ADIDAS FOOTBALL SOCIAL MEDIA ROLL OUT 2015
PPT DOWNLOAD: HTTP://WE.TL/DT00J JHFRL
JUNE
FOCUS HASHTAGS: #BETHEDIFFERENCE, #MESSI15, #ACE15, #X15, #WWC & #CHILE2015
IMPORTANT URLS: HTTP://WWW.ADIDAS.COM/BETHEDIFFERENCE HTTP://WWW.ADIDAS.COM/MESSI HTTP://WWW.ADIDAS.COM/ACE HTTP://WWW.ADIDAS.COM/X PRE-ORDER BEGINS IN MOST MARKETS ON 5TH JUNE
GETTY TREATMENT
FACEBOOK, TWITTER Control the game, claim the prize. The objective is simple for @ivanrakitic. #ACE15 #BeTheDifference Control the game, claim the prize. The objective is simple for @ivanrakitic. #ACE15 #BeTheDifference N/A Football_BeTheDifference
TBC TBC TBC TBC Football_BeTheDifference
6th: UCL final (20.45 CET)
VIDEO YOUTUBE, FACEBOOK, TWITTER, INSTAGRAM Gamedayplus EP15 Gamedayplus EP15 www.adidas.com/gamedayplus Football_Gamedayplus
FACEBOOK, TWITTER Buckle up. @Alvaromorata is ready for takeoff. #X15 #BeTheDifference #UCLfinal Buckle up. @Alvaromorata is ready for takeoff. #X15 #BeTheDifference #UCL Football_BeTheDifference_X15
INSTAGRAM INSTAGRAM: Buckle up. @Alvaromorata is ready for takeoff. #X15 #BeTheDifference #UCL Football_BeTheDifference_X15
FACEBOOK, TWITTER Control the tempo, orchestrate the midfield. Welcome to the ivanrakitic show. Please take your seats. #ACE15 #BeTheDifference #UCLfinal Control the tempo, orchestrate the midfield. Welcome to the ivanrakitic show. Please take your seats. #ACE15 #BeTheDifference #UCL Football_BeTheDifference_X15
FACEBOOK, TWITTER INSTAGRAM: Control the tempo, orchestrate the midfield. Welcome to the @ivanrakitic show. Please take your seats. #ACE15 #BeTheDifference #UCL Football_BeTheDifference_X15
FACEBOOK, TWITTER, INSTAGRAM Take cover. @LuisSuarez9 is locked, loaded and ready to fire. #X15 #BeTheDifference #UCLfinal Take cover. @LuisSuarez9 is locked, loaded and ready to fire. #X15 #BeTheDifference #UCL Football_BeTheDifference_X15
FACEBOOK, TWITTER, INSTAGRAM INSTAGRAM: Take cover. @LuisSuarez9 is locked, loaded and ready to fire. #X15 #BeTheDifference #UCL Football_BeTheDifference_X15
CONTENT PRODUCED LIVE AND SHARED IN REAL-TIME VIA WHATSAPP AND EMAIL
INSTAGRAM INSTAGRAM: All eyes on Canada. The 2015 Women s World Cup is on. #BeTheDifference #FIFAWWC Tag location: Canada N/A Football_WWC
FACEBOOK, TWITTER Bring it home or go home. @FIFAWWC starts now. #BeTheDifference #FIFAWWC #X15 Bring it home or go home. The FIFA Women s World Cup 2015 starts now. #BeTheDifference #FIFAWWC #X15 N/A Football_WWC
FACEBOOK, TWITTER, INSTAGRAM On home soil, with her nation watching, @Jfiligno is prepared to cause chaos. #X15 #BeTheDifference #FIFAWWC On home soil, with her nation watching, @Jfiligno is prepared to cause chaos. #X15 #BeTheDifference #FIFAWWC. Football_BeTheDifference
7th: WWC Canada vs. China (00.00 CET) WWC New Zealand vs. Netherlands (03.00 CET) WWC Norway vs. Thailand (19.00 CET) WWC Germany vs. Ivory Coast (22.00 CET)
TWITTER, FACEBOOK Age doesn t matter. Winning does. It s time for @VivianneMiedema to #BeTheDifference. #ACE15 #FIFAWWC Age doesn t matter. Winning does. It s time for @VivianneMiedema to #BeTheDifference. #ACE15 #FIFAWWC Football_WWC_ACE15
FACEBOOK, TWITTER Introducing conext15 Final Vancouver, the official match ball for the Women s World Cup final 2015. #BeTheDifference #FIFAWWC Introducing conext15 Final Vancouver, the official match ball for the Women s World Cup final 2015. #BeTheDifference #FIFAWWC * Tag location: Vancouver N/A Football_WWC
