S PONSORSHIP P ACKET 2014 The City of Santa Fe Recreation Division and the Genoveva Chavez Community Center (GCCC) are getting ready for Triathlon Weekend 2014! We are presenting the 7th Annual City of Santa Fe Triathlon on Saturday, September 20, and the 3rd Annual Kids Triathlon on Sunday, September 21. The City of Santa Fe Triathlon, now in its 7th year, has become a favorite of locals and visitors alike. The addition of a kids triathlon with races for ages 5 12 year olds, provides a setting that is friendly for the whole family. Dear Business and Community Partner, The City of Santa Fe and the Genoveva Chavez Community Center invite you to join us as we gear up to present the 7th Annual City of Santa Fe Triathlon and the 3nd Annual Kids Triathlon. Last year s event was a huge success with more than 300 participants. The feedback from participating athletes was overwhelmingly positive, with compliments about the Genoveva Chavez Community Center s attention to detail, volunteer support, and overall organization. This year we d like your help to make this event bigger and better. Sponsorship of The City of Santa Fe Triathlon is an opportunity for your organization to collaborate with the City in a successful and fun event. As citizens and business owners you have a great opportunity to step up and give something back to our community. I encourage you to consider a sponsorship at one of the levels offered in this packet. Sincerely, Mayor Javier Gonzales Genoveva Chavez Community Center» 3221 Rodeo Rd» (505) 955-4084» www.chavezcenter.com
Details Date: Saturday, September 20, 2014 Start time: 7:00 a.m. Run distance: 5 K (3.1 miles) Bike distance: 12 miles Swim distance: 400 meters Why Sponsor This Triathlon? Your Sponsorship helps the community and your business. Your support enables us to produce high quality, healthy events and, simultaneously, promote your business. Participation in Triathlon continues to increase; the number of races sanctioned through USA Triathlon continues to climb. Those numbers (which include camps and clinics) have nearly tripled over the last seven years, going from 1,541 in 2004 to 4,334. Growth has been particularly strong on the youth side, which saw a jump from 193 youth events in 2004 to 1,011 youth events. It is estimated that between 150,000 250,000 people try a multi-sport event in the United States each year. Few other sports can boast the demographics of the average triathlon participant. A study recently conducted for the USA Triathlon Association showed the average annual income of triathletes to be $126,000. Additionally triathletes are tremendously brand loyal; more than 89% of USA Triathlon members have indicated that they would be more likely to buy a sponsor s product than a similar product offered by a non-sponsor. Triathlon participants are some of the fittest people in the United States. Aligning your company with the City of Santa Fe Triathlon reinforces your brand s image as dynamic, modern, innovative and driven. Details Date: Sunday, September 21, 2014 Start time: 8:30 a.m. Various distances depending on Age Group Both events start and finish at the Genoveva Chavez Community Center 3221 Rodeo Road Santa Fe, New Mexico USA Triathlon Members Statistics:» Total Memberships 550,446 (12/31/2012)» Members Range in Age from Birth to 85+» 50% of Members are 30-49 Years Old» Rocky Mountain Region has 6,668 Members» New Mexico has 917 Members» 2012 had 64 USAT Sponsored Races in NM 7 th Annual City of Santa Fe Triathlon
Sponsorship Opportunities Sangre de Cristo Sponsor: $3,000» Right of first refusal for the 2015 City of Santa Fe Triathlon sponsorship.» Right to use the City of Santa Fe Triathlon logo in the company s own advertising and promotions leading up to the race date.» Will have the largest logo positioning on the Genoveva Chavez Community Center website and back of the race T-shirt.» Will have the most prominent sponsor banner (logo) positioning at the finish line (sponsor will provide the company banner).» Will announce company s tagline throughout the event. Announcements will be made by the race emcee. Sponsor will provide the advertising script to race management for approval.» Distribution of company coupons or other promotional materials through the participant goodie bags at Packet