MEDIA KIT
Promoting your products and services with US SQUASH and Squash Magazine US Squash offers marketing opportunities across four main platforms. Our reach to a highly desirable demographic is unparalleled in the squash world. Print Squash Magazine Online www.ussquash.com and www.squashmagazine.com Email E-newsletters and targeted e-bulletins Promotion via s major events and other tournaments 2
OUR AUDIENCE Across the world, the squash community has traditionally attracted an audience of educated, wealthy and influential people. A study conducted by insightexpress states more upscale than any sport, including golf or yachting, and a far better value. US Squash Player Demographics 19% are C Level, Owners, Partners or Presidents $287,000 is the average household income $1,407,000 is the average net worth 98% have college degrees, 57% have graduate degrees High correlation between US Squash database and the top 100 wealthiest zip codes list: 3 of the top 5 wealthiest zip codes are the 3 most represented zip codes in the US SQUASH database (and 5 of the top 11) Squash Magazine Reader Profile 66% are between 25 & 55 years of age (mean age 43) 86% of respondents are male, 81% Caucasian 52% are from Northeast 98% of readers have degrees from 4-year colleges (BA/BS) 57% of readers have a Masters or Doctorate (among those age 25+) 79% own their homes; 32% own 2 homes or more 36% own luxury cars; 55% have 2 or more cars 19% C-Level, Owner, Partner, or President; 7% on corporate boards; 25% on nonprofit association boards 57% fly 6 or more times/year (73% fly internationally, 21% 3 or more times/year) 53% of US Squash players perceive Squash Magazine as being the biggest value for joining US Squash with 95% spending up to 60 minutes reading each issue 3
OUR AUDIENCE Annual household income 36% Of respondents have a household income (before taxes) of $100,000 - $250,000 19% Of respondents have a household income (before taxes) of $250,000 - $1,000,000 41% Of respondents have investments assets (excluding their homes) of $175,000 - $5,000,000, 36% of whom have investments valued over $250,000 Mean household income-$286,796 (among those age 18+) Mean net worth-$1,405,432 (among those age 18+) Other relevant interests of squash players include 49% Are golfers 45% Play tennis 40% Ski OUR REACH Website www.ussquash.com Visits - 1,651,029 Page Views 15,011,945 Unique Visitors 362,965 Squash Magazine Circulation Squash Magazine is distributed to more than 10,000 direct squash enthusiasts & athletes 8x per season: Circulation is 12,000 to US Squash members & Squash Magazine, subscribers, clubs and colleges Readership is conservatively estimated to be greater than 30,000 as a result of pass-on readers in homes, clubs and colleges around the country. 4
PRINT THE VERDICT squash loses 2020 vote, gains respect THE VERDICT squash loses 2020 vote, gains respect THE VERDICT squash loses 2020 vote, gains respect MohaMed elshorbagy One half Of a brother tandem making waves On the Psa tour U.S. OPEN 2013 a world-class field On display at drexel university seeks title TEAMS PERFORM led by sobhy sisters, usa earns medals this summer MohaMed elshorbagy One half Of a brother tandem making waves On the Psa tour U.S. OPEN 2013 a world-class field On display at drexel university seeks title TEAMS PERFORM led by sobhy sisters, usa earns medals this summer MohaMed elshorbagy One half Of a brother tandem making waves On the Psa tour U.S. OPEN 2013 a world-class field On display at drexel university seeks title TEAMS PERFORM led by sobhy sisters, usa earns medals this summer october 2013 / www.squashmagazine.com october 2013 / www.squashmagazine.com october 2013 / www.squashmagazine.com Squash Magazine is the #1 magazine in squash. Published for 17 straight years, it is the most valued benefit of being a US Squash member and has an extremely dedicated readership. 