Central City TDM Programme An intervention Presentation to the Active Living and Environment James Young, TDM Project Leader Greater Christchurch Partnership Jillian Frater
Central City Rebuild Pre-earthquake : 51,400 2016 numbers: 31,380 Approx 4500 People moving into the central city 2016/17 3,800 Movers plus 1000 Ara employees in program Behaviour change opportunity when moving = Now 800 700 600 500 400 300 200 100 0 People Going or Projected to go through the program (includes 1000 Ara employees)
ChCh Travel Modes -NZ Census 7% 3% 4% 3% 2013 83% Car Bus Bike Walk Carpool
Accessible City Targets 2010 morning peak trips* 2010 mode share 2041 morning peak trips* 2041 mode Share Cycle 2,800 5% 12,600 16% Public Transport 5,700 10% 26,100 32% Car passenger 13,600 25% 10,300 13% 10,000 more cyclists 20,400 more on bus Car driver Total 33,300 60% 32,200 40% 55,400 81,200 $ 62 million in benefits if we hit this target for the movers
Behaviour Change- its complex Individual Circumstance Barriers Benefits Confidence Norming A good experience Connection Leadership Reinforcement
Your requirements defined Approval to Proceed Team Formed Greater Christchurch Healthy Commuter Programme Assess Facilities Survey Staff Present to Staff One to Ones with staff Supply Product/ Initiatives Join the City Commuting Community Self Service Internet Pages
The presentation There s no parks Driving makes you fat, poor and unhappy Other modes are great for you
The interview- It s the interviewees thoughts. 1. Have you ever thought about taking another way? 2. What is the BENEFIT of that? 3. Whats stopping you (BARRIER)? 4. Would you like to try it 2 days a week? 5. Would you COMMIT to that?
Geographical pattern BELFAST Direct bus routes to city What people say REDWOOD CASEBROOK MARSHLAND HAREWOOD BISHOPDALE RUSSLEY BURNSIDE BRYNDWR YALDHURST AVONHEAD SOCKBURN HORNBY WIGRAM HALSWELL PAPANUI ST ALBANS MERIVALE RICHMOND ILAM FENDALTON AVONSIDE RICCARTON PHILLIPSTOWN WOOLSTON ADDINGTON SYDENHAM MIDDLETON WALTHAM SOUTHSHORE SPREYDON HILLMORTON Bus/bike 30 mins Bus/bike 20 mins SOMERFIELD MAIREHAU Bus/bike 15 mins VERY GOOD OPTIONS OPAWA ST MARTINS BECKENHAM OAKLANDS HOON HAY HUNTSBURY CASHMERE GOOD OPTIONS QUEENSPARK PARKLANDS BURWOOD NORTH BEACH AVONDALE SHIRLEY NEW BRIGHTON ARANUI BEXLEY LINWOOD REDCLIFFS HEATHCOTE MT PLEASANT SUMNER PREBBLETON WESTMORLAND OCCASIONAL OPTIONS 5 min walk buffer VERY LIMITED OPTIONS LYTTELTON Graphics: Richard Moreham
What are the main motivators to change?
What are the main motivators to change? Plus $ and uncertainty of finding a park
What are NOT motivators to change? Congestion
What are NOT motivators to change? Health (a bonus, but rarely a motivator)
What are NOT motivators to change? Environment
What are NOT motivators to change? Cost of motoring
Plus an additional 14% saying they would like to try another non-car mode
Travellers by Mode- excluding single occupancy vehicle 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Bike Bus Carpool Walk Other
SRB Christchurch Commuting Community CPH MOE MOH EY AURECON Crombie Lockwood BNZ Cavell Leitch ACC Justice Fire Corrections Police St John MSD MBIE DOC BECA Christchurch Commuting Community = Cultural Change ARA
Champions Hui Launch Day and One to Ones Segmentation Menu of Initiatives to suit tastes Cycle How to Guides Bike Map Bike Check Bike Workshop Confidence rides Challenges Prizes Events Bus How to Guide Metrocard Interchange Tour Airport Bus Card Loyalty Programme Challenges Prizes Carpool How to Guide Smart Travel App Find a friend Challenges Prizes Walk How to Guide Smart Travel App Find a friend Walk NZ Step Challenge Prizes Green Prescription Sensibel Feedback Champions Group Input and Feedback
Size of the Prize- Achieving AAC Targets In Program 2017 2041 Parking building cost avoided $ 53,760,000 $ 909,440,000 Walking/Cycling Health Benefit $ 3,061,555 $ 51,791,309 Decongestion Benefit $ 946,176 $ 16,006,144 Farebox Recovery ECAN $ 1,588,752 $ 26,876,388 Parking Costs Saved $ 2,838,528 $ 48,018,432 Vehicle running costs saved $ 2,497,905 $ 42,256,220 Benefits $ 62,195,011 $ 1,052,132,273 Benefits derived from NZTA costings