Brand identity guidelines Specifications: 2.2 Color. v3.1 / July 29, 2014

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Transcription:

Specifications: 2.2

Specifications: 2.2 Page 2 1. definition (1/2) next 1. definition 2. usage 3. palettes 4. tints screen 5. text legibility Corporate colors SIX Group Primary colors Swiss Exchange Exchange Regulation Name CMYK Uncoated CMYK Coated CMYK Newspaper Pantone Uncoated Pantone Coated SIX Red 0-83 - 100-0 0-95 - 100-0 0-85 - 100-0 485 U 485 C SIX 0-0 - 0-75 0-0 - 0-78 0-0 - 0-75 426 U 425 C SIX Frost 14-9 - 12-9 13-8 - 14-11 7-4 - 5-10 Cool Gray 3 U Cool Gray 3 C DSX Marine 100-70 - 10-50 100-65 - 5-60 80-50 - 0-4 289 U 295 C DSX Tea 35-0 - 60-0 37-0 - 60-5 25-0 - 40-0 578 U 577 C Securities Services DSS Ocean 100-65 - 0-20 100-60 - 0-10 100-45 - 0-20 2945 U 293 C DSS Horizon 46-7 - 0-0 55-11 - 0-0 40-6 - 0-0 291 U 292 C Financial Information DFI Pool 100-16 - 0-27 100-16 - 0-37 100-16 - 0-17 307 U 3015 C DFI Glacier 34-0 - 13-0 35-0 - 12-0 30-0 - 5-0 304 U 304 C Payment Services DPS Ruby 0-100 - 63-29 10-100 - 60-35 7-95 - 49-24 201 U 7420 C DPS Sun 0-16 - 75-0 0-25 - 75-0 0-12 - 70-0 128 U 135 C Secondary colors Clay 20-20 - 27-15 23-24 - 30-20 8-8 - 8-20 Warm Gray 4 U Warm Gray 5 C Cocoa 35-57 - 72-45 42-64 - 92-65 15-23 - 35-60 476 U 476 C Aubergine 30-100 - 18-50 30-100 - 20-58 20-80 - 10-45 229 U 229 C Tangerine 0-60 - 100-10 7-65 - 100-10 0-50 - 100-10 159 U 159 C Cornflower 55-5 - 10-10 53-5 - 12-10 50-0 - 0-10 7458 U 7458 C Teal 71-44 - 26-30 70-37 - 26-26 60-15 - 0-40 5405 U 5405 C Laurel 100-0 -35-70 100-0 -35-75 100-0 - 5-75 316 U 316 C Olive 25-0 - 100-14 26-0 - 100-14 20-0 - 100-10 583 U 583 C Grove 60-55 - 100-20 65-50 - 100-46 25-11 - 55-45 450 U 450 C Sand 10-20 - 48-10 10-20 - 48-10 5-15 - 35-10 7502 U 7502 C Black 0-0 - 0-100 0-0 - 0-100 0-0 - 0-100 White 0-0 - 0-0 0-0 - 0-0 0-0 - 0-0

Specifications: 2.2 Page 3 1. definition (2/2) back 1. definition 2. usage 3. palettes 4. tints screen 5. text legibility Corporate colors SIX Group Primary colors Swiss Exchange Exchange Regulation Name RGB HEX RAL NCS 3M Scotchcal * SIX Red 222-57 - 25 DE3919 3020 1070-Y80R 100-368 SIX 78-78 - 78 4E4E4E 4500 7000-N 100-012 SIX Frost 209-210 - 203 D1D2CB 7500 2005-R80B 100-384 DSX Marine 0-44 - 95 002C5F 2802015 7020-R80B 100-027 DSX Tea 184-212 - 131 B8D483 1207030 1030-G30Y 100-047 Securities Services DSS Ocean 0-71 - 140 00478C 2703030 5040-R80B 100-003 DSS Horizon 136-193- 228 88C1E4 2507030 1040-R90B 100-453 Financial Information DFI Pool 0-109 - 153 006D99 2304040 3060-B 100-415 DFI Glacier 180-222 - 227 B4DEE3 2308020 1020-B 100-600 Payment Services DPS Ruby 157-8 - 49 9D0831 0203040 3060-R10B 100-723 DPS Sun 253-198 - 82 FDC652 0808060 1050-Y10R 100-15 Secondary colors Clay 173-163 - 152 ADA398 0806005 3502-R 100-728 Cocoa 73-47 - 20 492F14 0604020 7010-Y50R 100-107 Aubergine 108-4 - 68 6C0444 3403020 5030-R20B 100-386 Tangerine 212-105 - 0 D46900 0605070 2060-Y50R 100-596 Cornflower 130-191 - 207 82BFCF 2206025 2040-B 100-602 Teal 73-110 - 130 496E82 2404015 5020-R90B 100-725 Laurel 0-64 - 70 004046 2103015 7020-B50G 100-727 Olive 195-203 - 0 C3CB00 1006050 2060-G60Y 100-449 Grove 70-72 - 27 46481B 1004020 6020-G70Y 100-008 Sand 216-190 - 139 D8BE8B 0857020 3020-Y10R 100-728 Black 0-0 - 0 000000 0001500 9000-N 100-12 White 255-255 - 255 FFFFFF 9003 0500-N 100-10 *3M Scotchcal colors can be produced within 2-3 weeks as foils.

