Main Project Goals Project Overview

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Journey to the Top There's a certain compelling urge within us all to climb up high to experience a vista unattainable from the ground. The lighthouse tower will take you to the top for a stunning year around visual perspective overlooking the harbor of Sturgeon Bay and beyond from both indoor and outdoor viewing decks. Exciting New Interactive Exhibits Main Project Goals Project Overview Floor 1: Maritime proud! Floor 10: Historical Review of Sturgeon Bay s Working Waterfront Floor 9: Origins of Our Maritime World Floor 8: Maritime Settlement People and Ports Floor 7: Maritime Navigation Floor 6: Maritime Commerce Floor 5: Shipbuilding Floor 4: Great Lakes Recreational Boating Floor 3: Fishing 1. 2. 3. 4. 5. Construct a new, iconic, state-of-the-art, 10-story Maritime Tower and outdoor observation platform with a 360 view of Sturgeon Bay s working waterfront. Add numerous creative interactive educational displays and enable the expansion of the museum's interpretive galleries. Expand the museum store and meeting space to offer a unique environment for accommodating larger events. Strengthen a self-sustaining business model by attracting tourism, creating conference space and boosting economic growth. Ultimately create a memorable educational and inspirational experience that will appeal to all ages. Campaign Goal $5.5 Million Stage I - Advance Gifts Phase Raised to Date (6/1/17) $2.3 Million Stage II - Community Gifts Phase Goal to Go $3.2 Million How the Funds Will Be Used Construction $3,700,000 Design & Engineering $ 410,000 Exhibits $1,000,000 Project Planning & Development $ 200,000 Exterior Improvements $ 100,000 Furnishings & Interior $ 90,000 Floor 2: Underwater Cultural Heritage Shipwrecks 6. Offer a destination attraction and experience that will draw visitors from far and wide and keep them coming back! $5,500,000 A Museum Experience Like No Other Our museum visitors will be able to explore permanent and rotating exhibits that come alive, offering an unparalleled, enriching experience of the unique history of this region. Collections of artifacts, compelling audio-visual elements, immersive displays, and thought-provoking exhibits dive into the fabled stories of the peoples, places, and ships to celebrate Northeast Wisconsin s shipbuilders, maritime-related businesses and the splendor of the world s most extensive navigable inland-waterways system.

How You May Help: Naming & Recognition Opportunities To make this exemplary project a reality, we need your support! The Door County Maritime Museum has a variety of special donor naming opportunities for the Maritime Tower. Individuals, families or businesses who wish to support the museum through a named gift may choose from the available opportunities below. Naming Opportunities Tower Naming $1,000,000 11th Floor: Open Observation Level $750,000 10th Floor Inside Observation Level: Regional Maritime Highlights $500,000 9th Floor: Origins of Our Maritime World $200,000 8th Floor: Maritime Settlement People and Ports $150,000 7th Floor: Maritime Navigation $150,000 6th Floor: Maritime Commerce $100,000 5th Floor: Shipbuilding $100,000 4th Floor: Great Lakes Recreational Boating $100,000 3rd Floor: Fishing $100,000 2nd Floor: Underwater Cultural Heritage $100,000 1st Floor: Maritime Proud $150,000 Board Room $100,000 2nd Floor Deck $50,000 Gift Store (1st Floor) $50,000 Elevator $50,000 Systems Control Room $50,000 Windows (10): Display in Lobby $20,000 each Steps (17): 10th floor to Top $10,000 each Personalized Pavers $1,000 each Stairway Landing 1st floor landing $2,500 6th floor landing $7,500 2nd floor landing $2,500 7th floor landing $10,000 3rd floor landing $5,000 8th floor landing $15,000 4th floor landing $5,000 9th floor landing $20,000 5th floor landing $7,500 Plank Holder: Special Display in Lobby (Unlimited Donors) Naming ALL Donors within the following ranges. Admirals $50,000 and above Captains $25,000-$49,999 Commanders $10,000-$24,999 Lieutenants $5,000-$9,999 Stairway to the Top: Display in Lobby (Please inquire for availability) 1st to 2nd floor $250/step 6th to 7th floor $2,500/step 2nd to 3rd floor $500/step 7th to 8th floor $3,000/step 3rd to 4th floor $1,000/step 8th to 9th floor $4,000/step 4th to 5th floor $1,500/step 9th to 10th floor $5,000/step 5th to 6th floor $2,000/step Generous donors have already RESERVED these selections. Multiple Opportunities Available

