FUNDRAISING PARTICIPANT GUIDE

Transcription

1 CONTACT INFORMATION Syracuse Heart Walk Website American Heart Association Mailing Address American Heart Association Attn: Syracuse Heart Walk PO Box 3049, Syracuse, NY American Heart Association Representative Denise McGraw Director, Syracuse Heart Walk (315) Facebook #SyrHeartWalk FUNDRAISING PARTICIPANT GUIDE Syracuse Heart Walk Saturday, April 2, 2016 SRC Arena, OCC Campus to fight heart disease & stroke 12

2 What do I need to bring with me? Dress for all kinds of weather. Bring all donations. Bring extra cash for on-site fundraisers. What happens at the event? In addition to the walk, join us for health information, kids activities, team photos, heart-healthy displays, and survivor recognition. Welcome to the Heart Walk Fundraising Participant Guide This guide provides information for all Heart Walk Participants - team captains and walkers alike. This guide is also available online at Thank you for your commitment to building healthier lives, free of cardiovascular disease and stroke, by participating in the 2016 Syracuse Heart Walk. Questions? SyracuseHeartWalk@heart.org Call: (315) What is the Tribute Area? Engage in activities that honor or memorialize those affected by heart disease and stroke. A gift will be given to all heart disease and stroke survivors. Can I bring my dog? Dogs are NOT allowed on campus. Where do I walk? The route is a 1.5 mile loop around campus. Walkers are encouraged to walk twice around the route. The route is marked with signage. When will I be done? Everyone walks at their own pace, but most people finish 2 laps within an hour. Please note: Parking lots will be closed during the duration of the walk. What happens after the walk? Come inside for complimentary refreshments and listen to the closing ceremony. What if it rains? The Heart Walk is rain or shine. 2 11

3 DAY OF EVENT Why should I attend the walk? Everyone knows someone affected by heart disease or stroke. Support your coworkers, family and friends by walking in their honor or memory. Who should register for the walk? Each person MUST register online or in person the day of the walk. A minimum of $25 in donations is highly encouraged for all participants 18 years or older. What time does the event start? Registration and heart-healthy exhibits begin at 8:00am. Opening ceremony begins at 9:00am followed by the walk. Where do I park? Parking is in several lots on campus. A map will be online closer to the event. For everyone s safety, all parking lots will close at 10:00 am for the duration of the walk. Is there handicapped/accessible parking? Yes. Park behind the arena in Lot 12. CONTENTS Frequently Asked Questions Pages 4-5 Online Registration Guide Pages 6-7 Timeline Pages 8-9 Day of Event Details Pages Contact Information Back Cover Where do I go when I arrive? Turn in money and/or register in the registration area. If you have registered online and turned in all money at Pre-Registration, skip registration and enjoy the festivities. 10 3

4 FREQUENTLY ASKED QUESTIONS What is Heart Walk? Heart Walks fund the life-saving mission of the American Heart Association / American Stroke Association. Each year, more than one million fundraising walkers participate in Heart Walk events around the country, raising funds to save lives from heart disease and stroke. Do I to pay to walk? Yes, this is a fundraiser. Fundraising begins in January and all walkers are encouraged to set a fundraising goal of $300. A minimum of $25 in pledges is highly encouraged the day of the walk for all participants 18 years or older. Where does my donation go? Funds raised from the Syracuse Heart Walk go towards research, advocacy, CPR training, and other programs to promote better health. In addition to activities in local schools and worksites, the AHA funds nearly $1.3 million in active research in Central New York. What is a good fundraising goal? Walkers should set a personal fundraising goal of at least $300. How many team members should I recruit? We recommend 10 fundraising members per team. Do team members/spouses need to fundraise? Yes, all walkers (18 years or over) are asked to set a goal of at least $300. We encourage everyone to make a personal donation and to seek donations from family, friends, co-workers, etc. How do I fundraise? There are many fun and creative ways to fundraise. See the fundraising flyer in the team captain kit or online at for many engaging ideas. 4 **MARCH** 1. Host a fundraiser (St Patrick's Day-themed dinner, etc.) 2. Send reminder s about Heart Walk. 3. Have a fundraising breakfast/lunch at work. 4. Review current fundraising goals. 5. Monitor your online donations and enter pending donations online. 6. Turn in cash/check donations to your AHA contact. 7. Nominate someone for a Lifestyle Change Award. 8. Have a team meeting to discuss last minute details about the day of the event. 9. Organize a company walk during the lunch hour to celebrate National Walking Day (April 6). 10. Review current fundraising goals. 11. Plan last minute fundraising strategies to meet goals. **APRIL** 1. Heart Walk is on Saturday, April 2, 9am-12:30pm. 2. Post photos from the Heart Walk on social media using #SyrHeartWalk. 3. Following the Heart Walk, thank all of your donors. 4. Complete the post Heart Walk survey via Celebrate National Walking Day on April 6. Thank you for your support. See you next year. 9