Specifications: 2.2 Page 4 2. usage 1. definition 2. usage 3. palettes 4. tints screen 5. text legibility in SIX design elements Please refer to the rules below before applying color to the logo, type, Pace field, Pace line art or charts and graphs. Elements 1. Logo 2. Type General rules Use dark colors for type Never use secondary colors on covers 3. Pace field, covers 4. Pace field 5. Pace line art 6. Charts and graphs Im aut eugiat Andia met nonsendipit wis nulpute dolore min 6 7 1 2 3 5 4 s Corporate colors Corporate colors Corporate colors Corporate colors Corporate colors Corporate colors Dark primary colors Primary colors Primary colors Primary colors Primary colors Dark secondary colors Secondary colors Secondary colors Secondary colors Tints (90%-10%) Rules Use SIX Red and SIX for logo Never use SIX Red for anything other than the logo Use SIX as standard text color Use black as standard text color for office applications Use dark colors to emphasize text Never use color tints for type Use primary color pairs of the respective division Use any pair of secondary colors that matches the title picture if no specific division is emphasized Use any of the primary or secondary colors Use tints for Pace field with text Pace line art may appear in any primary or secondary color or in Do not use color tints for the Pace line art Preferred: dark primary color with color tints If needed, add light primary color with tints Use of secondary color pairs is also possible Avoid mixing too many different colors Never use SIX Red

Specifications: 2.2 Page 5 3. palettes 1. definition 2. usage 3. palettes 4. tints screen 5. text legibility Load color palettes To add a color palette to the toolbox navigation, click and hold the small black arrow at the upper left of the toolbox. Select Load swatches from the pull-down menu. Division-specific color palettes in common color modes are available to download in three file formats for the type of software programs shown. ASE format InDesign Illustrator Photoshop (CMYK, Pantone Coated, Pantone Uncoated, RGB) ACT format Photoshop Fireworks Flash (RGB only) Example division color palettes, ASE format SIX_colors_cmyk_u SIX_colors_cmyk_c SIX_colors_cmyk_n SIX_colors_pms_u SIX_colors_pms_c SIX_colors_rgb Downloads SIX color palettes (ASE/ACT)

