Cattle Sale Saturday, January 30, 2016 Ames, Iowa

ISUTradition of Excellence Cattle Sale Saturday, January 30, 2016 Ames, Iowa Private Treaty Bull Sale - 12:00 P.M. ISU Beef Teaching Farm Female Auction - 1:00 P.M. Jeff & Deb Hansen Agriculture Student Learning Center

Jeff & Deb Hansen Agriculture Student Learning Center The facility is unique to Iowa State University and nearly all of the Midwest, allowing animal-human interaction through teaching laboratories, outreach activities and a variety of functions for future and current students. As a keystone in the College of Agriculture and Life Sciences efforts to train students for a diverse set of opportunities in animal science, agriculture, and related fields; the center provides an inviting environment for recruiting young people interested in learning more about the vast career opportunities within the agriculture industry. A variety of student organizations use the facility to conduct meetings, host events, and network. The Hansen Center employs several Iowa State University students from a multitude of majors and backgrounds. In addition, the facility holds a wide range of events outside Iowa State University, such as business meetings, formal dinners, and private celebrations. The center is truly versatile in its capabilities and an outstanding place to have an event. of Excellence ISUTradition Cattle Sale Sale Day Schedule Saturday, January 30th, 2016 9:00 A.M. Cattle on display for viewing 12:00 P.M. Private Treaty Bull Sale Begins ISU Beef Teaching Farm South State Avenue, Ames, IA 50011 12:00 P.M. Complimentary Lunch Hansen Center Provided by the Beef Sales Team 1:00 P.M. Female Auction Begins Hansen Center Online Bidding and Sale Broadcast Brought to you by Live Auctions, www.liveauctions.tv LiveAuctions TV LIVE ON THE INTERNET. LIVE AUDIO. LIVE VIDEO. BIDDING Contact Information David Bruene: 515.509.9601 Marshall Ruble: 515.460.2384 Auctioneer Jason Lekin 641.751.4227 Tama, Iowa Saturday, January 30, 2016 Ames, Iowa Hansen Agriculture Center Private Treaty Bull Sale - 12:00 P.M. ISU Beef Teaching Farm Female Auction - 1:00 P.M. Hansen Agriculture Center Sale Location Jeff & Deb Hansen Agriculture Student Learning Center 2508 Mortensen Road Ames, IA 50011 Learn more about the Hansen Agriculture Center online, www.haslc.ag.iastate.edu Driving Directions: If traveling on Highway 30, take Exit 146- University Boulevard and head north. At the first stop light, turn left (west) on to Mortensen Road and travel 0.8 miles. The Jeff and Deb Hansen Agriculture Student Learning Center will be on the left (south) hand side of the road. There will be plenty of parking available at the Hansen Center.

Welcome Our 2016 Production Sale is fast approaching. Our student managed production sale will be a great learning experience for our future beef leaders. I want to personally thank the students for their hard work and dedication on this project. I look back on our herd and I am very pleased with the progress we have made putting together a problem free cow herd that adds value to the consumer s plate. Not too many years ago, Gene Rouse and I started the Simmental herd. Though we have made a lot of improvements, the Simmental breed is as popular as ever. Right now the Beef Teaching herd is focusing on a true SimAngus herd. We will offer a few bulls through our private treaty sale at noon before the female sale and offer an opportunity to purchase SimAngus embryos out of our most prolific Angus cow family. The Angus herd was established in Ames in 1896. Hopefully we have made strides maintaining good cows and great genetics. The Angus sale is offering a full range of opens and breds that will be an asset to improving your genetic base. Please join us January 30, 2016 to view the cattle at the Hansen Center, have lunch, and participate in our sale. If you have not met David Bruene who is managing the herd, it is time you put a new face with the Beef Teaching Farm! Sincerely, Marshall Ruble David Bruene 515.460.2384 515.509.9601 Catalog by Iowa State University Tradition of Excellence Sale For most current sale updates, Join our event on the Facebook page! Emily Brinkman 419-967-0141 www.generation6.co View sale videos online via our YouTube page! http://tiny.cc/isucattlesale 1

