AIMExpo presented by Nationwide Schedule of Events 8/20/17

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7am - 6pm Trade & Exhibitor Registration B130-131 8am - 8pm FREE Gear Check C160A, C161A 8am - 9am Opening Ceremony Coffee Service Union Station Blrm Foyer 8:30am - 9:45am Opening Ceremony Keynote Speakers: Scott Wine, CEO, Polaris & Matt Levatich, President & CEO, Harley-Davidson Union Station Blrm AB 10am - 4pm MIC Business Center & Lounge C150-151 10am - 5pm AIMExpo Outdoors! Open East Lot 10am - 6pm Exhibit Hall Open Exhibit Halls A-D 10am - 6pm Media Hub, Show Floor 10am - 6pm Motorcycle Legends & Heroes of Supercross Booth #3453 10am - 6pm Championship of the Americas Custom Bike Competition Booth #2728 10am - 6pm Custom Culture powered by BMW Motorcycles Booth #2728 10am - 6pm Skidmark Garage Showcase & Lounge Booth #2728 10am - 6pm Retro Affair Vintage Motorcycle Show Booth #200 10am - 6pm KIRSH Meeting & Media Room C160B 10am- 6pm Continental Tire Clinic C161B 11am-11:30am Teach McNeil Freestyle Stunt Show powered by BMW Motorcycles AIMExpo Outdoors! The Two Secrets of Great Coaches and Leaders 25 Non-Negotiable Standards: How Dealers Achieve 10% Operating Profit Profit, Customer Retention and Increased CSI through F&I Service KPIs: What to Measure and How 11:30am CFMOTO Business Seminar Luncheon RSVP Booth#246 12pm - 1pm Honda Lunch & Learn (Invite Only) A210-211 Thursday, September 21 Selling the Lifestyle. How Facebook Ads Help You Influence Your Customers Stop Working So Hard: How to Wow Customers & Increase PG&A Sales with Less Effort Pre-Owned: The #1-Selling Brand in Powersports Warranty Woes: Stop Throwing Away Dollars! 1pm Suzuki Motor of America, Inc. SalesPro Training C170 1pm - 1:30pm Teach McNeil Freestyle Stunt Show powered by BMW Motorcycles AIMExpo Outdoors! Octane Lending Management Succession: How to Assess When They Are Ready 5-Profit-Center Management: How to Divide & Conquer Your Departments for Maximizing Profitability Holding Major Unit Margins in a Competitive Marketplace page 1 of 5

Strategic Online Marketing for Your Dealership for Less Than the Cost of Cup of Coffee Per Day 3pm-3:30pm Teach McNeil Freestyle Stunt Show powered by BMW Motorcycles AIMExpo Outdoors! 3pm-3:30pm 2nd Annual NPA Motorcycle Auction AIMExpo Outdoors! 5pm - 6pm Octane Lending Social Hour 6pm - 7pm HAPPY! Happy Hour presented by NADAguides with NPA hosted auction benefiting the Pediatric Brain Tumor Foundation's Cycle World Joseph C. Exhibit Hall Lobby Parkhurst Education Fund 7pm - 9pm PSB Power50 Dinner A221-225 7pm Championship of the America's Custom Builder Meet & Greet AD Farrow, Broad Street 7pm Bonnier Industry Kickball Night (Invite Only) Huntington Park Baseball Stadium Friday, September 22 8am - 6pm Trade & Exhibitor Registration B130-131 8am - 7pm FREE Gear Check C160A, C161A 10am - 4pm MIC Business Center & Lounge C150-151 10am - 5pm AIMExpo Outdoors! Open East Lot 10am - 6pm Exhibit Hall Open Exhibit Halls A-D 10am - 6pm Media Hub 10am - 6pm Motorcycle Legends & Heroes of Supercross Booth #3453 10am - 6pm Championship of the Americas Custom Bike Competition Booth #2728 10am - 6pm Custom Culture powered by BMW Motorcycles Booth #2728 10am - 6pm Skidmark Garage Showcase & Lounge Booth #2728 10am - 6pm Retro Affair Vintage Motorcycle Show Booth #200 10am - 6pm KIRSH Meeting & Media Room C160B 10am- 6pm Continental Tire Clinic C161B The House Money is Cheaper Than Real Money! 25 Non-Negotiable Standards: How Dealers Achieve 10% Operating Profit Psychology and Powersports: Applications for Better Performance in Sales and Finance Understanding Owner and General Manager Roles 10:30am - 12noon Custom Culture Roundtable - How to Reach Millenials A221-225 11:00am - 11:30am Teach McNeil Freestyle Stunt Show powered by BMW Motorcycles AIMExpo Outdoors! 11:30am CFMOTO Business Seminar Luncheon RSVP Booth#246 1:00pm - 1:30pm Teach McNeil Freestyle Stunt Show powered by BMW Motorcycles AIMExpo Outdoors! Dealer Case Study: Sales & Marketing Dealer Case Study: Leadership Plus Dealer Case Study: Powering Profits Dealer Case Study: Service & Operations Octane Lending page 2 of 5

