2017 SPONSORSHIP PROSPECTUS CSCM 2017 ANNUAL NATIONAL CONFERENCE October 13 17 Ottawa, ON / Gatineau, QC ELEBRATE WITH US SCM S 60 TH Anniversary and ANADA S 150 th birthday!
TABLE OF CONTENTS 3 Introduction 3-4 How you can participate 6 Conference overview 6 In-Kind Sponsorships 7 Summary of Sponsorship levels, events and products 8 9 Platinum, Gold, Silver and Bronze sponsorship levels 10 17 Marketing and Sponsorship opportunities events and products 17 Next steps to securing your sponsorship 18 Contact information 19 Sponsorship Commitment Form Hilton Lac Leamy our host hotel 2
INTRODUCTION The Canadian Society of Club Managers (CSCM) is the only professional association in Canada that focuses specifically on clubs with the goal of creating great clubs and experiences through excellence in professional management. The Society has some 550 members and represents over 270 clubs from across the country. Our members represent a wide variety of clubs, the majority coming from golf or golf and country clubs in addition to city and dining, sports and racquet, yacht, and faculty clubs. Conferences Each year CSCM hosts two national conferences, providing members with exceptional educational and networking opportunities. The National Food & Beverage Conference is typically held in the first quarter of the year, and the National Conference in early fall. 2017 National Conference, October 13-17: An estimated 130 general managers and other senior level managers will attend this 3+ day conference for a high quality education program and networking with their colleagues and suppliers within the Canadian club industry. The 2016 Conference was hosted in Chicago, Il, and we will be visiting Halifax, NS, in 2018. In the five years prior to Chicago, the Conference was held in Vancouver BC, Banff AB, Toronto ON, Kelowna BC, and Montreal QC. 2018 National Food & Beverage / Mid-Management Conference, February 24 27: Registration for this Conference, being held in Montreal, QC and attended primarily by clubhouse managers, chefs and F&B managers, is expected to well exceed 125. Most recently Conferences were held in Victoria BC, Winnipeg MB, London ON, Saskatoon SK, Ottawa ON, and Richmond BC. Few organizations have such a tight network of individuals where relationships are fundamental to their business relationships with their members, their colleagues, and their suppliers. As a supplier you need, and should want, to be part of this network! In the following pages you will find the Sponsorship Prospectus for the 2017 Annual National Conference. We invite you to review this information and become a part of this exciting conference. Should you have any questions or wish to discuss your level of or your chosen event(s) for sponsorship, contact information is included on page 17 of this Prospectus. Thank you for your consideration we look forward to seeing you at Conference 3
Let us help you with your marketing strategies by joining senior level club professionals for the 2017 Annual National Conference. An estimated 130 CEOs, General Managers, Clubhouse Managers and other senior level management will be in attendance for three solid days of education, networking and socializing. Those who are serious about furthering their education in club management and want to expand their relationships within the club industry will be there. That being said, the opportunity for sponsors to meet and network with delegates will certainly be an important component of our Conference. The focus of the Conference will be education with ample time to network with delegates and sponsors. WHY SHOULD YOU BE A SPONSOR? There is no other opportunity like it! There is enthusiasm about hosting the Conference in Ottawa, from members and from suppliers / sponsors, for CSCM s 60 th Anniversary and during Canada s 150 th year. Network with an estimated 130 General Managers and other senior managers. Connect with the real top-level decision-makers. Enhance your visibility, introduce new products or services by participating the table top displays. Show your appreciation to existing clients for their past support of your business. You can enhance your network - build upon existing and generate new relationships Have some fun! Read on for all the sponsorship opportunities available to you. We hope you will join us for another exciting and unique Conference. You want to be there! 4