open Simmental Heifers Lot 1 Lot 2 Lot 3 Lot 4 2 1 ISU MS DEW IT RIGHT C503 3/14/15 ASA#: 3055710 Tattoo: C503 PB SM HTP SVF IN DEW TIME HTP SVF HONEYDEW STF MR MOMENTUM H508 SVF/NJC SENERITA N29 NJC EBONY ANTOINETTE WELSHS DEW IT RIGHT067T PRS BLAZIN HOT W192 BF M234 BBF MABELLE K004 GW LUCKY ONE 011P ISU MS LUCKY ONE T723 ISU MS RED X P443 WELSHS DEW IT RIGHT067T ISU MS BLAZIN HOT A302 13.1 0.7 70.2 94.5 10.9 17.7 52.8 22.5 0.14-0.063 0.81 134.5 73.5 This Welshs Dew It Right daughter is the softest made heifer in the sale. She possesses a great set of numbers, sporting the second highest API in the sale, while maintaining that show ring look! This heifer is moderate in frame, with a long feminine front. She will be sure to give you a remarkable calf to add to your herd year after year. 2 ISU MS OPTIMIZER C504 3/15/15 ASA#: 3055711 Tattoo: C504 3/4 SM 1/4 CS STF MR MOMENTUM H508 SVF/NJC MO TOWN M216 NJC SVF ANTOINETTE K205 JASS/JS OPTIMIZER 58X JS TINSEL 39T JS SWEET MEMORIES 7P HOOKS SHEAR FORCE 38K ISU SHEAR FORCE T708 ISU MS BIG SKY M234 ISU MS SF Y139 S644 8.0 2.6 67.8 100.1 5.1 27.2 61.1 19.6 0.07-0.084 0.61 115.6 68.7 This bandit eyed Optimizer heifer has the potential to top our open heifer sale just like they have in previous years. This female is big middled and sound as the day is long. She is definitely a show heifer that will catch your eye and you will want to own her for her maternal power as well. She is just waiting for someone to grab her by the halter and lead her across the tanbark to a purple banner! 3 ISU MS OPTIMIZER C506 3/17/15 ASA#: 3055712 Tattoo: C506 PB SM STF MR MOMENTUM H508 SVF/NJC MO TOWN M216 NJC SVF ANTOINETTE K205 JASS/JS OPTIMIZER 58X JS TINSEL 39T JS SWEET MEMORIES 7P GW LUCKY ONE 686K GW LUCKY ONE 011P GW MISS LUCKY CHARM 602M ISU MS LUCKY ONE Y140 GW LUCKY ROLL 717L ISU MS LUCKY ROLL N345 ISU MS 498X L112 7.7 2.3 53.6 79.3 11.3 32.7 59.5 22.6 0.26-0.069 0.60 126.1 65.5 This purebred Simmental has the amount of body and dimension to make the type of cows you desire. Her sire, Optimizer, has been great for us at the teaching farm. These heifers make great cows that are moderately easy fleshing. With the milk numbers that this heifer possesses, she is sure to raise some phenomenal progeny. With her dam s sire as Gateway Lucky One, she is one to please. 4 ISU MS OPTIMIZER C514 3/26/15 ASA#: 3055713 Tattoo: C514 PB SM STF MR MOMENTUM H508 SVF/NJC MO TOWN M216 NJC SVF ANTOINETTE K205 JASS/JS OPTIMIZER 58X JS TINSEL 39T JS SWEET MEMORIES 7P ISU MS STATIC Y112 GW LUCKY ROLL 717L ISU MS LUCKY LIGHT P408 ISU MS RED LIGHT M213 7.5 2.1 50.4 73.1 8.3 29.1 54.3 22.0-0.01-0.073 0.57 108.8 56.7 ISU MS Optimizer C514 is another beautiful black baldy Optimizer daughter that brings it all to the table. She possesses balance, correctness, volume, and a clean front end to boot. We appreciate the kind of females this sire is producing. Though she was a little green on picture day, when July comes around, she will be in full bloom. You don t want to miss out on adding this outcross pedigree to your program.

5 ISU MS OPTIMIZER C515 3/27/15 ASA#: 3055714 Tattoo: C515 PB SM STF MR MOMENTUM H508 SVF/NJC MO TOWN M216 NJC SVF ANTOINETTE K205 JS TINSEL 39T JS SWEET MEMORIES 7P LMS PERFECT DREAM R07L SS MISS BREAK LCHMN RWF BALDY 498X ISU MS 498X H815 ISU MS FRONTIER T508 JASS/JS OPTIMIZER 58X ISU MS PRETTY DREAM T710 9.6 0.0 53.4 73.6 6.3 29.5 56.2 26.3 0.03-0.051 0.53 126.2 61.9 This female has an incredible amount of look; just wait until you see her move. ISU MS Optimizer C515 s dam has been a cornerstone in this operation for some time. With the genetic potential that this heifer has to offer, her future is very bright! Optimizer has put the amount of shape, dimension, and bone into this heifer to make her appealing to even the pickiest of producers. 6 ISU MS DEW IT RIGHT C522 3/31/15 ASA#: 3055715 Tattoo: C522 PB SM HTP SVF IN DEW TIME HTP SVF HONEYDEW WELSHS DEW IT RIGHT067T STF MR MOMENTUM H508 SVF/NJC SENERITA N29 NJC EBONY ANTOINETTE MR NLC UPGRADE U8676 FITZ ESCALADE FITZ POL FANTASIA S601 ISU MS ESCALADE A316 LMS PERFECT DREAM R07L ISU MS PRETTY DREAM T710 ISU MS 498X H815 13.0 0.9 78.9 109.0 8.8 16.8 56.3 24.6 0.16-0.056 0.81 142.9 78.8 Talk about Cow Power! This March baby is a force to be reckoned with. A commercial breeder s dream, this heifers EPD s are sure to add pounds and productivity to any operation. If you pay attention to numbers, then you cannot afford to pass this one up (API 142.9). She is going to raise some high performing calves down the road. Her numbers may be the best in our sale! 7 ISU MS STATIC Y107 C531 4/11/15 ASA#: 3055716 Tattoo: C531 3/4 SM 1/4 AN ISU MS STATIC Z237 LMS PERFECT DREAM R07L ISU MS PRETTY DREAM T710 ISU MS 498X H815 9.4 1.2 61.1 81.3 3.2 14.3 44.9-0.11-0.034 0.53 94.3 56.7 This ¾ blood heifer is sired by our Static clean up bull. He gave us an outstanding set of heifers, including C531. This heifer will grab your attention when you see her in person. She is a stout, powerful heifer while remaining sound and well structured, sure to be a problem free cow. 8 ISU MS STATIC Y107 C533 4/11/15 ASA#: 3055717 Tattoo: C533 3/4 SM 1/4 AN SVF/NJC MO TOWN M216 JASS/JS OPTIMIZER 58X JS TINSEL 39T ISU MS OPTIMIZER Z205 GW LUCKY ROLL 717L ISU MS LUCKY W911 ISU MS REMINGTON T714 11.1-0.6 49.7 68.9 2.4 25.0 49.8 0.03-0.029 0.54 105.0 57.2 As stated before, our Static clean up bull did outstanding work. With this heifer being a ¾ blood, she ll give you the performance you re looking for. Her CE, BW, and Milk beat breed averages and she is sure to fit into any operation. With this heifer s pedigree, she is built to stay in your herd for years! Lot 5 Lot 6 Lot 7 Lot 8 3Open Simmental Heifers

