JULIANA BICYCLES Dealer Book JULIANA BICYCLES. Dealer Book

JULIANA BICYCLES Dealer Book JULIANA BICYCLES Dealer Book 17 2017

CONTENTS Why Juliana? Fits 2 Performs 5 Inspires 6 For Life 9 Bikes Furtado 11 Roubion 21 Joplin 29 Miscellaneous Contact Informantion 39

A BIKE THAT FITS WOMEN S SPECIFIC? LET S BE SPECIFIC. There have been bicycles designed specifically for women for more than a century now. The basic step-through bicycle what s often called a girl s bike was born in the 1880s and immediately made riding, and catching air in a hoop skirt, a whole lot easier. Yeah girl, get after it. Fast forward a century or so and a new women s specific bike geometry arose. It was based on the theory that women have (proportionally) shorter torsos and longer legs than men. And it led many bike companies down the path of creating women s mountain bikes with a shorter reach and a taller front end. This approach, which creates a more upright riding position, was also said to help inexperienced or timid riders feel more comfortable. Sure, it might feel good when you first sit on it and take a quick pedal around the bike shop, but when it comes to mountain biking and control on the trail at speed, an overly upright riding position is not optimal for good handling and stability. And last time we checked, there s plenty of women out there who aren t timid when it comes to mountain biking. Still, some people (male or female) may prefer that kind of geometry, but there is nothing that proves it to be a good fit for women in particular. Women want a bike that doesn t let theory compromise realworld handling. They want a bike that s been refined to have the most appropriate reach, height, and overall geometry for the terrain they re riding. And that s what Juliana has offered from the very beginning. BUT, WAIT A MINUTE, WOMEN ARE DIFFERENT TO MEN! Yes. On average, women are shorter and weigh less than men - about 5 inches shorter and 30 pounds less, according to the CDC*. And this is corroborated by our own studies**, which suggest the average female rider demoing a Juliana is around 32lbs lighter than male riders of similar height. So what does this mean for Juliana bicycle design? It simply means our bikes need to: Accommodate the broadest range of rider heights and keep standover heights minimal across all sizes Offer suspension tuned for a typically lighter rider than a normal mountain bike would Offer build kits that have been used and approved by women We know it sounds awfully simple, but the truth often is. * CDC: Anthropometric Reference Data for Children and Adults: United States, 2007-2010, tables 4, 6, 10, 12, 19, 20 ** Sample area: USA (multiple states). Sample period: 15 months 2/15-5/16. Sample size: 3074 riders (438 women, 2636 men)

2017 Product Guide 5 A BIKE THAT PERFORMS GETTING IN TUNE WITH OUR RIDERS It doesn t matter how well designed your frame is or how many fancy knobs and levers you can click on your shock if the internal parts of your suspension aren t properly tuned for you, you ll never get the most from your ride. At Juliana, we like to get a bit rowdy on technical trails it s all part of the fun! But it should happen in a manner that s balanced and controlled, which only happens when the suspension is right for you. However, mountain bike suspension is historically tuned with male riders in mind, simply because they represent a larger portion of the market. In the United States, the mean-average dude weight is a solid 30 pounds more than that of the average American woman*. This fact is corroborated by our own studies** and is true (to varying degrees) throughout the world. If a stock shock is tuned to work best for the average dude, it will not perform optimally for the average woman. SO WHAT ARE WE DOING ABOUT IT? Juliana staff work closely with Santa Cruz engineers, and the technicians at Fox and RockShox, to develop custom tunes that bring out the best in each of our models. We then test those products amongst a diverse group of women to ensure theory meets reality. We re looking for a tune that delivers the best balance of traction and control in the widest variety of situations, and the result is what makes Juliana different. The Joplin, for example, features all the same great engineering and geometry traits as the Santa Cruz Tallboy, however it offers the typically lighter Juliana rider a plush and smooth feel throughout the travel, thanks to its custom light tune. AND THAT S NOT ALL Juliana s component selection refines your ride even further. We know people like to customize their bikes to suit their individual needs, but our aim is to deliver a product you can ride straight out of the shop with no messin around. From shock tune to chainring size and saddles to grips, our crew of dedicated female product testers have poured over all the subtle details a modern female mountain biker wants. We don t shout about these details all over the bike itself because we don t feel we need to. Our founder is one of the fiercest riders of all time her name on the downtube says it all. *CDC: Anthropometric Reference Data for Children and Adults: United States, 2007-2010, tables 4, 6, 10, 12, 19, 20 **Sample area: USA (multiple states). Sample period: 15 months 2/15-5/16. Sample size: 3074 riders (438 women, 2636 men)

