Walk Friendly Communities Education and Encouragement Programs

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1 Walk Friendly Communities Programs Dan Gelinne Walk Friendly Communities Workshop Grandview, MO June 2015

2 Module Overview Topics Background and purpose What is the role of education and encouragement programs? Strategies Who are our target audiences and how do we reach them? Resources What tools and guides are available to help? Exercise 2

3 Background and Purpose Engineering and planning don t solve every problem Education is a key component of any pedestrian safety program Need to reach all age groups and modes Staff training is critical! Education and enforcement must be coordinated Encouraging more walking can be done in a variety of different ways 3

4 Strategies 1. Safe Routes to School 2. Safety Campaigns 3. Staff Training and Development 4. Encouragement Programs and Strategies 5. Special Events 4

5 Safe Routes to School SRTS programs reach pedestrians at an early age Combine education and encouragement with engineering improvements to make it easier and safer to walk or bike to school 5

6 Video OFSrAkA Data, Trends and Evaluation 6

7 Safe Routes to School More children walking and biking to school could result in: Lower childhood obesity rates Less congestion and improved air quality Better academic performance 7

8 Safe Routes to School Some components of SRTS programs Walk to school events Walking school buses Walkability audits and maps Student safety patrols Tracking walk to school activity SRTS Coordinator 8

9 SRTS Program Example Safe Routes Ambassadors Chicago Illinois Year-round program Provides presentations, skills training, teacher resources and driver education materials Funded by the Department of Transportation More Information saferoutesambassadors.org 9

10 SRTS Program Example Safe Routes to School Program Fort Collins Colorado Programs in all 41 elementary/middle schools Comprehensive walkability audits at several schools SRTS maps developed for all schools Reached 12,000 students and 3,000 parents in 2014 More Information 10

11 Safe Routes to School Resources Safe Routes to School Guide NHTSA and FHWA National Center for Safe Routes to School UNC Highway Safety Research Center Safe Routes to School Data Central UNC Highway Safety Research Center 11

12 Safety Campaigns Comprehensive public education can help improve behavior Convey information about rules of the road and safe behaviors Utilize news media, radio ads, bus wraps and other formats Target high-risk age groups and populations 12

13 Safety Campaigns Messages should reflect safety problems Watch for Me NC program generated messages following comprehensive analysis of pedestrian crashes 13

14 Safety Campaigns To reinforce messages, follow education with enforcement activities and increase visibility with media coverage More information on targeted enforcement this afternoon 14

15 Safety Campaign Example Be Safe, Be Alert Campaign Messages included on bus ads, pavement stickers, motorist safety tips, and education specifically for taxi cab drivers Media blitz featured mannequins representing pedestrians killed in crashes More Information chicagocompletestreets.org/chi cagopedsafety/ Chicago Illinois Image from Bike Walk Lincoln Park 15

16 Safety Campaign Resources Countermeasures that Work, Chapter 8 National Highway Traffic Safety Administration How to Educate Pedestrians and Bicyclists Pedestrian and Bicycle Information Center Everyone is a Pedestrian National Highway Traffic Safety Administration 16

17 Staff Training and Development Staff need to be exposed to the latest research, guidelines and resources A variety of formats are available, including: Conferences Training Courses Webinars Professional memberships 17

18 Staff Training and Development Who needs to be trained? Engineers and Planners Educators Law Enforcement Decision Makers Design standards and guidance Planning and land use strategies How to teach safety skills Incorporate lessons into existing curriculum Yielding and other relevant laws How to conduct enforcement operations Policy tools Benefits of walkability and safety (e.g. why should we do this? ) Cross-train staff to encourage collaboration! 18

19 Training Tools and Resources Webinars Pedestrian and Bicycle Information Center Association of Pedestrian and Bicycle Professionals Conference and Event Calendar Pedestrian and Bicycle Information Center Pedestrian Safety Training for Law Enforcement National Highway Traffic Safety Administration 19

20 Events, Incentives and Campaigns Events, campaigns and incentive programs can encourage more walking Street closures and festivals Commuter challenges and incentives Walking maps and resources 20

21 Special Events and Open Streets 21

22 Video HYPjg Data, Trends and Evaluation 22

23 Open Streets Example Open Streets Minneapolis Streets close to traffic and open for: walking biking Shopping exercise, dancing, and other activities Grown from one event in 2011 to eight in 2015 Minneapolis Minnesota More Information 23

24 Commuter Incentives Encourage more walking and less driving using: Parking cash-out options for employees Walk/bike/transit to work challenges Free or reduced price transit passes for employees 24

25 Incentive Program Example Commuter Incentives and Transportation Management Santa Monica California Requirements for employers to implement: parking cash out options trip reduction plans training programs...and other strategies to encourage alternative commutes More Information smgov.net/departments/pcd/transportation/employers/ 25

26 Walking Maps and Tours Walking maps and similar resources can encourage residents to explore their town on foot Show locations of trails, greenways, preferred routes Information about local businesses, schools and other destinations Tours highlight city/town history 26

27 Walking Map Example Shorewood Walking Kit Shorewood Wisconsin Welcome packet for new residents Includes information about schools, government services, libraries, etc. Walking map shows locations of shops and other destinations around town More Information 27

28 Events and Incentive Resources The Open Streets Guide Open Streets Project A Guide to Creating Walking Maps Eat Smart Move More NC Employer s Guide to a Commute Solutions Program Dane County Clean Air Coalition Parking Cash Out: Implementing Commuter Benefits US Environmental Protection Agency 28

29 Review of Education and Encouragement Strategies Safe Routes to School Safety and Awareness Campaigns Staff Training and Development Special Events, Commuter Incentives and Walking Maps 29

30 Exercise 30

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