National Games Secretariat Chandrasekharan Nair Stadium, Palayam, Thiruvananthapuram, Kerala Phone: +91 471 2302287 Fax: +91 471 2302267 Email:ngoc@kerala2015.com Website:www.kerala2015.com Expression of Interest (EoI) for Engaging Official Insurance Partner Background of this EoI for the 35 th National Games The National Games of India is the premier ulti iscipline Sporting Event held in the country, once in every two years. In 2008, the Custodian of the Games, the Indian Olympic Association (IOA) decided to allot the35 th National Games to the State of Kerala. The entire planning for the Games is based on the Host City Contract signed on November 8, 2008 jointly by the Government of Kerala and the Kerala Olympic Association (KOA) with the IOA. Accordingly the Government of Kerala had started the preparations for the Games. The 35th National Games Kerala 2015 is now scheduled to be held in Kerala from January 31, 2015 to February 14, 2015. The National Games Secretariat (the NGS ) has been formed as the Nodal Agency of the State Government of Kerala, mandated with the responsibility of organizing the 35th National Games of India. With large scale participation of the Indian Sports Fraternity and Spectators, the 35 th National Games Kerala 2015 is one of the largest multi-sport Events of the World, on the lines of the Olympics, Asian Games and the Commonwealth Games. Hence there is need for providing comprehensive insurance coverage for the Games. This Expression of Interest (EoI) is being invited from the General Insurance Companies of India for finalising a package wherein comprehensive Insurance Coverage is arranged for the Games and for granting the status of the Official Insurance Partner of the Games for the selected Agency. The National Games shall provide the selected Insurance Agency a great platform for getting high degree of visibility through advertisements in the Stadiums that are Games Venues and also through exhaustive Television Coverage. In return for this high visibility, it is expected that the selected Insurance Agency shall offer a
substantial discount on the Insurance Premium to be paid by NGS for the required Insurance Cover. Through this EoI, NGs is inviting Insurance Companies to offer the best possible financial deal, which will make it a win-win situation for both Parties. NGS expects to get comprehensive Insurance Cover for the Games at the least insurance premium. In return, NGS promises to provide high degree of visibility to the selected Insurance Agency, by granting the status of the Official Insurance Partner and associated privileges. The sole criterion for selecting the Insurance Partner shall be the lowest net amount to be paid by NGS for the Insurance Cover(C), that is equal to (A) Gross Insurance Premium payable, minus (B) iscount Offered by the Company for the status of the Official Insurance Partner. Overview of the Games The Games will be held in 29Competition Venues and one Event Venue located across seven istricts of Kerala. Competitions will be held in 31 isciplines, which will attract the crèmede-la-crème of the Sports Fraternity of India to the State of Kerala to participate in this largest multi-sport Event of India. The Games will see participation by about 12,000 Sportspersons, Team Officials, Coaches and Technical Officials from across the country. With almost half the Competition Events taking place in Thiruvananthapuram, 50% of the Participants shall be coming to Thiruvananthapuram istrict and the rest shall be distributed across the remaining six istricts. The istrict wise details of Venues and the respective Sports are attached as Annexure No. 1. Accordingly, large number of existing Stadia across seven Host istricts have been refurbished and modernised. About six new sports facilities have been constructed. With the exception of Thiruvananthapuram istricts, in the remaining six istricts the Participants shall be accommodated in Hotels. Those who are coming to Thiruvananthapuram shall be accommodated in Games Village in enamkulam in the north western suburbs of Thiruvananthapuram, which is being completed at an outlay of Rs. 60 crores and furnished for about Rs. 6.00 crores. For the successful conduct of the Games, state-of-theart sports equipment worth about Rs. 35.00 crores is being procured, which includes both imported and indigenous equipment. In addition to 12,000 Participants comprising of Sportspersons, Team Officials, Coaches and Technical Officials, the Games shall have about 6,000 Facilitators (Volunteers), 1,000 IOA
