15TH ANNUAL TELUS PRESENTS THE VANCOUVER SANTA CLAUS PARADE SUNDAY, DECEMBER 2, 2018 Vancouver, BC SPONSORSHIP PACKAGE
BE PART OF THE HOLIDAY TRADITION! Join the 15th Annual Vancouver Santa Claus Parade in Downtown Vancouver as a sponsor. Christmas! It really is the most wonderful time of the year, and Vancouver s favourite festive season event will return on Sunday, December 2nd, 2018 with TELUS presents the Vancouver Santa Claus Parade. It s a Vancouver tradition that enjoys broad community support, and for families and kids of all ages, it s is an unforgettable way to kick off the holidays. Once again, 300,000 people are expected to gather in the streets of downtown Vancouver to cheer as more than 55 floats, marching bands, dancers, community groups and corporate entries entertain spectators with lively singing, dancing, giveaways, and all types of holiday fun. They ll also enjoy hours of family activities and entertainment along the parade route before the parade, and afterward too. Sure it s months away yet, but now s the best time to sign on as a parade sponsor and become part of the tradition in 2018. For sponsors, the parade is an unique and effective way to reach a large and captivated audience at the very start of the Christmas season. In addition to the massive audience enjoying the parade live, hundreds of thousands more will be engaged through social media, and will see multiple rebroadcasts of the parade aired across the province by our broadcast partner Global BC. No other Vancouver sponsorship opportunity offers such a broad and diverse audience reach and our dedicated team looks forward to customizing a sponsorship program that works best for you. At the Vancouver Santa Claus Parade Society, we believe it s never too early to start thinking about Christmas. So, please join us and make the most of this unique sponsorship opportunity. We look forward to working with you. Festively yours, Jessica Walker President Vancouver Santa Claus Parade Society VANCOUVER SANTA CLAUS PARADE 2018 Sponsorship Opportunities 1
HIGHLIGHTS We will connect you to over 300,000 guests Charitable Partners Greater Vancouver Food Bank Food Collected: 76,100 lbs* Donations Collected: $213,825* *running total over 14 years. CKNW Kids Fund Supported CKNW kids Fund Pledge Day Earned Media Highlights Total Stories: 733 Total Reach: 94,015,987 Paid Advertisment Values Global and BC1: $142,000 Glacier Papers (7 markets): $66,192 Vancouver Sun and The Province: $16,000 TOTAL VALUE: $304,292 Broadcast on Global BC & BC1 Viewership: 406,000 (over 16 broadcasts) Value: $95,000 Spectators 300,000 Parade Entries and Participants Parade Entries: 50 Parade Participants: 2,500 A SNAPSHOT OF THE DAY Fairmont Breakfast with Santa Christmas Square TELUS presents the Vancouver Santa Claus Parade TELUS Photos with Santa Fairmont Hotel Vancouver Vancouver Art Gallery Downtown Vancouver TELUS Garden 9:00 am - 10:30 am 10:00 am - 1200 am 12:00 pm 2:00 pm - 4:00 pm Chef-hosted waffle and pancake station Exclusive meet and greet with Santa Live music Face painting, photo booth, colouring station Fabulous floats, dance, community groups & marching bands Free photos VANCOUVER SANTA CLAUS PARADE 2018 Sponsorship Opportunities 2
ADVERTISING & MARKETING CAMPAIGN Parade sponsors will benefit from a fully integrated marketing plan and broad reaching community engagement, including extensive advertising and promotion through traditional and online platforms. These platforms include: newspaper ads, television and radio spots and interviews, media advisories, event listings, social media. *Sponsor inclusion is dependent on sponsorship level. MEDIA VALUATION Media outlets that covered 2017 parade: Global BC, Global News: BC1, CTV News Vancouver, CITY, CBC Vancouver, Omni, Fairchild TV, The Province, The Vancouver Sun, The Globe and Mail, CKNW, 24 Hours Vancouver, Vancouver Courier, News 1130, Jack FM, Kiss FM, Country 107.1, Mountain FM, Urban Baby and Toddler Magazine, VancityBuzz, West Vancouver, Georgia Straight, Tourism Vancouver, British Columbia Magazine, 604 Pulse, Savy Mom, Westcoast Sightseeing, Victoria Times Colonist, Daily Hive, About Travel, Reddit, Sing Tao, CNC News International. Media coverage had a total of 94,015,987 impressions in 2017 Total 60,651,630 impressions on TV MEDIA PARTNERS TELEVISION PRINT RADIO VANCOUVER SANTA CLAUS PARADE 2018 Sponsorship Opportunities 3