8 issues per season published : October May Squash Magazine typically includes 48 or 56 total pages per issue The following advertising opportunities are available. 8 Inclusions (15% Discount) 6 Inclusions (10% Discount) 4 Inclusions (7% Discount) 2 Inclusions (5% Discount) 1 Inclusion Full Page Ad Full Color Full Page Ad BLack & White 1/2 Page Ad Full Color 1/2 Page Ad Black & White 1/3 Page Ad Full Color 1/3 Page Ad Black & White 1/4 Page Ad Full Color 1/4 Page Ad Black & White 1/6 Page Ad Full Color 1/6 Page Ad Black & White $13,600 $10,800 $7440 $3800 $2,000 $10,200 $8,100 $5,580 $2,850 $1,500 $8,160 $6,480 $4,464 $2,280 $1,200 $6,120 $4,860 $3,348 $1,634 $900 $5,848 $4,644 $3,199.20 $1,634 $860 $4,488 $3,564 $2,55.20 $1,254 $660 $4,488 $3,564 $2,55.20 $1,254 $660 $3,128 $2,484 $1,711.20 $874 $460 $3,128 $2,484 $1,711.20 $874 $460 $2,448 $1,944 $1,339.20 $684 $360 5
ONLINE Promote your products and services on the #1 most visited squash site in the United States. www.ussquash.com The following advertising opportunities are available. Tile Homepage Banner Tournaments Banner Rankings Banner Profiles Tile News Tile Junior Squash Tile Doubles Squash Tile Women s Squash Tile College Squash 12 Months (30% Discount) 6 Months (20% Discount) 3 Months (15% Discount) 2 Months (10% Discount) 1 Month (10% Discount) $16,800 $15,000 $5,100 $3,600 $2,000 $14,700 $8,400 $4,462.50 $3,150 $1,750 $14,700 $8,400 $4,462.50 $3,150 $1,750 $14,700 $8,400 $4,462.50 $3,150 $1,750 $8,400 $4,800 $2,550 $1,800 $1,000 $4,200 $2,400 $1,275 $900 $500 $3,150 $1,800 $956.25 $675 $375 $2,100 $1,200 $637.50 $450 $250 $2,100 $1,200 $637.50 $450 $250 6
ONLINE Squash Magazine s website also offers excellent exposure to the most committed squash players. Home page advertisers on ussquash.com also receive partner recognition on the home page of squashmagazine.com www.squashmagazine.com Other Opportunities In addition to the listings on page 6, to promote available jobs on the site which attracts the most qualified candidates, job listings may be posted in the Job Opportunities section of ussquash.com Job Listing - $125 for 30 Day Listing (up to 250 words and logo) 7
E-MAIL E-News Sent to entire US Squash database of more than 35,000 subscribers* E-Bulletins Sent to targeted subset of database* * Sent monthly The following advertising opportunities are available. 12 Months (30% Discount) 6 Months (20% Discount) 3 Months (15% Discount) 2 Months (10% Discount) 1 Month E-News (35,000*) $3,780 $2,160 $1,147.50 $810 $450 E-Bulletins Juniors (3,000*) $3,780 $2,160 $1,147.50 $810 $450 Doubles (1,500*) $2,100 $1,200 $637.50 $450 $250 Women s (4,000*) $2,100 $1,200 $637.50 $450 $250 Tournament Director/ Pros/Coaches (800*) $2,100 $1,200 $637.50 $450 $250 * E-mail Addresses 8
E-MAIL CAMPS Promotion of your camp may be extended to reach the entire US squash community with inclusion in US Squash s camp-specific emails sent to its entire database of more than 35,000 squash enthusiast nationally. Frequency is up to 5x and priced according to duration of placement and add-on preferences. All camp advertisers also are listed on Camps page of ussquash.com/participate/camps for an entire year. Top Line Camp Package Second Line Camp Package Basic Camp Package Gold (February/March/ April/May/June) Silver (March/April/ May/ June) Bronze (April/May/June) $1,450 $1,250 $1,000 $1,200 $1,000 $750 $950 $750 $500 Tournament Updates Included in Promotion via s (see page 10) 9
