2017 AMGEN TOUR OF CALIFORNIA
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2 2017 AMGEN TOUR OF CALIFORNIA The City of Elk Grove is proud to host the Stage 3 Start of the Amgen Breakaway From Heart Disease Women s Race Empowered with SRAM on May 13, Running 10 days, from May 11-20, 2017, the Amgen Tour of California will showcase more than 700 miles of scenic California roadways, coastlines, mountains and iconic settings. Elk Grove is excited to join a distinguished list of California cities who have hosted the Amgen Tour of California and showcase what makes the City of Elk Grove such a beautiful place to live, work and play. The Amgen Tour of California is one of the world s most recognizable cycling races and one of the largest attended outdoor sporting events in America and you re invited to take part in this one of a kind engagement opportunity. Contact the City of Elk Grove today about becoming a local tour sponsor: Jodie Moreno jmoreno@elkgrovecity.org
3 2016 AMGEN TOUR OF CALIFORNIA KEY HIGHLIGHTS The Amgen Tour of California is a Tour de France-style cycling road race featuring both men s and women s competitions created and presented by AEG Largest annual spectator sporting event in California and largest cycling event in North America Most comprehensive field in race history: 7 men s winners in 8 days, 4 women s winners in 4 days World-class field of male and female riders representing 33 countries in 2016 Global audience of 11.3 million viewers for tour The Amgen Tour of California was broadcast in over 200 countries and territories worldwide via 24 media partners Coverage of the Amgen Tour of California on NBC Sports Network More than 5.4 billion online, print and broadcast media impressions Facebook, Twitter and Instagram achieved over 31 million total reach (+10% from 2015) 189,070 followers on Facebook, Twitter and Instagram (+24% from 2015) 181,836 hours streamed on the mobile tour tracker with and average of 48 minutes per session 152,000 users / 213,000 sessions / 274,000 page views for tour tracker platform
4 2017 TOUR MARKETING ASSETS Official Event Program AEG partners annually with an industry leading publication to create a content rich spectator guide. The Amgen Tour of California program guide will be provided complimentary throughout all of California, including the Elk Grove Start Stage Print Materials The Amgen Tour of California official flyers and posters to be distributed throughout Elk Grove, along with thank you banners within the tour Tour Tracker The premiere app for up-to-the-minute, comprehensive information on the Amgen Tour of California. This dynamic web platform averaged 150,000 views per day in 2016 Video Screens Giant video screens will be positioned at the finish in Sacramento to further enhance the viewing experience and will include sponsor messages and commercials Lifestyle Festival The Amgen Tour of California Lifestyle Festival will take place at the start inside Elk Grove Regional Park. The festival provides free race-day activities for spectators and a place to gather and celebrate prior to race time VIP Hospitality Tent The Amgen Tour of California Michelob Ultra VIP Hospitality Tent will offer guests a fully catered food and beverage experience as well as TV s featuring Amgen Tour of California video VIP Experiences Potential VIP Packages include riding in the VIP lead car, or going behind the scenes with the Amgen Tour of California Local Public address announcements from the stage, banner placement, social media, print, digital, social media and more
5 Breakaway Sponsor (One available) As close to a Presenting sponsor as you can get, the Breakaway sponsor will have maximum exposure including: Two (2) 10x10 booth spaces (tents provided) at the Amgen Tour of California Lifestyle Expo Six (6) Amgen Tour of California Hospitality Tent passes One (1) :30 second commercial unit on the large video screen Included on :15 second commercial on the Amgen Tour Tracker Public address announcement from the Start Stage Logo inclusion in Event promotion in City Newsletter (51,000 circ.) Logo/Hyperlink inclusion on Elk Grove City page on official Amgen Tour of California and City of Elk Grove Logo included in E-Tran bus advertising (45 buses) Logo included in media, print, digital and online ads Logo included on double truck Citizen insert / event program Logo placement on official Amgen Tour of California City Thank You banner Logo inclusion in half page ad in Amgen Tour of California official guide VIP car ride (1 spot in follow car) One (1) Signed Amgen Tour of California Jersey Investment: $20,000
6 Cycle Sponsor (Two available) Benefits at this level include: One (1) 10x10 booth space (tent provided) at the Amgen Tour of California Lifestyle Expo Four (4) Amgen Tour of California Hospitality Tent passes One (1) :30 second commercial unit on the large video screen Included on :15 second commercial on the Amgen Tour Tracker Public address announcement from the Start Stage Logo/Hyperlink inclusion on official ATOC and City of Elk Grove Logo included on double truck Citizen insert / event program Logo included in print ads Logo inclusion in half page ad in ATOC official guide One (1) team signed jersey Investment: $15,000
7 Gear Sponsor Benefits at this level include: One (1) 10x10 booth space (tent provided) at the Amgen Tour of California Lifestyle Expo Four (4) Amgen Tour of California Hospitality Tent passes One (1) :30 second commercial unit on the large video screen Public address announcement from the Start Stage Logo/Hyperlink inclusion on official ATOC and City of Elk Grove Logo inclusion in half page ad in ATOC official guide Investment: $10,000
8 Hotel Sponsor (One available) - SOLD Benefits at this level include: Premium booth space at the Amgen Tour of California Lifestyle Expo (sponsor must provide own tent) Four (4) Amgen Tour of California Hospitality Tent passes One (1) :30 second commercial unit on the large video screen Public address announcement from the Start Stage Logo/Hyperlink inclusion on official ATOC and City of Elk Grove Logo inclusion in half page ad in ATOC official guide Opportunity to provide collateral in hotel rooms of Amgen guests Investment: $10,000
9 Kiddo Sponsor (One available) Great opportunity for sponsor to provide an interactive kids area within the Lifestyle Festival Premium space (up to 30x30) at the Amgen Tour of California Lifestyle Expo to create an interactive kids area Four (4) Amgen Tour of California Hospitality Tent passes One (1) :30 second commercial unit on the large video screen Logo/Hyperlink inclusion on official ATOC and City of Elk Grove Logo inclusion in half page ad in ATOC official guide Investment: $7,500
10 Trek Sponsor Benefits at this level include: Premium booth space at the Amgen Tour of California Lifestyle Expo (sponsor must provide own tent) Two (2) Amgen Tour of California Hospitality Tent passes Included on :15 second commercial on the Amgen Tour Tracker Public address announcement from the Start Stage Logo/Hyperlink inclusion on official ATOC and City of Elk Grove Investment: $2,500
11 Festival Sponsor Benefits at this level include: Premium booth space at the Amgen Tour of California Lifestyle Expo (sponsor must provide own tent) Logo/Hyperlink inclusion on official ATOC and City of Elk Grove Investment: $1,000
U N I Q U E PA R T N E R S H I P O P P O R T U N I T Y
U N I Q U E PA R T N E R S H I P O P P O R T U N I T Y AMGEN TOUR OF CALIFORNIA MAY 2018 Established in 2006 the Amgen Tour of California is an international, worldclass cycling road race that features
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