INSTAGRAM INSTAGRAM: Introducing conext15 Final Vancouver, the official match ball for the Women s World Cup final 2015. #BeTheDifference #FIFAWWC * Tag location: Vancouver N/A Football_WWC
FACEBOOK, TWITTER Introducing an exclusive #FIFAWWC pack for #X15 and #ACE15 for the @FIFAWWC. It s time to #BeTheDifference FACEBOOK : Introducing an exclusive #FIFAWWC pack for #X15 and #ACE15 for the Women s World Cup 2015. It s time to #BeTheDifference N/A Football_WWC
INSTAGRAM INSTAGRAM: The biggest stage in women s football needs the best boots. Introducing an exclusive #ACE15 from the #FIFAWWC pack for the Women s World Cup. #BeTheDifference N/A Football_WWC
INSTAGRAM INSTAGRAM: #X15 from the #FIFAWWC pack. An exclusive women s model for the Women s World Cup. #BeTheDifference N/A Football_WWC
VIDEO FACEBOOK, TWITTER, YOUTUBE The world s best are ready to shine in the #FIFAWWC. Introducing an exclusive women s #X15 and #ACE15 for this summer s tournament in Canada: https://youtu.be/gekmoux2m-s FACEBOOK : The world s best are ready to shine in the #FIFAWWC. Introducing an exclusive women s #X15 and #ACE15 for this summer s tournament in Canada: https://youtu.be/gekmoux2m-s N/A Football_WWC
TWITTER, FACEBOOK The #FIFAWWC hunt is on for @DFB_Frauen. #BeTheDifference The #FIFAWWC hunt is on for @DFB_Frauen. #BeTheDifference Football_WWC
INSTAGRAM INSTAGRAM: Lace up and smash defenses. The ultimate prize is on the line. #BeTheDifference #X15 #FIFAWWC Tag location: Ottawa Football_WWC_X15
8th: WWC Sweden vs. Nigeria (22.00 CET)
FACEBOOK, TWITTER Defenders beware. The Swedish attack has arrived in Canada. #BeTheDifference #FIFAWWC Defenders beware. The Swedish attack has arrived in Canada. #BeTheDifference #FIFAWWC Football_WWC
9th: WWC Cameroon vs. Ecuador (01.00 CET) WWC USA vs. Australia (01.30 CET) WWC Japan vs. Switzerland (04.00 CET) WWC France vs. England (19.00 CET) WWC Spain vs. Costa Rica (22.00 CET) WWC Colombia vs. Mexico (22.00 CET)
FACEBOOK, TWITTER BC Place awaits. Time for Cameroon and Ecuador to #BeTheDifference. #FIFAWWC BC Place awaits. Time for Cameroon and Ecuador to #BeTheDifference. #FIFAWWC Football_WWC
INSTAGRAM INSTAGRAM: A storm is brewing in Vancouver. #X15 is ready to strike. #BeTheDifference #FIFAWWC Tag location: Vancouver Football_WWC_X15
FACEBOOK, TWITTER A perilous fight awaits. For @beckysauerbrunn and the USA, winning is the only option. #BeTheDifference #FIFAWWC A perilous fight awaits. For @beckysauerbrunn and the USA, winning is the only option. #BeTheDifference #FIFAWWC Football_WWC_X15
FACEBOOK, TWITTER Laser focus. Deadly control. #ACE15 #BeTheDifference #FIFAWWC Laser focus. Deadly control. #ACE15 #BeTheDifference #FIFAWWC Football_WWC
FACEBOOK, TWITTER En garde. Nothing gets past @BouhaddiSarah on her mission for #FIFAWWC glory. #BeTheDifference En garde. Nothing gets past @BouhaddiSarah on her mission for #FIFAWWC glory. #BeTheDifference Football_WWC
FACEBOOK, TWITTER When La Roja hit the pitch, the opposition see red. #BeTheDifference #FIFAWWC When La Roja hit the pitch, the opposition see red. #BeTheDifference #FIFAWWC Football_WWC
