FREERIDE Testimonials
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- Clementine Peters
- 5 years ago
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2 FREERIDE Testimonials Daron Rahlves (USA) Long-term partnership with Reusch True ski expert: Alpine Skiing, Skicross, Freeride D.Money Exclusive Signature Style
3 FREERIDE Testimonials Hazel Birnbaum (USA) Newest addition to the Reusch Freeride Team Participant at the FWT 2014/15 Winner of two FWT competitions Aspirant for the overall victory at the FWT 2015/16
4 FREERIDE Freeride World Tour Worldʼs biggest and most important Freeride competition tour 5 Tour stops: Andorra, Austria, France, Switzerland, Alaska Very high media coverage, live-streams, online and social media coverage 468,500 live viewers - Live stream 755,323 website views - Website 110,000 Facebook fans - Social Media coverage 6,433,730 video views - Videos
5 FREERIDE Testimonials Felix Wiemers (GER) Third season with Reusch Participant at the FWT Very successful last season, first podium High media attention Part of the Midiafilm movie project
6 FREERIDE Cooperations Reusch supports the Midiafilm Freeride movie production Profile Characters on Skis available online from December 2015 Winner of the Best Film Award in the AM category at the 2015 IF3 Festival Screened at the Alp-Con Cinema-Tour in 34 European cities
7 FREERIDE New Colorways
8 FREERIDE New Colorways
9 FREERIDE Reusch D.Money exclusive 3.0 R-TEX XT Lobster
10
11 CHALLENGE: ACCEPTED MAN FW1617 Perceived Value Style Concentration Range & Price Structure
12 SCOTCHGARD Perceived Value Durable Water Repellent On all Youngtech Leather Styles Hangtag
13 Woven Labels Perceived Value Visual Differentiation Clear Indication
14 COLLECTION STRUCTURE FW 16/17 MAN Pro Series Sportive Elegant Ski Piste - Sportive - Classic - Soft Mountaineering Re:Style Down
15
16 PRO SERIES
17
18 SPORTIVE ELEGANT
19
20 SKI PISTE Sportive
21 SKI PISTE Classic
22 SKI PISTE Soft Mountaineering
23 RE:STYLE
24 DOWN
25 MPETENCE STYLES
26 Reusch World Champ Mitten Pro Series
27 Reusch Coleman Meida Dry Sportive Elegant
28 Reusch Coleman Meida Dry Primaloft Gold Insulation Ceramic Blend Ceramic particles with PrimaLoft fibers Heat retention Reflects back warmth to the hand
29 Reusch Volcano GTX + Gore warm technology Down
30 Reusch Volcano GTX + Gore warm technology Down Finger Tube
31 Reusch Volcano GTX + Gore warm technology Down
32 COLLECTION STRUCTURE FW 16/17 LADY Lady Exclusive Lady Pro Lady Down Lady Ski Piste Lady Re:Style
33
34 EXCLUSIVE LADY
35
36 PRO LADY
37 DOWN LADY
38
39 SKI PISTE LADY
40
41 RE:STYLE LADY
42
43 BABY REUSCH CUTE FRIENDS PHIL ALBUS SALLY TUXY
44 LADY COMPETENCE STYLES
45 LADY EXCLUSIVE REUSCH THAIS
46 LADY DOWN REUSCH NORA R-TEX XT
47 LADY PRO REUSCH LINDSEY
48 Product Key Properties
49 PRODUCT KEY PROPERTIES Intro Challenge at the point of sales: - Competitors - No sales support - Fast buying decision
50 PRODUCT KEY PROPERTIES Intro Challenge at the point of sales: - Competitors - No sales support - Fast buying decision
51 PRODUCT KEY PROPERTIES Intro Challenge at the point of sales: - Competitors - No sales support - Fast buying decision
52 PRODUCT KEY PROPERTIES Intro Customer request - Brand - Design - Function
53 PRODUCT KEY PROPERTIES Intro Customer request - Brand - Design - Function
54 PRODUCT KEY PROPERTIES Intro Customer request - Brand - Design - Function