National Sports Federation (NSF) and other Officials, about 2,000 Staff, Support Staff, Security Personnel and Technicians. The total Accredited edia Personnel is expected to be upto 2,500, including the Broadcast Teams. Therefore, the total accredited population is expected to be about 23,000 to 25,000. What we require InsuranceCover for the Games As per the Host City Contract, NGS is contractually required to provide Insurance Cover for the Games. The requirements of this insurance cover, as given in the Host City Contract, are mentioned in the Annexure No. 2 of this ocument. The Applicant should factor in the requirements stated in Annexure No. 2, while submitting the proposal. For the Accident Insurance Cover and edical Insurance Cover, NGS is expecting cover for the following indicative population: Indicative Amount is Rs. lakhs No Category of Population Population Accident edical 1 Spectator (on any given day of the Games) 150,000 1.00 -- 2 Athletes 9,000 3.00 2.00 3 Team Officials & Coaches 1,500 3.00 2.00 4 Technical Officials 1,500 3.00 2.00 5 IOA Family& Other Officials 1,000 3.00 2.00 6 NGOC / NGS Employees / Service Providers 2,000 3.00 2.00 7 Volunteers 6,000 3.00 2.00 8 Accredited edia 2,500 9 Other Accredited Personnel 1,500 3.00 2.00 Capital Assets to be insured No escription Amt in Rs. crores 1 Games Village including Furnishings; overall outlay 66.00 2 Sports Equipment and other Assets including transit insurance; overall 50.00 outlay 3 Temporary Overlays; overall outlay 15.00
When do we require this Insurance Cover uration The proposed Insurance Cover shall be for a period of one month from January 23, 2015 to February 22, 2015. The Schedule of the 35 th National Games is attached as Annexure No. 3. What we offer to the selected Insurance Agency Official Insurance Partner Status The selected Insurance Partner shall enjoy high degree of vicibility in the Stadiums and during the telecast of the Events by the Official Host Broadcaster and a few other select Sports Channels. The standard Sponsorship Proposal Format is shown inannexure No. 4. In the case of the Official Insurance Partner, NGS will make payment for the insurance premium net of the amount offered for the status of Official Partner. Who can Apply against this invitation for EoI Interested General Insurance Agencies or their Brokers authorised by the Insurance Regulatory Authority may send their applications to the address mentioned below, as per the format in Appendix I, enclosing all supporting documentation. General Conditions of this EoI 1. NGS reserves the right to not to follow up this EoI, modify the EoI process or terminate the entire EoI Process, without assigning any reason or without any obligation to any of the Applicants. 2. This EoI in no way forms any commitment or indication of any business from NGS. Submission of the EoI shall not guarantee an automatic selection or empanelment of the Applicant. 3. Each Applicant shall be liable to individually bear the cost of data collection, preparation and submission of this EoI. 4. Whilst the information in this Expression of Interest has been prepared in good faith, it is not and does not purport to be comprehensive or to have been independently verified. Neither NGS, nor any of its officers or employees, nor any of their advisers nor consultants accept any liability or responsibility for the accuracy, reasonableness or completeness of, or for any errors, omissions or misstatements, negligent or otherwise,
relating to the proposed work, or makes any representation or warranty, express or implied, with respect to the information contained in this EOI document or on which this EOI document is based or with respect to any written or oral information made or to be made available to any of the recipients or their professional advisers and, so far as permitted by law and except in the case of fraudulent misrepresentation by the party concerned, and liability therefore is hereby expressly disclaimed. odalities of EOI Submission 1. Applications should be submitted in a sealed envelope superscribed EOI forengaging Official Insurance Partner for the 35 th National Games. 2. The EOIs should reach the Office of the Chief Commissioner & Principal Coordinator of NGS in the below mentioned address, before 4 pm on January 14, 2015. Late submissions will be rejected. Chief Commissioner & Principal Coordinator National Games Secretariat, Chandrasekharan Nair Stadium, Palayam, Thiruvananthapuram Phone: +91 471 2302287, Fax: +91 471 2302267 Email:ngoc@kerala2015.com; purchase@kerala2015.com; sponsor@kerala2015.com;
