3
SCORE International Continues Historic Seasons with Legacy 201 50th SCORE Baja 500 Anniversary! SCORE International is extremely honored to be able to celebrate this very special year with the 50th Anniversary of the of one of SCORE s most respected race events, the SCORE Baja 500! From humble beginnings to the current global event, the SCORE Baja 500 has attracted the world s best racers and teams to participate in what has been described as one of the Top Motorsports Races in the world! We have been investing in the future of the SCORE International racing organizational structure and marketing assets to make sure all the building blocks are set to guarantee the success that is expected for the SCORE Baja 500 s 50th Anniversary. These changes have also provided the best, safest and most challenging events in the offroad motorsports category. The 201 SCORE World Desert Championship race/ event season will no doubt be making SCORE history but will be another legendary race experience for all the Teams, Sponsors and our enthusiast Fan Base participating in this year s race series. SCORE International s development of the SCORE Media House, has now made all SCORE Racing Activity, History, Race information, Sponsor Promotions and Fan interaction available 24 hours a day. This content is now available through SCORE TV, On-Line Videos, Digital Magazine, website, SCORE app and new Live Streaming race programing. We are looking forward to developing a partnership to impact your company s growth and market expansion in the SCORE International off-road motorsports and performance lifestyle marketplace for 201. Roger Norman CEO/President SCORE International 4 5
SCORE International History Legendary, Legacy and Leadership Making History at Every Race + + Founded in 1973 SCORE International was the first organized race series for off-road motorsports. MICKEY THOMPSON SAL FISH ROGER NORMAN MANUFACTURERS Founded by the Legendary Mickey Thompson in 1973, SCORE International was the first organized race series for off-road motorsports. Growing to the legendary four race series by 1975 with the nucleus of today s globally known races as the SCORE Baja 500 and SCORE Baja 1000 were firmly anchored in the hearts and minds of off-road and racing enthusiasts around the world. Sal Fish would be the next SCORE President to take this new racing entity to the next level where he would guide this global treasure for the next 3 year, firmly establishing the SCORE International and race brands, SCORE Baja 1000, SCORE Baja 500, SCORE San Felipe 250, as well as additional core race venues founded by SCORE International and other racing venues for the off-road enthusiasts and racers. Roger Norman, astute business man and Trophy Truck Champion and Baja 1000 overall winner, then took control in December 2012 and applied new business practices with the addition of today s available technology to grow the exposure for SCORE Racers, Sponsors and for off-road motorsports in general. Manufacturers have used the Baja Proven endurance label that only the SCORE Baja World Desert Championship series can provide. This legitimizing a Brand s strength and legitimacy in the market is a SCORE International exclusive in the off-road category. 6 7
24-Hour Marketing Impact 360 Degree Promotional Programs 196 201 9
Sponsorship Programs ASSETS Race Series Sponsorships designed for Flexibility, reaching Target Goals for Global Exposure, Direct Access to SCORE trademarks and brand integration within all SCORE Marketing Media Assets Race Sponsorship Programs +Title + Sponsor +Presenting + Sponsor +Official + Product +Official + Partner +Associate + Sponsor +Special + Race programs +Contingency + Programs 62,000 ON-SITE ATTENDEES 10 11
Race Series ASSETS World Desert Championship 201 The Original and Largest Media Impact Race Series In North America and the longest operating Off-Road Series in the World 62,000 Estimated Annual On-site Attendance + + SCORE International is the Most Recognized name in Product Endurance statements with globally recognized race brands the Baja 1000 and Baja 500 + + Baja 500 50th Anniversary Celebration in 201 + + Global Brand Influence USA Today + + Prestigious Annual Reader Poll vote s the SCORE Baja 1000 as the Top Motorsports Race! + + SCORE Baja 1000 tops the world s great motorsports races from all forms of motorsports! + + SCORE Baja 1000 continues Winning streak with back to back Top Motorsports Race award for second year award has been active. 201 Race Schedule + + The Four-race series for cars, trucks, UTVs, motorcycles, quads will be featured in all SCORE Baja races. + + 201 SCORE World Desert Championship with El Rey Network coverage and global syndication. April 4-32ND SCORE SAN FELIPE 250 San Felipe, Baja California, Mexico May 30 -June 3 50TH SCORE BAJA 500 Ensenada, Baja California, Mexico Sept. 19-23 TIJUANA 22ND SCORE DESERT CHALLENGE Tijuana, Baja California, Mexico Nov. 14-1 51ST SCORE BAJA 1000 Ensenada, Baja California, Mexico 12 13
