CLARE EGAN USA BIATHLETE ON THE PATH TO PYEONGCHANG 1
CONTENTS Introduction...5 About Me and Biathlon...7 My Commitment...8 Athletic Resumé...10 Sponsorship...12-22 Contact...23
Published 2017 by Clare Egan
2016 US National Championships Fort Kent, Maine
I am a member of the US Biathlon Team training for the 2018 Olympics. As the #2 ranked American, I am on track to compete in PyeongChang, South Korea at the upcoming Olympics in less than a year. You can count on me to work tirelessly and to perform well under pressure. Can I count on your support? Thank you for your consideration. Clare Egan, US Biathlon Team 5
Carrying the flag for Team USA at 2016 World Championships in Oslo, Norway
Clare Egan, US Biathlon Team CLARE EGAN Hometown: Cape Elizabeth, Maine Current Residence: Lake Placid, New York First Biathlon Race: 2013 First Cross-Country Ski Race: 2001 2017 US Biathlon Rank: 2nd Best World Cup Result: 16th FULL BIO AT CLAREEGAN.COM Languages: English, Spanish, French, Italian, German, and beginner Korean A B O U T WHAT IS BIATHLON? The combination of cross-country skiing and.22 rifle shooting The most watched winter sport in Europe 6-20km ski race including stops for prone and standing shooting Physical exertion paired with technical precision Shooting 5 Oreo-sized targets 50m away in about 30 seconds 150m penalty loop per miss before continuing on course Biathletes shoot both prone and standing 7
EXCELLENCE The US Biathlon Team trains year round. It's a full-time job with over 200 travel days, training twice per day, six days per week, and 24/7 dedication to maintaining optimal health and performance. Biathlon requires endurance, power, precision, focus, and above all, resilience. Finish line in Khanti-Mansyisk, Russia C O M M I T M E N T US Anti-Doping Agency INTEGRITY My teammates and I are vehement anti-doping advocates. Each of us is responsible for informing the US Anti-Doping Agency of our whereabouts at all times so that we may be randomly tested. In August 2016 the New York Times called US Biathlon's CEO, Max Cobb, "a courageous crusader for clean sport." 8
Spring, summer, fall and winter, clockwise from left: US Rollerski Biathlon Championships in Jericho, VT; Running race up Whiteface Mountain, NY; World Cup trials in Jericho, VT; 2016 World Cup in Presque-Isle, ME
TEAMS US Biathlon National A Team since 2015 2015, 2016 & 2017 World Championships Team RESULTS #2 Ranked American biathlete (2017) 5x Top-25 World Cup finishes 4x US National Champion (1x 2013, 1x 2015, 2x 2016) 2x North American Champion (2014) GOALS Represent the US at the 2018 Olympic Games in PyeongChang, South Korea Race in the Olympic Mixed Relay (2 men + 2 women) and be part of America's first ever biathlon Olympic medal Top-30 overall World Cup ranking to qualify for the Olympic mass start race Top-10 individual World Cup finish 10
Racing under the lights in Kontiolahti, Finland
S P O N S O R S H I P
Above: Racing in my first mass start race, with the top 30 women in the world at 2017 World Championships in Hochfilzen, Austria Previous page: sixth from left, leading off for Team USA in the women's relay in Antholz, Italy 14
ATHLETES RELY ON SPONSORS The U.S. Biathlon Association is a privately-funded organization with the financial means to meet basic sport-related needs of National Team members. Because biathlon is not well known in the US, American biathletes are at a disadvantage relative to their European competitors when it comes to financial support. Sponsorship elevates American biathletes to an even playing field and is critical to making the Olympic dream a reality. My two stipulations for sponsorship are that we form a partnership from which both athlete and sponsor benefit, and that we believe in one another's work. Let's form a 2016 World Championships Team Oslo, Norway P A R T N E R S H I P 15
SPONSOR BENEFITS PUBLICITY BRAND AMBASSADOR MEDIA PRESENCE PRODUCT PROMOTION POSITIVE PR FAN NETWORK APPEARANCES LOGO PLACEMENT Photoshoot for my equipment sponsor, Salomon 16
THE OLYMPIC YEAR IS HERE LONDON 2012: The Top 10 Olympians by Facebook Fan Growth added a total of 1.6 million fans SOCHI 2014: The Top 10 Olympians by Twitter Follower Growth saw an average increase of 597% RIO 2016: The Top 10 Olympians by Instagram Fan Growth added a total of 10.6 million fans ATHLETES' FAN BASES GROW EXPONENTIALLY DURING THE GAMES NOW IS THE TIME TO PLEDGE YOUR SUPPORT 17
EXPOSE YOUR BRAND TO MILLIONS OF VIEWERS LOGO PLACEMENT There are several spaces for logo placement available on my rifle. These logos are seen by hundreds of millions of TV and internet viewers from close-up angles, as seen in the TV screen-shot at right. Sponsor logos are also featured on clareegan.com. LOCAL MEDIA As one of the only Mainers vying for the 2018 Olympics, I am frequently highlighted in local media. As seen on Eurosport TV and www.biathlonworld.com I've been featured three times on the front cover of the Portland Press Herald, as well as on Maine Public Radio and WCSH Channel 6 News. SOCIAL MEDIA My Facebook posts, Instagram photos, tweets and blog entries on clareegan.com are seen by thousands of fans from across the US and abroad. My media: clare.egan.com facebook.com/clareeganbiathlete instagram.com/clareeganbiathlete twitter.com/biathleteegan 18
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PROMOTION & PR BRAND AMBASSADOR As a multilingual extrovert with a passion for connecting with people, I am an ideal brand ambassador. APPEARANCES I am very comfortable interacting with groups of all sizes. Whether a small team-building retreat, a company-wide motivational speech, or a one-on-one meeting or presentation, I can represent myself and my sponsor professionally. WORLD CUP TICKETS I can allocate my portion of US Biathlon Team tickets to sponsor guests, subject to availability. PRODUCT PROMOTION Take advantage of my media presence and fan network to promote products. Boost popularity while creating a positive association for consumers between your business and my brand. Waving to fans after a top-20 finish at 2017 World Championships 20
Clockwise from top: posing with friends from Biathlon Fans Hungary; a Valentine's Day race sign in Oslo, Norway; two of my biggest fans, Guy and Graham Egan, with me at 2015 World Championships in Finland; racing in Oslo with the Holmenkollen ski jump in the background
Your support is more than just financial. Having a sponsor who believes in me is a great source of strength and motivation. Both kinds of support are fundamental to my success, and that's why I'm inviting you to join my team. Above: satisfaction in the finish area after setting a new personal best in Östersund, Sweden Next page: my teammate tagging me in a relay exchange at my World Cup debut in Antholz, Italy 22
JOIN THE TEAM CONTACT Email clare@clareegan.com Tel. +1 207 776 5094 Address Olympic Training Ctr. 196 Old Military Road Lake Placid, NY 12946 23
Thank You! Clare Egan, US Biathlon Team