Lot 9 Lot 10 9 ISU MS STATIC Y107 C535 4/17/15 ASA#: 3055718 Tattoo: C535 3/4 SM 1/4 AN GW LUCKY ONE 011P ISU MS LUCKY ONE W930 ISU MS RED X P443 GW LUCKY ONE 686K GW MISS LUCKY CHARM 602M LCHMN RWF BALDY 498X WLC ABBY 8JRA 10.4 0.5 42.2 56.6 6.9 22.4 43.5 0.15-0.040 0.60 111.5 54.2 Being the only red heifer in the sale, this one has been on many producer s radar. She has the perfect combination of power and femininity. Having a calm personality like she does, she would be an outstanding heifer for any junior exhibitor. This red heifer is the ideal combination of functionality and pizzazz you can t walk past this one without giving her a second look, I ll guarantee it! 10 ISU MS STATIC Y107 C536 4/18/15 ASA#: 3055719 Tattoo: C536 3/4 SM 1/4 AN open Simmental Heifers Lot 11 NICHOLS LEGACY G151 CNS SHEEZA DREAM K107W ISU MS DREAM ON W917 ER BIG SKY 545B ISU MS RED SKY H805 ISU MS 498X F624 11.0 1.1 52.7 69.2 8.0 20.8 47.1 0.09-0.020 0.56 113.4 57.6 Here comes an April heifer out of a very powerful Dream On family. Don t discredit her for not being as mature as the other females in our sale, she is ready to explode and her future is bright. What you can t see in this picture is her unique markings and demeanor. She is a quiet heifer and has a lightning bolt of white across her face. Be sure to check it out in person! 11 ISU MS STATIC Y107 C540 4/24/15 ASA#: 3055720 Tattoo: C540 3/4 SM 1/4 AN 4 Lot 12 LMS PERFECT DREAM R07L SS MISS BREAK ISU MS P DREAM Y118 LCHMN RWF BALDY 498X ISU MS 498X H815 ISU MS FRONTIER T508 10.8 0.4 44.2 55.0 0.4 19.3 41.4 0.02-0.025 0.45 97.1 51.3 You can tell from her picture, C540 is going to be a big broody cow. Her mother is an easy keeper and gives us an outstanding calf each year. This heifer is sure to uphold her mother s reputation! 12 ISU MS STATIC Y107 C541 4/24/15 ASA#: 3055721 Tattoo: C541 3/4 SM 1/4 AN WHEATLAND BULL 131L SAND RANCH HAND SAND LUCKY CHARMER ISU MS RANCHER Y111 GW LUCKY ROLL 717L ISU MS LUCKY W911 ISU MS REMINGTON T714 13.5-1.6 38.3 52.7 4.9 24.7 43.8 0.09-0.040 0.61 116.8 53.8 This classy little heifer is not big in size, but she is big in quality making her a great asset to anyone s herd. C541 and her mother, ISU MS Rancher Y111, will both be available for you to take home! Remember, good things come in small packages.

13 ISU Ms Identity A503 3/10/15 AAA#: 18314260 Tattoo: A503 PB AN CONNEALY ONWARD SITZ UPWARD SITZ HENRIETTA PRIDE 81M G A R EXALTATION 3144 B&B ERICA 605 B&B ERICA 4064 MCATL PURE PRODUCT 903-55 BON VIEW NEW DESIGN 1407 I S U MS B V NEW DESIGN A305 I S U MS PRECISION A104 KOUPALS B&B IDENTITY ISU Ms Pure Product A320 +7 -.2 +53 +104 +8 +30 +50.67 +68.94 This picture does not do A503 justice. She is a moderate framed, deep bodied heifer who was the first calf out of a new mating here at the farm. She is a Koupals B&B Identity daughter, her grandsire is Pure Product, and grand-dam is our top donor cow, A305, who is also being offered in the sale. With a bloodline like this, she is sure to earn her keep at your operation. Be sure to come see her in person and help yourself as we only have one of these to offer on sale day! 14 ISU Ms Pure Product A508 3/13/15 AAA#: 18314259 Tattoo: A508 PB AN CONNEALY PRODUCT 568 EBONISTA OF CONANGA 471 MCATL Pure Product 903-55 WAR ALLIANCE 9126 6006 R A ESTA R243 S A V 8180 TRAVELER 004 ANKONIAN WERNER WILD FIRE 96 FSR ELBA SPECIAL DESIGN S406 ISU Ms Wild Fire A908 TWIN VALLEY PRECISION E161 I S U MS PRECISION A312 I S U MS 2100 A311 +2 +2.0 +54 +101 +8 +26 $45.61 +62.59 ISU MS Pure Product is one heck of a female! This March baby has been turning heads since she hit the ground and has only gotten better with time. She is big middled and square hipped with a beautiful front end! She won t stop performing once the show season comes to an end. This heifer is going to be one that will be in your herd for years to come, continuously giving you quality offspring. 15 ISU Ms Pure Product A509 3/14/15 AAA#: 18310337 Tattoo: A509 PB AN CONNEALY PRODUCT 568 EBONISTA OF CONANGA 471 MCATL Pure Product 903-55 WAR ALLIANCE 9126 6006 R A ESTA R243 S S OBJECTIVE T510 0T26 S S INCENTIVE 9J17 S S MISS FRAN P142 B76 I S U Ms Incentive A205 CONNEALY FRONTLINE I S U MS FRONTLINE A514 I S U MS 320 VALOR A806 +0 +2.2 +54 +103 +8 +28 +45.64 +66.33 We have another Pure Product daughter that is sure to please! This mating has been a favorite for us on the farm and we know you will like it as well. A509 has a cow making pedigree along with an eye pleasing maternal look and aptitude. This heifer has a great disposition and is sure to be functional in any breeding scenario. Come see her in person to view the amount of potential she has! 16 ISU Ms Pure Product A531 4/5/15 AAA#: 18310336 Tattoo: A531 PB AN CONNEALY PRODUCT 568 EBONISTA OF CONANGA 471 MCATL Pure Product 903-55 WAR ALLIANCE 9126 6006 R A ESTA R243 CONNEALY DATELINE CONNEALY FRONTLINE PLEASANT PILL OF CONANGA I S U Frontline A521 B T ULTRAVOX 297E I S U MS ULTRA EXTREME A134 I S U MS EXT ALLIANCE A815-7 +4.2 +57 +103 +1 +27 I+28 I+45 I+.15 +42.31 +64.16 +24.10 +97.46 Here s a young Angus heifer that has some great qualities! Her calm disposition will make her a perfect match for a younger showman looking to have some fun in the show ring. She is stout made, easy fleshing, and will make one heck of a cow. If you are looking for a heifer to show with power, look no further! Lot 13 Lot 14 Lot 15 Lot 16 5open Angus Heifers