FACEBOOK, TWITTER Toe-to-toe, head-to-head. For Colombia and Mexico, the fight is on. #BeTheDifference #FIFAWWC Toe-to-toe, head-to-head. For Colombia and Mexico, the fight is on. #BeTheDifference #FIFAWWC Football_WWC
10th: WWC Brazil vs. South Korea (01.00 CET)
FACEBOOK, TWITTER 6 nations, one #FIFAWWC ambition. #BeTheDifference 6 nations, one #FIFAWWC ambition. #BeTheDifference Football_WWC
INSTAGRAM: INSTAGRAM INSTAGRAM: 6 nations, one #FIFAWWC ambition. #BeTheDifference Football_WWC
11th: WWC Germany vs. Norway (22.00 CET)
FACEBOOK, TWITTER Control the defense. Good luck getting past Behringer. #BeTheDifference #ACE15 #FIFAWWC Suit up and control the defense. Good luck getting past Behringer. #BeTheDifference #ACE15 #FIFAWWC Football_WWC_ACE15
FACEBOOK, TWITTER Control the game and silence the critics. It s @VivienneMiedema s chance to #BeTheDifference #ACE15 #FIFAWWC Control the game and silence the critics. It s @VivienneMiedema s chance to #BeTheDifference #ACE15 #FIFAWWC Football_WWC_ACE15
FACEBOOK, TWITTER La Albiceste has touched down in Chile. It s title time for @Argentina. #BeTheDifference La Albiceste has touched down in Chile. It s title time for @Argentina. #BeTheDifference Football_Copa
12th: WWC China vs. Netherlands (00.00 CET) WWC Ivory Coast vs. Thailand (01.00 CET) CA Chile vs. Ecuador (01.30 CET) WWC Canada vs. New Zealand (03.00 CET) WWC Australia vs. Nigeria (23.00 CET)
FACEBOOK, TWITTER Football_Copa
FACEBOOK, TWITTER For her squad, for her country. It s time to make it happen. #BeTheDifference #X15 #FIFAWWC For her squad, for her country. It s time to make it happen. #BeTheDifference #X15 #FIFAWWC Football_WWC_X15
13th: WWC Switzerland vs. Ecuador (01.00 CET) CA Mexico vs. Bolivia (01.30 CET) WWC USA vs. Sweden (02.00 CET) WWC Japan vs. Cameroon (04.00 CET) WWC France vs. Colombia (19.00 CET) CA Uruguay vs. Jamaica (21.00 CET) WWC Brazil vs. Spain (22.00 CET) WWC England vs. Mexico (22.00 CET) CA Argentina vs. Paraguay (23.30 CET)
INSTAGRAM INSTAGRAM: Two #FIFAWWC icons meet in Vancouver. #BeTheDifference Tag location: Vancouver Football_WWC
FACEBOOK, TWITTER El Tri enter #Chile2015 with an eye on redemption. #BeTheDifference El Tri enter #Chile2015 with an eye on redemption. #BeTheDifference Football_Copa
FACEBOOK, TWITTER.@moeebrian controls everything. #ACE15 #BeTheDifference #FIFAWWC @moeebrian controls everything. #ACE15 #BeTheDifference #FIFAWWC Football_WWC_Ace15
INSTAGRAM INSTAGRAM: Morgan Brian controls everything. #ACE15 #BeTheDifference #FIFAWWC Football_WWC_Ace15
FACEBOOK, TWITTER #BeTheDifference #BeTheDifference Football_WWC
FACEBOOK, TWITTER Hush. #FIFAWWC World Champion here. #BeTheDifference Hush. #FIFAWWC World Champion here. #BeTheDifference Football_WWC
FACEBOOK, TWITTER Explosion, speed, goals. Be the X factor for your country. #X15 #BeTheDifference #FIFAWWC Explosion, speed, goals. Be the X factor for your country. #X15 #BeTheDifference #FIFAWWC Football_WWC
FACEBOOK, TWITTER #BeTheDifference #BeTheDifference Football_Copa
FACEBOOK, TWITTER Passion and flare that can t be tamed. @jennihermoso is ready to it up for La Roja. #BeTheDifference #X15 #FIFAWWC Passion and flare that can t be tamed. @jennihermoso is ready to it up for La Roja. #BeTheDifference #X15 #FIFAWWC Football_WWC_X15