55 PRODUCT KEY PROPERTIES Intro Customer request - Brand - Design - Function: 1. Warmth 2. Impermeability 3. Breathability
56 PRODUCT KEY PROPERTIES Warmth The Warmest - Replace THERMO 5 - REAL DOWN - Extra volume styles Extra Warm - Replace THERMO 4 - R-LOFT - PrimaLoft Warm - Replace to THERMO 3 - TecFill and Thinsulate
57 PRODUCT KEY PROPERTIES Impermeability Waterproof - R-TEX XT - GORE-TEX Waterproof palm insulation - Meida Dry Windproof - STORMBLOXX and GORE WINDSTOPPER - Leather and laminated/coated fabric styles
58 PRODUCT KEY PROPERTIES Breathability Extra Breathable - All styles without R-TEX XT or GORE- TEX Breathable - R-TEX XT - GORE TEX
59 PRODUCT KEY PROPERTIES Overview Warmth The Warmest Extra Warm Warm Impermeabilit y Waterproof Waterproof palm insulation Windproof Breathability Extra Breathable Breathable
60 PRODUCT KEY PROPERTIES Label Set Up Reusch woven technology labels Classification labels
61 PRODUC KEY PROPERTIES The most important glove benefits for consumers 1. Warmth 2. Impermeability 3. Breathability
62 PRODUCT KEY PROPERTIES Clear communication Warmth Impermeabilit y Breathability
63 PRODUCT KEY PROPERTIES An example
64 PRODUCT KEY PROPERTIES At the Point of Sale
65 NEW ECO CARDS Strong Brand communication
66 THE REUSCH MATADORS ECO CARDS An attractive highlight
67
68 RE:ACT New Colorway
69 RE:ACT The High Altitute Series
70 RE:ACT The Overglove Series
71 RE:ACT The Insulator Series
72 RE:ACT The Tooling Series
73 RE:ACT The Thermal Liner Series
74 RE:ACT The Via Ferrata Series
75 RE:ACT Reusch Katmandu Expedition mitten
76 RE:ACT Reusch Karakorum
77 RE:ACT Reusch Svalbard
78 MARKETING SUPPORT
79
80 HEADERCARD AND HANGTAG For a distinction at the point of sale
81
82 RACING DESIGN MOOD
83
84
85 RACING GS Core Innovation
86 RACING GS Further Features 3 D Cut Patented Unleashed Crotch Construction Seamless neoprene cuff Composite Knuckle Protection Silicone embossed protection on backhand Triple layer protection on thumb 2 color ceramic print 70% more protected surface on the backhand PRO FLEX Silicone printed reinforced palm Elastic Power Closure Japanese Cowhide palm Seamprotection on fingers Pure Grip Technology
87 RACING GS Marcel Hirscher Matthias Mayer Alexis Pinturault
88 INTERNATIONAL SPONSORING
89 SPONSORING Alpine Skiing review 2014/15: ONE OF THE MOST SUCCESSFUL SEASONS EVER!
90 SPONSORING Alpine Skiing review 8 out of 10 Crystal Globes - Marcel Hirscher (AUT): Overall World Cup, Giant Slalom, Slalom - Anna Fenninger (AUT): Overall World Cup, Giant Slalom - Mikaela Shiffrin (USA): Slalom - Lindsey Vonn (USA): Super-G, Downhill 10 out of 11 Gold medals at the 2015 World Ski Championships in Vail/Beaver Creek
91 SPONSORING Alpine Skiing news Exclusive cooperation with the skiing superstars the Reusch Matadors
92 SPONSORING Alpine Skiing news Long-term cooperation and partnership with the worldʼs most successful Ski Pools OFFICIAL SUPPLIER Austria France USA Switzerland Slovenia Liechtenstein Start of a new cooperation with the Czech Ski Pool
93 SPONSORING More than Alpine Skiing Roland Fischnaller (ITA): Alpine Snowboarding World Champion 2015 Zan Kosir (SLO): Alpine Snowboarding Overall World Cup 2015 Anthony Benna (FRA): Mogul Skiing World Champion 2015 Andrea Limbacher (AUT): Skicross World Champion 2015 Elena Koenz (SUI): Snowboarding Big Air World Champion 2015 Patrick Pigneter (ITA): Natural Track Luge World Champion 2015
94
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