2pm Suzuki Motor of America, Inc. SalesPro Training C170 Sales & Marketing Powering Profits Service & Operations Leadership Plus 5pm - 6pm Octane Lending Social Hour 6pm - 7pm AMA Hall of Fame Induction Ceremony Cocktail Reception (Ticketed Event) Union Station Blrm Foyer 7pm - 10pm AMA Hall of Fame Induction Ceremony & Dinner (Ticketed Event) Union Station Blrm AB 8pm AL3RT/AEGIS Dealer Party Brewcadia 8am - 6pm Trade & Exhibitor Registration B130-131 8am - 7pm FREE Gear Check C160A, C161A 8am - 10pm Free Motorcycle Parking brought to you by ECSTAR Suzuki Genuine Oil Goodale Garage 9am - 4pm MIC Business Center & Lounge C150-151 9am - 5pm AIMExpo Outdoors! Open East Lot 9am - 6pm Exhibit Hall Open Exhibit Halls A-D 9am - 6pm Rider's Garage @ AIMExpo Presentation Stage 9am - 6pm Motorcycle Legends & Heroes of Supercross Booth #3453 9am - 6pm Championship of the Americas Custom Bike Competition Booth #2728 9am - 6pm Custom Showcase powered by BMW Motorcycles Booth #2728 9am - 6pm Skidmark Garage Showcase & Lounge Booth #2728 9am - 6pm Retro Affair Vintage Motorcycle Show Booth #200 9am - 6pm KIRSH Meeting & Media Room (Powersports Dealers Only) C160B 9am - 6pm Continental Tire Clinic (Powersports Dealers Only) C161B 10am - 10:30am RIDER'S GARAGE: Of Motorcycles, Men s Rooms and Mutts Eric Trow, Stayin Safe 10:30-11am Teach McNeil Freestyle Stunt Show powered by BMW Motorcycles AIMExpo Outdoors! 11am - 11:30am RIDER'S GARAGE : Experience Makes the Difference Scott Enlow, Arai Helmets 12noon - 12:45pm RIDER'S GARAGE: Where the Road Ends Motorcycle Documentary: Preparing for the Darien Gap Wayne Mitchell, retired Army Engineer officer & Expedition Leader; Jake Hamby, Freelance Videographer & Combat Camera Operator; Alex Manne, former Special Forces Communications & Army Photographer; Simon Edwards, former Special Forces Medic & two-time Bonneville land speed record holder 12:30pm -1pm Teach McNeil Freestyle Stunt Show powered by BMW Motorcycles AIMExpo Outdoors! 1pm - 1:45pm Saturday, September 23 RIDER'S GARAGE: Get Inspired by Women Who Ride Sarah Schilke, BMW Motorrad; Alisa Clickenger, Women's MC Tours; Tracy Motz, Rev'It; Erin Sills, Land Speed Record Holder; Lisa Thomas, World Traveler 1pm - 2pm ADVMoto Charity Raffle Octane Lending (Powersports Dealers Only) 2pm - 2:30pm Teach McNeil Freestyle Stunt Show powered by BMW Motorcycles AIMExpo Outdoors! page 3 of 5