FACEBOOK, TWITTER #BeTheDifference #BeTheDifference Football_Copa
TWITTER, FACEBOOK The wait is over. Leo is ready to stamp his name on #Chile2015. #BeTheDifference The wait is over. Leo Messi is ready to stamp his name on Chile 2015. #BeTheDifference N/A Football_Copa_Messi15
14th: WWC South Korea vs. Costa Rica (01.00 CET) CA Colombia vs. Venezuela (21.00 CET) CA Brazil vs. Peru (23.30 CET)
FACEBOOK, TWITTER Football_Copa
FACEBOOK, TWITTER Football_Copa
15th: WWC Thailand vs. Germany (22.00 CET) WWC Ivory Coast vs. Norway (22.00 CET) CA Ecuador vs. Bolivia (23.00 CET)
TBC TBC Only perfect counts. The 2015-16 @realmadriden home and away kits. #BeTheDifference Only perfect counts. The 2015-16 Real Madrid home and away kits. #BeTheDifference N/A Football_BeTheDifference_Madrid
FACEBOOK, TWITTER @DFB_Frauen mean business. #BeTheDifference #FIFAWWC @DFB_Frauen mean business. #BeTheDifference #FIFAWWC Football_WWC
INSTAGRAM INSTAGRAM: Surrender nothing, earn everything. It s @melanie_leupolz s time to control the game and #BeTheDifference. #ACE15 #FIFAWWC Tag location: Winnipeg Stadium Tag profile: @melanie_leupolz Football_WWC_ACE15
FACEBOOK, TWITTER Football_Copa
16th: CA Chile vs. Mexico (01.30 CET) WWC Netherlands vs. Canada (01.30 CET) WWC China vs. New Zealand (01.30 CET) WWC Ecuador vs. Japan (23.00 CET) WWC Switzerland vs. Cameroon (23.00 CET) CA Paraguay vs. Jamaica (23.00 CET)
FACEBOOK, TWITTER Tancredi.#X15. #BeTheDifference Tancredi. #X15. #BeTheDifference Football_WWC
FACEBOOK, TWITTER INSTAGRAM: #X15 #BeTheDifference Football_WWC
FACEBOOK, TWITTER Control the game. The #FIFAWWC is on the line. #BeTheDifference Control the game. The #FIFAWWC is on the line. #BeTheDifference Football_WWC
FACEBOOK, TWITTER Football_Copa
FACEBOOK, TWITTER #BeTheDifference #BeTheDifference Football_WWC
FACEBOOK, TWITTER Underrated and motivated. La Albirroja are fixed on proving the doubters wrong in #Chile2015. #BeTheDIfference Underrated and motivated. La Albirroja are fixed on proving the doubters wrong in #Chile2015. #BeTheDIfference Football_Copa
17th: CA Argentina vs. Uruguay (01.30 CET) WWC Nigeria vs. USA (02.00 CET) WWC Australia vs. Sweden (02.00 CET) WWC Mexico vs. France (22.00 CET) WWC England vs. Colombia (22.00 CET)
TWITTER, FACEBOOK The greatest plays with passion. For the fight. To defeat their oldest rivals. To win every Río de La Plata Derby. #BeTheDifference The greatest plays with passion. For the fight. To defeat their oldest rivals. To win every Río de La Plata Derby. #BeTheDifference N/A Football_Copa_Messi15
FACEBOOK, TWITTER Salute. @moeebrian is here to control the game and take #WWC by storm for the USA. #BeTheDifference Salute. @moeebrian is here to control the game and take #WWC by storm for the USA. #BeTheDifference Football_WWC
FACEBOOK, TWITTER #BeTheDifference #BeTheDifference Football_WWC
FACEBOOK, TWITTER #BeTheDifference #BeTheDifference Football_WWC
FACEBOOK, TWITTER Thiney. #BeTheDifference Thiney. #BeTheDifference Football_WWC
18th: WWC Costa Rica vs. Brazil (01.00 CET) WWC South Korea vs. Spain (01.00 CET) CA Brazil vs. Colombia (02.00 CET)
FACEBOOK, TWITTER Vamos Virginia Torrecilla. #BeTheDifference Vamos Virginia Torrecilla. #BeTheDifference Football_WWC