2017 Product Guide A BIKE THAT INSPIRES Juliana is as much about creating a share of voice for women in mountain biking as it is about creating the products themselves. No matter how much thought goes into our bicycles, it s the people who ride them that bring them to life. And because Juliana is a stand-alone brand, we enjoy the luxury of uninterrupted focus on these women. From guides to adventurers, pro racers to passionate enthusiasts, we support as many inspirational women as possible and share their stories with others who share the same drive for mountain biking. GOING PLACES Going Places, is a mini-film series that places the spotlight on different Juliana riders who co-run some of the best mountain bike guiding companies around the world. JULIANA-SRAM PRO TEAM This is our trio of international pro athletes who race for more than just results. Let us introduce you to the exploits of Anka Martin, Kelli Emmett, and Sarah Leishman at JulianaBicycles.com AMBASSADORS We support a select number of leading ladies who are so fired up on mountain biking they actively bring their riding community together to share the glow. Meet our ambassadors at JulianaBicycles.com. DEMO We try to make it as easy as possible for women to try out a Juliana at their favorite trails, their local shop, or at our own factory in California. Find out how you can experience one of our bikes at JulianaBicycles.com FACTORY SESSIONS These are an eclectic blend of free skills classes, tech workshops, yoga sessions, and (of course) group rides based out of our factory in Santa Cruz. Anyone is welcome to join us, visit JulianaBicycles.com to find out how. 7

A BIKE FOR LIFE 2017 Product Guide 9 Every Juliana Bicycle is designed and tested in California, and specially built-to-order for our network of selected dealers. Our philosophy is to create a bike capable of running like new indefinitely, and with as little hassle and expense as possible. We support that claim by offering a lifetime of back-up and customer support for every frame we make. LIFETIME FRAME WARRANTY Not only are our frames guaranteed for life, they carry our No- Fault replacement warranty too. This means that in the event of a crash, or any other unfortunate non-warranty situation, we make replacement frame parts available to the original owner at minimal cost. LIFETIME BEARING REPLACEMENT PROGRAM We carry replacement bearings for all our models, so that your Juliana can continue to perform like new year-after-year. It s pretty similar to how premium watch companies operate, except that we do it for free! *Available to original registered owner only. If you already own a Juliana but haven t yet registered it, please register at JulianaBicycles.com CUSTOMER SUPPORT We offer comprehensive technical and customer support to all Juliana owners. For help and advice on servicing your bike, please check out the tech section at JulianaBicycles.com. If that doesn t solve it, please drop a note to tech@julianabicycles.com. For all other inquiries, please call us at +1 (831) 471-2547 or email us at info@julianabicycles.com and we ll get back to you as soon as we can.

2017 Product Guide 10 FURTADO Furtado embodies the adventure of mountain biking hard climbs followed by fast descents, and long days in the woods on two wheels. The advanced VPP (Virtual Pivot Point) design has been refined to create even lower standover heights than the previous model, and the slightly longer top tube allows the use of shorter stems for more responsive handling. The head tube angle, at 67 degrees, is a degree slacker than the old Furtado. We also made the chainstays 10mm shorter, which results in snappier handling and easier navigation through tight obstacles. It s a powerful descender and nimble climber that more than lives up to its reputation as Queen of the Mountain. You ll find that Furtado is now more sensitive to trail inputs, with a softer top end to its suspension. As you move through the travel, however, the suspension gets more supportive and progressive, so you don t lose momentum over chunky rocks and big roots.

