WHO WE ARE MotoAmerica is the AMA/FIM North American sanctioned Motorcycle Road Racing Championship. MotoAmerica is aligned with the international sanctioning body and world championship rights holder, Dorna.
HISTORY 1932 - AMA Professional Road Racing established 1976 - AMA Superbike Championship established 2015 - MotoAmerica acquires commercial rights to AMA Road Racing and Superbike Championships 2018 - AMA & MotoAmerica announce extension to 2029
MISSION Deliver North America s professional road racing series to a worldwide audience Develop American riders for world competition Deliver interactive family entertainment at MotoAmerica events Deliver exceptional engagement value to marketing and media partners
CLASSES SUPERBIKE The premier class in the MotoAmerica series, showcasing the top riders in the nation aboard highly modified, production-based 1000cc motorcycles capable of 200+ mph. STOCK 1000 Designed as a feeder class to Superbike, this class provides riders the chance to gain experience and recognition on powerful 1000cc motorcycles before making the move to the premier class. SUPERSPORT The middleweight, much talked-about, class of the series, Supersport features highly modified production-based 600cc motorcycles. TWINS Addresses one of the most popular categories of motorcycles while providing teams and tuners the freedom to more heavily modify engine and suspension components. LIQUI-MOLY JUNIOR CUP This class is open to manufacturers who homologate machines for the category. With age limits of 14-25, Junior Cup is a high-focus breeding ground for road racing s future stars.
EVENT ENGAGEMENT WE DELIVER MORE THAN AN AFTERNOON OF IMPRESSIONS 10 annual races at premier facilities across the USA, 5 competition classes, 120+ riders per event. Spectator attention spread over 2-3 days. Easy fan access to paddock, teams, riders and bikes, producing outstanding booth interaction. Live music, carnival themed Kids-Zone. Advanced youth Learn-To-Ride activities planned for 2019. Camping is popular with fans utilizing their RV s, toy haulers and UTV s for transportation.
JUN 15-16 Utah Motorsports Campus, UT SEP 20-22 Barber Motorsports Park, AL 2019 SCHEDULE APR 5-7 Road Atlanta, GA JUL 12-14 WeatherTech Laguna Seca Raceway, CA APR 12-14 Circuit of the Americas, TX AUG 10-11 Sonoma Raceway, CA MAY 4-5 Virginia International Raceway, VA AUG 23-25 Pittsburgh International Race Complex, PA MAY 31 - JUN 2 Road America, WI SEP 7-8 New Jersey Motorsports Park, NJ
METRICS
TV VIEWERSHIP BROADCAST TV 2018 BeIN Sports USA Road Atlanta, GA 111,801 COTA, TX 66,273 Virginia Int'l Raceway, VA 56,747 Road America, WI 74,032 Utah Motorsports Campus, UT 120,817 Laguna Seca, CA 69,129 Sonoma Raceway, CA 55,789 Pittsburg Int'l Race Complex, PA 53,258 New Jersey Motorsports Park, NJ 69,204 Barber Motorsports Park, AL 26,156 Watched entire program, total: 703,206 Watched at least 1 minute: 2,716,041 (source - Nielsen) BeIN Sports USA & Español television network airs international sports content including motorcycle racing from MotoAmerica and MotoGP plus auto racing, football, rugby, handball and volleyball.
TV VIEWERSHIP BROADCAST TV DEMOS
DIGITAL VIEWERSHIP NON-TV DIGITAL PLATFORMS YouTube (BeIN Sports MotoAmerica) Views Road Atlanta, GA 185,716 COTA, TX 80,302 Virginia Int'l Raceway, VA 84,660 Road America, WI 338,150 Utah Motorsports Campus, UT 80,804 Laguna Seca, CA 129,516 Sonoma Raceway, CA 97,259 Pittsburg Int'l Race Complex, PA 99,603 New Jersey Motorsports Park, NJ 65,759 Barber Motorsports Park, AL 58,538 Total Views 1,220,307 Avg Views 122,031 YouTube (MotoAmerica Channel) Views All videos, races and other 207,200 Facebook Videos (Full Races Only) Views Reach Road Atlanta, GA COTA, TX Virginia Int'l Raceway, VA Road America, WI Utah Motorsports Campus, UT 38,000 82,816 Laguna Seca, CA Sonoma Raceway, CA 31,900 118,734 Pittsburg Int'l Race Complex, PA 40,000 221,068 New Jersey Motorsports Park, NJ 25,000 66,228 Barber Motorsports Park, AL 27,000 77,718 Totals 161,900 566,564 Facebook Videos (All) Views Highlights, Sponsor Spotlights 4,400,000 Interviews, Races, etc (sources: YouTube & Facebook)
DIGITAL VIEWERSHIP NON-TV DIGITAL PLATFORMS DEMOS Digital viewership provides outstanding engagement & interaction. Example Facebook race video demos below. YouTube race video demos n/a as they are posted in bein YouTube channel.
