Media Contacts: Cascade Designs, Inc. Kerri Dellisanti 206-676-6065 media@cascadedesigns.com Tami Fairweather 206-676-6011 media@cascadedesigns.com www.msrgear.com MSR Snowshoe Line 2010-11 In just 14 years, MSR engineering has introduced the most significant award-winning innovations in snowshoe design including one-piece composite-construction UniBody Decks with Modular Flotation Tails in 1995 and lightweight 360 traction Lightning Frames in 2004. The next great leaps forward in snowshoe innovation come in the MSR snowshoe line for 2010-11. Each of the six new adult snowshoe models in the line combine the best materials, features and technologies for the appropriate use and are engineered to provide superior traction in varied terrains, customizable flotation and ergonomic gait efficiency. MSR snowshoes are made in Seattle, U.S.A. Explore Series All-terrain traction and versatility with a focus on all-day comfort and ease-of-use. Lightning Axis The MSR Lightning Axis snowshoe combines the best and the newest MSR-pioneered snowshoe technology to make an extremely easy-to-use, comfortable snowshoe perfect for allday use. The frame can now accommodate optional tails to make the snowshoe longer, providing more flotation in varying snow conditions. The snowshoes can also be customized with the world s first bilaterally adjustable binding that compensates for typical toe-in/toe-out variances in gait, resulting in a natural, efficient stride for each unique user. A new SpeedLock quick-set binding system makes the shoes easier than ever to put on and stay secure, while the design alleviates pressure for all-day comfort. An optional instep strap can be added for absolute control in more challenging terrain. The improved Ergo Televator heel lift saves energy on steep ascents and engages easily with a flick of the pole grip, eliminating awkward reaching and bending down. 360 Traction Frame Axis Gait Efficiency Technology SpeedLock Binding System w/optional Instep Strap Ergo Televator Heel Lift Men s 22 in. / 56 cm 3 lbs. 14 oz. / 1768 g $239.95 25 in. / 64 cm 4 lbs. / 1825 g $239.95 30 in. / 76 cm 4 lbs. 8 oz. / 2052 g $269.95 Tomato Red Women s (narrower for a woman s stride) 22 in. / 56 cm 3 lbs. 8 oz. / 1598 g $239.95 25 in. / 64 cm 3 lbs. 12 oz. / 1712 g $239.95 Purple
Lightning Tails 5 in. / 12 cm 9 oz. / 257 g $49.95 Evo Tour The durable MSR Evo Tour snowshoe offers all-around comfort and versatility and outstanding traction on all types of terrain. The exclusive one-piece composite construction of the UniBody Deck features steel traction bars to bite into snow and ice, while an ergonomic shape allows a natural, efficient stride. The frame accommodates optional tails to make the snowshoe longer, providing more flotation in varying snow conditions. A new SpeedLock quick-set binding system makes the shoes easier than ever to put on and stay secure, while the design alleviates pressure for all-day comfort. An optional instep strap can be added for absolute control in more challenging terrain. The Televator heel lift saves energy on steep ascents, and engages easily with a pull tab, even with a gloved hand. SpeedLock Binding System w/ Optional Instep Strap Televator Heel Lift with Pull 22 in. / 56 cm 3 lbs. 14 oz. / 1751 g $179.95 Colors: Mustard or Steel Grey Evo Tails 6 in. / 15 cm 12 oz. / 346 g $39.95-2 -
Shift The MSR Shift snowshoe delivers the same unmatched traction, durability and all-condition performance of MSR adult snowshoes in a youth-sized package. The exclusive one-piece composite construction of the mini UniBody Deck features steel traction bars to bite into snow and ice, while an ergonomic shape allows for a natural, efficient stride. The three-strap Shift binding is easily adjustable with gloved hands, completely freeze-proof and accommodates rapidly changing shoe sizes over seasons. These snowshoes are built to stand-up to pre-teen use and abuse, with hand-me-down durability that makes them an exceptional value for years to come. Fits youth shoe size 3 to men s size 8 (33.5 41 EU) Mini UniBody Deck Shift Binding System Youth 19.5 in. / 49.5 cm 2 lbs. 7 oz. / 1105 g $89.95 Colors: or Light Blue Release Date: July 2009 Ascent Series The most aggressive snowshoes for traveling from point A to point B, regardless of what lies between. Lightning Ascent The MSR Lightning Ascent snowshoe is the pinnacle of lightweight, aggressive