Pick-Up.» The most prominent on-site product sampling and exhibit space location (managed by sponsor).» Will be given participant mailing list (name and address) in digital format.» Ten (10) complimentary entries (does not include required fee for USAT License). Arroyo Chamisa Sponsor: $1,500» Will have the second largest logo positioning on the Genoveva Chavez Community Center website and back of race T-shirt.» Will have approaching finish line side barricade sponsor banner (logo) positioning (sponsor will provide the company banner).» Will announce company s advertising campaign throughout the event. Announcements will be made by the race emcee. Sponsor will provide the advertising script to race management for approval.» Distribution of company coupons or other promotional materials in the participant goodie bags at Packet Pick-Up.» Will be given the second most prominent on-site product sampling and exhibit space location (managed by sponsor).» Will be given participant mailing list (name and address) in printed label format.» Six (6) complimentary entries (does not include required fee for USAT License). www.chavezcenter.com
Promotional Contact Liza Suzanne Recreation Complex Manager (505) 955-4084 (505) 699-7934 lsuzanne@santafenm.gov Piñon Sponsor: $1,000» Will have the third largest logo positioning on the Genoveva Chavez Community Center website and back of the race T-shirt.» Will have the inside finish line barricade sponsor banner (logo) positioning (sponsor will provide the company banner).» Will announce company s advertising campaign many times throughout the event. Announcements will be made by the race emcee. Sponsor will provide the advertising script to race management for approval.» Distribution of company coupons or other promotional materials through participant goodie bags at Packet Pick-Up.» Will be given the third most prominent on-site product sampling and exhibit space location (managed by sponsor).» Four (4) complimentary entries (does not include required fee for USAT License). Yucca Sponsor: $500» Will have the fourth largest logo positioning on the Genoveva Chavez Community Center website and back of race T-shirt.» Will announce company s advertising campaign throughout the event. Announcements will be made by the race emcee. Sponsor will provide the advertising script to race management for approval.» Distribution of company coupons or other promotional materials through participant goodie bags at Packet Pick-Up.» Will be given the fourth most prominent on-site product sampling and exhibit space location (managed by sponsor).» Two (2) complimentary entries (does not include required fee for USAT License). Genoveva Chavez Community Center 3221 Rodeo Rd (505) 955-4000 www.chavezcenter.com In-Kind Sponsor Ask us about sponsoring and/or donating gear and services for the production of the race. Consider sponsoring the visual race gear such as Bib Numbers, Race Belts, or Awards (your logo would go on the items). Or provide the athletes post-race refreshments as a way to market your restaurant. Donate the goodies for the goodie bags!» Will have the smallest logo positioning on the Genoveva Chavez Community Center website and back of race T-shirt.» Race emcee will announce company s advertising campaign during the event. Announcements will be made by the race emcee. Sponsor will provide the advertising script to race management for approval. 7 th Annual City of Santa Fe Triathlon
Sponsorship Form Saturday & Sunday, September 20 & 21, 2014 Sponsor Information Company name: Contact person: Phone number: Physical address: Email address: Sponsorship Level (Check One) Sangre de Cristo Sponsor ($3,000) Piñon Sponsor ($1,000) Arroyo Chamisa Sponsor ($1,500) Yucca Sponsor ($500) In-kind (describe): We would like to contribute volunteers for race day! Volunteer contact: Phone number: Email address: Thank you for your support! Mail completed form and check to: City of Santa Fe / GCCC Attn: Liza Suzanne P.O. Box 909 Santa Fe, NM 87504-0909 Please make checks payable to City of Santa Fe / GCCC To register your complimentary entries please contact Liza Suzanne at 955-4084 or Sheila Chavez at 944-4013. www.chavezcenter.com
Thank You City of Santa Fe Triathlon 2013 Sponsors! Co-Presenters Piñon Sponsors YUCCA SPONSORS IN-KIND SPONSORS