A Commitment to Winning

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1 Be a Playmaker

2 A Commitment to Winning On March 16, 2011, President Scott Cowen and Director of Athletics Rick Dickson came together to address the vision for Tulane Football. They spoke about many positives within the program including progress in recruiting, returning talent and depth, increased financial support and enhanced academic support. But, more than anything they spoke about the vision to develop a highly successful program that opens every campaign with the talent and resources to: Win our division - Win the C USA Championship - Participate in post season bowl games President Cowen and Rick Dickson, along with the entire university community, have stood up and committed to building a consistently successful football program. Now it is time for you to join with us to support this vision. You have an important opportunity to make a tangible impact on Tulane Football by supporting The Playbook Campaign. The Playbook Inside the Game Plan for Tulane Football Will you get off the bench and be a Playmaker? To view The Playbook in its entirety and to watch the video of President Cowen and Rick Dickson s presentation, please visit

3 Without You...

4 it is more than just an Empty Saturday at the Dome. It is a football program that has not been able to reach its full potential. The university has increased its financial support of Tulane Athletics and Tulane Football is a significant beneficiary. It is time for our support base to come together and do their part a gift to The Playbook Campaign directly supports Tulane Football. We can and will make this program more than it s ever been we can make it a consistent winner and a point of pride for Tulanians across the country.

5 Your Support Drives Us! There are multiple variables that determine our ability to resource our football program, such as Conference USA revenue distributions, university financial support, and gifts to our overarching fundraising arm, the Tulane Athletics Fund (TAF). Each of those are critical and have an impact on Tulane Football. However, The Playbook Campaign is focused on two areas that have an immediate and profound impact on Tulane Football. Your total gift will be split evenly between the Football Excellence Fund (FEF) and Football Season Tickets or Grow Up Green. Your support of these critical elements directly benefits Tulane Football in more ways than one. How Being a Playmaker Impacts Tulane Football Football Excellence Fund Proceeds to FEF go directly to Tulane Football and serve as a much-needed supplement to the program s budget. Since its inception in late 2007, FEF has provided support in the areas of additional summer school opportunities, recruiting budget growth and travel and equipment enhancements. * Football Season Tickets Following the review in 2003, leading up the 2005 season, and when Coach Bob Toledo was hired in 2007, season ticket sales for Tulane Football were on the incline. Since that time, however, through the combination of our support base facing their own personal rebuilding challenges, along with a lack of consistent success on the field, and playing in an increasingly sterile environment in the Superdome, ticket sales have slowly declined. Now is the time to put a halt to this trend and grow our season ticket base to levels never seen before. Growth in season ticket sales revenues will enable us to grow the football budget to even higher levels and will result in a more competitive home field advantage. *You may also decline receiving season tickets as part of your contribution and redirect the proceeds to Grow Up Green.

6 Grow Up Green Tulane Athletics and the Kate and Bob Devlin S-AFE Center are pleased to offer alumni, fans and friends across the country an opportunity to support Green Wave Athletics and the youth of New Orleans through the Grow Up Green program. Grow Up Green introduces the area youth to the college experience through attending games on campus and at the Superdome, spending time with Tulane student-athletes who act as mentors and learning how to prepare for college. How it works? Donate the season ticket portion of your Playbook contribution to the Grow Up Green program The proceeds are used to support the Devlin S-AFE Center programs. Receive credit for a tax-deductible donation along with Tulane Athletics Fund (TAF) benefits. New Orleans youth receive tickets to Green Wave athletic events, the opportunity to interact with outstanding Tulane student-athletes and the ability to participate in other outreach programs. Supporting the Youth of New Orleans while Creating a New Generation of Green Wave Fans

7 Our Coach's Commitment I see the progress that we ve made, I ve seen all the hard work that our players and coaching staff have put into this program. I see a bright future. I am proud to be the head football coach at Tulane University and I believe in this program. I not only want to prove that on the field next season, but I want to be the first to invest in the The Playbook Campaign for Tulane Football. I commit $10,000 on top of my more important commitment to winning. Please join me in doing so. Football Excellence Fund (FEF) $5, Sideline Season Tickets/Grow Up Green $5,000 ROLL WAVE! *Coach Toledo's tickets will be donated to community youth as part of the Grow Up Green program. Tulane Athletics is committed to utilizing its student-athletes as role models for youth in New Orleans while simultaneously helping create a new generation of Green Wave fans.

8 Make Your Play Call Now is not the time to sit on the sidelines. By supporting The Playbook Campaign, you make a direct impact on our football program by providing the resources and home field advantage necessary to execute our game plan effectively. Choose from one of the following levels or create your own: Victory Formation $10,000 Football Excellence Fund (FEF) $5,000 Goal Line $5,000 Football Excellence Fund (FEF) $2,500 Red Zone $3,000 Football Excellence Fund (FEF) $1, Sideline Season Tickets or Donate to Grow Up Green $5, Sideline Season Tickets or Donate to Grow Up Green $2, Sideline Season Tickets or Donate to Grow Up Green $1,500 Four Wide $1,000 Football Excellence Fund (FEF) $500 No Huddle $600 Football Excellence Fund (FEF) $300 Pro-Set $300 Football Excellence Fund (FEF) $150 3 Sideline Season Tickets or Donate to Grow Up Green $500 2 Sideline Season Tickets or Donate to Grow Up Green $300 2 Endzone Season Tickets or Donate to Grow Up Green $150 Double Tight $150 Call an Audible $ Football Excellence Fund (FEF) $75 1 Endzone Season Ticket or Donate to Grow Up Green $75 Football Excellence Fund (FEF) # Season Tickets or Donate to Grow Up Green $ $ * Sideline or Endzone tickets can be exchanged. Please reference the Frequently Asked Questions for more information on ticket receipt and location.