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2017 Product Guide 14 2017 Product Guide 15 FURTADO Furtado CC XX1 AM ENVE - Spearmint GEOMETRY XS S M L Reach 390mm 405mm 425mm 445mm Stack 576mm 586mm 595mm 604mm Head Tube Angle 67 67 67 67 Head Tube Length 90mm 100mm 110mm 120mm Seat Tube Angle 73.8 73.8 73.8 73.8 Seat Tube Length 375mm 395mm 420mm 460mm Rear Center 426mm 426mm 426mm 426mm Front Center 672mm 691mm 715mm 739mm BB Height 334mm 334mm 334mm 334mm BB Drop 20mm 20mm 20mm 20mm Top Tube Length 558mm 576mm 598mm 621mm Standover 687mm 711mm 717mm 719mm FEATURES Furtado CC X01 AM - Spearmint 130mm VPP suspension 148mm Rear Axle Spacing Full carbon frame and swingarm for C and CC Aluminum models available 27.5 wheels (ENVE M60 Forty HV rim available on CC) Forged upper and lower links Double sealed pivots for long bearing life Dual grease ports on lower link Angular contact bearings maximize stiffness Collet axle pivots lock in place without pinch bolts Bottle cage mount in front triangle fits piggyback shocks Molded rubber swingarm and downtube protection Stealth and external seatpost cable routing Threaded Bottom Bracket ISCG-05 tabs for chainguide compatibility Sizes: XS, S, M, and L

2017 Product Guide 16 2017 Product Guide 17 KITS FURTADO FURTADO C R1 AM FURTADO C R2 AM FURTADO C S AM FURTADO CC XT AM Carbon C 27.5 130mm Travel VPP Carbon C 27.5 130mm Travel VPP Carbon C 27.5 130mm Travel VPP Carbon CC 27.5 130mm Travel VPP FOX Float Performance FOX Float Performance FOX Float Performance FOX Float Performance Elite FOX Rhythm 130-27.5", FOX Rhythm 130-27.5", FOX 34 Float Performance 130-27.5", FOX 34 Float Performance Elite 130-27.5", R. Derailleur SRAM NX - 11 speed R. Derailleur Shimano SLX M7000 Shadow+ R. Derailleur SRAM GX 11 speed R. Derailleur Shimano XT M8000 GS F. Derailleur F. Derailleur Shimano SLX M7000 Direct Mount F. Derailleur F. Derailleur Shimano XT M8020D Direct Mount SRAM NX - 11 speed Shimano SLX M7000 SL SRAM GX - 11 speed Shimano XT M8000 SL SRAM Level T SRAM Level T SRAM Guide R Shimano XT M8000 Shimano RT86 Ice Tech - 180mm (F/R) Race Face Aeffect AL - 30t, 170mm (XS-S), 175mm (M-L) Shimano SLX M7000-26/36t, 170mm (XS-S), 175mm (M-L) Race Face Aeffect AL - 30t, 170mm (XS-S), 175mm (M-L) Race Face Turbine SL - 24/34t, 170mm (XS-S), 175mm (M-L) Cassette SRAM XG1150-10-42t Cassette Shimano SLX M7000 Cassette SRAM XG1150-10-42t Cassette Shimano XT M8000-11-40t SRAM PC1110 Shimano SLX M7000 SRAM PC1130 Shimano SLX M7000 Race Face Ride - 35x760mm Race Face Ride - 35x760mm Race Face Ride - 35x760mm Santa Cruz AM Carbon - 35x760mm Race Face Ride - 35mm Race Face Ride - 35mm Race Face Turbine Basic - 35mm Race Face Turbine Basic - 35mm Juliana Juliana Juliana Juliana Cane Creek 10 ZS Cane Creek 10 ZS Cane Creek 40 ZS Cane Creek 40 ZS Race Face Ride - 31.6x400mm Race Face Ride - 31.6x400mm Rockshox Reverb Stealth - 31.6x100mm (XS), 125mm (S), 150mm (M-L) Rockshox Reverb Stealth - 31.6x100mm (XS), 125mm (S), 150mm (M-L) Juliana Segundo Juliana Segundo Juliana Segundo Juliana Segundo Maxxis Minion DHF EXO TR - 27.5x2.3" Maxxis Minion DHF EXO TR - 27.5x2.3" Maxxis Minion DHF 3C EXO TR - 27.5x2.3" Maxxis Minion DHF 3C EXO TR - 27.5x2.3" Maxxis Crossmark 2 EXO TR - 27.5x2.25" Maxxis Crossmark 2 EXO TR - 27.5x2.25" Maxxis Ardent Race EXO TR - 27.5x2.35" Maxxis Ardent Race EXO TR - 27.5x2.35" Novatec D711 -, 32h Novatec D711 -, 32h Novatec D541 -, 32h DT Swiss 350 -, 28h Novatec D712-12x148mm, 32h (XD) Novatec D712-12x148mm, 32h (HG) Novatec D542-12x148mm, 32h (XD) DT Swiss 350-12x148mm, 28h (HG) WTB STP i23 TCS - 27.5", 32h WTB STP i23 TCS - 27.5", 32h Race Face AR 24-27.5", 32h Race Face ARC 24-27.5", 28h DT Swiss Champion DT Swiss Champion DT Swiss Champion DT Swiss Competition

