Our 1st. training
BERLIN BRUISERS SHORT PROFILE Our 1st. training 9th June 2012
BACKGROUND TO RUGBY Rugby is the World s fastest growing Team Sport (up 6.8% globally year on year) Rugby Union is played in over 100 countries on 6 continents The Rugby World Cup is watched by 230 million viewers world-wide The rules were codified in 1845 by the pupils and staff of Rugby School, UK The German Rugby Federation now has, 110 member clubs and 11,254 members. 50+ gay-friendly teams World-wide
BACKGROUND TO RUGBY Rugby is the World s fastest growing Team Sport (up 6.8% globally year on year) Rugby Union is played in over 100 countries on 6 continents The Rugby World Cup is watched by 230 million viewers world-wide The Berlin Bruisers gained a Guinness World Record for the most rugby passes in three minutes (327) The Bruisers have had over 120 articles in both national and International Press & featured on TV on RTL, CNN and Sky Sports, as well as several radio stations
BACKGROUND TO GAY RUGBY... AND THE BERLIN BRUISERS In 2013, 53 gay teams around the world The Bingham Cup is the World s largest amateur Rugby Tournament The Bruisers have 1,250+ fans, from all walks of life, with 50 playing members An official Verein registered with the city An integral part of Berlin s gay landscape Our players have already sustained (in 1 year), over 120 bruises, 25 sprains, a ripped achilles tendon, 10 fractures, a split skull and intracranial haematoma!
BERLIN BRUISERS PHILOSOPHY We are Germany s first gay rugby team made up of over 20 different nationalities We are inclusive and welcome all gay men, and are straight friendly to all others! We are committed gay ambassadors for Rugby, Berlin and the best of Germany We are officially bound by mutual respect and a set of common Brand Values We have a specifically defined protocols and Articles of Association, including a code of ethics to protect those who need our help We support The Ben Cohen Stand Up Foundation to help eradicate bullying
BERLIN BRUISERS BRAND VALUES BRUISERS CORE : We are a team, above all...... of trust, loyalty, respect With commitment to rugby A developed sense of justice Educative community leaders We are quirky & enthusiastic!
ACHIEVED TO DATE IN EIGHT MONTHS Walked in Berlin Gay Pride 2012 & 2013 Hosted guest coaches from Brussels, Melbourne, Amsterdam and London Berlin Gay Pride 2013 Integrated Social media strategy, Facebook, Twitter, Instagram etc. Had an 8 minute national TV profile on RTL across the whole of Germany Over 120 articles in both national and International Press around the World Guinness World Record 237 passes in 3 mins Played 10 matches and won our first International match in Bristol, England.
THE ORGANISATION AREAS OF RESPONSIBILITY THE TEAM AND PLAYING RUGBY! TEAM MANAGER TEAM LIAISON / COMMUNICATION HEAD COACH FITNESS COACH BACKS/LINE COACH FORWARDS/SCRUM COACH MEMBERSHIP SECRETARY RECRUITMENT ORGANISER MATCH ORGANISER INVENTORY, KIT, EQUIPMENT GROUNDSMAN FIRST AID OFFICER INTER-CLUB LIAISON SOCIAL SECRETARY THE ORGANISATION PRESIDENT VICE PRESIDENT SECRETARY TREASURER LEGAL SPONSORSHIP FUNDRAISING STRATEGY AND DEVELOPMENT PR AND MARKETING PRESS OFFICER COPYWRITER AND TRANSLATOR DESIGN AND LAYOUT PHOTO LIBRARY AND ARCHIVIST DIGITAL COMMUNICATION WEBMASTER AND VIDEO OUTPUT SOCIAL NETWORKS
IMMEDIATE PLANS SHORT TERM AND LONG TERM Clinics To find a permanent rugby pitch with changing facilities To arrange fixtures for A and B teams with gay and straight clubs around Europe. To actively march in Gay Prides parades around Europe, and a booth at Strassenfest. To take part in the Union Cup in Brussels 2015 and the Bingham Cup in Sydney in 2014 To create an original pop video to create awareness for our anti-bullying campaign Berlin Tournaments in 2014 & 2019 To host the Union Cup in Berlin in 2019 and to host an International rugby clinic in 2014
BENEFITS OF SPONSORSHIP Accurate, positive reach of a precise target market Identification with a rugged, strong and virile sporting energy Rugby s image is exciting, testosterone-filled (!) and aspirational... The Berlin Bruisers are social, and infectiously enthusiastic about the sport We make a very public stand against homophobia and bullying We travel extensively locally, nationally and internationally as a team We will actively promote your establishment and/or products Gay customers are very loyal to those that support their community
REASONS TO SPONSOR MASSIVE EQUIVALENT MEDIA SPEND TO DATE (EXACT FIGURES AND MEDIA SHEETS AVAILABLE ON REQUEST) We appeal to a specific, highly targeted market segment :- gay sports admirers To date over 120 articles in the National Press, as well as TV & Radio spots; incl. Sky Sports, CNN and a new documentary We are photogenic and media-friendly - we can interview in over 10 languages Berlin Gay Pride 2012 Winter Training Value for Money. Whatever your budget we deliver bang for your buck! An existing PR and Media Schedule to sustain the team through 2014 and 2015
BERLIN BRUISERS SHORT PROFILE THE END