Photo Credit Ottawa Tourism OVERVIEW DATE: October 13-17, 2017 LOCATION: HOST VENUE: Ottawa, ON & Gatineau, QC Hilton Lac Leamy Hotel, Gatineau, QC How do the opportunities work? CSCM developed and continues to revise a sponsorship program to meet the marketing and communications objectives of suppliers to the industry. Most events allow only for one sponsor so you would get recognition as the sponsor of that particular event. Follow these easy steps. Review the program-at-a-glance Check out the sponsorship options Select the event(s) or option(s) that best suit your needs and your budget Add up the total value of your sponsorship to determine what additional benefits you are entitled to the more events you sponsor, the more exposure you get! This Prospectus outlines all levels of Sponsorship as well as Conference events and products available to be sponsored. We understand and appreciate that not all of our suppliers are able to contribute financially but may be able to do so in the form of in-kind sponsorship. We are open to discussing all levels and forms of in-kind sponsorship and invite you to discuss your thoughts with the Host Committee Sponsorship Chair or with the Conference Manager. Contact information for these people can be found on page 17 of this document. 5
Options for National Conference Events or Products SPONSORSHIP LEVELS Platinum $12,000 Gold $9,000 Silver $6,000 Bronze $4,000 You may simply choose a level of sponsorship and related benefits that meet your needs and is suited to your budget or you may choose to sponsor an event(s) and / or product(s), the total fees of which will entitle you to the benefits of the related Sponsorship Level. Events and Products Conference Events Opening Ceremonies $4,000 Welcome Reception $9,000 Progressive Dinner $9,000 President s Dinner $9,000 Registration Desk $6,000 Transportation per event $2,500 Golf Tournament & Curling Golf Sponsor $9,000 Curling Sponsor $4,000 Golf/Curling Lunch $4,000 Post-golf / curling Reception $4,000 Hole Sponsorship $1,000 ea Ice Sheet Sponsorship $ 500 ea Education Sessions Keynote Speakers 2 @ $9,000ea CMI Workshop $4,000 Education Sessions 8 @ $1,500ea Catering, Refreshment Breaks, & Entertainment Opening Breakfast $4,000 Continental Breakfast 3 @ $3,000ea Delegate Lunches 3 @ $4,000ea All breaks (6) $4,000 Food stations golf tournament $1,000ea Branding on Conference Material Delegate bags $4,000 Name badge lanyards $4,000 Corporate advertising opportunities Delegate bag inserts per item $ 500 Table top display* $ 750 ea *You may be entitled to a table top display as a benefit resulting from other purchases. In-kind sponsorships are welcome please speak to a Sponsorship Committee member or the Conference Manager. 6
for Platinum and Gold Sponsors Platinum ($12,000) Three complimentary Full Conference registrations * Ability to purchase additional registrations at the member rate Two complimentary entries into the Conference golf / curling tournament Company logo on Conference home page of CSCM web site, with your url, until 11/30/17. Option for a complimentary space in the table top displays One complimentary insert of promotional material in delegate registration package Opportunity to speak for two minutes at an event to be mutually agreed upon Logo recognition at on all Conference signage and PowerPoint presentations Logo recognition as a Platinum Sponsor on all Conference materials, including preliminary program (deadline April 15 th ) and final program Verbal recognition at the opening and closing sessions and a minimum of one other time Full page ad in the Conference final program Electronic data file with delegate business contact information** Gold ($9,000) Two complimentary Full Conference registrations* Ability to purchase additional registrations at the member rate One complimentary entry into the Conference golf / curling tournament Company logo on Conference home page of CSCM web site, with your url, until 11/30/17 Option for a complimentary space in the table top displays One complimentary insert of promotional material in delegate registration package Opportunity to speak for two minutes at an event you sponsor Verbal recognition a minimum of two times, including once at sponsored event (if practical) Logo recognition / signage at event you sponsor or as mutually agreed upon and in PowerPoint presentation a minimum of three times One-half page ad in the Conference final program Logo recognition as a Gold Sponsor on Conference materials, including preliminary program (deadline April 15 th ) and final program Delegate contact list** 7
