Head Massager, Shiatsu Point Massager. $29.99 Knuckle massager contours to the body, allowing anyone to provide a deeply satisfying massage experience. Use directly over clothing or on bare skin. Relieves lower back pain, eases headaches, tension and improves circulation. $14.99 or 2 for $19.99

8 Business Description Business Goal: The goal is to provide a relaxing and calm environment amongst an otherwise busy and tiring shopping outlet with rejuvenating oxygen and aqua massage therapy. Once a client has come to Euphoria as a way to escape, we will upsell other products, like massage units and accessories. Business Objectives: We expect roughly 60% of those who visit the oxygen bar, as in purchase the oxygen bar service, to also purchase an accessory, such as knuckle massagers or electric massage stimulators. High: $90,000 in accessories and $45,000 in oxygen $135,000 for the month $140,000 $120,000 Medium: $72,000 in accessories and $36,000 in oxygen $108,000 for the month $100,000 $80,000 $90,000 $72,000 Low: $45,000 in accessories and $22,500 in oxygen $67,500 for the month $60,000 $40,000 $20,000 $45,000 $36,000 $45,000 $22,500 $0

9 Business Description A good month will result in approximately 100 visits to the oxygen bar per day. On oxygen alone, this will result in $1,500 in revenue a day. With sixty percent of visitors purchasing a projected average of $50, $35, or $20 in accessories, our daily totals are: High Daily Sales $50 $35 $ Oxygen Services $1,500 $1,500 $1, also purchase accessories $3,000 $2,100 $1,200 Total $4,500 $3,600 $2,700 High Monthly Revenue: $135,000 - $81,000 Starting out and during slower seasons at the Premium Outlets North, we expect about 80 visitors per day at the oxygen bar. On oxygen alone we will bring in $1,200 in revenue. With sixty percent of visitors purchasing a projected average of $50, $35, or $20 in accessories, our daily totals are: Medium Daily Sales $50 $35 $20 80 Oxygen Services $1,200 $1,200 $1, also purchase accessories $2,400 $1,680 $960 Total $3,600 $2,880 $2,160 Medium Monthly Revenue: $108,000 - $64,800 During an extremely slow season, when we are only able to get 50 visitors to the oxygen bar, we still pull in $750 in revenue a day solely from oxygen. With sixty percent of visitors purchasing a projected average of $50, $35, or $20 in accessories, our daily totals are: Low Daily Sales $50 $35 $20 50 Oxygen Services $750 $750 $ also purchase accessories $1,500 $1,050 $600 Total $2,250 $1,800 $1,350 Low Monthly Revenue: $67,500 - $40,500

10 Organization and Management Euphoria Oxygen Bar currently only has three employees, myself included. My wife has the most experience in selling the products and services Euphoria Oxygen Bar offers. My wife and her cousin will be working on location as saleswomen. I will hold more of an administrative position, purchasing merchandise, maintaining equipment, bookkeeping and all any other general management duties necessary, as well as filling in any holes in the sales schedule. As we grow, we will look to expand, however at this point we expect three employees to be sufficient.

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12 The Vision of: Roy Alessi (702)