2017 Product Guide 18 KITS 2017 Product Guide 19 FURTADO CC X01 AM FURTADO CC XX1 AM Carbon CC 27.5 130mm Travel VPP Carbon CC 27.5 130mm Travel VPP FOX Float Performance Elite FOX Float Factory FOX 34 Float Performance Elite 130-27.5", FOX 34 Float Factory Kashima 130-27.5", R. Derailleur SRAM X01 Eagle F. Derailleur R. Derailleur SRAM XX1 Eagle F. Derailleur SRAM X01 Eagle SRAM SL XX1 Eagle SRAM Guide RSC SRAM Guide Ultimate SRAM Eagle X1-32t, 170mm (XS-S), 175mm (M-L) SRAM Eagle XX1-32t, 170mm (XS-S), 175mm (M-L) Cassette SRAM Eagle XG1295-10-50t Cassette SRAM Eagle XG1295-10-50t SRAM X01 Eagle PowerLock - 12 speed SRAM XX1 Eagle PowerLock - 12 speed Santa Cruz AM Carbon - 35x760mm Santa Cruz AM Carbon - 35x760mm Race Face Turbine Basic - 35mm Race Face Turbine R - 35mm Juliana Juliana Cane Creek 40 ZS Cane Creek 110 ZS Rockshox Reverb Stealth - 31.6x100mm (XS), 125mm (S), 150mm (M-L) Rockshox Reverb Stealth - 31.6x100mm (XS), 125mm (S), 150mm (M-L) Juliana Primiero Juliana Primiero Carbon Maxxis Minion DHF 3C EXO TR - 27.5x2.3" Maxxis Minion DHF 3C EXO TR - 27.5x2.3" Maxxis Ardent Race EXO TR - 27.5x2.35" Maxxis Ardent Race EXO TR - 27.5x2.35" DT Swiss 350 -, 28h I9 Torch -, 28h DT Swiss 350-12x142mm, 28h (XD) I9 Torch - 12x148mm, 28h (XD) Race Face ARC 24-27.5", 28h Race Face ARC 24-27.5", 28h DT Swiss Competition DT Swiss Competition

2017 Product Guide 20 ROUBION Roubion is the race bike of choice for the ladies of the Juliana- SRAM Pro Team, and has evolved to meet the demands of their grueling Enduro World Series campaign. The aggressive, 66-degree head angle now makes the Roubion even more stable when descending at speed. The top tube length has increased to accommodate the use of shorter stems, and the chainstays have been shortened to keep the rear end tight and quick through alpine hairpins. The seat tube angle s also a degree steeper, which puts the rider right above the bottom bracket, where you ll be angle to generate positive traction on even the most technical climbs. The new model retains 150mm of VPP travel, but features an entirely new set of links. The lower link now hides completely out of the way, and the upper mounts directly to the top tube to enhance stiffness and bearing life. As a result of the new links, the shock rate is now softer at the top end, which makes for a smoother ride over small bumps. Towards the middle of its six inches of travel, it gets a bit more progressive, so you ll feel confident and composed when you re riding through bigger roots and rocks at speed. As Juliana riders continue to push their boundaries, the Roubion stays right there with them.