for Silver and Bronze Sponsors Silver ($6,000) One complimentary Full Conference registration* Ability to purchase additional registrations at the member rate Option for a complimentary table top display One complimentary insert of promotional material in delegate registration package Verbal recognition at event you sponsor or as otherwise agreed upon Logo on sponsor page of Conference web pages of CSCM web site until 11/30/17. Logo recognition as a Silver Sponsor on Conference material, including preliminary program (deadline April 15 th ) and final program, and in PowerPoint presentations a minimum of two times ¼ page ad in Conference final program Delegate contact list ** Bronze ($4,000) One complimentary Full Conference registration * Ability to purchase additional registrations at the member rate One complimentary insert of promotional material in delegate registration package Verbal recognition at sponsored event(s) or at a time otherwise agreed upon Logo recognition as a Bronze Sponsor on Conference material, including preliminary program (deadline April 15 th ) and final program, and in PowerPoint presentations a minimum of two times Delegate contact list** * Full Conference registration includes all education and social events ** The delegate list includes only those who have granted permission for their information to be included. It is the responsibility of the sponsors to comply with CASL (anti-spam legislation) and/or any other legislation when using information provided. Silken Laumann, Opening Keynote, 2009 John Furlong, Opening Keynote, 2010 Brian Burke, Opening Keynote, 2014 8
Marketing and Sponsorship Opportunities 2017 National Conference OPENING CEREMONIES Date: Saturday, October 14, 2017 Location: Hilton Lac Leamy Fee: $4,000 The official opening of Conference and the first day of education virtually everyone is in attendance, including delegates, companions, sponsors and guests Prelude to the CSCM Annual Awards presentations and Opening Keynote speaker Logo on the CSCM web site / Conference sponsor page until November 30, 2017 Logo in the Preliminary Program attached to the event listing (deadline April 15 th ) Logo in the Final Program attached to the event listing Event signage indicating sponsorship of the event Bronze level benefits (as outlined above on Page 8) WELCOME RECEPTION Date: Saturday, October 14, 2017 Location: Parliament Hill, Centre Block Fee: $9,000 Well-attended welcoming cocktail reception for all Conference attendees and guests Exceptional opportunity for delegates and sponsors to network Logo on the CSCM Conference landing & sponsor web pages from signing until November 30, 2017 Logo in the Preliminary Program attached to the event (deadline April 15 th ) Logo in the Final Program attached to the event listing Event signage indicating sponsorship of the event (signage may or may not be actually at the event) Gold Sponsor level benefits (as outlined above on page 7) PROGRESSIVE DINNER Date: Sunday, October 15, 2017 Location: visits to two clubs - the Royal Ottawa Golf Club and one club yet to be confirmed. Fee: $9,000 Two of the area s most prestigious clubs will host a pre-dinner cocktail reception and then the dinner and entertainment This will be a do not miss event! Visiting our colleagues clubs is always a Conference highlight. 9
(Progressive Dinner) Logo on the CSCM web site / Conference landing & sponsor pages from signing until November 30, 2017 Logo in the Preliminary Program attached to the event (deadline April 15 th ) Logo in the Final Program attached to the event listing Event signage indicating sponsorship of the event Gold Sponsor level benefits (as outlined above on page 7 PRESIDENT S DINNER Date: Tuesday, October 17, 2016 Location: Hilton Lac Leamy Theatre Fee: $9,000 Closing out the Conference, the hotel s theatre will provide an amazing setting for a full evening of fine dining, wonderful beverages and entertainment that all delegates, guests, and many sponsors will attend. Exceptional opportunity for delegates and sponsors to network Logo on the CSCM web site / Conference landing & sponsor pages until November 30, 2017 Logo in the Preliminary Program attached to the event (deadline April 15 th ) Logo in the Final Program attached to the event listing Event signage indicating sponsorship of the event Gold Sponsor level benefits (as outlined above on page 7) CONFERENCE REGISTRATION DESK Date: Friday, October 13, Noon through to 3:00 p.m., Tuesday, October 17, 2017 Location: Hilton Lac Leamy Fee: $6,000 This provides very high profile exposure as all delegates will have to visit the registration desk to receive their delegate package and credentials and will pass by the desk at least twice on a daily basis Registration desk serves as the Conference and information desk throughout Conference Signage indicating sponsorship of the registration desk Recognition in the preliminary (April 15 th deadline) and final conference program Exposure to all delegates is virtually guaranteed Silver level benefits (as outlined above on page 8) 10
KEYNOTE SPEAKERS Date: Saturday, October 14 and Tuesday, October 17, 2017 Location: Hilton Lac Leamy Fee: $9,000 each Two special keynote presentations, one to give a rousing start, the other to close Conference in style Attended by delegates, companions and guests Traditionally a highlight of conference Logo on the CSCM web site / Conference landing & sponsor pages until November 30, 2017 Opportunity to introduce the sponsored Keynote Speaker Logo in the Preliminary Program attached to the event listing (deadline April 15 th ) Logo in the Final Program attached to the event listing Event signage indicating sponsorship of the keynote presentation(s) Gold level benefits (as outlined above on page 7) EDUCATION SESSIONS (plenary sessions throughout each day) Date: Saturday, October 14 through Tuesday, October 17, 2017. Locations: Hilton Lac Leamy Fees: $1,500 each session plenary and concurrent education sessions throughout Conference, lasting approximately 1½ hours each Logo in Preliminary Program attached to sponsored session (deadline April 15 th ) Logo in Final Program attached to sponsored session(s) Logo on signage recognizing all conference sponsors Complimentary access for one representative to attend sponsored session(s) Verbal and PowerPoint recognition at sponsored session(s) PRE-CONFERENCE CMI COURSE / WORKSHOP Date: Friday, October 13, 2017 Location: Hilton Lac Leamy Fees: $4,000 Optional full day workshop typically attended by 30 40 members intent on gaining the required courses to qualify for the CCM designation noted on following page. 11
(Pre-Conference CMI Course) Logo in Preliminary Program attached to CMI Course (deadline April 15 th ) Logo in Final Program attached to CMI Course Signage at workshop Verbal recognition at course and to general assembly of all Conference delegates the following day Bronze level benefits (as outline above on page 8) CONFERENCE WELCOME BREAKFAST Date: Saturday, October 14 Location: Hilton Lac Leamy Fees: $4,000 Open to all Conference delegates and sponsors; companions and guests also attend Welcome Breakfast Logo in preliminary program attached to sponsored breakfast (deadline April 15 th ) Logo in final program attached to sponsored breakfast Signage at sponsored breakfast Complimentary attendance at breakfast for one sponsor representative Verbal recognition provided following sponsored breakfast Bronze sponsor benefits (as outlined above on page 8) CONTINENTAL BREAKFASTS (3) Date: Sunday, October 16 through Tuesday, October 17, 2017 Location: Hilton Lac Leamy Fees: $3,000 each Open to all Conference delegates and sponsors; companions and guests also attend Welcome Breakfast Logo in preliminary program attached to sponsored breakfast (deadline April 15 th ) Logo in final program attached to sponsored breakfast Signage at sponsored breakfast Complimentary attendance at breakfast for one sponsor representative Verbal recognition provided following sponsored breakfast 12