Specifications: 2.2 Page 6 4. tints screen 1. definition 2. usage 3. palettes 4. tints screen 5. text legibility Primary colors SIX Group Swiss Exchange Exchange Regulation Tint 100% 80% 60% 40% 20% Name RGB HEX RGB HEX RGB HEX RGB HEX RGB HEX SIX Red 222-57 - 25 DE3919 228-96 - 70 E46046 235-136 - 117 EB8875 241-175 - 162 F1AFA2 248-215 - 209 F8D7D1 SIX 78-78 - 78 4E4E4E 113-113 - 113 717171 148-148 - 148 949494 184-184 - 184 B8B8B8 219-219 - 219 DBDBDB SIX Frost 209-210 - 203 D1D2CB 218-219 - 213 DADBD5 227-227 - 223 E3E3DF 236-236 - 234 ECECEA 245-246 - 244 F5F6F4 DSX Marine 0-44 - 95 002C5F 51-86 - 126 33567E 102-128 - 159 66809F 153-170 - 190 99AABE 204-212 - 223 CCD4DF DSX Tea 184-212 - 131 B8D483 198-220 - 156 C6DC9C 212-229 - 180 D4E5B4 226-237 - 205 E2EDCD 240-246 - 230 F0F6E6 Securities Services DSS Ocean 0-71 - 140 00478C 51-107 - 162 336BA2 103-145 - 186 6791BA 153-181 - 209 99B5D1 204-218 - 232 CCDAE8 DSS Horizon 136-193- 228 88C1E4 159-205 - 233 9FCDE9 183-217 - 238 B7D9EE 207-230 - 244 CFE6F4 231-242 - 249 E7F2F9 Financial Information DFI Pool 0-109 - 153 006D99 51-138 - 173 338AAD 102-167 - 193 66A7C1 153-196 - 214 99C4D6 204-225 - 234 CCE1EA DFI Glacier 180-222 - 227 B4DEE3 194-228 - 232 C2E4E8 209-235 - 237 D1EBED 224-241 - 243 E0F1F3 239-248 - 249 EFF8F9 Payment Services DPS Ruby 157-8 - 49 9D0831 176-57 - 74 B0394A 196-106 - 131 C46A83 215-156 - 172 D79CAC 235-205 - 213 EBCDD5 DPS Sun 253-198 - 82 FDC652 253-209 - 116 FDD174 253-220 - 151 FDDC97 253-232 - 185 FEE8B9 254-243 - 220 FEF3DC Secondary colors Clay 173-163 - 152 ADA398 189-181 - 172 BDB5AC 205-199 - 193 CDC7C1 222-218 - 213 DEDAD5 238-236 - 234 EEECEA Cocoa 73-47 - 20 492F14 109-88 - 67 6D5843 145-130 - 113 918271 182-171 - 160 B6ABA0 218-213 - 208 DAD5D0 Aubergine 108-4 - 68 6C0444 137-54 - 105 893669 166-104 - 142 A6688E 196-154 - 180 C49AB4 225-204 - 217 E1CCD9 Tangerine 212-105 - 0 D46900 220-134 - 51 DC8633 229-164 - 102 E5A466 237-195 - 153 EDC399 246-224 - 204 F6E0CC Cornflower 130-191 - 207 82BFCF 155-203 - 216 9BCBD8 180-216 - 226 B4D8E2 205-229 - 235 CDE5EB 230-242 - 245 E6F2F5 Teal 73-110 - 130 496E82 109-138 - 155 6D8A9B 145-168 - 180 91A8B4 182-197 - 205 B6C5CD 218-225 - 230 DAE1E6 Laurel 0-64 - 70 004046 51-102 - 107 33666B 102-140 - 144 668C90 153-178 - 181 99B2B5 204-216 - 218 CCD8DA Olive 195-203 - 0 C3CB00 207-213 - 51 CFD533 219-223 - 102 DBDF66 231-234 - 153 E7EA99 243-244 - 204 F3F4CC Grove 70-72 - 27 46481B 107-108 - 72 6B6C48 144-145 - 118 909176 181-181 - 163 B5B5A3 218-218 - 209 DADAD1 Sand 216-190 - 139 D8BE8B 224-203 - 162 E0CBA2 231-216 - 185 E7D8B9 239-229 - 208 EFE5D0 274-241 - 231 F7F1E7 Black 0-0 - 0 000000 51-51 - 51 333333 102-102 - 102 666666 153-153 - 153 999999 204-204 - 204 CCCCCC White 255-255 - 255 FFFFFF -- -- -- -- -- -- -- --

Specifications: 2.2 Page 7 5. text legibility (1/6) next 1. definition 2. usage 3. palettes 4. tints screen 5. text legibility 6. Recommended Text boxes color combinations Text SIX or on corporate and primary colors SIX SIX no no SIX Frost SIX Frost no DSX Marine DSX Marine no no DSX Tea DSX Tea no DSS Ocean DSS Ocean no no

Specifications: 2.2 Page 8 5. text legibility (2/6) back next 1. definition 2. usage 3. palettes 4. tints screen 5. text legibility 6. Recommended Text boxes color combinations Text SIX or on primary colors DSS Horizon DSS Horizon no DFI Pool DFI Pool no no DFI Glacier DFI Glacier no DPS Ruby DPS Ruby no no no DPS Sun DPS Sun no

Specifications: 2.2 Page 9 5. text legibility (3/6) back next 1. definition 2. usage 3. palettes 4. tints screen 5. text legibility 6. Recommended Text boxes color combinations Text SIX or on secondary colors Clay Clay no Cacoa Cacoa no no Aubergine Aubergine no no Tangerine Tangerine no Cornflower Cornflower no

Specifications: 2.2 Page 10 5. text legibility (4/6) back next 1. definition 2. usage 3. palettes 4. tints screen 5. text legibility 6. Recommended Text boxes color combinations Text SIX or on secondary colors Teal Teal no no Laurel Laurel no no Olive Olive no Grove Grove no no Sand Sand no