all-terrain performance whether ascending hard-packed trails or wind-buffed traverses. The exclusive Lightning frame is made with aerospace-grade aluminum and provides unrivaled 360-degree traction at an extremely light weight. The frame can now accommodate optional tails to make the snowshoe longer, providing more flotation in varying snow conditions. A new freeze-proof PosiLock AT Binding is designed to lock down tight to the contours of any footwear, making a secure, comfortable, low-profile binding for aggressive ascents and all-terrain stability. The improved Ergo Televator heel lift saves energy on steep ascents and engages easily with a flick of the pole grip, eliminating awkward reaching and bending down. 360 Traction Frame PosiLock AT Binding System Ergo Televator Heel Lift Men s 22 in. / 56 cm 3 lbs. 13 oz. / 1728 g $269.95 25 in. / 64 cm 3 lbs. 15 oz. / 1785 g $269.95 30 in. / 76 cm 4 lbs. 7 oz. / 2012 g $299.95 Colors: Yellow or Matte - 3 -
Women s (narrower for a woman s stride) 22 in. / 56 cm 3 lbs. 7 oz. / 1552 g $269.95 25 in. / 64 cm 3 lbs. 11 oz. / 1666 g $269.95 Colors: Sky Blue or Matte Graphite 5 in. / 12 cm 9 oz. / 257 g $49.95 Evo Ascent The legendary dependability and all-terrain performance of the MSR Evo Ascent snowshoe continues to evolve with the most secure binding system to-date. The exclusive one-piece composite construction of the UniBody Deck features steel traction bars to bite into snow and ice, while an ergonomic shape allows an efficient stride. The frame accommodates optional tails to make the snowshoe longer, providing more flotation in varying snow conditions. A new freeze-proof PosiLock AT Binding is designed to lock down tight to the contours of any footwear, making a secure, comfortable, lowprofile binding for aggressive ascents and all-terrain stability. The Televator heel lift feature saves energy on steep ascents, and lifts up easily by a pull tab, even with a gloved hand. PosiLock AT Binding System Televator Heel Lift with Pull 22 in. / 56 cm 4 lbs. 1 oz. / 1845 g $209.95 Colors: Red, or White 6 in. / 15 cm 12 oz. / 346 g $39.95-4 -
Trek Series All-condition traction and reliability, engineered for optimal efficiency on rolling terrain. Lightning Flash The MSR Lightning Flash Snowshoe is the ideal trail shoe, offering whisper-quiet, ultralight efficiency and traction on rolling terrain. The exclusive Lightning frame is made with aerospace-grade aluminum and provides unrivaled 360-degree traction at an extremely light weight. The frame can now accommodate optional tails to make the snowshoe longer, providing more flotation in varying snow conditions. A new SpeedLock quick-set binding system makes the shoes easier than ever to put on and stay secure, while the design alleviates pressure for all-day comfort. 360 Traction Frame SpeedLock Binding System Men s 22 in. / 56 cm 3 lbs. 2 oz. / 1417 g $199.95 25 in. / 64 cm 3 lbs. 5 oz. / 1502 g $199.95 Dirt White Women s (narrower for a woman s stride) 22 in. / 56 cm 3 lbs. / 1374 g $199.95 25 in. / 64 cm 3 lbs. 1 oz. / 1403 g $199.95 Ice White 5 in. / 12 cm 9 oz. / 257 g $49.95-5 -
Evo The MSR Evo snowshoe offers durability and stability with unrivaled traction and adaptability for rolling terrain. The exclusive one-piece composite construction of the UniBody Deck features steel traction bars to bite into snow and ice, while an ergonomic shape allows an easy, efficient stride. The frame accommodates optional tails to make the snowshoe longer, providing more flotation in varying snow conditions. The freeze-proof PosiLock Binding is designed with a unique, one-piece urethane body that locks down tight with two straps. PosiLock Binding Length Estimated Production Weight* Suggested Retail USD 22 in. / 56 cm 3 lbs. 7 oz. / 1546 g $139.95 Colors: Navy or Dark Green 6 in. / 15 cm 12 oz. / 346 g $39.95 Tyker The MSR Tyker snowshoes are durable and easy-to use for pint-sized winter enthusiasts. The exclusive one-piece composite construction of the mini UniBody Deck features integrated traction and Tyker crampons, providing confidence and security with every step. The Tyker binding is simple, secure and freeze-proof to handle frequent on/off cycles to make it easy to stay on the trail with minimal delay. Fits kids shoe sizes 7.5 to youth size 2. (23.5 33 EU) Tyker Binding System 22 in. / 56 cm 1 lb. 15 oz. / 867 g $59.95 Colors: or Red # # # - 6 -