CONFERENCE LUNCHES (3) Date: Saturday, October 14, Sunday, October 15 and Tuesday, October 17, 2017. Location: Hilton Lac Leamy Fees: $4,000 each Open to all Conference delegates, including sponsors, offering excellent networking opportunities Each lunch is one hour with the exception of the Saturday s Annual General Meeting luncheon, extended as required to conduct the business of the meeting. Logo in Preliminary Program attached to sponsored lunch (deadline April 15 th ) Logo in Final Program attached to sponsored lunch Signage at sponsored lunch Verbal recognition at or immediately following sponsored lunch Bronze level benefits (as outline above on page 8) BUS TRANSPORTATION Dates: Saturday, October 14, Sunday, October 15, Monday, October 16, 2017. Locations: 3 options: Welcome Reception at Parliament Hill; Progressive Dinner at two venues; Golf / curling event at Ottawa Hunt & Golf Club Fee: $2,500 per option / $6,000 for all three Bus / coach transportation to social events Recognition (listing) in Preliminary Program (deadline April 15 th ) Logo in Final Program attached to corresponding option Logo on signage recognizing all sponsors Verbal recognition REFRESHMENT BREAKS Date: Sunday, October 16 through Tuesday, October 17, 2017 Location: Hilton Lac Leamy Fee: $4,000 (all 7 breaks) Includes morning and afternoon breaks Saturday, Sunday and Tuesday. Morning break only on Monday Logo in Preliminary Program as sponsor of all breaks (deadline April 15 th ) Logo in Final Program as sponsor of all breaks Signage at breaks Verbal recognition as sponsor of all breaks Bronze level benefits (as outlined above on page 8) 13
GOLF TOURNAMENT & CURLING BONSPIEL Date: Monday, October 16, 2017 Location: Ottawa Hunt & Golf Club Golf Tournament Fee: $9,000 Curling Bonspiel Fee: $4,000 An afternoon of golf, curling and camaraderie with an anticipated 100+ participants enjoying outstanding networking and fun Delegates have the option of 18 holes of golf or 9 holes of golf and 6 ends of curling (includes ½ hour of instruction) Lunch on arrival and cocktail reception to follow Logo in the preliminary program attached to the event (deadline April 15 th ) Logo in the final program attached to the event listing Event signage indicating sponsorship of the event Gold level benefits as sponsor of the golf tournament (see page 7) Bronze level benefits as sponsor of the curling event (see page 8) GOLF / CURLING LUNCH Date: Monday, October 16, 2017 Location: Ottawa Hunt & Golf Club Fee: $4,000 Informal lunch for all participants, a fantastic time to network in a casual setting Logo in Preliminary Program attached to sponsored lunch (deadline April 15 th ) Logo in Final Program attached to sponsored lunch Signage at sponsored lunch & verbal recognition at or following lunch Bronze level benefits (as outline above on page 8) COCKTAIL RECEPTION post-golf / curling Date: Monday, October 16, 2017 Location: Ottawa Hunt & Golf Club Fee: $4,000 1 hour post-tournament / curling fully hosted cocktail reception for all participants Prize presentations noted on following page 14
Logo in Preliminary Program attached to sponsored reception (deadline April 15 th ) Logo in Final Program attached to reception Signage at reception & verbal recognition Bronze level benefits (as outline above on page 8) HOLE SPONSORSHIP Golf Outing Fee: $1,000 per hole Detail an afternoon of golf and camaraderie for an expected 100 delegates and sponsors with reception to follow Benefit one complimentary entry into golf tournament, including lunch on arrival and reception following logo recognition at golf tournament as a hole sponsor recognition in Final Program as a hole sponsor excellent networking opportunity ICE SHEET SPONSORSHIP Curling Fee: $ 500 per sheet Detail an afternoon of fun and camaraderie for an expected 50-100 delegates and sponsors with reception to follow Benefit one complimentary entry to curl with the delegates, including reception following logo recognition at post-event reception as a sheet sponsor recognition in Final Program as a sheet sponsor excellent networking opportunity DELEGATE BAGS Fee: $4,000 Exclusive logo identification on quality Conference bags supplied by CSCM and provided to all Full Conference delegates Company logo on Conference bag Logo in Preliminary Program (deadline April 15 th ) Logo in Final Program Delegates keep the bag and can take it home with them for future use Bronze level benefits (as outlined above on page 8) 15