Licensing ASSETS SCORE International Licensing Programs SCORE International provides unique marketing and branding support for all licensing programs with our industry leading marketing and media assets that include: + + World Desert Championship Race Series + + Live Stream Programming + + SCORE Journal Digital Magazine + + SCORE-Intenational.com + + SCORE Social Media Assets Available to further enhance your company and product s impact in the market to separate your products out from the competition. Licensing programs can involve: + + Branding with SCORE Trademarks + + Content Programs involving print, social media, on-line and television + + Custom Programs 14 15
Television ASSETS El Rey Network, ESPN International & AB Moteurs SCORE International now delivers a fully produced 1 hr show for each race event With the exception of a special 2 hour Baja 1000 show. New Agressive Partnership with the El Rey Network generating increased exposure. + + El Rey Network will broadcast all SCORE International World Desert Championship Races. + + ESPN International now broadcasting SCORE Race series to Mexico, South America, Central America, Australia and New Zealand. + + 1 hour show commitment to all SCORE World Desert Championship races, with the exception of the SCORE Baja 1000 which SCORE will provide a 2 hour show feature! + + The addition of a 1 hour broadcast featuring the 201 SEMA SCORE Baja 1000 Experience and Qualifier Presented by BF Goodrich. + + ESPN still to broadcast SCORE CBS Sports Network to Mexico and Latin America. + + AB Moteurs in France to air 2015 and 2016 SCORE World Desert Championship content to France and Western Europe. This is the same network that currently airs NASCAR and Monster Jam programs. + + SCORE commitment for a minimum of 2 airings per race with past years exceeding 4-5x race airings per event! 196 201 16 17
Live Streaming ASSETS World Desert Championship 201 SCORE International has developed a unique global, live streaming Internet broadcast, on par with an ESPN style television show. 62,000 Estimated Annual On-site Attendance + + The show has grown to include two live announcers interviewing racers on the big stage throughout the event. Live race action was broadcast from five cameras out on the course with camera drones transmitting more action back to the booth. Live Stream Brand Exposure: + + Full Time Branding on Live Streaming Screen visual + + Estimated 30 hours of Live Streaming + + Brand integration in content + + Brand video integration into content + + Custom content interviews with participating manufacturers will be broadcast to the Live Stream. Live Stream Audience* Contingency Views: 264,000 Race Days Views: 1,215,000 Total Event Views: 1,479,000 Social Interactions 25,000 * SCORE Baja 1000 Estimates 1 19
SCORE-International.com ASSETS The Original and Largest Media Impact Race Series In North America and the longest operating Off-Road Series in the World Delivering Over 1.16 Million Monthly Uniques 4.90 Million Page Views Per Month + + SCORE-International.com transitioned last year from a racer information only site to a SCORE motorsports and off-road performance content based site servicing the SCORE racer and global off-road performance fan base. + + Exclusive Content driven features, news and video covering all aspects of SCORE Racing and lifestyle activities + + All Content searchable and sharable + + All SCORE Media assets are integrated into score-international. com to be the central point of access to all SCORE information including: + + SCORE Race Coverage + + SCORE Live Streaming Coverage + + SCORE Race Tracking service + + All SCORE information release + + ALL Sponsor based content support + + SCORE Journal digital magazine access and archived issues + + SCORE App and all Social Media access + + All RACER Information available on special tab that presents all the race specific information in an easy, direct access format. 20 21