Specifications: 2.2 Page 11 5. text legibility (5/6) back next 1. definition 2. usage 3. palettes 4. tints screen 5. text legibility 6. Recommended Text boxes color combinations Text and boxes corporate and primary colors box: SIX, text: SIX Frost box: SIX Frost, text: SIX no Frost Frost box: DSX Marine, text: DSX Tea box: DSX Tea, text: DSX Marine no Tea Tea Marine box: DSS Ocean, text: DSS Horizon box: DSS Horizon, text: DSS Ocean no Horizon Horizon Ocean box: DFI Pool, text: DFI Glacier box: DFI Glacier, text: DFI Pool no Glacier Glacier Pool box: DPS Ruby, text: DPS Sun box: DPS Sun, text: DPS Ruby no Sun Sun Ruby

Specifications: 2.2 Page 12 5. text legibility (6/6) back 1. definition 2. usage 3. palettes 4. tints screen 5. text legibility 6. Recommended Text boxes color combinations Text and boxes secondary colors box: Cocoa, text: Clay box: Clay, text: Cocoa no Clay Clay Cocoa box: Aubergine, text: Tangerine box: Tangerine, text: Aubergine Tangerine no Tangerine Tangerine Aubergine box: Teal, text: Cornflower box: Cornflower, text: Teal Cornflower no Cornflower Cornflower Teal box: Laurel, text: Olive box: Olive, text: Laurel Olive no Olive Olive Laurel box: Grove, text: Sand box: Sand, text: Grove no Sand Sand Grove

Specifications: 2.2 Page 13 1. definition 2. usage 3. palettes 4. tints screen 5. text legibility 6. Recommended Text boxes color combinations Text boxes with tint For info boxes in brochures, magazines or fact sheets use the brighter corporate, primary or secondary color in the tint shown below. Text is 100% the darker color. Corporate and primary colors box SIX Frost, text SIX box DSX Tea, text DSX Marine box DSS Horizon, text DSS Ocean box DFI Glacier, text DFI Pool box DPS Sun, text DPS Ruby 50% Fost 50% Tea 40% Horizon 50% Glacier 40% Sun Secondary colors box Clay, text Cocoa box Tangerine, text Aubergine box Cornflower, text Teal box Olive, text Laurel box Sand, text Grove 40% Clay 40% Tangerine 40% Cornflower 40% Olive 50% Sand

Specifications: 2.2 Page 14 1. definition 2. usage 3. palettes 4. tints screen 5. text legibility (1/5) next SIX / Group Recommended secondary colors to combine with SIX corporate colors: Laurel Olive Teal Cornflower Cocoa Clay Aubergine Tangerine Grove Sand 05 04 01 03 02 SIX SIX Frost Sample application on pie chart Laurel Olive Teal Cornflower Cocoa Aubergine Tangerine Grove Sand

Specifications: 2.2 Page 15 1. definition 2. usage 3. palettes 4. tints screen 5. text legibility (2/5) back next Swiss Exchange / Exchange Regulation Recommended secondary colors to combine with Swiss Exchange primary colors: Teal Cornflower Cocoa Clay Aubergine Sand 05 04 01 03 02 DSX Marine DSX Tea Sample application on pie chart Teal Cornflower Cocoa Clay Aubergine Sand

Specifications: 2.2 Page 16 1. definition 2. usage 3. palettes 4. tints screen 5. text legibility (3/5) back next Securities Services Recommended secondary colors to combine with Securities Services primary colors: Laurel Cocoa Clay Aubergine Grove Sand 05 04 01 03 02 DSS Ocean DSS Horizon Sample application on pie chart Laurel Cocoa Clay Aubergine Grove Sand

Specifications: 2.2 Page 17 1. definition 2. usage 3. palettes 4. tints screen 5. text legibility (4/5) back next Financial Information Recommended secondary colors to combine with Financial Information primary colors: Laurel Teal Cornflower Cocoa Clay Sand 05 04 01 03 02 DFI Pool DFI Glacier Sample application on pie chart Laurel Teal Cornflower Cocoa Clay Sand

Specifications: 2.2 Page 18 1. definition 2. usage 3. palettes 4. tints screen 5. text legibility (5/5) back Payment Services Recommended secondary colors to combine with Payment Services primary colors: Teal Cocoa Clay Aubergine Tangerine Sand 05 04 01 03 02 DPS Ruby DPS Sun Sample application on pie chart Teal Cocoa Clay Aubergine Tangerine Sand