& Lighthouse Preservation Society Sturgeon Bay Gills Rock Cana Island The Maritime Lighthouse Tower Celebrating, Exploring, and Preserving Maritime History! Towers of many types have played an essential role in the maritime history of the Nation, the Great Lakes, Wisconsin, and the Door Peninsula. Signal towers, watch towers, and light towers, more commonly known as a lighthouse, once dotted the Nation s coastlines. The Door County Maritime Museum s new Maritime Lighthouse Tower will forever stand as a lasting tribute to their importance to the economy, development, and history of the Great Lakes. More importantly, the Lighthouse Tower offers a unique, fun, and exciting way to explore the region s rich maritime heritage and it all comes with a spectacular view! Floor One Maritime Proud! Your journey begins on the first floor of the tower where you will enjoy a video overview of the Door Peninsula s extraordinary maritime history. Additionally, you will learn the ins and outs of getting the most from your visit to the Maritime Lighthouse Tower we don t want you to miss anything! You will also meet your virtual guide and storyteller who will be with you throughout your tower experience. We guarantee you will enjoy his appearance from time to time to entertain and educate as you explore all that the Maritime Lighthouse Tower has to offer. It is now time to board the elevator for your ascent to the top! Or, for the bold, seeking true insight into life as a lighthouse keeper or lifesaving station watchman, you can choose to climb the stairs! Floor Ten Historical Review of Sturgeon Bay s Working Waterfront As you exit the elevator or the stairwell, you will be greeted with a panoramic view of the port of Sturgeon Bay s working waterfront. The spectacular view is enhanced by information that explains what you are seeing now, as well as providing insights on what was once there. Through the miracle of technology, you can imagine Sturgeon Bay in days gone by when towering masts of schooners and the smoke of steamships filled the port. When weather permits, you will be able to climb a spiral stair case similar to those found in historic lighthouses into the tower s cupula for access to the open-air observation deck on the 11th floor. From here you can imagine what it must have been like to be a U.S. Life-Saving Service surfman, standing a lonely vigil in the stations watchtower searching for vessels in distress. Your imagination and curiosity now filled to the brim, it is time to start your floor by floor descent to experience and explore our amazing maritime history. Floor Nine Origins of Our Maritime World How did this amazing inland sea known as the Great Lakes come to be? What is the story behind this huge rocky peninsula that lies beneath to tower? And why does this bay run right through the middle of it? These and countless other questions will be answered and explored on your first stop on the way back to terra firma. You will leave Floor Nine with a new respect for the importance of Great Lakes they don t call em Great for nothin!! Floor Eight Maritime Settlements: People and Ports Human history on the Great Lakes spans centuries, not decades. Long before the first European explorers arrived, the native peoples of the region had shaped an extensive maritime history of their own. The Great Lakes were the region s indigenous people s lifeblood, providing food, water, transportation, and trade. This great inland water highway would later be essential to the westward expansion of the United States, giving birth to bustling ports, major cities, a thriving economy, and new homelands for countless immigrants from around the world. 120 North Madison Avenue, Sturgeon Bay, WI 54235 (920) 743-5958 www.dcmm.org

Floor Seven Maritime Navigation The Great Lakes is a massive inland sea that has been a water highway for its riparian residents for centuries. Vessels ranging from crude dugout canoes to huge 1000-foot freighters have traversed its surface to deliver humans and goods to every corner of the Lakes. All manner of craft of every size and shape imaginable have sailed, and continue to sail, its waters. However, unpredictable violent weather, hidden rocks and shoals, and narrow channels await all who ply the Great Lakes. Learn more about the birth of organizations and apparatus meant to protect humans from the Lakes, as well as protect the Lakes from humans. Explore the lighthouses and other navigational aids that dot the coastline. Discover how they all work together as a system to help mariners. Learn about the United States Coast and its predecessor services; the U.S. Revenue Cutter Service, U.S. Life-Saving Service, and U.S. Lighthouse Service. Study how canals, locks, seawalls and other human improvements have impacted and changed the Great Lakes. Your experiences on this floor will set the backdrop for the floors to come! Floor Six Maritime Commerce Now that you have a better understanding of the challenges of navigating the great inland sea, let s learn about the products and goods moved on the Great Lakes, as well as the vessels needed to make it happen. Explore the progression from the days of schooners and early steamers to the gigantic modern-day freighters, tugboats, and barges that sail the Great Lakes today. Study the impact of Great Lakes maritime commerce on the regional and national economy as well as the incredible variety industries and maritime professionals that make it all possible. On a more local level, learn about the creation of the Sturgeon Bay and Lake Michigan Ship Canal that you viewed from the observation deck when you visited Floor Ten! Floor Five Shipbuilding Sturgeon Bay is a shipbuilding town! Explore this unique little city s shipbuilding legacy, where the title shipyard worker is still very much revered. Learn about the construction of ships and how the methods and technology have changed over time. Become a virtual naval architect and try your hand at designing your own vessel! Floor Four Great Lakes Recreational Boating The region s history is not just about the construction of huge ships. The building of high-quality small boats is the foundation of Sturgeon Bay s shipbuilding legacy. Local boatyards have given birth to all sorts of imaginative small craft rugged little Great Lakes fish tugs, a diverse collection of military patrol boats, all manner of recreational vessels, extraordinary luxury yachts, and much, much more! Now that you know a bit more about the waterways, navigational aids, and ship design, are you ready to try your hand at piloting a small craft? Step up to the boat simulator and take the wheel of a virtual small boat. Choose your craft Coast Guard response boat, luxury yacht, fish tug, high speed motor boat, etc. Grab the throttle and test your skills at getting you and your passengers safely to your destination. Good luck, captain, see you at the dock! Floor Three Fishing The waters of the Great Lakes have long been a source of food for those who live along its shores. From the native peoples who counted on its marine life as a primary source of nourishment to the modern-day sport fishermen who test their skills in landing the big one, Great Lakes fisheries have forever been an essential component of the area s maritime history. Explore the evolution of commercial fishing and the various fish species harvested. Learn about the impact that foreign invaders, like the sea lamprey, zebra mussel, and goby have had on the marine ecosystem. Study the rise of sport fishing and the nationally renowned fishing tournaments that now call Sturgeon Bay home. After this floor, you re going to want to head to the bay to dip a line! Floor Two Underwater Cultural Heritage It is wholly appropriate that this floor lies beneath all that is above, for here, you will learn about the shipwreck strewn bottom of our pristine waters. The craggy shoreline and treacherous shoals of the Door Peninsula have been the demise of many a vessel despite the best efforts of the bold captains and brave seaman that sailed them. Explore the miraculous qualities of cold, fresh water that causes Great Lakes shipwrecks to be some of most intact and well preserved in the world. Study the impact of invasive mollusks like the zebra and quagga mussels on the shipwrecks. Discover the adventure and dangers of being a wreck diver. Explore the challenges and importance of underwater archeology and historic shipwreck preservation. You have now returned to the beginning of your Maritime Lighthouse Tower adventure. We expect that you are already planning a return visit and look forward to seeing you soon! 120 North Madison Avenue, Sturgeon Bay, WI 54235 (920) 743-5958 www.dcmm.org