5 TIMELINE **JANUARY** 1. Create passion! Discuss why you will be walking - do you have a survivor in the office or in your family that you would like to honor? 2. Ask 10 friends, family members, or coworkers to join your team. 3. Each team member MUST register online and set a fundraising goal. Visit 4. Explore the various online tools on the Heart Walk website and personalize your company, team and/or individual pages. 5. Schedule a team meeting to discuss team fundraising goals and strategies. 6. Send fundraising s to everyone in your address book. 7. Solicit support on social media (Facebook/Twitter/LinkedIn.) 8. Sign up for the National Wear Red Day campaign with the Heart Walk Director. **FEBRUARY** 1. Wear RED on Friday, February 5. Light your building RED to raise awareness that heart disease is the #1 killer of women. 2. Host a fundraiser and publicize it on social media. 3. Ask your HR/Wellness Director to apply for Fit-Friendly Worksite Recognition at Deadline 4/1. 4. Sell Red Hearts. 5. Send additional/follow up fundraising s. 6. Ask your dentist, doctor, mechanic, hair dresser, etc. to support you with a donation for the Heart Walk. How do I get a t-shirt? You must raise at least $100 to receive a Heart Walk t-shirt. Indicate your t-shirt size when registering online, or you will receive a large. T-shirts are not exchangeable. T-shirts are available at Pre-Registration and at the Heart Walk. How do I get a prize? Each person who raises $250 or more can choose to receive an incentive prize. A prize certificate will be ed to you approximately six weeks after the Heart Walk. Does everyone who walks have to register? Yes, every person MUST register and sign the waiver for the Heart Walk. This includes children, spouses, etc. The registration form must be completed fully. Register at before the walk and avoid standing in line at the event. Do I have to register online? All participants are encouraged to register online. It is easy to register online and send s asking for donations to contacts in your address book. The registration form must be completed fully. What if I forgot my password? Visit click Login, click Forgot Username and/or Password at the bottom of the screen. You will receive an with username and password reset instructions. If you are not able to reset your password online, call (315) for assistance. Can I continue to fundraise after the Walk? Yes, you can continue to fundraise and turn in money up to 30 days after the event. 7. Who do you walk for? Send in your tribute form to the AHA. 8 5

6 ONLINE REGISTRATION/FUNDRAISING GUIDE 1. Click Register on Team Captains: Select Start a Team. Follow instructions. Team Members: Select Join a Team. Follow instructions. Individuals: Select Join as an Individual. Follow instructions. After you join a team, select Returning Participant if you have previously registered. Don't remember your information? Click Forgot Username/Password. 2. Once registered, LOGIN and customize your personal webpage. Click My Webpage in grey bar. Upload a picture, edit the caption, and edit the text to personalize your story. Click Submit. Team Leaders/Company Leaders can also customize the team/company page. Click Edit Team Page/ Company Page at top of page. Upload photos and/or tell the story of why your team/company is walking. 3. Set your fundraising goal by clicking the My HQ tab. Your fundraising goal is listed under My Fundraising heading. To change your fundraising goal, click on Change My Goal. All walkers are asked to set an individual fundraising goal of at least $200. Please note: A minimum of $25 in pledges is highly encouraged the day of the event for all participants 18 years or older. 4. Send s and receive 3 times more donations. Send customized s to your co-workers, friends and family inviting them to join your team or to make a donation to you. In My HQ, click on the Tab in grey bar. Enter individual s or import your address book by clicking Address Book Import under grey bar and following the directions. Choose recruitment, solicitation and thank you templates and then customize the message. Online contributors will receive an instant, system-generated receipt for taxes plus a thank you note. Contributions are also viewable on your webpage. Online transactions are secure. Don t forget to follow up with those who have not contributed. 5. Click on the Tools tab in grey bar then Pledge Entry to enter checks and cash donations online. Enter donor's information and click Submit. Print Report and send with donations to the American Heart Association mailing address on the back cover of this guide. Click Print Donation Form from Tools tab for offline donors. Pending donations will be confirmed once received by the AHA. Make checks payable to the American Heart Association. 6. Click on the Reports tab in grey bar to view a summary of online and offline donations. Export and printable options are available. Please include this report whenever you turn in money. Track your donations closely to ensure your donors are credited properly. 7. Fundraise and recruit team members with Facebook, Twitter and other social media by clicking on the Share, Request donations, and Ask your friends to join buttons on the very top of the page. Select a social media tool and login. Add your own status update. Click Publish to post your message instantly. A link to your personal/team page will be included with the post. 8. Click on the Double Your Dollars link (under General Information on left) to determine if your company has a matching gift program. Enter your Company Name and click Search. If your company appears, select it and the matching gifts guidelines will appear. If a form is provided, complete and include it with your donations. Indicate that you would like to apply the gift to the Syracuse Heart Walk. If no form is provided, contact your HR department to determine the procedure. Any employee that donates can receive a matching gift as long as their company has a matching gift program. Remind your team members and donors to ask about matching gifts. 6 7