LANYARDS for Name Badges Fee: $4,000 Lanyards provided for name badges for all Conference participants delegates, companions, speakers, and sponsors Company logo on lanyards Logo in Preliminary Program (deadline April 15 th ) Logo in Final Program Bronze level benefits (as outlined above on page 8) TABLE TOP DISPLAY (maximum 20 available first come first serve) Date: Sunday, October 15, 2017. Location: Hilton Lac Leamy Fee: $750 each Detail A mini-trade show with an estimated 20 participants 6 clothed and skirted table with chair and room to set-up a pop-up display Displays open during breakfast and lunch and through the two breaks that are scheduled. Available on a first-come-first-serve basis, with priority given to Platinum, Gold, and Silver level sponsors Benefit Excellent opportunity to network with Conference delegates in a relaxed, social atmosphere Opportunity to introduce new products or services IN-KIND Contribution: suggested minimum $1,000 value Detail Opportunities are available for product sponsorships in the form of food, beverage, delegate gifts or materials In-Kind Benefit Level and form of recognition will be determined relative to level of contribution / sponsorship Logo on menu at event where product is used (if applicable, subject to approval of host club) Recognition in Final Conference Program 16
INSERTS in Registration Kits Fee: $500 per item One insert of company product or promotional material, subject to CSCM approval and excluding flyers and brochures, in delegate registration kits Enhance corporate recognition with Conference delegates Familiarize delegates with product (if applicable) Next steps.. It is essential that you complete the Sponsorship Commitment Form on the following page and submit it at your earliest convenience. Upon receipt of your Form, CSCM will provide you with a Sponsorship Agreement, which will state the benefits of your sponsorship and issue an invoice. All sponsorships are subject to approval by CSCM. We sincerely appreciate your consideration and your support of CSCM and we look forward to your participation at our Ottawa Conference. The sooner we receive your Commitment Form the sooner you will get exposure, so complete and submit your form today. You are welcome to contact the Conference Manager, Brooke Phemister, or the Sponsorship Committee members, Greg Richardson, General Manager of the Camelot Golf & Country Club, and Guy Prévost, General Manager of Royal Ottawa Golf Club, should you require any further information or assistance in selecting your form of sponsorship. CONTACT INFORMATION CSCM National Office: Brooke Phemister, Conference Manager E-mail: brooke@cscm.org T 416-979-0640 Ext. 246 (GTA) Toll Free 1-877-376-2726 Ext. 246 Home Office 250-386-2098 (preferred #) Sponsorship Committee: Greg Richardson, General Manager, Camelot Golf & Country Club, Cumberland, ON Phone 613-833-0801 Ext.222 E-mail: grichardson@camelot-golf.com Guy Prévost, General Manager, Royal Ottawa Golf Club, Gatineau, QC Phone (819) 777-3866 Ext 200 E-mail: gm@rogc.com Thank you! 17
YES! I want to sponsor the 2017 CSCM Conference in Ottawa / Gatineau. CONFERENCE EVENTS GOLF / CURLING OUTING Opening Ceremonies $4,000 Golf / Curling Lunch $4,000 Welcome Reception $9,000 Golf / Curling Reception $4,000 Progressive Dinner $9,000 Curling Bonspiel $4,000 President s Dinner $9,000 Golf Tournament $9,000 Registration Desk $6,000 Hole Sponsorship 18 @ $1,000 Transportation per event $2,500 Ice Sheet Sponsorship 6 @ $ 500 Education program Logo / Branding / Corporate Advertising Pre-Conference CMI $4,000 Delegate bags $ 4,000 Plenary sessions 8 @ $1,500 Name badge lanyards $ 4,000 Keynote Speakers 2 @ $9,000 Promotional insert each $ 500 Catering, Refreshment Breaks Table Top Displays* each $ 750 Welcome Breakfast $4,000 *you may be entitled to a table top display as a benefit resulting from other purchases Continental Breakfast 3 @ $3,000 Delegate Lunches 3 @ $4,000 NOTE: Some forms of sponsorship are subject to HST and / or QST Refreshment Breaks (all) $4,000 In-kind sponsorships are welcome please speak to a Sponsorship Committee member or the Conference Manager. TOTAL of your selection(s) and sponsorship fee payable $ Upon receipt of this form a Sponsorship Agreement will be prepared and forwarded for your review and signature. Once the signed Agreement has been received by CSCM an invoice for your sponsorship fee will be forwarded. I authorize CSCM to contact me in the future with information on sponsorship or other matters that may be of interest. [CSCM requests this in order to be compliant with CASL (anti-spam legislation).] Contact Name Company/Organization CoMailing Address City & Province / State Phone Fax Email Authorized Signature Title Postal / Zip Date All sponsorship commitments are subject to receipt by and approval of CSCM. E-MAIL YOUR FORM NOW TO brooke@cscm.org 18