PROMOTION VIA EVENTS US Squash hosts nearly three dozen major championships annually. Promotional opportunities range from displaying products at events and distributing materials, to inclusion in all aspects of marketing and communication surrounding events. Generally there are three categories of events, Juniors, Adults and Doubles, and promotions may be conducted at a single event, or the entire series of events by type. U.S. Junior Championships* The U.S. Junior Championships Series is an opportunity for junior players to participate in a U.S. Championship event at their ability level. Marketing to these Junior players and their families is an excellent way to reach a heavily invested population of the squash community. Premium Junior Series Plus Junior Series Standard Junior Series Premium Single Plus Single Standard Single Fee Display at Tournament Signage Gift Bag (if scheduled) Tournament- Specific Emails Banner on Tournament Page $5,500 All Yes Yes Yes Yes $3,500 All Yes Yes - - $2,000 All - - - - $750 1 Yes Yes Yes Yes $550 1 Yes Yes - - $350 1 - - - - *U.S. Junior Open, U.S. Junior Championships, Junior Silver, Junior Bronze 10
U.S. Adult Championships* The adult championships reach a dedicated squash playing population, many of whom have been involved in the game for decades, as well as the elite players competing in the U.S. Closed Championships. Skill Level players gather from all over the country after competing in 8 Regional Championships to earn titles from 3.0 to 6.0 National Championships. Fee Display at Tournament Signage Gift Bag (if scheduled) Tournament- Specific Emails Banner on Tournament Page Premium Junior $3,000 All Yes Yes Yes Yes Series Plus Junior $2,000 All Yes Yes - - Series Standard Junior $1,500 All - - - - Series Premium Single $650 1 Yes Yes Yes Yes Plus Single $450 1 Yes Yes - - Standard Single $250 1 - - - - *U.S. Masters, U.S. Championships, U.S. Skill Levels 11
U.S. DOUBLES Championships* These events, typically taking place at private clubs, reach some of our most affluent players while they are doing what they love, competing at the highest level, whether it be the U.S. Doubles, U.S. Mixed Doubles, Father-Son or Century Doubles National Championships. Premium Junior Series Plus Junior Series Standard Junior Series Premium Single Plus Single Standard Single Fee Display at Tournament Signage Gift Bag (if scheduled) Tournament- Specific Emails Banner on Tournament Page $2,500 All Yes Yes Yes Yes $1,500 All Yes Yes - - $1,000 All - - - - $650 1 Yes Yes Yes Yes $450 1 Yes Yes - - $250 1 - - - - *Seven major doubles national championships 12
PACKAGES EXAMPLES We recommend a combination of marketing tools to ensure your intended audience receives your message in a variety of ways and multiple times. Examples include: Package 1 2 inclusions 1 full page black and white ad in Squash Magazine: $2,850 3 month E-News inclusion: $1,147.50 Silver Camp Email with Top Line Add-On Inclusion in camp-specific email March through June: $1,250 Premium Junior Series Package: $5,500 Package 2 6 inclusions 1/4 page color ad in Squash Magazine: $6,480 with 10% multiple inclusion discount) 12 month E-News inclusion sent monthly: $3,780 (with 30% multiple inclusion discount) Standard Adult Singles Series: $1,500 Package 3 8 inclusions 1/2 page color ad in Squash Magazine: $8,160 (with 15% multiple inclusion discount) 3 month Homepage tile: $5,100 (with 15% multiple inclusion discount) 6 month Doubles Update ad inclusion: $1,200 (with 20% multiple inclusion discount) Package 4 2 month Tournament Listing webpage banner: $3,150 (with 10% multiple inclusion discount) 1 month Women s Update ad inclusion: $250 2 month Women s Squash landing page Tile: $450 Package 5 1/2 page color ad in Squash Magazine: $860 Premium Junior single event: $750 13
SAMPLE ONLINE ADVERTISEMENTS US Squash design services are available for a flat fee of $200 per ad. Online Ad Specifications Website Banner: 728 x 90 pixels Website Tile: 300 x 250 Pixels Camp Email Advertisement: 420 x 190 pixels 14
Online E-News Ad Specifications: E-News/E-Bulletin/E-Update Advertisement: 175 x 145 pixels and 420 x 190 pixels TICKETS ON SALE NOW! DELAWARE INVESTMENTS DREXEL UNIVERSITY SAMPLE PROMOTION VIA EVENT Online Display/Email Specifications: Tournament Email Advertisement: 175 x 145 pixels GRAND OPENING FESTIVAL OF SQUASH SEPTEMBER 19-22 15
For more information contact advertise@ussquash.com or 212.268.4090