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2017 Product Guide 24 2017 Product Guide 25 ROUBION Roubion CC XX1 AM ENVE - Stonewashed GEOMETRY S M L Reach 405mm 425mm 445mm Stack 586mm 595mm 605mm Head Tube Angle 66 66 66 Head Tube Length 90mm 100mm 110mm Seat Tube Angle 74 74 74 Seat Tube Length 395mm 420mm 460mm Rear Center 432mm 432mm 432mm Front Center 708mm 733mm 757mm BB Height 341mm 341mm 341mm BB Drop 13mm 13mm 13mm Top Tube Length 573mm 596mm 618mm Standover 727mm 731mm 734mm FEATURES Roubion CC X01 AM - Stonewashed 148mm Rear Axle Spacing 150mm (6 ) VPP suspension Aluminum models available 27.5 wheels (ENVE M60 Forty HV rim available on CC) Angular contact bearings maximize stiffness Bottle cage mount in front triangle fits piggyback shocks Collet axle pivots lock in place without pinch bolts Double sealed pivots for long bearing life Full carbon dropouts and disk mounts Full carbon frame and swingarm ISCG-05 tabs for chainguide compatibility Molded rubber swingarm and downtube protection Sizes: S, M, and L Stealth and external seatpost cable routing Threaded Bottom Bracket Internal carbon tubes for easy cable routing

2017 Product Guide 26 2017 Product Guide 27 KITS ROUBION ROUBION C R1 AM ROUBION C S AM ROUBION CC X01 AM ROUBION CC XX1 AM Carbon C 27.5 150mm Travel VPP Carbon C 27.5 150mm Travel VPP Carbon CC 27.5 150mm Travel VPP Carbon CC 27.5 150mm Travel VPP RockShox Monarch RT RockShox Monarch RT RockShox Monarch Plus RT3 RockShox Monarch Plus RT3 FOX Rhythm 150-27.5", RockShox Pike RC Solo Air 150-27.5", RockShox Pike RCT3 Solo Air 150-27.5", RockShox Pike RCT3 Solo Air 150-27.5", R. Derailleur SRAM NX - 11 speed R. Derailleur SRAM GX 11 speed R. Derailleur SRAM X01 Eagle R. Derailleur SRAM XX1 Eagle F. Derailleur F. Derailleur F. Derailleur F. Derailleur SRAM NX - 11 speed SRAM GX - 11 speed SRAM X01 Eagle SRAM SL XX1 Eagle SRAM Level T SRAM Guide R SRAM Guide RSC SRAM Guide Ultimate Race Face Aeffect AL - 30t, 170mm (S), 175mm (M-L) Race Face Aeffect AL - 32t, 170mm (S), 175mm (M-XL) SRAM Eagle X1-32t, 170mm (S), 175mm (M-XL) SRAM Eagle XX1-32t, 170mm (S), 175mm (M-XL) Cassette SRAM XG1150-10-42t Cassette SRAM XG1150-10-42t Cassette SRAM Eagle XG1295-10-50t Cassette SRAM Eagle XG1295-10-50t SRAM PC1110 SRAM PC1130 SRAM X01 Eagle PowerLock - 12 speed SRAM XX1 Eagle PowerLock - 12 speed Race Face Ride - 35x760mm Race Face Chester - 35x785mm Santa Cruz AM Carbon - 35x800mm Santa Cruz AM Carbon - 35x800mm Race Face Ride - 35mm Race Face Turbine Basic - 35mm Race Face Turbine Basic - 35mm Race Face Turbine R - 35mm Juliana Santa Cruz Palmdale Santa Cruz Palmdale Santa Cruz Palmdale Cane Creek 10 ZS Cane Creek 40 ZS Cane Creek 40 ZS Cane Creek 110 ZS Race Face Ride - 31.6x400mm Rockshox Reverb Stealth - 31.6x125mm (S), 150mm (M-L), 170mm (XL) Rockshox Reverb Stealth - 31.6x125mm (S), 150mm (M-L), 170mm (XL) Rockshox Reverb Stealth - 31.6x125mm (S), 150mm (M-L), 170mm (XL) Juliana Segundo WTB Volt Race WTB Silverado Team WTB Silverado SLT Maxxis Minion DHF EXO TR - 27.5x2.3" Maxxis Minion DHF 3C EXO TR - 27.5x2.3" Maxxis Minion DHF 3C EXO TR - 27.5x2.3" Maxxis Minion DHF 3C EXO TR - 27.5x2.3" Maxxis Minion DHR2 TR - 27.5x2.3" Maxxis Minion DHR2 TR - 27.5x2.3" Maxxis Minion DHR2 TR - 27.5x2.3" Maxxis Minion DHR2 TR - 27.5x2.3" Novatec D711 -, 32h Novatec D541 Torque Cap -, 32h DT Swiss 350 Torque Cap -, 28h I9 Torch Torque Cap -, 28h Novatec D712-12x148mm, 32h (XD) Novatec D542-12x148mm, 32h (XD) DT Swiss 350-12x148mm, 28h (XD) I9 Torch - 12x148mm, 28h (XD) WTB STP i23 TCS - 27.5", 32h Race Face AR 27-27.5", 32h Race Face ARC 27-27.5", 28h Race Face ARC 27-27.5", 28h DT Swiss Champion DT Swiss Champion DT Swiss Competition DT Swiss Competition