& Lighthouse Preservation Society Sturgeon Bay Gills Rock Cana Island We Need and Appreciate Your Pledge To meet our goal of $5.5 million we need your support! Please consider making a three-year pledge to the Capital Campaign for Door County Maritime Museum. Giving over a three-year period allows you to make a greater contribution than you might otherwise be able to do with a one-time gift. The success of our campaign depends on the receipt of gifts of this type a generous gift paid over three years. Thank you! Three-Year Pledge Payment Schedule Pledge Level Annual Payments Quarterly Payments Monthly Payments $500,000 $166,667 $41,667 $13,889 $300,000 $100,000 $25,000 $8,333 $210,000 $70,000 $17,500 $5,833 $150,000 $50,000 $12,500 $4,166 $90,000 $30,000 $7,500 $2,500 $75,000 $25,000 $6,250 $2,083 $60,000 $20,000 $5,000 $1,666 $45,000 $15,000 $3,750 $1,250 $30,000 $10,000 $2,500 $833 $21,000 $7,000 $1,750 $583 $15,000 $5,000 $1,250 $416 $12,000 $4,000 $1,000 $333 $9,000 $3,000 $750 $250 $6,000 $2,000 $500 $166 $3,000 $1,000 $250 $83 $1,000 $333 $83 $27 Payments are rounded to equal 36 payments. Pledges are not considered to be legally binding. Gifts are tax- deductible as prescribed by law. Door County Maritime Museum will send pledge acknowledgements and payment reminders as scheduled. 120 North Madison Avenue, Sturgeon Bay, WI 54235 (920) 743-5958 www.dcmm.org

Yes! I would like to support the Maritime Lighthouse Tower and Museum Expansion. In support of the Capital Campaign to fund construction of the Door County Maritime Lighthouse Tower and Museum Expansion, I/we pledge a total gift of $ Terms of Pledge Fulfillment: My/Our one-time gift is enclosed. Contribution Method: Check Mastercard Visa Stock Other I/We would like our pledge payment to begin (MM/YY) and end (MM/YY). Frequency of Pledge Installments Installments may be spread over a 3-year period, reminders will be mailed. Annually Semi-annually Quarterly Other Credit Card #: Exp. Date: Authorized Signature: Date: Donor Signature: Date: Print Full Name: Phone: Address: & Lighthouse Preservation Society Sturgeon Bay Gills Rock Cana Island CONTINUE TO BACK SIDE Thank You! We d like to give you proper recognition for your support. The Museum considers it an honor to list campaign donors in various publications including Museum newsletters, press releases, campaigns or promotional materials. Please let us know how you d like your recognition to appear. Please recognize my contributions as: Please designate my donation as given Anonymously. Naming Opportunities: Please call 920.743.5958 for current availability of our Naming Opportunites and note your selection(s) above. Gift Matching: I/We are eligible for a gift match by (company/foundation): Return To: Amy Paul, Executive Director Door County Maritime Museum 120 North Madison Avenue Sturgeon Bay, WI 54235 The Door County Maritime Museum & Lighthouse Preservation Society is a registered 501(c)(3) nonprofit organization. All donations are tax deductible; you will receive a donation receipt. Questions: 920.743.5958 & Lighthouse Preservation Society apaul@dcmm.org www.dcmm.org Sturgeon Bay Gills Rock Cana Island