SCORE Journal ASSETS Digital Magazine SCORE Journal has exceeded every estimated statistic for the 3nd year in a row. The #1 Media asset to reach off-road motorsport s participants, teams and global fan base! + + Delivers Exclusive SCORE race content for race coverage, driver profiles, sponsor profiles, race product reviews, tech features and full features on SCORE History. + + Full Video integration for both editorial and advertisers. + + Content searchable and sharable + + Content archives can be accessed on score-international.com with operating links and videos. + + BONUS Spanish Edition will be expanding for 201 Monthly Impact* Unique Page Views 60,726,120 Cover views 7,221,41 Zooms 2,220,072 Unique visitors 1,730,520 Social Shares 2,212,000 Links Clicked 310,000 AVG. Engagement Time 31 Mins. * AVERAGE PER MONTHLY ISSUE AUDIENCE NUMBERS IN 2016 22 23
Social Media S CORE International continues to develop all social media platforms to address the needs for teams, manufacturers and fans that demand immediate interaction. All the high speed activities of the SCORE World Desert Championship series are now available 24 / 7. + + 61% of Facebook fans are Millennials between 1-34 with the younger 1-24 age bracket representing 30%. 30% 1-24yrs 4.5% 13-17yrs 31% 25-34yrs 32% 35-65yrs 61% MILLENIALS ASSETS FACEBOOK SCOREINTL 227,111 LIKES 12.9% GROWTH.1MM VIDEO VIEWS 4.9MM VIDEO MINUTES VIEWED INSTAGRAM SCOREINTERNATIONAL 4,100 FOLLOWERS TWITTER SCOREINTL 20,900 FOLLOWERS +SCORE + App + + Introduced at the 2016 SCORE Baja 500 to enable all SCORE participants and fan base to view all aspects of SCORE media. + + Available free with Android, Apple applications for cell phone, tablets and lap top usage. + + 197,000 views in the last 30 days with tremendous increase in viewers for the SCORE Baja 1000 this November 24 25 2
Contingency Center Stage Exposure The day before the race where fans, sponsors, teams and drivers come together and enjoy the event together. Sponsors showcase their products and services, racers, parade through crowds with their race vehicles, fans and spectators mingle in the Culture of SCORE International and garner photos, autographs and souvenirs. Reach over 50,000+ Attendees + + Direct to Racer Programs + + Marketing Support + + Listing and program details on Web Site with Link ASSETS + + Contingency Watch program highlights with SCORE Journal and SCORE-International.com + + Turn-Key administration on sticker application requirement + + Finisher reports with contingency results supplied to participating manufacturers 196 201 26 27
Special Projects SCORE International Exposure Programs 196 201 SEMA/SCORE Baja 1000 Experience + + Baja 1000 Position Qualifier for Designated Classes + + 70,000 Sq Ft Exhibit Feature Area + + Largest Off-Road Presence at SEMA show + + World Wide Media and Contact Exposure + + Sponsor Branding Promotion and Affiliation Lucas Oil Off-Road Expo + + Major Exposure at Off-Road Market s #1 Show + + Showcasing Off-Road Motorsports and the SCORE International Series + + Sponsor Involvement and Exposure + + Course Map for Baja 1000 Revealed + + On-Line Broadcast + + Driver Autograph and Interview Sessions Sand Sports Super Show + + Major Exposure to the UTV Industry s #1 show + + Great SCORE Branding Exposure reaching the #1 Growth market for the Off-road and Performance Lifestyle enthusiast base. + + SCORE UTV Team Autograph Sessions + + Promotional coverage and support from SCORE Marketing Assets, SCORE Journal and Social Media Channels. 2 29
SCORE MARKETING 465 So. Meadows Parkway Suite 6 Reno, Nevada 9521 T: 775.52.907 Info: score-international.com Jim Ryan Marketing and Sales Director T: 714.330.3521 E: jim@score-international.com Christine Snedden Marketing and Sales Representative T: 702.506.4612 E: csnedden@score-international.com SCORE INTERNATIONAL Lazaro Cardenas 139- Z. Centro Ensenada BC, Zip Code 2230 Abelardo Grijalva Race Director U.S. and Mexico Race Logistics T: 011 52 1 (646) 19-707 (Tel Cel) T: 011 52 1 (646) 162-7336 (Moviestar) abelardogrijalva@yahoo.com.mx race-director@score-international.com Juan Tintos Funke SCORE Advisor U.S. & Mexico Affairs jbtintos@hotmail.com T: 011 52 1 (664) 151-6622 SCORE-International.com 30