2017 Product Guide 28 JOPLIN Part endurance racer, part rowdy trail bike the Joplin is ridiculously fun. The original model redefined what people thought a 29er could be. This latest version breaks the mold all over again. Conventional wisdom always held that a big-wheel bike like this was good for one thing covering lots of ground quickly. We ve never had much use for conventional wisdom. Yes, the Joplin is a fine cross-country/endurance machine. With its light-yetstiff carbon frame, efficient VPP rear suspension, and 29-inch wheel option, this bike can be an absolute race weapon but the Joplin is more than that. The Joplin has always been, to reduce this thing to a single word, fun. As in the uncontrollable-giggling-spontaneous-highfiving kind of fun. We cranked the knob on that particular trait to 11 this year with a ground-up redesign that increases the bike s composure on descents, adds a bit more small-bump suppleness to the mix and improves its handling in tight turns. The new Joplin also gives you the option of running either 29er or 27.5+ wheels. If you re looking for quick acceleration and a nimble feel, go 29er. If you re wanting extra traction and a more forgiving ride over roots and babyhead rocks, go 27.5+. It s your choice. Is the Joplin a cross-country racer? Sure. A trail bike? Absolutely. Is it fun? Oh, hell yes. This CC-level carbon frame is every bit as stiff and strong as our C-level frames, but weighs about 280 grams less, due to the use of some lighter, stronger, and more expensive carbon fiber. Using this material in key places allowed us to use less material overall, which is what shaves off more than half a pound from the frame.

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2017 Product Guide 32 2017 Product Guide 33 JOPLIN Joplin CC XX1 AM 29 ENVE - Ultraviolet GEOMETRY S (27.5+/29) M (27.5+/29) L (27.5+/29) Reach 403 / 405mm 428 / 430mm 448 / 450mm Stack 595 / 594mm 605 / 603mm 605 / 603mm Head Tube Angle 68 / 68 68 / 68 68 / 68 Head Tube Length 90 / 90mm 100 / 100mm 100 / 100mm Seat Tube Angle 73 / 73 73 / 73 73 / 73 Seat Tube Length 390 / 390mm 420 / 420mm 450 / 450mm Rear Center 432 / 432mm 432 / 432mm 432 / 432mm Front Center 687 / 684mm 716 / 713mm 736 / 733mm BB Height 328 / 330mm 328 / 330mm 328 / 330mm BB Drop 33 / 40mm 33 / 40mm 33 / 40mm Top Tube Length 575 / 574mm 604 / 603mm 624 / 623mm Standover 702 / 705mm 703 / 706mm 704 / 707mm FEATURES Joplin CC X01 AM 27.5+ - Ultraviolet 110mm VPP Suspension 120mm fork for 29 kits 130mm fork for 27.5+ configurations 148mm Rear Axle Spacing 29 Compatible (ENVE M60 Forty HV rim available on CC) 27.5 Plus-Compatible Flip-Chip on upper link to maintain geometry Integrated Removable front derailleur mount Internal carbon cable routing tubes Sizes: S, M, and L Threaded Bottom Bracket Juliana anatomical women s saddle Custom light suspension tune for a plusher feel