Annexure No. 1:35 th National Games Venuesand Events Sl No Name of Venue Events / Competition isciplines Thiruvananthapuram Aquatics, comprising of Swimming, 1 Aquatic Complex, Pirappancode iving & Water Polo 2 University Stadium, Palayam Athletics 3 Jimmy George Indoor Stadium, Vellayambalam Gymnastics & Handball 4 Shanghumugham Beach Beach Handball 5 Sreepadam Stadium, Attingal Kabaddi & Kho Kho 6 Indoor Stadium, Agricultural College, Vellayani Netball & Taekwondo 7 NH Bye pass, Kovalam Triathlon 8 Tennis Complex, Kumarapuram Tennis 9 Karyavattom Stadium/LNCPE Wushu 10 Chandrasekharan Nair Stadium, Palayam Squash 11 LNCPE Velodrome, Karyavattom Cycling 12 New Shooting Range, Vattiyoorkavu Shooting Kollam 13 New Hockey Stadium, Ashramam Hockey 14 Lal Bahadur Shastri Corporation Stadium Rugby 7s Alappuzha 15 Vembanad Lake Canoeing & Kayaking and Rowing; Ernakulam 16 Jawahar Lal Nehru Stadium, Kaloor Archery 17 Rajiv Gandhi Indoor Stadium, Kadavanthra Badminton & Table Tennis 18 CIAL Trade Fair Centre, Nedumbassery Fencing 19 CIAL Golf Course, Nedumbassery Lawn Bowls 20 unambum Beach Yachting Thrissur
Sl No Name of Venue Events / Competition isciplines 21 Corporation Stadium, Thrissur Football (Women) 22 VKN enon Indoor Stadium Judo & Weightlifting 23 Indoor Stadium, Thriprayar Boxing 24 Police Academy Shooting Range, Thrissur Shooting Trap & Skeet Kozhikode 25 Corporation Stadium Football ( en) 26 edical College Ground 27 VKK enon Indoor Stadium Volleyball 28 Kozhikode Beach Beach Volleyball Kannur 29 Indoor Stadium, undayad Basketball & Wrestling
Annexure No. 2 Insurance Cover, as mandated by the Host City Contract The NGOC Insurance in Respect of All Risks Associated with Games: The NGOC shall arrange to obtain adequate Insurance coverage in respect of all risks associated with the organization and staging of the Games. In particular, the NGOC shall, within six(6) months after the execution of this Contract and in consultation with the IOA and its marketing agent, take out with a reputable Insurance Company an Insurance Policy or policies against the risks referred to below(the Insured Risks ) with a minimum cover for the total value of all agreements entered in to by the IOA within the marketing programme. The NGOC shall pay the premium (s) on the said policy (ies) and shall make available to IOA a copy of such Policy (ies). If one or more of the Insured Risks occurs, the NGOC shall promptly make a claim under the Policy. The Insured Risks shall be: I) That the Games or any part thereof are not held for any reason whatsoever _or II) That the Games or any part thereof are held out are either not Broadcast by Television in Whole or in substantial part, or the Television Broadcast is substantially interrupted or the Television signal does not conform to generally accepted international standards or the advertising boards of any IOA sponsor or supplier are substantially obscured ; or III) That storm, Earthquake, Riot, National state of Emergency, War or any other occurrence prevents the holding of the Games or a substantial part thereof ; or IV) That there is a material change in any Governmental regulations and regulations of official authorities of any kind whatsoever or applicable Broadcasting regulations so that the NGOC s ability to perform its obligations under this contract is impaired or jeoparadised; or V) That any other reason unforeseen and beyond the control of IOA or the NGOC makes it impossible to carry out this Agreement in whole or in part. Not later than six() months prior to the beginning of the Games, the NGOC shall secure and maintain at its sole cost an adequate general liability Insurance covering the risks of IOA /HCC (35 th National Games 2015)death and personal injury and damage to property and any liability or damages arising out of the organization and /or staging of the Games including, without limitation, any risk of loss of or damage to the goods and equipment put at the
disposal of the IOA, the NGOC or the SOA by any of the Games sponsors or suppliers. The NGOC shall also take out adequate edical Health Insurance for the benefit of all the Athletes, Coaches, Trainers and other Officials. The level and extent of all coverage shall be subjected to the prior approval of the IOA Executive Council. 1. IOA as additional Insured : The NGOC shall designate and maintain the IOA as an additional named Insured in all policies of Insurance in connection with the Games. 3. The NGOC Reports to IOA Executive Council : The NGOC shall report to the IOA Executive Council from time to time and upon its request in respect of all matters of risk and insurance.