FACEBOOK, TWITTER One year later, the Golden Boy returns to the continent where he set the world on. Once again, it s time for @jamesdrodriguez to #BeTheDifference. One year later, the Golden Boy returns to the continent where he set the world on. Once again, it s time for James Rodriguez to #BeTheDifference. Football_Copa
19th: CA Peru vs. Venezuela (01.30 CET) CA Mexico vs. Ecuador (23.00 CET)
FACEBOOK, TWITTER Football_Copa
FACEBOOK, TWITTER For green, red and white. @miseleccionmx came for a fight. #BeTheDifference For green, red and white. El Tri came for a fight. #BeTheDifference Football_Copa
20th: CA Chile vs. Bolivia (01.30 CET) CA Uruguay vs. Paraguay (21.00 CET)
FACEBOOK, TWITTER Football_Copa
FACEBOOK, TWITTER Football_Copa
TWITTER, FACEBOOK For Leo every second is an opportunity to attack. Every second is an opportunity to #BeTheDifference. For Leo Messi every second is an opportunity to attack. Every second is an opportunity to #BeTheDifference. N/A Football_Copa_Messi15
21st: CA Argentina vs. Jamaica (01.30 CET) CA Colombia vs. Peru (21.00 CET)
FACEBOOK, TWITTER Football_Copa
22nd: CA Brazil vs. Venezuela (01.30 CET)
INSTAGRAM INSTAGRAM: #WWC is heating up. Take control or go home. #ACE15 #BeTheDifference Tag location: Vancouver Football_WWC_ACE15
FACEBOOK, TWITTER Football_Copa
TBC TWITTER, FACEBOOK 28 years ago today, the greatest was born. But there s no time for celebration yet #BeTheDifference 28 years ago today, the greatest was born. But there s no time for celebration yet #BeTheDifference N/A Football_Copa_Messi15
INSTAGRAM INSTAGRAM: Round of 16 #BeTheDifference #ACE15 Tag location: Vancouver Football_WWC_ACE15
TBC TBC TBC TBC N/A TBC
INSTAGRAM INSTAGRAM: QF #BeTheDifference Tag location: Vancouver Football_WWC
TBC TBC TBC TBC N/A TBC
JULY
TBC TBC TBC TBC N/A TBC
TBC TBC Juventus HOME and AWAY Juventus HOME and AWAY N/A Football_BeTheDifference_Juve
5th: CA final (22.00 CET)
INSTAGRAM INSTAGRAM: Leave nothing behind. Everything is on the line. #BeTheDifference #WWC Tag location: Vancouver Football_WWC
TWITTER, FACEBOOK #BeTheDifference #BeTheDifference Football_WWC
INSTAGRAM INSTAGRAM: The stage is set. Tomorrow night, the world will be watching. #BeTheDifference or be forgotten. Tag location: Vancouver Football_WWC
TWITTER, FACEBOOK The stage is set. Tomorrow night, the world will be watching. #BeTheDifference or be forgotten. The stage is set. Tomorrow night, the world will be watching. #BeTheDifference or be forgotten. Football_WWC
6th: WWC final (01.00 CET)
INSTAGRAM INSTAGRAM: The bright lights are on in Vancouver. With the ultimate prize on the line, it s time to shine. #BeTheDifference or be forgotten. #WWC Tag location: Vancouver Football_WWC
TWITTER, FACEBOOK Embrace the pressure. Pick your spot. Write history. #BeTheDifference or be forgotten. #WWC Embrace the pressure. Pick your spot. Write history. #BeTheDifference or be forgotten. #WWC Football_WWC
TBC TBC Chelsea HOME Chelsea HOME N/A Football_BeTheDifference_Chelsea
AUGUST
TBC TBC Manchester United HOME Manchester United HOME N/A Football_BeTheDifference_United
FACEBOOK, TWITTER, INSTAGRAM Menace Pack miadidas. #X15 Menace Pack miadidas. #X15 N/A Football_miadidas
11th: UEFA Super Cup
SEPTEMBER
FACEBOOK, TWITTER, INSTAGRAM Glorious Print miadidas. #X15 Glorious Print miadidas. #X15 N/A Football_miadidas