2017 SPONSORS A big thank you to our sponsors for helping make the 14th Annual Vancouver Santa Claus Parade such a huge success! BC FILM The Unions & Guilds of the BC Film Industry OUR COMMUNITY The Vancouver Santa Claus Parade is proud to support two amazing local charities. Since inception, the parade has partnered with the Greater Vancouver Food Bank. In 2017, we also partnered with the CKNW Kids Fund. VANCOUVER SANTA CLAUS PARADE 2018 Sponsorship Opportunities 4
SPONSORSHIP OPPORTUNITIES AT A GLANCE For 14 years, the Vancouver Santa Claus Parade has provided a premier sponsorship opportunity for businesses and organizations during the holiday season. Based on a guiding principle The Spirit of Giving the parade consistently provides tremendous public relations opportunities. Sponsorship Opportunities 1 Year Deal 3 Year Deal Promotional Inclusion in Print & Radio Linked logo in website Television Onsite Sampling Christmas Square $75,000 Broadcast visibility Logo or name in some BC1 promotional assets Corporate Entry $8,000 Yr 1: 8K Yr 2: 7K Yr 3: 7K Corporate Entry with Full Promotional Inclusion $8,000 + $4,000 Yr 1: 12K Yr 2: 10K Yr 3: 10K Broadcast visibility Logo or name in some BC1 promotional assets Branded VIP Seating for 50 $5,000 Christmas Square Activation $3,000 Corporate Mascot $3,000 Looking to add excitement to your entry? Want a custom float, produced entry with choreographed dancers or fun characters? We can assist you with creating an entry that will wow the crowd at a variety of price points! Customized sponsorship packages are also available. VANCOUVER SANTA CLAUS PARADE 2018 Sponsorship Opportunities 5
CORPORATE ENTRY For organizations that have their own float or entry. 1 Year Deal 3 Year Deal $8,000 Year 1: $8,000 Year 2: $7,000 Year 3: $7,000 BENEFITS: Website: Logo and hyperlink On-site sampling opportunity along the parade route Two VIP Viewing Area tickets CORPORATE ENTRY WITH FULL PROMOTIONAL INCLUSION For organizations that have their own float and would like full inclusion into our promotional opportunities with our radio, television and print partners. 1 Year Deal 3 Year Deal $12,000 Year 1: $12,000 Year 2: $10,000 Year 3: $10,000 BENEFITS: Print: Logo inclusion in the parade s newspaper advertisements Radio: Rotating name mentions during event promos on Global News Radio 980 CKNW, Rock 101 and CFOX Television: Guaranteed broadcast visibility on Global BC and BC1 Logo or name inclusion in some BC1 promotional assets Website: Logo and hyperlink On-site sampling opportunity along the parade route Six VIP Viewing Area tickets VANCOUVER SANTA CLAUS PARADE 2018 Sponsorship Opportunities 6
MASCOT For companies who have their own mascot. $3,000 BENEFITS: Website: Logo and hyperlink On-site sampling opportunity along the parade route VIP SEATING SECTION View the parade from the Best Seat in the House with your own private section of bleacher seating. The VIP seating section includes complimentary beverages and snacks. Treat your employees or clients and their families to this Vancouver holiday tradition in style with an unobstructed view of the Vancouver Santa Claus Parade! $5,000 BENEFITS: 50 seat section High-impact prominent on-site signage featuring corporate logo Website: Logo and hyperlink VANCOUVER SANTA CLAUS PARADE 2018 Sponsorship Opportunities 7
To confirm your participation in the 15th Annual Vancouver Santa Claus Parade please contact: Elyse Gawley 1.604.646.3553 egawley@pacegroup.com