2017 Product Guide 34 KITS 2017 Product Guide 35 JOPLIN JOPLIN C R1 AM 29 JOPLIN C R2 AM 29 JOPLIN C S AM 29 JOPLIN C S AM 27.5+ Carbon C 27.5+/29 110mm travel VPP Carbon C 27.5+/29 110mm travel VPP Carbon C 27.5+/29 110mm travel VPP Carbon C 27.5+/29 110mm travel VPP FOX Float Performance FOX Float Performance FOX Float Performance FOX Float Performance FOX Rhythm 120-29", FOX Rhythm 120-29", FOX 34 Float Performance 120-29", FOX 34 Float Performance 130-29", R. Derailleur SRAM NX - 11 speed R. Derailleur Shimano SLX M7000 Shadow+ R. Derailleur SRAM GX - 11 speed R. Derailleur SRAM GX - 11 speed F. Derailleur F. Derailleur Shimano SLX M7000 Direct Mount F. Derailleur F. Derailleur SRAM NX - 11 speed Shimano SLX M7000 SL SRAM GX - 11 speed SRAM GX - 11 speed SRAM Level T SRAM Level T SRAM Level TL SRAM Level TL Race Face Aeffect AL - 30t, 170mm (S), 175mm (M-L) Shimano SLX M7000-26/36t, 170mm (S), 175mm (M-L) Race Face Aeffect AL - 30t, 170mm (S), 175mm (M-L) Race Face Aeffect AL - 30t, 170mm (S), 175mm (M-L) Cassette SRAM XG1150-10-42t Cassette Shimano SLX M7000 Cassette SRAM XG1150-10-42t Cassette SRAM XG1150-10-42t SRAM PC1110 Shimano SLX M7000 SRAM PC1130 SRAM PC1130 Race Face Ride - Low-Rise, 760mm Race Face Ride - Low-Rise, 760mm Race Face Ride - Low-Rise, 760mm Race Face Ride - Low-Rise, 760mm Race Face Ride - 35mm Race Face Ride - 35mm Race Face Turbine Basic - 35mm Race Face Turbine Basic - 35mm Juliana Juliana Juliana Juliana Cane Creek 10 IS Cane Creek 10 IS Cane Creek 40 IS Cane Creek 40 IS Race Face Ride - 31.6x400mm Race Face Ride - 31.6x400mm Rockshox Reverb Stealth - 31.6x125mm (S), 150mm (M-L) Rockshox Reverb Stealth - 31.6x125mm (S), 150mm (M-L) Juliana Segundo Juliana Segundo Juliana Segundo Juliana Segundo Maxxis Minion DHF EXO TR - 29x2.3" Maxxis Minion DHF EXO TR - 29x2.3" Maxxis Minion DHF 3C EXO TR - 29x2.3" Maxxis Rekon EXO 3C TR - 27.5x2.8" Maxxis Crossmark 2 DC EXO TR - 29x2.25" Maxxis Crossmark 2 DC EXO TR - 29x2.25" Maxxis Ardent Race EXO TR - 29x2.35" Maxxis Rekon EXO TR - 27.5x2.8" Novatec D711 -, 32h Novatec D711 -, 32h Novatec D541 -, 32h Novatec D541 -, 32h Novatec D712-12x148mm, 32h (XD) Novatec D712-12x148mm, 32h (HG) Novatec D542-12x148mm,32h (XD) Novatec D542-12x148mm,32h (XD) WTB STP i23 TCS - 29", 32h WTB STP i23 TCS - 29", 32h Race Face AR 24-29", 32h Race Face AR 40-27.5", 32h DT Swiss Champion DT Swiss Champion DT Swiss Champion DT Swiss Champion