9 The Playbook Commitment Form Name: Spouse: Address: City: State: Zip: Contact Phone: Make checks payable to Tulane Athletics Fund - Playbook. Return completed form along with full payment to: Tulane Athletics Fund - Playbook James W. Wilson Jr. Center New Orleans, LA I pledge : $ Enclosed is my gift of: $ Card #: Exp. Date: Sec. Code: Football Season Ticket Holder: Y / N Tulane Letterwinner: Y / N If yes, sport? 1/2 of the proceeds (FEF) from The Playbook Campaign are eligible for TAF benefits. To make a 100% tax-deductible gift, you must decline benefits and donate your tickets to the Grow Up Green program. Please see the frequently asked questions for further information. CHECK HERE IF YOU WISH TO DECLINE ALL BENEFITS. Choose one of the following play calls: 1/2 will benefit FEF and 1/2 will purchase season tickets or benefit Grow Up Green Victory Formation $10,000 Red Zone $3,000 No Huddle $600 Double Tight $150 Goal Line $5,000 Four Wide $1,000 Pro-Set $300 Call an Audible $ Signature: Special Instructions: Donate your tickets and help create the next generation of Green Wave fans! Yes, I would like to donate my season tickets from The Playbook Campaign to Grow Up Green. No. I would like to use the season tickets from my Playbook level to cheer on the Wave. Give Online! Make your gift online at & receive an added incentive!

10 Frequently Asked Questions What if I already donate to the Football Excellence Fund (FEF) or buy football season tickets? We greatly appreciate your support of FEF and your purchase of season tickets. Your support allows us to take the next step forward. However, The Playbook Campaign is intended to create support above and beyond current levels. We hope you will continue to make your annual gift to FEF and renew your season tickets, but also urge you to make a separate gift to The Playbook Campaign. What is the Football Excellence Fund? The Football Excellence Fund (FEF) is a component of the Tulane Athletics Fund (TAF), which directly benefits Tulane Football. The Football Excellence Fund supplements Tulane Football s budget and enables key enhancements in such areas as recruiting, travel and summer school opportunities. Does the FEF portion of The Playbook Campaign directly benefit TU Football? Yes. 100% of the proceeds raised for the Football Excellence Fund are used to enhance Tulane Football. How is FEF different from TAF? All gifts to FEF are processed by the Tulane Athletics Fund, the fundraising arm for Tulane Athletics. While the Tulane Athletics Fund raises money for the improvement of all sports programs at Tulane University, FEF focuses specifically on improving the quality of our football program. Am I eligible for benefits? Yes, the portion of your gift that is allocated to FEF is eligible for benefits. Please visit for more information regarding FEF benefits. Where are the tickets located and when will they be mailed? If you already purchase season tickets, we will do our best to seat your additional tickets as close as possible to your currents seats. If you do not currently have season tickets and your Playbook Campaign gift includes sideline seats, the seats will be located on the lower level between the 30-yard line on the Tulane sideline. If your gift includes endzone seats, they will be located on the lower level in the corner or endzone. Your tickets will be mailed along with all other season tickets in August. If I already have season tickets or do not have a need for additional season tickets, can I donate my Playbook football season tickets back to the athletic department? Yes, you may donate your Playbook tickets back to Tulane Athletics through the Grow Up Green program. This program utilizes donated tickets to achieve the department's mission of bringing area youth to Green Wave athletic contests. Your tickets will be put to great use and you will receive tax-deductible credit as a gift to the Tulane Athletics Fund (TAF). What portion of my gift is tax-deductible? Please consult your tax advisor regarding the deductibility of your gift to TAF Football Excellence Fund. General Rule: Your gift is deductible only to the extent the amount of your gift exceeds the value of any benefits you are entitled to in return for the gift. In order to make your gift 100% tax deductible, you must decline all benefits at the time of the gift by checking the appropriate box on the commitment form. In addition, you must donate your tickets to Tulane Athletics through the Grow Up Green program. If you do accept the season tickets, the maximum deductibility is 80% of your Football Excellence Fund gift. How can I make a donation to Tulane Athletics that will impact all student-athletes and programs? You can make a gift to the Tulane Athletics Fund online at or by calling the TAF office at

11 Your Support has its Rewards! Your support of The Playbook Campaign not only benefits Tulane Football and its outstanding student-athletes but it also benefits you through exclusive opportunities such as: Invitations to private events with Head Coach Bob Toledo and his staff Tulane Athletics Fund (TAF) benefits including priority seating and hospitality Exclusive Football Excellence Fund gear Official Playbook Campaign t-shirt to wear at home opener on September 3 Supporters at the $150 level or above will be entered into a drawing to win a trip for two to Hawaii! The winner and a guest will travel to Honolulu when Tulane takes on the University of Hawaii on November 26. Win a Trip to Hawaii!

12 With You...

13 Let's Paint the Superdome Green! By contributing to The Playbook Campaign (at the $150 level or above), you will receive the official Playmaker t-shirt that all contributors will be asked to wear at the home opener against Southeastern Louisiana on September 3.

14 The Playbook

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