bred Simmental Heifers Lot 17 - W/C United 956Y - Service Lot 18 Lot 19 - Fitz Escalade - Lot 20 17 ISU MS OPTIMIZER B404 3/14/14 ASA#: 2950159 Tattoo: B404 PB SM STF MR MOMENTUM H508 SVF/NJC MO TOWN M216 NJC SVF ANTOINETTE K205 JS TINSEL 39T JS SWEET MEMORIES 7P GW LUCKY ROLL 717L ISU MS LUCKY LIGHT P408 ISU MS RED LIGHT M213 JASS/JS OPTIMIZER 58X ISU MS STATIC Y112 8.1 1.5 56.9 81.8 8.3 27.6 56.0 22.0-0.01-0.073 0.57 113.0 61.2 Like we said before, the Optimizer cattle at Iowa State have been a great asset to the productivity of our farm. They provide a phenomenal outcross pedigree that works really well for us. Here is a bred heifer that you can bring home with the potential for success. Our bull customers rave about the sons. Maybe B404 is carrying your next herd sire. AI d on 5/28/15 to W/C United and pasture exposed to ISU Mr. Answer A402 from 6/23/15-7/23/15 and ISU Escalade A313 from 7/23/15-8/18/15. 18 ISU MS ESCALADE B405 3/15/14 ASA#: 2950160 Tattoo: B405 PB SM ELLINGSON LEGACY M229 MR NLC UPGRADE U8676 MS NLC MOJO S6119 B FITZ ESCALADE FITZ POL FANTASIA S601 NF SUMMER FLING 79H ISU MS STATIC Y103 ISU MS DREAM ON ISU MS PHANTOM L105 12.4 0.0 71.3 108.6 9.3 19.5 55.1 23.4 0.14-0.065 0.94 139.6 76.1 We are offering a really nice Escalade daughter from a good cow family. She has a great set of numbers to be used as an effective breeding piece in your herd. AI bred to W/C United on 6/1/15. Pasture exposed to ISU Mr. Answer A402 from 6/23/15-7/23/15 and ISU Escalade A313 from 7/23/15-8/18/15. 19 ISU MS ESCALADE B410 3/19/14 ASA#: 2950165 Tattoo: B410 PB SM ELLINGSON LEGACY M229 MR NLC UPGRADE U8676 MS NLC MOJO S6119 B FITZ ESCALADE FITZ POL FANTASIA S601 NF SUMMER FLING 79H TNT GUNNER N208 TNT TOP GUN R244 TNT MISS SADIE M68 ISU MS TOP GUN X029 ER BIG SKY 545B ISU MS BIG SKY M234 ISU MS AL E553 K058 10.9 1.7 76.9 120.1 6.3 23.0 61.4 21.9 0.11-0.064 0.75 132.1 76.3 This purebred Simmental is one that everyone should like, she has a great disposition and tons of cow potential. She is AI d to W/C United on 6/8/15. Then pasture exposed to both ISU Mr. Answer A402 from 6/23/15-7/23/15 and ISU Escalade A313 from 7/23/15-8/18/15. 20 ISU MS STATIC Y107 B422 3/25/14 ASA#: 2950177 Tattoo: B422 3/4 SM 1/4 AN 6 ISU MS STATIC Y121 LMS PERFECT DREAM R07L ISU MS PERFECT DREAM ISU MS ZENA 600U M219 8.9 2.6 55.5 75.8-0.1 13.8 41.6-0.06-0.037 0.46 86.2 52.8 B422 is another 107 daughter which has been a staple in our herd bull battery. This solid black cow will make a nice addition to your herd. AI d on 5/28/15 to Welshs Dew It Right. Then pasture exposed to ISU Mr. Answer A402 from 6/23/15-7/23/15 and ISU Escalade A313 from 7/23/15-8/18/15.