Annexure No. 3 - Schedule of the 35 th National Games A - Arrival, - Team Official eeting, - eparture SPORTS VENUE -1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 30-31- 01-02- 03-04- 05-06- 07-08- 09-10- 11-12- 13-14- 15- Jan Jan Feb Feb Feb Feb Feb Feb Feb Feb Feb Feb Feb Feb Feb Feb Feb Opening Ceremony Karyavattom Stadium * Closing Ceremony Karyavattom Stadium Aquatics Aquatics Complex, Pirappancode A Thiruvananthapuram Athletics University Stadium, Palayam A Gymnastics Jimmy George Indoor Stadium, Vellayambalam A Kabaddi Sreepadam Stadium, Attingal A Kho Kho Sreepadam Stadium, Attingal A Netball Indoor Stadium, Agriculture College, Vellayani A Triathlon NH Bypass, Kovalam A Indoor Stadium, Agriculture Taekwondo College, Vellayani A Tennis Tennis Complex, Kumarapuram A Wushu LNCPE Indoor Stadium A Squash Chandrasekharan Nair Stadium, Palayam A Cycling LNCPE Velodrome, Karyavattom A ROA TRACK Jimmy George Indoor Stadium, Handball Vellayambalam A Shooting - Rifle/Pistol Shooting Range, Vattiyoorkkavu A Beach Handball Shangumugham Beach A *
Kollam Hockey New Hockey Stadium, Ashramam A LalBahadurShastri Corporation Rugby Sevens Stadium A Canoeing & Kayaking Rowing Vembanad Lake Vembanad Lake A Alappuzha A Ernakulam Archery JawaharLal Nehru Stadium, Kaloor A Rajiv Gandhi Indoor Stadium, Badminton Kadavanthra A Fencing CIAL Convention Center, Nedumbassery A Lawn Bowls CIAL Golf Course, Nedumbassery A Yachting unambum Beach A Table Tennis Rajiv Gandhi Indoor Stadium, Kadavanthra A Football (Women) Corporation Stadium A Thrissur Judo VKN enon Indoor Stadium A Weightlifting VKN enon Indoor Stadium A Boxing Indoor Stadium, Thriprayar A Shooting - Trap & Skeet Police Academy Shooting Range A Football ( en) Corporation Stadium & edical College Stadium A Kozhikode Volleyball VKK enon Indoor Stadium A Beach Volleyball Kozhikode Beach A
Kannur Basketball Indoor Stadium undayad A Wrestling Indoor Stadium undayad A
Annexure No. 4 SPONSORSHIP PROPOSAL FOR OFFICIAL SPONSOR 34 SPORTS 15 AYS 1 PLACE BE
BACKGROUN National Games, Kerala - 2015 The National Games of India is a sporting event held in India. It comprises various disciplines in which sportsmen from the different states of India participate against each other. The Games were held every two years from 1924 as Indian Olympic Games and were renamed as National Games when they were first held in Bombay in 1940. NATIONAL GAES, KERALA playing it different! The 35th National Games will be held from 31 st January to 14 th February 2015 across 7 districts in Kerala, India. This is the first time ever, across globe, that a multi disciplinary Games will be held across geographical radius of 600 kms. Kerala is poised to provide Indian athletes a national competition which can be a benchmark for conduct of multi-sport event in India. Kerala is all set for a sporty state due to the impetus because of 35 th National Games. To deliver a high quality event the National Games Secretariat has put together ateam, of professional experts, who will help NGS in their endeavor.the experts appointed are: PREPARATION FOR THE 35 TH NATIONAL GAES 35 teams from around the country will make the draw to win the Gold, Silver and Bronze medals. The impressive venues for the Games will have a seating capacity range of 3,000 50,000 spectators across different sports venues. Facilities at the venues include athlete rooms, VIP seating and lounges, dope control & monitoring rooms, a media center, press conference room. Traffic arrangements are planned to ensure smooth flow&parking. Kerala s Chief inister OommenChandy has ensured that there is no stone unturned, for the efforts for the preparation and the conduct of the 35 th National Games across the state. GOOWILL ABASSAOR NATIONAL GAES Sachin Tendulkar was made the Goodwill ambassador for the National Games. As a ember of Parliament, Sachin has already expressed his vision on how to improve Indian sport and is looking forward to work collectively to help India emerge as a sporting power.