2pm - 2:30pm RIDER'S GARAGE: Protecting Your Motorcycle from Corrosion Lise Pearson, ACF-50 3pm - 3:45pm RIDER'S GARAGE: AMA Hall of Famers Meet & Greet Donnie Emler Sr., Eddie Lojak Sr., Bob Moore, Peter Starr and John Ulrich as well as AMA Motorcycle Hall of Fame Legend Bill Werner 3:30-4pm Teach McNeil Freestyle Stunt Show powered by BMW Motorcycles AIMExpo Outdoors! 4pm - 4:30pm RIDER'S GARAGE: Fly and Ride Adventures What You Need to Know Court Rand, Ecuador Freedom 5pm - 5:30pm RIDER'S GARAGE: Turning Knobs The Wizardry Behind Motorcycle Suspension Matt Wiley, Race Tech 5pm - 6pm Octane Lending Social Hour 6pm Championship of the Americas After Party AD Farrow, Broad Street 6pm - 10pm AMA Bike Night AMA Hall of Fame, Pickerington Sunday, September 24 8am - 10pm Free Motorcycle Parking brought to you by ECSTAR Suzuki Genuine Oil Goodale Garage 9am - 4pm Trade & Exhibitor Registration B130-131 9am - 6pm FREE Gear Check C160A, C161A 10am - 3pm MIC Business Center & Lounge C150-151 10am - 4pm AIMExpo Outdoors! Open East Lot 10am - 5pm Exhibit Hall Open Exhibit Halls A-D 10am - 5pm Rider's Garage @ AIMExpo Presentation Stage 10am - 5pm Motorcycle Legends & Heroes of Supercross Booth #3453 10am - 5pm Championship of the Americas Custom Bike Competition Booth #2728 10am - 5pm Custom Showcase powered by BMW Motorcycles Booth #2728 10am - 5pm Skidmark Garage Showcase & Lounge Booth #2728 10am - 5pm Retro Affair Vintage Motorcycle Show Booth #200 10am - 5pm KIRSH Meeting & Media Room (Powersports Dealers Only) C160B 9am - 6pm Continental Tire Clinic (Powersports Dealers Only) C161B 11am - 11:30am Teach McNeil Freestyle Stunt Show powered by BMW Motorcycles AIMExpo Outdoors! 11am - 11:30am RIDER'S GARAGE: Protecting Your Motorcycle from Corrosion Lise Pearson, ACF-50 11:45am - 12:15pm RIDER'S GARAGE: Of Motorcycles, Men s Rooms and Mutts Eric Trow, Stayin Safe 12:45pm - 1:15pm RIDER'S GARAGE: Where the Road Ends Motorcycle Documentary: Preparing for the Darien Gap Wayne Mitchell, retired Army Engineer officer & Expedition Leader; Jake Hamby, Freelance Videographer & Combat Camera Operator; Alex Manne, former Special Forces Communications & Army Photographer; Simon Edwards, former Special Forces Medic & two-time Bonneville land speed record holder 1pm - 4pm Octane Lending (Powersports Dealers Only) 1pm - 1:30pm Retro Affair Awards Ceremony Booth #200 1:15pm - 1:45pm RIDER'S GARAGE: Communication in Motion Mike Tole, Cardo Systems 2pm - 2:30pm Teach McNeil Freestyle Stunt Show powered by BMW Motorcycles AIMExpo Outdoors! 2pm - 2:30pm Championship of the Americas Awards Ceremony Rider's Garage, page 4 of 5

3pm - 3:30pm 4pm - 4:30pm RIDER'S GARAGE: Inside Soft Luggage and Ride Right Eric Hougen, Wolfman Luggage RIDER'S GARAGE: Critical Motorcycle Maintenance Items You May Have Overlooked Matt Wiley, Moto-Services.net page 5 of 5