2017 Product Guide 36 2017 Product Guide 37 KITS JOPLIN JOPLIN CC XT AM 29 JOPLIN CC X01 AM 29 JOPLIN CC X01 AM 27.5+ JOPLIN CC XX1 AM 29 Carbon CC 27.5+/29 110mm travel VPP Carbon CC 27.5+/29 110mm travel VPP Carbon CC 27.5+/29 110mm travel VPP Carbon CC 27.5+/29 110mm travel VPP FOX Float Performance Elite FOX Float Performance Elite FOX Float Performance Elite FOX Float Factory FOX 34 Float Performance Elite 120-29", FOX 34 Float Performance Elite 120-29", FOX 34 Float Performance Elite 130-29", FOX 34 Float Factory Kashima 120-29", R. Derailleur Shimano XT M8000 GS R. Derailleur SRAM X01 Eagle R. Derailleur SRAM X01 Eagle R. Derailleur SRAM XX1 Eagle F. Derailleur Shimano XT M8020D Direct Mount F. Derailleur F. Derailleur F. Derailleur Shimano XT M8000 SL SRAM X01 Eagle SRAM X01 Eagle SRAM XX1 Eagle Shimano XT M8000 SRAM Level TLM SRAM Level TLM SRAM Level Ultimate Shimano RT86 Ice Tech Race Face Turbine SL - 24/34t, 170mm (S), 175mm (M-L) SRAM Eagle X1-32t, 170mm (S), 175mm (M-L) SRAM Eagle X1-32t, 170mm (S), 175mm (M-L) SRAM Eagle XX1-32t, 170mm (S), 175mm (M-L) Cassette Shimano XT M8000-11-40t Cassette SRAM Eagle XG1295-10-50t Cassette SRAM Eagle XG1295-10-50t Cassette SRAM Eagle XG1295-10-50t Shimano SLX M7000 SRAM X01 Eagle PowerLock - 12 speed SRAM X01 Eagle PowerLock - 12 speed SRAM XX1 Eagle PowerLock - 12 speed Santa Cruz XC Flat Bar Carbon - 31.8x750mm Santa Cruz XC Flat Bar Carbon - 31.8x750mm Santa Cruz XC Flat Bar Carbon - 31.8x750mm Santa Cruz XC Flat Bar Carbon - 31.8x750mm Race Face Turbine Basic - 31.8mm Race Face Turbine Basic - 31.8mm Race Face Turbine Basic - 31.8mm Easton Haven - 31.8x55mm Juliana Juliana Juliana Juliana Cane Creek 40 IS Cane Creek 40 IS Cane Creek 40 IS Cane Creek 110 IS Rockshox Reverb Stealth - 31.6x125mm (S), 150mm (M-L) Rockshox Reverb Stealth - 31.6x125mm (S), 150mm (M-L) Rockshox Reverb Stealth - 31.6x125mm (S), 150mm (M-L) Rockshox Reverb Stealth - 31.6x125mm (S), 150mm (M-L) Juliana Primiero Juliana Primiero Juliana Primiero Juliana Primiero Carbon Maxxis Minion DHF 3C EXO TR - 29x2.3" Maxxis Minion DHF 3C EXO TR - 29x2.3" Maxxis Rekon EXO 3C TR - 27.5x2.8" Maxxis Minion DHF 3C EXO TR - 29x2.3" Maxxis Ardent Race TR EXO - 29x2.35" Maxxis Ardent Race TR EXO - 29x2.35 " Maxxis Rekon EXO TR - 27.5x2.8" Maxxis Ardent Race TR EXO - 29x2.35 " DT Swiss 350 -, 28h DT Swiss 350 -, 28h DT Swiss 350 -, 28h I9 Torch -, 28h DT Swiss 350-12x142mm, 28h (HG) DT Swiss 350-12x142mm, 28h (XD) DT Swiss 350-12x142mm, 28h (XD) I9 Torch - 12x148mm, 28h (XD) Race Face ARC 24-29", 28h Race Face ARC 24-29", 28h Race Face ARC 40-27.5", 28h Race Face ARC 24-29", 28h DT Swiss Competition DT Swiss Competition DT Swiss Competition DT Swiss Competition

2017 Product Guide 38 2017 Product Guide 39 CONTACT General Information Phone (831) 459-7560 Email info@santacruzbicycles.com Sales Email sales@santacruzbicycles.com Digital Media Email Digital Assets web@santacruzbicycles.com To request a digital logo or image, visit: media.santacruzbicycles.com Tech Email tech@santacruzbicycles.com Demo Email demo@santacruzbicycles.com Art Email art@santacruzbicycles.com