VENUES For the 1 st time National Games will be held across the entire state (Kerala). Even globally, the largest multi disciplinary sports i.e., Olympics are held in a radius of 100 kms in any city of the world. Venues hosting the games are: Thiruvananthapuram (Opening & Closing Ceremony) Kochi Kannur Kozhikode Kollam Trissur Alappuzha Package for anofficial sponsor ARKETING AVENUES The National Games is a huge avenue to create a strong impact on the audiences. A huge platform that will attract crowds from all walks of life. A marketing investment in this area will reap huge rewards. As anofficial partner like yours, there are a number of rights and benefits that your brand can exploit to achieve maximum exposure which would include: BRAN BENEFIT The brand logo will be ensured full visibility through various mediums and platforms including opportunities where the brand logo will be carried as part of logo strip in all marketing communication of event, in all event collateral and official event communication, brand logo on the National Games website with a hyperlink.
Package for an Official sponsor ON GROUN INVENRY & BRANING The brand presence at the competition and non-competition venues is critical for all sponsors. Presence will be ensured through venue perimeter boards across all venues which will amount to approximately 40 boards across all 7 districts in Kerala. The brand logo will also be present at sport specific zones, through branding of stands at the venues, opportunities for sponsor messaging and logo on Giant Screen at each venue, Sponsor mentions in the Stadium PA system and logo presence on directional Signages.The brand will also have the rights to display products and ensure brand visibility at the National Games Village in Trivandrum that will house over 5000 athletes and officials. On Ground Inventory Sponsor Logo presence at venue perimeter boards - 2% of all sponsor allocation Size & Type of the Perimeter Board - LE / edium small / Venue based* Sponsor logo presence at Sport specific zones Sponsor logo presence at Player ressing Rooms Branding of stands at the venues Sponsor messaging and logo on Giant Screen at each venue Sponsor mentions in the Stadium PA system irectional Signages - 2% of all sponsor allocation Rights to display products and brand visibility at the National Games Village *Based on the Venue FOP Inventory apping. TICKETS & HOSPITALITY The Brand will be entitled to invites to the opening and closing ceremony, hospitality passes, and tickets for all Games at all venues. Accreditations across all venues will be provided to the brand. OFFICIAL SPONSOR - Investment: 50L + taxes ENTITLEENTS Premier Hospitality Passes - 2% each of all sponsor allocation Tickets - 2% each of all sponsor allocation Invites to Opening &Closing Ceremony - 2% each of all sponsor allocation Invites to Sponsor Workshops 30 accreditations across all venues RIGHTS PROOTION, ACTIVATION AN CONTENT There are a number of rights offered to the sponsor during the National Games. The rights are as follows: IP Rights esignation Right Official Sponsor / Partner Usage of National Games Logo in ATL brand communication TV, Print, Outdoor (local) & OOH campaigns Usage of National Games ascot in ATL brand communication TV, Print, Outdoor (local) & OOH campaigns Usage of brand logos across National Games events (Interview & Event backdrop) uration of usage of IP Rights + Footage & Other Content up to a period of 2 3 months post Games event Rights to promotion, Activation and Content