ATTENDANCE RACE ATTENDANCE 2018 Race Attendance 2018 vs 2017 Road Atlanta, GA 14,000 * -11% COTA, TX 165,000 16% Road America, WI 24,009 2% Utah Motorsports Campus, UT 9,500 0% Laguna Seca, CA 64,425 2% Sonoma Raceway, CA 15,461 9% Pittsburgh Int l Race Complex, PA 15,203 5% New Jersey Motorsports Park, NJ 11,500 * -18% Barber Motorsports Park, AL 14,256 42% *adverse weather
SOCIAL MEDIA YOY SUMMARY MotoAmerica Facebook 2018 2017 YOY Post Engagement (Millions per Season) 1.42 1.11 128% Total Impressions (Millions per Season) 39.1 41.2 95% Total Reach (Millions per Season) 471.2 n/a Page Likes (Thousands per Season) 111.2 98.2 113% Posts 872 698 125% Likes (current) 111,367 Followers (current) 112,769!! OUTSTANDING increases where it matters most ENGAGEMENT. In addition, MotoAmerica and its sponsors receive significant coverage across the social media extensions of its various teams, riders and partners Sources: Rival IQ and platform-direct metrics MotoAmerica Twitter 2018 2017 YOY Total Engagement (Thousands per Season) 26.8 17.9 150% Total Impressions (Millions per Season) 2.8 4.2 67% Total Reach (Millions per Season) 106.0 n/a Page Likes (Thousands per Season) 12.8 10.9 117% Posts 736 1,240 59% Followers 12,800 MotoAmerica Instagram 2018 2017 YOY Total Engagement (Thousands per Season) 657.0 368.0 179% Total Impressions (Millions per Season) 11.0 4.96 222% Page Likes (Thousands per Season) 63.5 45.8 139% Posts 666 424 157% Followers 65,700!!!
SOCIAL MEDIA SERIES COMPARATIVE ANALYSIS Sources: Rival IQ and platform-direct metrics
SOCIAL MEDIA DETAILS: FACEBOOK
SOCIAL MEDIA DETAILS: TWITTER
SOCIAL MEDIA DETAILS: INSTAGRAM
DEMOS
PR & MEDIA MotoAmerica, its riders and teams receive routine media coverage through enthusiast and general media outlets, such as Road Racing World, Popular Science, Maxim and others. Click images for article links
VIDEOS YouTube Link click here: To Become a Champion MotoAmerica Video YouTube Link click here: Dunlop Championship Road America Motul Superbike Race 1
SPONSORSHIP Blank Slide
SPONSORSHIP Blank Slide
LEADERSHIP WAYNE RAINEY PRESIDENT CHUCK AKSLAND COO TERRY KARGES CMO RICHARD VARNER CFO Former two-time U.S. Superbike and three-time 500cc World Champion. Former MotoGP team principle. Former VP of Motorsport Operations at COTA, Circuit of the Americas, Texas. Former Managing Director of Team Roberts U.S. and MotoGP teams. Executive Director of the Petersen Automotive Museum. Former Roush Performance SVP, co-owner of Champions Moto. Energy sector investor, lifetime motorcycle enthusiast, co-owner of Champions Moto.
CONTACT Jeff Nasi SVP Sales Marketing Content (714) 242-5954 Office (310) 993-9190 Mobile jnasi@motoamerica.com MotoAmerica A KRAVE Group Company 3186-D Airway Ave. Costa Mesa, CA 92626 www.motoamerica.com