21 ISU MS STATIC Y107 B426 3/30/14 ASA#: 2950181 Tattoo: B426 3/4 SM 1/4 AN Lot 21 GW LUCKY ONE 011P ISU MS LUCKY ONE W930 ISU MS RED X P443 GW LUCKY ONE 686K GW MISS LUCKY CHARM 602M LCHMN RWF BALDY 498X WLC ABBY 8JRA 10.3 0.6 54.9 74.2 6.9 19.4 46.8 0.15-0.040 0.60 115.0 61.1 This red blaze faced bred heifer is a nice moderate framed outcross female. AI d on 5/29/15 to Welshs Dew It Right. She was also pasture exposed to ISU Mr. Answer A402 from 6/23/15-7/23/15 and ISU Escalade A313 from 7/23/15-8/18/15. 22 ISU MS STATIC Y107 B431 4/3/14 ASA#: 2950186 Tattoo: B431 3/4 SM 1/4 AN LCHMN BLACK ASPHALT 7068 PPSR NOPHALT 20H MISS PRICKLY PEAR 615F ISU MS PHANTOM L105 ER BIG SKY 545B ISU MS RED SKY H805 ISU MS 498X F624 5.4 5.0 59.1 84.4 6.6 23.7 53.2 0.03-0.011 0.64 87.2 54.7 Here is another female backed by a trusty cow family. There is longevity in this cow family and we look for her to raise many high performing calving for years to come. 23 ISU MS STATIC Y107 B440 4/12/14 ASA#: 2950195 Tattoo: B440 1/2 SM 1/2 AN GW LUCKY ROLL 076G GW LUCKY ROLL 717L 407D ISU MS LUCKY ROLL A614 10.4-0.1 50.0 65.6 5.8 21.6 46.6 0.23-0.019 0.46 111.2 58.7 This bred heifer is out of our U820 cow. She has been a great cow for the farm over the years, as a fantastic mother and always an easy keeper. This Static daughter has a good foundation to go out and make you money. She is pasture exposed to ISU Mr Answer A402 6/23/15-7/23/15 and ISU Escalade A 313 7/23/15-8/18/15. 2016 Tradition of Excellence Sale Team About our team The Tradition of Excellence Sale is a biannual Female Auction and Private Treaty Bull sale that is hosted by Iowa State University students. This opportunity allows students to gain hands-on experience in seedstock merchandising. Students who are on the sales team are responsible for halter breaking cattle, clipping, photographing sale cattle, advertising, etc. Students will be graded by their advisors on their involvement throughout the sale preparation process and have the opportunity to receive academic credit (2.0 credits) in AnS 497: Livestock Merchandising upon completion of the sale. 7bred Simmental Heifers

bred Simmental Cows 8 Lot 24 25 ISU Ms Pure Product A411 3/13/14 AAA#: 18323035 Tattoo: A411 PB AN CONNEALY PRODUCT 568 EBONISTA OF CONANGA 471 MCATL Pure Product 903-55 WAR ALLIANCE 9126 6006 R A ESTA R243 G A R GRID MAKER TC GRID TOPPER 355 TC PRIDE 8067 ISU Ms Grid Topper A105 STEELE TRAVELER L17 I S U MS TRAVELER A522 I S U MS N D FRERCHIE A529-6 +4.2 +57 +104 +5 +24 +38.83 +66.03 This bred heifer is a daughter of A105 who is also selling in our sale. If you want to put a pair together today, let this mother/daughter pair go home and work for you. This is a moderate framed bred that is sure to please. Pasture exposed to ISU Mr. Answer A402 from 6/23/15-7/23/15 and ISU Perfect Dream B413 from 7/23/15-8/18/15. 27 ISM Ms Product A201 A425 3/31/14 AAA#: 18322556 Tattoo: A425 PB AN MCATL PURE PRODUCT 903-55 I S U Pure Product A201 BON VIEW NEW DESIGN 1407 I S U MS 1407 PRECISION A402 I S U MS PRECISION A211 ISU IMAGING Q 9111 ISU IMAGING Q9111 A711 I S U MS 1407 PRECISION A402 ISU Ms A711 A027 BON VIEW NEW DESIGN 1407 I S U MS B V NEW DESIGN A 305 I S U MS PRECISION A104 +2 +1.2 +35 +75 +6 +30 +32.16 +28.91 Here is a Pure Product daughter that has been an easy keeper during her development. She would make a nice herd starter for a youth project. Pasture exposed to ISU Mr. Answer A402 from 6/23/15-7/23/15 and ISU Perfect Dream B413 from 7/23/15-8/18/15. 29 ISU MS STATIC Y121 3/24/11 ASA#: 2619835 Tattoo: Y121 PB SM HC HUMMER 12M RC MISS LEGACY 058N ELLINGSON BLACKPERFECTOR MCM 524E LMS PERFECT DREAM R07L SS MISS BREAK ISU MS PERFECT DREAM CIRCLE S LEACHMAN 600U ISU MS ZENA 600U M219 ISU MS CRIMSON D443 10.7 2.0 59.1 81.7-2.4 15.2 44.8 22.6-0.01-0.070 0.44 116.6 60.6 Born as a twin, this purebred Static daughter is the kind of cow that pays the bills. She has a great disposition and is great momma when it comes to the calving pen. Don t miss out on a great cow with a competitive pedigree. AI d to W/C United 6/8/15 and pasture exposed to ISU Escalade A 313 from 6/23/15-8/18/15. 24 ISU Ms Pure Product A405 3/9/14 AAA#: 18322871 Tattoo: A405 PB AN CONNEALY PRODUCT 568 EBONISTA OF CONANGA 471 WAR ALLIANCE 9126 6006 R A ESTA R243 S A V 8180 TRAVELER 004 ANKONIAN WERNER WILD FIRE 96 FSR ELBA SPECIAL DESIGN S406 TWIN VALLEY PRECISION E161 I S U MS PRECISION A312 I S U MS 2100 A311 MCATL Pure Product 903-55 ISU Ms Wild Fire A908 I+2 I+2.1 I+53 I+100 I+8 I+26 +44.04 +61.45 This Angus bred heifer is right out of our top cut and it was hard for us to part with her. AI d on 6/1/15 to SS Incentive. She was then pasture exposed to ISU Mr. Answer A402 from 6/23/15-7/23/15 and ISU Perfect Dream B413 from 7/23/15-8/18/15. 26 ISU Ms Pure Product A420 3/18/14 AAA#: 18323044 Tattoo: A420 PB AN CONNEALY PRODUCT 568 EBONISTA OF CONANGA 471 MCATL Pure Product 903-55 WAR ALLIANCE 9126 6006 R A ESTA R243 I S U HUSTLER A320 I S U HI YIELD HUSTLER A905 I S U MS HI CY A250 I S U Ms Hi Yield A224 TC STOCKMAN 365 W W RACHEL 802 L A RACHEL 3538-7 +4.2 +52 +91 +5 +23 I+20 I+.36 I+0 +37.25 +45.66 +22.11 +73.66 Here is a Pure Product daughter that has been an easy keeper during her development. She would make a nice herd starter for a youth project. Pasture exposed to ISU Mr. Answer A402 from 6/23/15-7/23/15 and ISU Perfect Dream B413 from 7/23/15-8/18/15. 28 ISU MS RANCHER Y111 3/11/11 ASA#: 2619829 Tattoo: Y111 PB SM NICHOLS BLK DESTINY D12 WHEATLAND BULL 131L WHEATLAND LADY 908J SAND RANCH HAND LCHMAN LUCKY BUCK 7049C SAND LUCKY CHARMER B55 GW LUCKY ROLL 076G GW LUCKY ROLL 717L 407D ISU MS LUCKY W911 REMINGTON RED LABEL HR ISU MS REMINGTON T714 ISU MS RED LIGHT M224 15.3-1.9 47.8 69.3 7.6 31.6 55.5 19.1 0.28-0.075 0.74 136.1 69.3 David had a tough time letting go of this Ranch Hand cow. She is a moderate framed, hard working cow, which is verified by her 31.5 MILK EPD. Her daughter C541 sells as Lot 12. She is AI d to Welshs Dew It Right on 6/19/15 and pasture exposed to ISU Escalade A313 from 6/23/15-8/18/15. 30 ISU MS LUCKY ONE Y140 4/26/11 ASA#: 2619840 Tattoo: Y140 PB SM GW LUCKY STRIKE 147G GW LUCKY ONE 686K GS MISS EL WALLY GW LUCKY ONE 011P GW LUCKY CHARM 665K GW MISS LUCKY CHARM 602M GW MISS ORLANDO 328K GW LUCKY ROLL 076G GW LUCKY ROLL 717L 407D ISU MS LUCKY ROLL N345 LCHMN RWF BALDY 498X ISU MS 498X L112 ISU MS 498X F628 10.9 0.6 45.0 63.2 15.2 33.6 56.1 18.3 0.48-0.072 0.58 133.5 68.7 This cow is solid black and a daughter of our Gateway 011P herd sire that bred cows for us for almost a decade. He left us with a great set of daughters and we are offering one here. Pasture exposed to ISU Escalade A313 from 6/23/15-8/18/15.

31 ISU MS Wild Fire A103 3/5/11 AAA#: 18324094 Tattoo: A103 PB AN SITZ TRAVELER 8180 S A V 8180 TRAVELER 004 BOYD FOREVER LADY 8003 W C C SPECIAL DESIGN L309 FSR ELBA SPECIAL DESIGN S406 W C C ELBA M82 B/R NEW DESIGN 036 BON VIEW NEW DESIGN 1407 BON VIEW PRIDE 664 TWIN VALLEY PRECISION E161 I S U MS PRECISION A104 I S U MS 2100 A311 Ankonian Werner Wild Fire 96 I S U Ms B V New Design A305 +10 +.1 +43 +82 +10 +20 I+30 I+.65 I+.56 +36.21 +43.22 +37.66 +119.28 This cow goes back to our donor cow, A305. She is an easy keeping moderate cow that just goes to work for you every day of the year. This daughter is certainly one to please. She was pasture exposed to ISU Mr. Answer from 6/23/2015-7/23/2015 and ISU Perfect Dream from 7/23/2015-8/18/2015. 32 ISU Ms Grid Topper A105 3/7/11 AAA#: 17461448 Tattoo: A105 PB AN G D A R TRAVELER 044 G A R GRID MAKER G A R PRECISION 2536 TC Grid Topper 355 TC DIVIDEND 963 TC PRIDE 8067 TC PRIDE 6093 G A R TRAVELER 1489 STEELE TRAVELER L17 STEELE MISS G712 I S U Ms Traveler A522 I S U FRENCHIE A206 I S U MS N D FRERCHIE A529 I S U MS DIMENSION A303-3 +4.0 +45 +80 +6 +16 I+8 I+.34 I+.15 +22.90 +30.88 +29.50 +50.81 This young Angus is just reaching her prime. If you choose an Angus or Simmental mating for her next calf, either will give you amazing results. Pasture exposed to ISU Mr. Answer from 6/23/15-7/23/15 and ISU Perfect Dream B413 from 7/23/15-8/18/15. 33 ISU Ms Imaging A134 4/10/11 AAA#: 17448641 Tattoo: A134 PB AN G T EXPO ISU IMAGING Q 9111 SUMMITCREST PRIDE 351F ISU Q9111 A906 BON VIEW NEW DESIGN 1407 I S U MS B V NEW DESIGN A305 I S U MS PRECISION A104 B/R NEW DESIGN 036 BON VIEW NEW DESIGN 1407 BON VIEW PRIDE 664 I S U Ms 1407 C Y A424 I S U HI CY A716 I S U MS HI CY A336 I S U MS HIGH OCTANE 2 A031 +6 +.4 +43 +75 +8 +28 +46.03 +23.50 Don t miss out on this bred cow today! She s an easy keeper and goes back into two very productive cow families, Don View New Design and ISU s own Q911. AI s to SS Incentive on 6/21/15 and pasture exposed to ISU Mr. Answer A402 6/23/15-7/23/15 and ISU Perfect Dream B413 from 7/23/15-8/18/15. 35 A125 Tattoo: A125 COMMERCIAL PB AN S A F FOCUS OF E R MYTTY IN FOCUS MYTTY COUNTESS 906 ISU In Focus A002 ISU IMAGING Q 9111 ISU MS 9111 NEW DESIGN A809 I S U MS 1407 PRECISION A402 ISU IMAGING Q 8242 I S U 8242 IMAGING A823 ISU REINA R 2143 ISU Ms A823 A020 ISU IMAGING Q 9111 I S U MS 9111 PRECISION A804 I S U MS PRECISION A107 This Angus cow will be a great addition to any producers operation. This cow will be sold as a commercial Angus. If we have registration information by sale day, it will be available on the supplement sheet to all customers. Pasture exposed to ISU Mr. Answer A402 6/23/15-7/23/15 and ISU Perfect Dream B413 7/23/15-8/18/15. Lot 31 - Ankonian Werner Wild Fire 96 - Lot 32 34 ISU Ms Pure Product A320 3/31/13 AAA#: 17722338 Tattoo: A320 PB AN CONNEALY PRODUCT 568 EBONISTA OF CONANGA 471 MCATL Pure Product 903-55 WAR ALLIANCE 9126 6006 R A ESTA R243 B/R NEW DESIGN 036 BON VIEW NEW DESIGN 1407 BON VIEW PRIDE 664 I S U Ms B V New Design A305 TWIN VALLEY PRECISION E161 I S U MS PRECISION A104 I S U MS 2100 A311 +6 -.4 +48 +93 +10 +26 I+25 I+.63 I+.33 +45.25 +50.06 +33.84 +96.13 This Pure Product daughter is AI d to SS Incentive (6/18/15) and pasture exposed to both ISU Mr. Answer A402 (6/23/15-7/23/15) and ISU Perfect Dream B413 (7/23/15-8/18/15.) She is certain to make a cow that you will love. 9bred Angus Cows

Lot 36 - Bon View New Design 1407 - Lot 36A-C - Barstow Cash - Embryo Lot 36 - ISU Ms Identity A503 - Granddaughter of A305 Lot 36D-E - Jass/JS Optimizer 58X - Embryo Donor Cow & Embryo Offering 10 36 I S U Ms B V New Design A305 3/7/03 AAA#: 14491372 Tattoo: A305 PB AN V D A R NEW TREND 315 B/R NEW DESIGN 036 B/R BLACKCAP EMPRESS 76 G A R SLEEP EASY 1009 BON VIEW PRIDE 664 BON VIEW PRIDE 1551 G A R PRECISION 1680 TWIN VALLEY PRECISION E161 W C C BLACKCAP C9 RITO 2100 G D A R I S U MS 2100 A311 I S U MS HIGH POCKETS A739 Bon View New Design 1407 I S U Ms Precision A104 Sells as Lot 13 +12-2.2 +35 +69 +11 +25 +14 +.74 +.58 +34.86 +26.67 +45.58 +88.10 A305 has been mentioned numerous times throughout the book and for a very good reason! She is out of our best Angus family for the last 20 years. Her mother was a first calf heifer who decided to calve at 4 AM during -20 degree weather. ISU MS Precision A 104 did a fantastic job of caring for her but her ears did not stand a chance against the cold. Nicknamed Nubs, she has brought nothing but success to our farm. Her first calf was sold in Denver for $14,000! As the years have gone by, we have incorporated her offspring into our herd as well as sold some proudly. We have decided to offer her while she still flushes well and has a lot of life left in her! If you are interested in her genetics but only desire a flush or two, there are embryo lots available on this sale as well. Ref. I S U Ms B V New Design A305 Embryos 36A 3 Embryos sired by Barstow Cash (AAA# 17145326) 36B 3 Embryos sired by Barstow Cash (AAA# 17145326) 36C 3 Embryos sired by Barstow Cash (AAA# 17145326) Selling three sets of three embryos, guaranteeing one pregnancy if work is performed by certified embryologist. We are offering 3 Lots of 3 grade 1 embryos flushed from our top donor cow, A305, selling as Lot 36. Read her footnotes and pedigree, she is the real deal! To make things even better she is flushed to Barstow Cash, he is hard to get semen on and we have embryos here today! Don t miss this great opportunity to get some top end genetics! 36D 3 Embryos sired by JASS/JS Optimizer 58x (ASA# 2550478) 36E 3 Embryos sired by JASS/JS Optimizer 58x (ASA# 2550478) Selling two sets of three embryos, guaranteeing one pregnancy if work is performed by certified embryologist. We made these embryos last fall and put them into some cows in our fall herd and wow! These half-bloods will work in any operation. If you are looking to put dimension and power into your herd and not sacrifice moderation and fleshing ability, these fit your bill. We have been excited about these ever since I saw the first calves on the ground. There are a few at the farm right now, come see for yourself!

37 ISU MS 498X F630 ISU MR EXCELLENCE Z259 8/30/12 ASA#: 2956919 Tattoo: Z259 PB SM GW LUCKY STRIKE 147G GW LUCKY ONE 686K GS MISS EL WALLY GW LUCKY CHARM 665K GW MISS LUCKY CHARM 602M GW MISS ORLANDO 328K ABR SIR ARNOLD G809 LCHMN RWF BALDY 498X MISS NICK 123K ABR SIR ARNOLDS IMAGE ISU ARNOLDS IMAGE X808 ISU MS GENERATION T515 GW LUCKY ONE 011P 10.3 2.8 55.2 74.7 13.4 29.6 57.2 17.4 0.37-0.080 0.63 124.2 68.8 Selling 10 units of semen. 38 GW LUCKY ROLL 723L 2/20/01 ASA#: 2135652 Tattoo: 723L PB SM IRISH BLACK KNIGHT LCHMAN LUCKY BUCK 7049C LEACHMAN BLK BALDY Z230 GW LUCKY ROLL 076G GW-CPL RED ALERT GW MISS ALERT 419D GW MISS EQUALIZER 269B LANDRIDGE JET BLACK CIRCLE S LEACHMAN 600U BDV R52 MS BLACK KNIGHT 407D BS MR BUTKUS 17W GW MISS BUTKUS 428B 832X_ 14.6-1.2 33.4 47.1 12.6 24.9 41.7 19.0 0.31-0.084 0.67 129.8 59.8 Selling 5 units of semen. 39 Isu Imaging Q 9111 4/11/99 AAA#: 13567604 Tattoo: 9111 PB AN G T Expo P S POWER PLAY SCOTCH CAP HOFF BAND O7 OF S C 509 PINE DRIVE BIG SKY GT PINE SISKIN G T PIONEER SHOSHONE R R TRAVELER 5204 GARDENS PRIME TIME GREEN GARDEN SUSIE 1246 S1 Summitcrest Pride 351F K M A HIGHROLLER 5025 SUMMITCREST PRIDE 007C SUMMITCREST PRIDE 156A +3 +1.6 +42 +84 +6 +29 +17 +1.06 +.20 +44.42 +29.71 +43.82 +77.21 Selling 10 units of semen. LIVE ON THE INTERNET. LIVE AUDIO. LIVE VIDEO. BIDDING LiveAuctions TV To register and follow the auction in real time on the internet, log on to Website: http://www.liveauctions.tv For More Information, call Brad Fahrmeier at (816) 392-9241 If you wish to follow the sale on the computer and bid by telephone, please call the sale day phone numbers or one of the consultants listed in our catalog. We appreciate your attendance Fall Bred Heifers The Beef Teaching Farm is proud of offer you the chance to own some exciting females from our fall calving herd. Though this is a bittersweet moment for us, with a surplus of good quality cattle and a limited grass supply, we must let some go. These breds are sure to work well in any operation. Five females will be selected after ultrasonic observation has been completed. All heifers are AI bred to a Simmental, United Way, from 12/1/15-12/5/15 and pasture exposed to ISU Mr. Answer A402. More information will be available by January 25, 2016. This information can be obtained by visiting our Facebook Page:https://www. facebook.com/isutraditionofexcellencesale/... or by contacting either David or Marshall. 40 Fall Bred Heifer 41 Fall Bred Heifer 42 Fall Bred Heifer 43 Fall Bred Heifer 44 Fall Bred Heifer 11Semen & Fall Bred Heifers

Private Treaty Bull Offering Private Treaty Sale Terms Bull Sale All bulls will have a pre-priced base. If more than one buyer wants the same bull, a private auction will be conducted between those buyers at 12 noon in $100 increments to determine the purchaser. Any bull not selling on January 30th will be offered on a first come basis at the base price. A volume discount is offered for the purchase of two or more bulls at $100 per bull. Another discount of $100 per bull is offered if you pick up your bull/bulls at the Iowa State University Beef Teaching Farm. If you wish to have your bull delivered, ISU will deliver free of charge anywhere in the state of Iowa. The bulls will be examined for breeding soundness and will have health papers before they leave the farm. All bulls stay free of charge until June 1, 2016. Settlement on the bulls will be at the time of delivery or pick up at the farm. Base prices will be available on a supplement sheet the day of the sale. Please feel free to contact David Bruene for more details on this offering. Yearling Bulls Tag/Tattoo Birthdate Act. BW s Registration # A507 3/12/15 90 Pure Product Ankonian Werner Wildfire 96 PENDING A518 3/20/15 100 Pure Product TC Grid Topper 355 PENDING A519 3/21/15 96 Pure Product ISU Q9111 A906 PENDING A520 3/22/15 100 Pure Product Mitty In Focus PENDING A521 3/23/15 92 Pure Product ISU Grid Topper A231 PENDING A525 3/26/15 82 Pure Product SLL Grindstone N47 PENDING A529 3/31/15 70 Pure Product SLL Grindstone N47 PENDING A535 4/13/15 94 I S U Canyon A201 ISU In Focus A002 PENDING Two-Year-Old Bulls Tag/Tattoo Birthdate Act. BW s Registration # B401 3/10/14 97 Welsh s Dew It Right GW Redestined 642X ASA# 2950156 B406 3/15/14 69 Welsh s Dew It Right Optimizer ASA# 2950161 B411 3/19/14 90 Perfect Dream ISU Shear Force T708 ASA# 2950166 12

From the co-chairmen... As the co-chairs of the Beef Sales Team, we would like to thank you for taking the time to look over our sale offering. We have 50 great lots to offer you on January 30th, 2016. Our team has put in many hours to prepare these cattle for the 2016 Tradition of Excellence Sale. We are very excited to see what these cattle do in the future as they all have some great potential. Our team has been fortunate to work with some of the best faculty and staff employed by Iowa State University. We really appreciate all of the help we have received from our sale advisors, Marshall Ruble, David Bruene, Dr. Brad Skaar, Dr. Patrick Gunn, and Sherry Olsen. We could not have done this without their guidance and support along the way. Secondly, we d like to send out a special thank you to the previous co-chairs: Ty Sexton and Molly O Regan. We appreciate all of the tips and hints you ve given us throughout this process. Thank you for the time and effort you put in to help us have a successful sale! We look forward to meeting you and discussing our sale offering on the 30th in Ames! Regards, Micayla Christopher and Taylor Handy Notes 13

Iowa State University Beef Teaching Farm 1221 Kildee Hall Ames, Iowa 50011 ISUTradition of Excellence Cattle Sale Saturday, January 30, 2016 Ames, Iowa Private Treaty Bull Sale - 12:00 P.M. ISU Beef Teaching Farm Female Auction - 1:00 P.M. Jeff & Deb Hansen Agriculture Student Learning Center