Rights to Premier Hospitality assets for promotional purposes Rights to create own activation around the partnership (To be approved by NGS) Rights to usage of videos and pictures from the event for promotional purposes Rights to develop co-promotions with other National Games Partners Rights to showcase and sample products at the venue(s) Rights to sell products at the venues Games official merchandise given to sponsor - 75 Kits Rights to have a representative at the presentation ceremony Rights to place sponsor product/collateral in official player kit bags arketing and advertising opportunities through brand presence at venues and promotional events, on hoardings, publications, and in all forms of online social media. EIA EXPOSURE The National Games promises every sponsor to provide immense media exposure through the National Games. Spots on live coverage by TV partner, logo as part of event logo strip during opening, closing and break montage during live / repeat and highlights telecast are some of the major mediums of exposure through media and television. Additionally, the brand logo will be a part of event logo strip in all event print ads, event outdoor ads and all online advertising, radio mentions and spots on all participating Radio stations. edia Exposure - Total FCT - as a mark-up of all inventory** 2% Spots on live coverage by TV partner Logo as part of event logo strip during opening, closing and break montage during live/repeat and highlights telecast Logo as part of event logo strip in all event print ads, outdoor ads Logo as part of event logo strip in all online advertising Radio FCT available on oordarshan Ceremonies coverage FCT OFFICIAL Competition coverage Total FCT OFFICIAL in Secondages In secondages Sports Jan 31 6.30-9.30pm Sports Feb 1-13 Opening Ceremony Live 900 20 2.00-6.00pm Live 12000 240 Sports Feb 1 orning 6.00-8.00pm Live 6000 120 Opening Ceremony Repeat 900 20 8.00-9.00pm ef Live 3000 60 Sports Feb 14 6.30-9.30pm 9.00-11.00 Highlights 4800 95 Closing Ceremony Live 900 20 Sports Feb 15 orning National Feb 1-13 Closing Ceremony Repeat 900 20 10.00-10.30pm Highlights 1200 25 National Jan 31 6.30-9.30pm alayalam Feb 1-13 Opening Ceremony Live 480 10 3 hours afternoon/evening Live 7200 150 National Feb 1 morning 10.00-11.00pm Highlights 2400 50 Opening Ceremony Repeat 480 10 National Feb 14 6.30-9.30pm Closing Ceremony Live 480 10 National Feb 15 orning Closing Ceremony Repeat 480 10 alayalam Jan 31 6.30-9.30pm Opening Ceremony Live 600 15 alayalam Feb 1 morning Opening Ceremony Repeat 600 15 alayalam Feb 14 6.30-9.30pm Closing Ceremony Live 600 15 alayalam Feb 15 orning Closing Ceremony Repeat 600 15 ***Talks with Private Broadcaster in progress
TAL INVESTENT FOR OFFICIAL PARTNER 50 LAKHS + APPLICABLE TAXES PAYENT TERS & CONITIONS 1) Payment 1 (25% of the 100% Contract value by Sponsors within 7 days of finalisation of sponsorship negotiation and freeze of contract). Raise Invoice 1 (for 25%) within 7 working days after checking taxation.payment for Invoice 1 to arrive within 7 working days of invoice. 2) Payment 2 (50% of the 100% Contract value by Sponsors -Raise Invoice 2 (for 50%) to be generated 15 working days before the Games, after checking taxation). Payment for Invoice 2 to arrive within 7 working days of invoice. 3) Final Payment 3 (Remaining 25% of the final contract value - within 7 th day of the Games, after checking taxation).payment for Invoice 3 to arrive within 7 working days of invoice, i.e., last days of the Games. Your support for the Games will be a further impetus to the development of sports in India I hope you will positively consider associating yourself with the Organizing Committee of the National Gamesin Kerala, which we believe is for a worthy cause and also to convert it into a win-win situation for all concerned.
Appendix I Format for submission of EoI Name of Company: IRA Registration Number: Address: Telephone: Email: Name of Authorised Signatory: esignation: Telephone: Email: Offer for the 35 th National Games In Figures A Gross Insurance Premium payable by NGS for the insurance cover specified in the EOI B iscount Offered by the Company for the status of the Official Insurance Partner (Note: The applicant should offer a minimum amount Rs 50 lakhs to be granted the status of Official Partner ) C Net amount to be paid by NGS (A-B) In Words Signature and Seal of Applicant: ate: